DailyDOOH

Place Exchange, a leading independent SSP for programmatic out-of-home media, has announced its integration with Best Buy Canada, enabling advertisers to programmatically access thousands of premium digital screens strategically placed throughout hundreds of Canadian stores.

For the first time, advertisers can tap into the power of Best Buy Canada’s in-store retail media network, Best Buy Ads, to reach the 50 million consumers who visit the stores annually.

Best Buy Canada in-store screens are located at highly visible locations to engage shoppers, including video monitor walls, checkout areas, customer service stations, appliances department, and many other zones within the stores. Place Exchange enables advertisers to access this inventory through various programmatic buying options, including open auction and private marketplace deals directly within integrated omnichannel and OOH DSPs.

With 84% of total retail sales still taking place in physical stores according to Statista, advertisers are turning to in-store media to engage consumers in the physical world before and during the shopping experience. As the holiday shopping season approaches, consumer electronic products remain a highly popular gifting category, making this partnership a timely and valuable opportunity for advertisers to reach a tech savvy and affluent audience in a purchasing mindset.

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Mesmerize, an MJH Life Sciences brand and a leader in patient education at the point of care, this week announced a new partnership with Good Neighbor Pharmacy, national franchise for independent pharmacies powered by Cencora.

“Good Neighbor Pharmacy members are positioned in their local communities in a way that allows them to understand the unique needs of their patients and provide personalized health care solutions,” said Ian Stone, Mesmerize Senior Vice President. “The Mesmerize digital solution enables Good Neighbor Pharmacy to provide more robust patient resources so member pharmacies can build even deeper connections with the communities they serve.”

Through the partnership, Good Neighbor Pharmacy members now have access to a full suite of in-pharmacy technology and marketing solutions via Mesmerize digital displays. Mesmerize displays feature educational content, including general health and wellness information, adherence resources, disease management guidance and more. Good Neighbor Pharmacy members can utilize Mesmerize’s full-service digital signage studio to create custom messaging to educate their patients, as well as custom content developed by Good Neighbor Pharmacy, enabling them to seamlessly connect with patients across multiple channels to increase awareness about key products and services.

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BackLite Media, the leading out-of-home advertising company in the UAE has announced a partnership with VIOOH, marking VIOOH’s first entry into the Middle East.

VIOOH seamlessly connects buyers and sellers in the DOOH space, offering a streamlined programmatic advertising experience and through this partnership, advertisers worldwide will be able to access BackLite Media’s premium inventory across Dubai and Abu Dhabi, unlocking the potential to reach residents and the UAE’s ever-growing tourism population.

“This partnership is another great market addition to VIOOH’s real-time trading offering across programmatic DOOH. We know there is significant interest, both within the local market as well as overseas, for inventory in this region, and are pleased to partner with Backlite to provide opportunities for advertisers to take advantage of the flexibility and data-driven nature of programmatic DOOH,” said Gavin Wilson, Chief Customer and Revenue Officer at VIOOH.

Global advertisers are noww able to plan and purchase BackLite Media’s extensive Digital Out-of-Home inventory, featuring over 300 digital screens across the UAE. BackLite Media boasts prime locations along Dubai’s busiest road, Sheikh Zayed Road, and a vast indoor and outdoor screen network in prominent malls and destinations across Dubai and Abu Dhabi. This provides advertisers with highly targeted audience options, reaching commuters, global tourists, residents, and shoppers.

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Sodaclick, a leader in digital content and conversational voice #AI technology, and Pioneer Group have announced a partnership where they aim to transform drive-thru and kiosk ordering experiences by introducing advanced conversational voice AI assistants, setting a new benchmark for customer interactions across the UK market and beyond.

We are told that the collaboration will see delivery of next-generation solutions for drive-thru and kiosk environments, empowering businesses and brands to implement voice-automated order taking that enhances efficiency, accuracy, and overall customer satisfaction.

“Sodaclick is excited to partner with Pioneer Group,” said Ihsan Jan, COO of Sodaclick. “It’s a powerful synergy with a shared vision of bringing the latest technology to our clients. By combining Pioneer Group’s deep expertise in the QSR industry and Sodaclick’s advanced conversational voice AI, we can deliver a solution that is not only innovative but also scalable and accessible for businesses of all sizes. at scale, making it easier for clients to adopt a complete solution. Together, we’re not just improving interactions; we’re setting new standards for customer experience and operational excellence.”

