DailyDOOH

‘Out of Home and Into My Heart’ is a 10-track love letter to the out-of-home advertising industry, aimed at extolling the unique virtues of the oldest advertising medium in the world.

Released in time for Out Of Home New York and the DPAA Global Summit, this tongue-in-cheek yet undeniably catchy set of songs ranges from Pop and Rock ballads to Dance and Hip Hop anthems.

Nicolette Leonardies, President and Chief Mixtape Officer at Vertical Impression told us “No this isn’t elevator music, it’s elevating music. It’s our love letter to the medium, combining catchy tunes with themes that resonate with our everyday experiences as marketers and advertisers”.

The mixtape is available for streaming on all major platforms, including Spotify, Apple Music, and YouTube Music. All streaming proceeds from the album will be donated to the National Advertising Benevolent Society (NABS), a charity supporting at-risk people in the media, marketing, communications and advertising industry.

Official Tracklist:

1. Billboard Love
2. Rise Up
3. Let ’em Ads Cook
4. Lonely Screens Club
5. Programmatic Magic
6. Elevate Me
7. Signs Across the Skyline
8. Ads So Pretty
9. Outdoor Adoration
10. Spread the Message

‘Out of Home and Into My Heart‘ started as a project to reinvent the concept of elevator music into something more modern.

Created with the help of #AI, Vertical Impression’s creative team fine-tuned lyrics, adjusted melodies, and made countless decisions on how to best celebrate our industry in a musical way.

Their goal was to seamlessly blend the AI-generated elements with human creativity and a dash of their brand’s own personality, ensuring that every note and word authentically represented OOH advertising.

Vertical Impression has always believed in elevating the advertising game – quite literally. With 6000+ elevator screens in buildings across North America, they specialize in transforming elevators into a canvas for creativity. From the lobby to the penthouse, and offices, hotels, hospitals, and so many more, they are in the business of making impressions that last longer than your average elevator ride.

This week Sony Professional Display Solutions is once again in New York during #OOHNYC and are holding their in-person AV Tech Expo event Tuesday October 15 and Wednesday October 16.

However in addition, they have a special edition of their Tech Tuesday webinar which takes place at 13:00 on Tuesday October 15th which will be LIVE from Sony’s AV Tech Expo.

Join the webinar and you will be able to discover

• A deep dive into the latest product and solutions advancements
• Live product and solution demonstrations
• Software, hardware, and industry providers from Sony’s Partner Network

Register for the webinar here.

The coast to coast tour kicked off in Chicago back in September and attendees were able to experience hands-on demonstrations of Sony’s AV solutions, meet with Sony’s tech team and many of their hardware and software partners.

Chicago, IL – Tues., Sept. 17

New York, NY – Tues/Wed, Oct. 15 – 16

Atlanta, GA – Tues., Nov. 12

Dallas, TX – Tues., Dec. 3

Denver, CO – Tues., Jan. 28

San Diego, CA – Tues/Wed, Feb. 25 – 26

For more information, please contact your local Sony account manager or register here.

Place Exchange, the leading independent SSP for programmatic out-of-home media, announced the expansion of its proprietary PerView measurement solution to Canada. PerView delivers up-to-date, deterministic reach, frequency, and hourly impression measurement for buyers and sellers of OOH media that can be applied across static and digital OOH displays, regardless of whether they are transacted programmatically on any SSP or sold direct. Measurement can range from individual OOH displays and publisher networks, to cross-publisher OOH advertising campaigns, up to the entire OOH category as a whole.

OOH encompasses a diverse range of venues and display types, making it difficult to obtain reliable measures of reach, frequency, and impressions across a mix of different OOH assets. It has also proven challenging to ensure up-to-date measurement that reflects the ever-changing profile of real-world movement patterns. Place Exchange’s PerView solution was designed to address these challenges, delivering up-to-date, location-specific measurement for all types of OOH media. Already adopted by nearly 200 OOH media owners in the US and leveraged by dozens of advertisers, agencies, and DSPs on hundreds of millions of dollars of OOH media spend in the past year alone, Place Exchange is now bringing the PerView offering to other markets, starting with Canada.

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Marketreach, the marketing authority on commercial mail, has launched its latest B2B advertising campaign, ‘Totally Mailed It’.

The campaign is a creative and bold call to arms featuring well-known and influential leaders from across marketing including Rory Sutherland, Vice-Chairman of Ogilvy UK and Nishma Patel Robb, CEO & Founder of The Glittersphere and former Google Director of Marketing.

The campaign, created by The Gate, an MSQ Company, is a peer-to-peer campaign gathering some of marketing’s best-known faces to advocate for consideration of mail as an effective media channel, promote its core attributes and provide CMOs with compelling evidence for why direct mail is an essential part of the media mix.

Rory Sutherland and Nishma Patel Robb are joined by other prominent and well-respected industry leaders including Sophie Devonshire, CEO at The Marketing Society, Dino Myers-Lamptey, Founder at The Barber Shop, and Richard Shotton, Founder of Astroten and author of The Choice Factory and The Illusion of Choice.

Each creative features a bold headshot of one of the industry advocates alongside a pithy quote highlighting how mail was the surprising spark at the heart of many marketing success stories, helping them gain a competitive edge and nail their targets.

The creative runs across direct mail, social, display/video, and digital audio, as well as out of home placements across roadside digital 6-sheet screens in key sites targeting London-based advertisers and agencies.

Marketreach has also launched a ‘Totally Mailed It’ landing page on its website, featuring detailed testimonials and success stories from the advocates on how mail ramped up ROI, and is an effective channel that ‘totally mailed it’ for them in the marketing mix.

