DailyDOOH

Perion Network Ltd. (NASDAQ and TASE: PERI), a technology leader in connecting advertisers to consumers across all major digital channels, announced today an integration between its programmatic digital out of home SSP platform, Hivestack and China’s Way.io. This is Hivestack’s first domestic Demand Side Platform (DSP) partnership in China. China holds the world’s largest DOOH […]

The U.S. is experiencing record-breaking political ad spend surrounding the 2024 election encompassing national and local races. For campaigns, political action committees (PACs) and issue advocacy groups advertising in this challenging political climate, out of home (OOH) ads prove to be an effective medium to reach, inform and influence voters, according to a new report. […]

PATTISON Outdoor, Canada’s leading Out-of-Home Advertising company, has solidified its position as the dominant advertising supplier in Western Canadahas with an exclusive advertising partnership with Vancouver International Airport (YVR). Vancouver is Canada’s second-largest airport and PATTISON is the primary advertising provider to 17 Canadian airports in total. Over the next two years, PATTISON will unveil […]

OUTFRONT Media (NYSE:OUT), one of the largest out of home media (OOH) companies in the U.S., has announced a series of initiatives to honor and celebrate the achievements of women in art, culture, and innovation throughout Women’s History Month in March. With a partnership with Ad Age and a special MOMENTS series, OUTFRONT aims to […]

Former Midwich directors Iain Campbell and Lee Baker are UK based onemedia’s new Managing Director and Commercial Director respectively having (if rumours are to believed) having bought shares from Rob Sheriff who founded Red Solutions back in 2003 (which eventually became onemedia in 2008). Rob has resigned his role as a non-Executive Director. Lee was […]

Seasoned digital ad industry expert Laura Colona has joined Talon as its first Senior Vice President, Marketing, North America. Group Chief Strategy & Marketing Officer, Sarah Parkes told us “Laura’s wealth of experience in digital media, ad tech and OOH uniquely positions her to lead a strategic marketing organization that will ensure that marketers and […]

At Talon, Enza Chiodi has been elevated to U.S. Chief Client Officer. Group Chief Strategy & Marketing Officer, Sarah Parkes told us “Enza’s client-focused approach has been invaluable to Talon’s success. She is a trusted advisor who has enabled Talon’s clients to drive business results through brilliant campaign strategies”. In her new role, Enza will […]

Talon, the global independent Out of Home (OOH) media company has appointed former Publicis Groupe Sue Frogley as Group Chief Executive Officer. Sue is an extremely accomplished industry leader with over 30 years experience growing successful global media businesses. She joins Talon from Publicis Groupe, where she was CEO of its media arm in the […]

AdForum has launched its latest Business Creative Report: a ranking of the world’s most awarded ads. In 2023 it would appear that the ‘most awarded’ advertising campaign in the world was ‘McEnroe vs. McEnroe’ by FCB New York for Michelob Ultra. The report covers nine categories: Automotive, Entertainment & Leisure, Finance, Food & Beverages, Health […]

Talon, the global independent Out of Home (OOH) media company, and Out There 360, a Luxury Out of Home Independent Agency, announced today that they have formed a strategic North American partnership to develop and execute data-driven, creative, and measurable OOH campaigns for luxury advertisers.  “OOH remains a strategically vital medium for brands operating in the high-end market,” said Barbara Valensise CEO of Out There 360. “Talon is at […]