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Hilltop, the UK’s second largest honey brand, is making a bold splash with its first-ever brand campaign, ‘For Honey Heads’. The campaign depicts Hilltop consumers who are obsessed with Hilltop, its delicious flavour and versatility. This marks the first creative work from St Luke’s for Hilltop Honey since its appointment in September, bringing a fresh and dynamic approach to the marketing.

The ‘Honey Heads’ are a fun, quirky celebration of serious honey-lovers who take their passion to new heights. With playful, over-the-top beehive hairdos as a nod to their honey devotion, they gleefully pour Hilltop’s pure, sustainably-produced honey over their breakfast, as bees buzz excitedly around them.

Al Young, creative lead at St Luke’s “We love the beautiful simplicity of this campaign. It gets right to the heart of Hilltop’s deadly serious obsession with their product, presented in a profoundly silly way. Joe Giacomet has captured this with wit, charm, and lashings of appetite appeal.”

The campaign creative is unapologetically bold and distinctive, particularly for this category, and showcases the superior taste and versatility of Hilltop Honey. Whether it’s drizzled over granola or a cream cheese bagel, Hilltop Honey is the must-have breakfast essential, that will naturally sweeten the start of every day.

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Propaganda Brand Consultancy has delivered a powerful Above-the-Line (ATL) campaign for GenM, Home of the MTick and Menopause Partner for Brands. Running throughout this October World Menopause Awareness Month, the campaign inspires and empowers women to thrive through their menopause journey by bringing attention to GenM’s game-changing MTick – the universal shopping symbol that signposts menopause-friendly products.

Heather Jackson, CEO and co-founder of GenM said, “We have worked closely with Propaganda for over three years and we are absolutely delighted with the October campaign they have delivered for us this year. At GenM we are all about the power of the Collective and this campaign really demonstrates the amazing impact that can be achieved when brands and retailers come together to improve visibility of menopause and to change the rhetoric. We are determined to make the MTick as recognisable as the vegan V and to have a legacy as purposeful as BCorp. We are transforming how menopause is perceived and supported across society – a rhetoric of thriving instead of one of fear. And with our game-changing MTick, we are empowering women to shop with confidence, trust and choice, improving their lived experience of menopause. Women in this life stage deserve to, and are demanding to, live their best menopause! With this campaign, we are taking one step closer to this empowering future”.

Independent research from GenM reveals that shockingly only 5% of women in menopause feel they are ‘thriving,’ while an overwhelming 94% say they want to shop for clearly signposted and labelled menopause-friendly products.

GenM believes this life stage should be a time to thrive not fear – and with the MTick providing better visibility (in-store, on packaging and online) of products that can support the signs of menopause, women are empowered with the choice, opportunity and confidence to live their best menopause.

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Last week during #OOHNYC, Crestron Electronics unveiled its new flagship experience center in New York City.

Located at 200 Lexington Avenue in the world-class New York Design Center, the Crestron Experience Center is a state-of-the-art, immersive environment where visitors can experience the full potential of Crestron’s innovative solutions firsthand.

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oOh!media continues to build on its strategic expansion in Western Australia, launching a new large-format, double-sided billboard along Ocean Reef Road in the northern Perth suburb of Wangara.

This high-traffic location in the City of Wanneroo, offers brands a prime opportunity to engage with audiences traveling from the Coast to the Swan Valley, at scale.

The new billboard, combines a dynamic digital face targeting westbound traffic and a classic eastbound face, providing exceptional versatility for creative campaigns.

Positioned on one of the area’s busiest thoroughfares, Ocean Reef Road connects directly to key arterial roads including the Mitchell Freeway linking to the CBD and the Tonkin Highway connecting to the airport.

This latest installation complements oOh!’s existing footprint, which includes its street furniture contract with the City of Wanneroo. Together, these assets deliver more than 91% reach*. Additionally, the recently launched single-sided digital billboard in Como, has quickly become a favourite for brands aiming to reach Perth’s upscale audiences. This site also benefits from connections to major attractions like Optus Stadium, Crown Casino, and Perth Airport.

Chris Eyres, sales director WA at oOh!media told us “This new site in the City of Wanneroo marks an important step in our continued expansion in Western Australia. The combination of digital and classic formats provides unparalleled flexibility for advertisers to engage commuters traveling in both directions. With this site, we’re bringing oOh!’s premium capabilities to a high-growth area that has historically been underserved by large-format media, opening up new opportunities for brands to connect with commuters.”

oOh!media continues to maintain a dominant footprint across Perth’s CBD and broader market, with signature digital and classic assets including the cutting-edge Yagan Square billboard featuring 3D anamorphic capabilities, as well as a key site along the Mitchell Freeway. These sites are part of oOh!’s Signature Series, which offers Australia’s most premium and sought-after advertising locations.

