Adrian J Cotterill, Editor-in-Chief
New Tradition, a Blackstone Portfolio Company, has acquired the billboard assets of RSA Media, LLC. in the Boston market.
The acquisition adds 28 premium static and digital billboard faces in New England.
We are told that these new assets provide unrivaled coverage throughout downtown Boston, with key locations on the Mass Pike (I-90), South Boston (I-93), North End, and Logan Airport/Sumner Tunnel, as well as Walpole/Foxboro (near Gillette Stadium).
Adrian J Cotterill, Editor-in-Chief
Displayce, a leading European platform for programmatic buying in digital out-of-home communication, has unveiled ‘Airport Live Triggering’ in partnership with JCDecaux.
This new feature, exclusive to the Displayce DSP, enables self-service, real-time activation of DOOH campaigns across multiple airports within the JCDecaux inventory simultaneously, leveraging data such as flight boarding and landing gates.
We believe that Displayce is the first to have combined and modeled the exact location of JCDecaux’s screens within international airports with data from Cirium, a leading partner offering a global and standardized database covering 100,000 flights daily, representing 97% of worldwide flights. This modeling allows activating DOOH screens along the traveler’s path within the terminal based on flight origin or destination. This innovation, developed in collaboration with JCDecaux and its data entity, enables agencies and brands to self-activate the appropriate digital screens via the Displayce DSP based on passengers’ itineraries, ensuring campaign reach and repetition to the right audience at the right time. Engagement with their target audience is thus enhanced, taking campaign contextualization to the next level.
Adrian J Cotterill, Editor-in-Chief
Another event that is the epitome of what Out of Home New York is all about takes place on the afternoon of Thursday, October 17, 2024.
The 4A’s and OAAA are teaming up for a groundbreaking event uniting agencies, advertisers, and media owners to explore the transformative power of OOH advertising and are asking atteneded to ‘Explore Why OOH is the Medium of the Moment That Makes a Mark’.
12:00 – 1:00 PM: Lunch
1:00 – 3:00 PM: Programming
3:00 – 4:00 PM: Networking
In today’s cross-platform, multi-channel media landscape, out of home (OOH) plays an important strategic role in every integrated campaign and at this event industry leaders will examine creativity as a key performance indicator, sharing insights through panel discussions on innovative strategies for the industry’s most impactful OOH campaigns.
Location: Assembly
One World Trade Center | 285 Fulton St – 67th Floor
New York, NY 10007
Out of Home New York (formerly New York Digital Signage Week) takes place from October 14 to 18 and is the usual heady mix of FREE and PAID for events – conferences, showcases, cocktails, open house, breakfast debates, tours and other ad-hoc activities.
Reach out to us if you are interested in putting on your own event.
#ff @4As @YourOAAA
Bravo Media has collaborated with Artcrush, an international digital art gallery from Belgium which will bring vibrant digital arts to the DigitalAds network of MTR East Rail Line and Tuen Ma Line in Hong Kong.
Starting October 3, 2024 a series of international digital art pieces provided by Artcrush are showcased across 40 pairs of Digital Portrait Panels and 30 Digital Landscape Panels at 24 MTR stations on both lines. This initiative aims not only to inject the Digital Ads network with artistic elements but also to delight millions of passengers during their journeys.
Richard Pétignaud, Managing Director of Bravo Media, told us “It is a great pleasure to collaborate with Artcrush. This partnership represents a significant step for Bravo Media in further enhancing passenger engagement, transforming daily commute travel into an enjoyable journey. Ultimately, we want to inspire passengers’ daily lives by creating a more artistic environment.”
So, from this month onward, the MTR advertising Digital Ads network will feature stunning digital art by internationally renowned multidisciplinary artist – Reuben Wu, a National Geographic photographer and a leading figure in the digital art space, along with emerging Canadian photographer Cath Simard. With their extraordinary photographic skills combined with cutting-edge technology, their digital artworks promise to deliver an impressive visual experience. Following this, each month will feature new art pieces with different theme created by a variety of artists, so stay tuned for more announcement on Bravo Media’s social media platforms.
