DailyDOOH

MOOHA (Moving Out of Home Association) was first discussed at the DPAA Board level and with various members throughout 2023 as plans for its formation were announced in the CEO’s opening speech at last year’s DPAA Global Summit and now that it is fully formed it makes its first debut at Out of Home New York with a client appreciation cocktail party on the evening of Wednesday, October 16.

MOOHA is part of the DPAA’s Collective and will feature a self-governing member base that includes media owners and measurement organizations who share the goal of increasing awareness and ad revenue to the moving OOH sector.

Adgile Media Group, LED Truck Media and Wrapify will serve as founding members of MOOHA which also includes lead members: AllOver Media, Can’t Miss Us, Carvertise, Firefly, Geopath, Mobilytics, Motionworks, Movia, Nickelytics, Reveal Mobile, Street Metrics and Vugo.

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UK roadside advertising specialist, 75Media, has launched Park Royal Tower, the latest addition to its premium large format RISE+ portfolio and the company’s highest-impacting site in London to-date.

Offering advertisers seven million impacts every fortnight, Park Royal Tower gives brands a unique opportunity to reach a highly targeted and ‘always on’ audience in one of London’s busiest business districts. Its strategic location on London’s major commuter route, the North Circular (A406), ensures maximum visibility, while also being close to diverse and affluent neighbourhoods and attractions, including Westfield London, Brent Cross and Wembley.

Joe Lawson, sales director at 75Media, told us “We’re really excited to be launching our third RISE+ site, which will sit alongside the Glasgow M8 Tower and Edinburgh Airport Tower. Visible from both sides of the North Circular carriageway, Park Royal Tower is a landmark structure with an unmissable presence, offering brands a premium platform to elevate awareness and drive engagement among their target audiences.”

75Media says that it is the fastest growing out-of-home network in the UK, and recently became number two in the market for large format roadside billboards.

Dubai’s Roads and Transport Authority (RTA) and the Dubai Municipality has been asked to move all or part of their advertising-related functions and permit issuance to a new company called Mada Media Company.

Mada Media Company is a private joint-stock company (PJSC), and we are told is tasked with managing, developing, and operating advertising sites in the region. It is also responsible for investing in advertising technologies, and conducting related research, while also ensuring regulatory compliance.

The Board of Directors of Mada Media will be chaired by Mattar Mohammed Al Tayer, with Hussein Mohammed Al Banna serving as Vice Chairman.

LG Electronics Inc. (LG) this week announced its preliminary earnings results for the third quarter of 2024, reporting a consolidated revenue of KRW 22.17 trillion and an operating profit of KRW 751.1 billion.

The company achieved record-high quarterly revenue, marking its fourth consecutive quarter of year-over-year revenue growth since the fourth quarter of 2023. However, operating profit declined compared to the same period last year due to increased logistics and marketing expenses in the second half of 2024. In a conference call held after the second quarter earnings announcement, the company mentioned the average maritime freight rate per container is expected to increase by approximately 58 percent year-over-year in the second half and marketing costs, including advertising expenses, are expected to rise.

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The Consumer Technology Association (CTA), the owner and producer of #CES2025 has announced that NVIDIA founder and CEO Jensen Huang will deliver a keynote

“We are thrilled to welcome Jensen Huang as a keynote speaker at CES 2025,” said Gary Shapiro, CEO, CTA. “Jensen is a true visionary in the tech industry. His insights and innovations improve the world, enhance the economy, and will inspire our CES audience.”

Known for his forward-thinking approach and passion for technology, Jensen has been named the world’s best CEO by Fortune and The Economist, as well as one of TIME magazine’s 100 most influential people in the world. His keynote we are told will set the scene for an exciting conference featuring the latest in technology.

Jensen’s career and contributions as the founder and CEO of NVIDIA demonstrate the power of ideas, technology, and conviction to drive innovation and impact in business and society. NVIDIA’s accelerated computing and AI platforms are installed in several hundred million computers, available from all major clouds and server makers, power 76% of the TOP500 list of the world’s fastest supercomputers, and have more than five million developers.

#CES2025 will take place in Las Vegas from January 7-10, 2025. Jensen Huang will deliver his keynote Monday, January 6, at 6:30 p.m.

Leading digital outdoor media company QMS this released an update on the key categories taking advantage of its innovative partnership with Samba TV, the leading provider of TV technology for audience data and omniscreen measurement.