Source: *MOVE1.5, P14+, 28 days

Moove Media Pte Ltd., ComfortDelGro’s outdoor advertising arm, is trialing taxi top advertising in Singapore for a six-month period.

The Land Transport Authority (LTA) has approved for 50 vehicles to be on the road during the trial, it said in a statement.

Moove Media’s new taxi top smart digital billboards will be able to display different creatives based on the vehicle’s location, time of day and prevailing weather conditions, allowing advertisers the ability to tailor ads and target audiences with precision.

“We are proud to be pioneering the future of outdoor advertising in Singapore with the introduction of the first taxi top smart digital billboards. Our dynamic cab billboards offer unmatched access and visibility, offering brands a unique opportunity to reach their target audience in one of the world’s most densely populated cities. By leveraging geo-targeting capabilities, advertisers can significantly enhance their campaign return on investment,” said Jeffrey Kwek, CEO of Moove Media.

In Singapore, in order to avoid distracting drivers on the road, all advert transitions will only happen when the taxi is stationary.

Amazon is the first client.

The 7th edition of the AD ART SHOW took place during #OOHNYC on the evening of Thursday October 17 with an exclusive reception by Outfront Media.

Attendees from both the art and advertising worlds gathered to celebrate the winning artists, engage in a thought-provoking artist panel discussion moderated by AdAge’s Senior Creativity Reporter, Sabrina Sanchez, and connect with the artists themselves.

AD ART SHOW honors the art created by the world’s most creative minds in advertising, following in the footsteps of legendary artists like Andy Warhol, who also began their careers in advertising. All 100 selected artists were carefully vetted by MvVO ART’s curatorial team of art professionals, with the winning artists chosen by a jury of esteemed contemporary art collectors.

Danae Nunez, Mocosa, Associate Creative Director at Grey, took top honors for her powerful mixed-media collages and paintings exploring Latino identity and cultural stereotypes. She was awarded the AD ART SHOW Specialty Clio Award at the reception. Her work, along with that of Edom Tilahum (Art Director at Ogilvy) and Arturo Macouzet (Creative Director at Grey), was prominently displayed on OUTFRONT Media’s iconic Times Square billboards that same evening.

Works by the top ten artists shown below will also receive nationwide exposure on OUTFRONT’s billboards across the U.S.

• Arvie McKenzie (Art Director at Wieden & Kennedy)
• Edwin Weitz (Chairman/Chief Creative Officer at Bailey Lauerman)
• Jasper Udink ten Cate (Creative Director at Creative Chef Studio)
• Leo Macias (Founder & Global Creative Leader at NOAD)
• Michael Diedrich (Executive Content Producer at Ogilvy)
• Nathalie De Zan (Freelance Photographer & AD ART SHOW Signature Artist)
• Sherina Florence (Independent Executive Creative Director, Venture Culturalist & Conscious Futurist- also known under the artist name, Future Me)

All 100 AD ART SHOW artists’ work is available for sale through the MvVO ART e-gallery on Artsy, the leading art marketplace for collectors. To explore and purchase these works, click here, where the full list of artists and their signature pieces are featured.

Two additional awards were also presented:

1. The AD ART SHOW Rising Artist Award went to Arvie McKenzie from Wieden & Kennedy, recognizing her potential as a standout.
2. Ogilvy was honored with the AD ART SHOW Champion of Art Award for their support of the artists within their organization.

In her closing remarks, Maria van Vlodrop, founder of MvVO ART/AD ART SHOW and recognized as a top cultural shaper (Adweek Creative 100), said “MvVO ART is proud to have created the AD ART SHOW platform to showcase contemporary artists from the advertising industry. While our partners OUTFRONT Media and the Clio Awards help us extend our reach—OUTFRONT by showcasing the top artists on billboards across the nation and Clio by honoring the most outstanding work—the heart of this show is our commitment to discovering and promoting new contemporary talent. We invite all art lovers to explore and purchase these incredible works through our MvVO ART e-gallery on Artsy.”

MvVO ART/AD ART SHOW showcases talented artists from the advertising industry. Launched at Sotheby’s in 2018, the show introduces these artists to collectors, curators, and critics. A jury of top collectors selects the winners, and MvVO ART continues to support artists through an Artsy gallery and social media promotion.