“This is the first time we are displaying digital art pieces created by our partnered artists in the MTR^ advertising network, who are some of the most talented individuals in the industry,” said Mathieu France, CEO of Artcrush. “This initiative not only promotes art but also fosters cultural exchange, allowing Hongkongers to connect with digital art and emerging artists from around the world”.
Founded back in November 2021, Bravo Media is a leading out-of-home media company in Hong Kong specializing in transit advertising. Currently, Bravo Media is the exclusive advertising agency operating Citybus’s bus body advertising and the exclusive advertising agency of MTR^ advertising managing media resources across MTR’s East Rail Line, Tuen Ma Line, Light Rail and MTR Bus. Built upon a team of media veterans, creative and industry professionals, Bravo Media is committed to providing innovative and effective out-of-home advertising solutions to advertisers fostering brands connect with their target audiences and achieve their business goals.
In August 2022, Artcrush Gallery initiated the display of Digital Art across urban landscapes, commencing in Brussels and swiftly expanding its reach. Collaborating with progressive out-of-home companies, Artcrush Gallery forged partnerships that redefined public space. Leveraging digital outdoor billboards through these alliances, the gallery transformed these spaces into vibrant showcases for Digital Arts and Artists, championing their work in the realm of public expression.
The Australian Outdoor Media Association (OMA) has announced two new members, Wildstone and Manboom, highlighting continued growth and commitment to unifying the Out of Home industry.
The addition of Wildstone and Manboom brings the total number of asset owner members to four, further representing the OMA’s ability to represent a diverse range of stakeholders.
CEO of the OMA, Elizabeth McIntyre told us “The Outdoor Media Association (OMA) is excited to welcome two new asset owner members, Wildstone and Manboom. This addition strengthens the OOH industry’s ability to innovate and grow, reinforcing our mission to support collaboration and diverse formats across the industry. We look forward to their contributions as we continue advancing outdoor advertising in Australia.”
OMA members have access to a range of benefits, including research and insights, collaborative industry campaigns, advocacy and representation to government, audience measurements and networking opportunities.
JCDecaux has officially opened submissions for the second annual Programmatic Campaign of the Year Award (see last year here). This award, the first of its kind in Australia, is designed to celebrate brands that are at the forefront of strategic, creative, and innovative programmatic digital Out-of-Home campaigns.
“This award aims to drive the industry’s adoption of programmatic Out-of-Home forward by recognising campaigns that leverage its flexibility, targeting, and data capabilities”, said Brad Palmer, National Programmatic Director at JCDecaux. “It’s an exciting opportunity to spotlight Australian brands and agencies that recognise the benefits. As programmatic Out-of-Home continues to evolve, we expect this award to highlight campaigns that will set a benchmark for the industry.”
Submissions are open to Media Agencies, Trading Desks, Direct Advertisers, or DSPs that managed and executed a programmatic Out-of-Home campaign with JCDecaux between 1st January and 31st December 2024*.
According to VIOOH’s State of the Nation 2024 report, Australia’s digital Out-of-Home market is increasingly adopting programmatic buying, with nearly 27 percent of campaigns using it over the past year. This trend is set to grow, with projections indicating that 35 percent of Australian campaigns will leverage programmatic in the next 18 months.
The rapid rise of Digital Out-of-Home in Australia, currently accounting for 74.4 percent of total Out-of-Home revenue, signals a promising future for programmatic adoption.
Last year’s winning campaign, LION and UM’s Guinness Brewery of Meteorology, demonstrated how programmatic digital Out-of-Home can blend creativity and technology to achieve measurable success. The campaign delivered winning results for increased sales and brand association including a three-point growth in salience and 17 percent increase in brand power. Additionally, the campaign led to a 13 percent increase in consumption year-on-year, and an 18 percent boost in revenue during key winter months.