QMS Strategic Sales Director, Adrian Venditti, told us “By strategically adding DOOH to under or over-exposed TV viewership postcodes, we are seeing strong uptake of the QMS and Samba TV offering from agencies and marketers as part of their omnichannel strategies. TV is a powerful channel and continues to play a major role in most media strategies. But growing viewership fragmentation continues to pose challenges for marketers striving to connect with desired audiences across multiple screens and platforms. The QMS and Samba TV partnership tackles this challenge, by bringing together data and technology across two of the most impactful and mass reaching platforms in TV and DOOH and combines them to drive increased total audience reach and campaign effectiveness”.

Since the partnership launched in March this year, Energy Australia along with financial services, department stores and food services brands have confirmed partnerships with QMS and Samba TV, using digital out of home to complement and maximise their overall media campaigns.

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This Thursday October 10, 2024 VIOOH are holding their State of The Nation Australia breakfast event.

It is not too late to join them for a panel filled with insightful discussions and the latest updates on Programmatic DOOH and AdTECH in general.

It takes place at the Yallamundi Rooms, Sydney Opera House, Bennelong Point, Sydney SNW 2000, Australia on Thursday, October 10 between 08:30 AM – 11:00 AM

You can register here.

‘The Experiential Side of DOOH: New Opportunities from the Worlds of Media and AV‘ is going to be a fabulous networking event during next week’s #OOHNYC and it is filling up nicely we are told!

The event includes a panel discussion where attendees will hear from industry experts discussing how to bridge the digital divide between traditional OOH and experiential activations.

Date and Time: Wednesday October 16, 5-9pm

Agenda:
5pm: Welcome

6pm: Moderated Panel Discussion made up of…

• Scott Goldsmith – President & COO at Intersection
• Brandon Harp – Director of Digital Experiences at McCann Systems
• Adrienne Buccella – Partner at Tad
• Frank Barnes – Executive at i5 LED
• Dave Wilkins – President and CEO at Zenapptic

Moderated by Kirsten Nelson – Writer, Content Strategist and host

7pm: Open Q&A and Networking

Location: 246 W 38th St, 6th Fl, New York NY 10018

Registration requests can be found here.

Whether you’re a seasoned professional or just curious about the industry, this event is perfect for anyone looking to stay ahead of the curve in the ever-evolving world of digital advertising. Note that this event has limited space and is likely to sell out!

Out of Home New York (formerly New York Digital Signage Week) takes place from October 14 to 18 and will be the usual heady mix of FREE and PAID for events – conferences, showcases, cocktails, open house, breakfast debates, tours and other ad-hoc activities.

#ff @brandonharp24 and Sponsors @PeerlessAV @intersection_co @zenapptic @I5_LED @avstumpfl (Pixera) @McCannSystems Tad

Registration is now open for #ISE2025 which takes place at the Fira de Barcelona Gran Vía from February 4-7, 2025.

The ISE team is promising the most dynamic and engaging show yet, with a host of new initiatives and features, an expanded and more easily accessible content programme, as well as the unveiling of Hall 8.1 accessed via the conveniently located North Access point.

Mike Blackman, Managing Director of Integrated Systems Events told us “ISE 2025 will be our most ambitious, inspiring and motivating edition to date. ISE is the global destination to get your connection restored with the industry – through virtually-impossible experiences, unrivalled networking opportunities, and state-of-the-art technology, as well as even more chances for career and personal development. With the show floor already 20 percent bigger, the addition of exciting new features, and our world-class content programme that digs deep into the most significant megatrends shaping our industry, ISE 2025 will be the place for people wanting to keep pace with and advance the industry of tomorrow”.

ISE 2024 saw more than 1,400 exhibitors and attracted 73,891 unique verified attendees from 162 countries. A total of 363 expert speakers shared their knowledge and insights and the hope is that the 2025 edition of ISE will break those record numbers again.

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Dubai based Hypermedia has launched ‘Pinned’, which they describe as a groundbreaking digital platform designed to streamline the booking of physical promotional spaces in leading malls across the UAE.

They say it is “set to reshape the landscape of retail media as it will allow brands and agencies to compare, book, and pay for media spaces online, bringing transparency and efficiency to every step of the process”.

Philip Matta, CEO of Hypermedia told us “In our mission to transform the out-of-home experience, we are also reimagining how advertisers access premium media spaces. Pinned digitizes the entire booking journey for our promo spaces, providing a seamless, transparent experience that connects retailers, suppliers, and customers. Brands will be able to easily browse, compare costs, book, and make payments, simplifying their media campaigns from start to finish.”

Hypermedia says that it aims to bridge the communication gap between brands and consumers, offering a comprehensive, user-friendly solution tailored to the evolving needs of the retail media market.