oOh!media’s extensive regional Out of Home network has been further enhanced with the addition of nine large format billboards across key Victorian regional locations including Geelong, Ballarat and Bendigo.
oOh!’s chief commercial operating officer, Robbie Dery, told us “Regional is an important part of our overall business and the addition of these premium digital sites in Victoria’s largest regional centres, means oOh! continues to extend into key growth areas which enhance and extend our true national footprint. With the imminent launch of MOVE2 and regional inventory having audience measurement for the first time, we are committed to making regional easy to access and buy as part of a holistic national campaign. Geelong, Ballarat and Bendigo are thriving, with over 530,000 citizens and consumers. In addition, by expanding coverage areas like Traralgon and Bairnsdale, we’re giving brands even more opportunities to reach Australians at scale, with premium and unmissable out of home large format assets.”
This shift in the Victorian regional representation adds to the 2,800 strong, large format locations represented by oOh! in every state and territory, which includes coverage in the top 30 regional centres throughout the country.
This most recent regional win is part of a long-term agreement with Wildstone Australia, which recently acquired Victoria’s premiere regional operator, TOM. It includes two classic billboards and seven landmark digital sites, among them, a double-sided digital spectacular on the Geelong Ring Road, one of Victoria’s busiest gateways. This site is not only seen by over 40,000 vehicles daily but is also widely recognised as the most iconic Out of Home locations in regional Victoria.
In Ballarat, the new digital billboard will join oOh!’s recent addition of a double-sided digital site along the Midland Highway, one of Victoria’s major highways. The large format digital sites in Bairnsdale and Traralgon provide new opportunities for brands wanting to target the thriving Gippsland region, while the Warrnambool billboard further supplements oOh!’s existing presence at the western endpoint of the Great Ocean Road.
Martijn joined PPDS in 2019, and enjoyed a career spanning more than 25 years in business development, sales and marketing, and general management.
Kiersten brings strong vision and deep experience to the role and will be taking the wheel over the day-to-day leadership of the division.
Mariana Santos, Marketing Director of Budweiser said “Budweiser’s presence in major moments of music history has helped build its legacy with fans. Now, revealing that the brand has also been backstage, accompanying artists aroundthe world, strengthens this connection even further. The Beer Behind Backstage is a creative way to showcase this authentic and lasting bond, inviting the public to celebrate this story with us. We want everyone to have fun guessing which bands are behind these iconic requests”
Andreas is a true visionary, has been a fine industry leader and has always been the BEST speaker at any of the conferences we have ever attended.
Andreas told us “To my esteemed friends and colleagues of the #DOOH industry. It is with a full heart that I share that last Sunday marked my last day full-time at Perion DOOH. I have now transitioned into an advisory role to spend more time with my new little family. I would like to thank the entire DOOH industry for nourishing me with 22 years of amazing support, inspiration and friendship. From founding and successfully exiting two companies in the space, Ayuda Media Systems and then Hivestack, I’ve had the honour and privilege to help this special industry embrace change and innovation. When Perion acquired Hivestack in December 2023, I knew Hivestack would be in excellent hands. Since then, Perion has more than delivered — investing in our platform and people with confidence and extreme care. Hivestack is now the foundation of Perion One, a testament to the strength of what we created. I would like to especially thank Tal Jacobson the CEO of Perion for believing in the awesome people of Hivestack. Perion has such a bright future thanks to his leadership. To the amazing DOOH ecosystem: you are headed for even more greatness. The best is yet to come for this awesome space! With love, pride, and a whole lot of pink”.
The campaign draws a parallel between the ‘ultimate endurance test’ of 26 miles, and the wait times faced by women living in constant pain. 
Monica Thomas, Founder of Women’s Health Hope, said: “This is Women’s Health Hope’s very first fundraising campaign. As a small charity, every penny raised will make a real and lasting difference in helping us drive our mission forward. As someone living with Endometriosis, Adenomyosis, Lichen Sclerosus, and other chronic conditions, I know all too well the pain, exhaustion, and isolation that so many women face – often in silence. These are illnesses that disproportionately, and often exclusively, impact women, yet they continue to be overlooked and underfunded. Through this campaign, we’re not only raising vital funds and awareness, but we’re also sending a clear message to the government: it’s time to take women’s health seriously, and to go further in turning commitments into meaningful change.”
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