Returning to the judging panel, Gai Le Roy, CEO of IAB Australia, reflected on last year’s winning entry: “The Guinness Brewery of Meteorology campaign set a high bar, showcasing how programmatic digital Out-of-Home can seamlessly blend creativity with real-time data to deliver compelling results. It was exciting to see how brands are starting to use the flexibility and precision that programmatic digital Out-of-Home offers, to create campaigns that not only resonate but also drive performance. This year I’m looking for campaigns that continue to push the boundaries of what’s possible with programmatic Out-of-Home. It’s not just about the technology, it’s how brands use it to create meaningful, memorable connections with their audiences. I’m eager to see how entrants this year will innovate in areas like dynamic targeting, real-time responsiveness, and cross-channel integration.”
The 2024 award will be judged by a panel of leading experts from the Out-of-Home and digital industries including:
Essie Wake, Chief Marketing Officer, JCDecaux Australia & New Zealand
Gai Le Roy, CEO, IAB Australia
Sylvain Le Borgne, Group Chief Data Officer, JCDecaux France
Ben Oliver, Head of Media, Splash
Andrew Tindall, Global Creative & Media Partnership Director, System1
Entries are now open (click here) with the winner to be announced in March 2025.
Emphasizing how technology touches all facets of our lives, CTA has announced that Mr. Yuki Kusumi, Group CEO, Panasonic Holdings Corporation, will take the keynote stage at #CES2025.
No stranger to CES, Panasonic Group has participated in the show since the first CES in 1967.
Adrian J Cotterill, Editor-in-Chief
JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that its majority-owned subsidiary JCDecaux Top Media SA has acquired from its founders 70% of IMC, a leading OOH company in Central America and the number one outdoor advertising company in Costa Rica.
As part of the transaction, the remaining IMC’s shareholders contributed their 30% shares in IMC in exchange for a 9% stake in a newly-formed joint-venture regrouping all JCDecaux activities in Central America which include six countries (Guatemala, Panama, Costa Rica, El Salvador, Honduras and Nicaragua). This new joint-venture will be owned by JCDecaux SE (51%), Publigrafik, Top Partners and former IMC’s shareholders.
Adrian J Cotterill, Editor-in-Chief
OUTFRONT Media (NYSE: OUT) has partnered with MaleRoom Founder and CEO Mindie Kaplan and Imerman Angels to launch a bold new early detection campaign for Breast Cancer Awareness Month.
The Million Mammogram Challenge is a new movement kicking off on October 1, 2024, that aims to change the narrative for young women around shame, celebrating their femininity and early detection. The campaign will encourage women to schedule and share their mammogram dates at millionmammogramchallenge.com.
Mindie Kaplan told us “The Million Mammogram Challenge will save lives and change narratives. I’m incredibly grateful to OUTFRONT for daring to do something different together!”
The creative, designed by OUTFRONT Studios, the company’s internal creative agency features a stunning photo of Mindie Kaplan with the headline ‘Cancer Isn’t the Star of My Story’ that will be shown on OUTFRONT digital signage across the country, from billboards in major metropolitan areas – including one of the largest billboards in Times Square – to New York City’s MTA transit system. The transit ads will be equipped with QR codes that link to the above website.
“We are absolutely thrilled to partner in this important campaign and are confident that the power of our medium will ensure that the message reach millions both directly and through social channel amplification,” said Jodi Senese, Executive Vice President, Chief Marketing Officer at OUTFRONT Media.
Once again Sony Professional Display Solutions is coming to New York during #OOHNYC, Tuesday October 15 and Wednesday October 16 with its AV Tech Expo.
At the coast to coast tour, which kicked off in Chicago back in September, attendees were able to experience hands-on demonstrations of Sony’s AV solutions, meet with Sony’s tech team and many of their hardware and software partners.
At future events you will, once again, be able to discover why Sony Professional Display Solutions will make sense for your business.
There is always good food, fun and prizes (cool Sony prizes will be given away during breakfast, lunch and happy hour). Each Tech Expo will be open from 9am – 6pm with lunch from 12pm – 2pm and Happy Hour 4pm – 6pm.
Chicago, IL – Tues., Sept. 17
New York, NY – Tues/Wed, Oct. 15 – 16
Atlanta, GA – Tues., Nov. 12
Dallas, TX – Tues., Dec. 3
Denver, CO – Tues., Jan. 28
San Diego, CA – Tues/Wed, Feb. 25 – 26
For more information, please contact your local Sony account manager or register here.
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