London Euston Billboards Ordered To Be Turned Off

October 6th, 2024

Adrian J Cotterill, Editor-in-Chief

Network Rail was ordered last Friday to turn off the digital screens at London Euston Train Station as part of a major review into overcrowding at the station.

UK Secretary of State for Transport Louise Haigh ordered Network Rail to declutter the station concourse and make changes to the way it handles train announcements after growing concern about the risk of dangerous incidents.

Network Rail and the Department for Transport were then forced to announce a five-point plan that “aims to improve the functioning of Euston station and deliver a better passenger experience”, pending longer-term design changes.

The statement issused admitted that the mainline station, which was built in the 1960s, “is in major need of overhaul and has led to some very uncomfortable and unpleasant conditions for passengers”.

Gary Walsh, Network Rail’s route director for West Coast South, said “Passengers haven’t received the experience they deserve at Euston recently and we need to do better. Our five-point plan will help improve things for passengers in the short term by creating more space, providing better passenger information, and working as an industry to improve the reliability of train services on the West Coast Main Line.”

Network Rail turned off its main departure board at Euston several years ago and replaced it with two ranks of ‘floating’ departure screens, in a bid to ease passenger flows. The main board was then replaced with giant advertising screens which (some say) only appears to have further antagonised already stressed passengers.

The old arrivals and departure board was located above the entrance to the platforms but passengers awaiting a train now have to check for information on two banks of V-shaped boards as they wait on the concourse (they were introduced after ‘computer modelling’ suggested they would ease people flow at the station.

The Network Rail five-point plan involves:

  • Reviewing passenger information provision and circulation, including a shutdown and review of the use of overhead advertising boards
  • A review on how passengers are invited to, and board services, especially during disruption
  • Creating more concourse space and alleviating pinch-points, which will include more, and upgraded, toilet provision
  • Unifying station operation during disruption to ensure a holistic approach is taken for the benefit of all passengers
  • Driving up the reliability of both the infrastructure and train services to reduce disruptive events being experienced at the station

See also ‘The decision to swap information screens for overbearing adverts is the final straw for fed-up commuters‘.

Starin New Distribution Relationship w/ @BosePro

October 5th, 2024

Andrew Neale

Starin, a Midwich Group company, and value-add distributor of unified communications and pro AV products, announced last week a distribution relationship with Bose Professional, a leading provider of audio systems for the pro AV industry.

With Starin’s continued focus on integrated audio, this partnership expands Starin’s offering to include Bose Professional audio solutions, including the innovative EdgeMax, DesignMax, and ShowMatch loudspeakers to high-performance amplifiers, configurable processors, and the ControlSpace ecosystem. Bose Professional resellers will now have access to Starin’s sales and technical services expertise and support.

Read the rest of this entry »

#OOH Advertising Drives Significant ROI Gains

October 4th, 2024

Adrian J Cotterill, Editor-in-Chief

A new study released by the Out of Home Advertising Association of America (OAAA) finds that slight reallocations of existing media budgets to Out of Home (OOH) advertising can lead to substantial gains in return on ad spend (ROAS) and key brand metrics.

“These findings reveal the powerful role OOH plays in the current media mix and demonstrate that OOH has been an under-invested media channel,” said Anna Bager, President and CEO of OAAA. “OOH performs well throughout the consumer funnel, and the analysis shows how brands can leverage that power by shifting just a few percentage points of their media allocation to OOH and generate impressive returns on their investment.”

Benchmarketing, a strategic marketing effectiveness consultancy and part of the Omnicom Media Group, employed advanced econometric modeling to assess the impact of incremental OOH budget increases on ROAS and key brand metrics in three sectors: Automotive, CPG Food, and Retail Grocery.

Read the rest of this entry »

Caitlin Herron Joins SOMO

October 4th, 2024

Adrian J Cotterill, Editor-in-Chief

Former VP Sales Lightbox OOH Video Network Caitlin Herron has joined SOMO as VP, Strategic Account Director.

Tim Jones Joins Clear Channel Outdoor Holdings Board

October 4th, 2024

Adrian J Cotterill, Editor-in-Chief

Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) has announced the appointment of Tim Jones to its Board of Directors effective immediately.

Tim will serve as an independent director and will be a member of the Audit Committee and the Compensation Committee of the Board. With this appointment, the Board expands to eleven members, ten of whom are independent.

Read the rest of this entry »

Robert Hansen Joins NowSignage

October 4th, 2024

Andrew Neale

Robert Hansen has joined NowSignage as North American Business Development Lead.

We are told that this appointment marks a significant step in their aggressive North American expansion strategy, following the recent addition of Sean Kozlowski as their North American Technical Sales Manager.

With over 20 years of experience in Sales, Channel, and Business Development within the SaaS technology sector, Robert brings a wealth of industry knowledge to NowSignage. He has a track record in launching and scaling channel and reseller relationships, coupled with extensive experience managing key accounts with franchises and large enterprise clients.

Visual Art Acquired By @Vertiseit

October 4th, 2024

Andrew Neale

Vertiseit has entered into an agreement with the shareholders of Visual Art to acquire all outstanding shares in Visual Art.

The purchase price amounts to SEK 469 million, corresponding to a company valuation of SEK 457 million on a debt- and cash-free basis, and will be comprised of cash payment, issue of new B-shares in the Company and warrants, entitling the sellers to subscribe for up to one million B-shares in Vertiseit.

Read the rest of this entry »

Alan High Joins @BluefinLcd

October 4th, 2024

Andrew Neale

Alan High has joined Bluefin as their new Operations Manager.

We are told that Alan is the perfect addition as they ramp up their Core Screens inventory and tackle large-scale orders.

Scott Felenstein Joins @OUTFRONTMediaUS

October 4th, 2024

Adrian J Cotterill, Editor-in-Chief

Scott Felenstein has joined OUTFRONT Media (NYSE:OUT) as the Senior Vice President of Brand Partnerships, bringing over 30 years of extensive experience in advertising, digital media, and sales management.

He joins OUTFRONT Media from National CineMedia (NCM), where he most recently held the role of President – Sales, Marketing & Partnerships. We are told that in his new role as Senior Vice President of Brand Partnerships, he will take over leadership of the company’s brand partnership strategy, based in OUTFRONT’s New York office. He will spearhead the company’s efforts to expand brand collaborations, drive growth across digital out of home platforms, and strengthen relationships with top-tier clients and agencies.

Read the rest of this entry »

Claudia Valderrama Joins @billups

October 4th, 2024

Tristan Cotterill

Claudia Valderrama has joined billups as Global Chief Operating Officer.

Claudia formerly the Global Chief Financial Officer at Wieden+Kennedy, brings to billups an extensive operational expertise and deep understanding of the rapidly developing global advertising landscape. As COO, she will oversee worldwide operational strategy including accounting, finance, IT, and people operations with a critical focus on delivering increased value to billups clients across the globe. Valderrama will be based in Portland, Oregon.

Read the rest of this entry »