According to recent research, improving marketing effectiveness is the top priority for marketers, and ROI and ROMI keep 99% of CMOs awake at night. Direct mail’s physical presence captures attention, builds trusted relationships between brands and their consumers, and drives commercial results. A recent Marketreach/WARC Attention Report highlights the enduring value of direct mail, showing that 58% of mail is retained for future reference, to be re-read, shared, or saved for later use.

Further research from WARC and Marketreach shows that campaigns with direct mail in the overall mix are 52% more likely to report ROI benefits, and are also 43% more likely to report profit uplifts providing evidence for its effectiveness as a channel.

Chris Jones has joined Elonex as Managing Director.

He joins Elonex after an impressive 29-year tenure at Global Media, where he held several senior leadership roles and played a pivotal part in driving the organisation’s growth and transformation.

Throughout his distinguished career at Global Media, he demonstrated a strong ability to lead diverse teams, scale operations, and deliver outstanding results across multiple advertising platforms, including radio, digital audio and outdoor. His strategic insight and commitment to innovation has been integral to Global Media’s success in establishing itself as one of the premier media companies in the UK.

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LG Electronics (LG) has once again partnered with the widely respected artist and filmmaker, Sir John Akomfrah, for Frieze London 2024. This collaboration follows LG’s recent support of Akomfrah’s British Pavilion at the 60th International Art Exhibition at La Biennale di Venezia 2024.

At Frieze London 2024, LG OLED has invited Akomfrah – an artist and filmmaker known for investigating themes such as memory, post-colonialism, temporality and aesthetics – to present a new video installation at the fair.

Becoming Wind (2023) is a five-channel video installation that focuses on the intersection of social and environmental issues, looking specifically at the experience of non-binary and trans actors and activists in the context of the climate crisis.

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The Australian Out of Home industry has extended its growth trend with solid results in Q3

The Outdoor Media Association is the peak industry body that represents Australia’s outdoor media display companies and production facilities has announced an increase of 10.06 per cent net media revenue for Q3 2024, reporting $315 million, up from $286.2 million* for the same quarter in 2023.

Digital OOH revenue accounts for 74.5 per cent of total net media revenue year-to-date, an increase over the recorded 72.4 per cent* for the same period last year.

General Manager of the OMA, Kylie Green told us “The continued growth in revenue this quarter is a clear indicator of the industry’s strong momentum as it continues to evolve and thrive. The 10.06 per cent increase in net media revenue highlights advertisers’ growing confidence in the effectiveness of OOH, particularly as digital innovations continue to enhance its capabilities. The growth we are seeing this quarter is not just a reflection of past success but also a positive signal for what lies ahead”.

Year-to-date net revenue has increased 8.75 per cent from the same time in 2023 and is $908.2 million.

*Previously released revenue figures have been updated to reflect changes in the OMA membership

Ben Milne has joined billups as Chief Executive Officer for the Asia-Pacific region.

Ben is a career-long OOH advertising veteran, who most recently led the global OOH division for dentsu. At billups he will lead operations and business development initiatives across APAC, a region which has become a key driver of billups’ global growth. He will be based in Singapore and focus on expanding the current team that currently includes 17 employees across three billups offices.

He will report to David Krupp, Global CEO.

GoVision LLC, a premier provider of large-scale LED video displays, this week announced several important new hires and promotions at its national headquarters.

Key additions to the team include:

• Kollin Padon, Director, Project Management – Fixed Installation – Padon brings nearly a decade of experience in the electrical field, most recently at Power Design. He became the youngest superintendent at the company at age 28 and was named an “Electrical All-Star Under 30” through EC&M.

• Mike Kaplanek, Director of Events – Kaplanek began freelancing for GoVision in 2015 after spending 20 years in the construction industry in various roles. He became the lead tech on ESPN College GameDay for GoVision in 2018 and added SEC Nation responsibilities in 2022. He was hired full-time in January and was promoted to director in September.

• Jack Williams, Project Manager – Golf – Prior to joining GoVision, Williams worked in event management for Perfect Game Midwest, where he was responsible for staffing, marketing and organizing premier baseball and softball tournaments. He graduated from the University of Kansas in 2020, where he was a member of the Jayhawks football team.

• Jake Terrell, Design and Technical Manager – Golf – Terrell also began working at GoVision in a freelance capacity shortly after graduating from the University of North Texas in 2017. He joined the company as a full-time field tech in 2018 and in 2023 moved to the Golf Division to lead production and content.

• Abby Williams, Sales and Marketing Coordinator – Williams is currently finishing her Master’s degree studies in Sport Administration from Arkansas State University. She previously interned with Five Tool Baseball and The Ripken Experience, where she worked in elite youth baseball.

• Coleman Fish, Sales Development Representative – Fish began his professional career at Learfield’s National Sales Center where he worked on major collegiate sporting events including NCAA March Madness, Frozen Four and the men’s and women’s College World Series. His primary responsibilities at GoVision include sales development, account management and marketing, with a focus on the company’s regional events and fixed installations.

• Matt Williams, Service – Williams began working as an LED technician in 2016 as a stagehand, building displays for touring acts. He joined GoVision’s events team in 2018, constructing LED screens for concerts and golf tournaments. He later moved into Quality Control, arming him with invaluable experience troubleshooting and servicing LED displays.

• Jacob Delao, Jr., Repair Services – Delao joins GoVision after serving in the United States Marine Corps as a Tactical Air Operations/Air Defense Systems Technician, including posts in Norway and Lithuania.

• Devin St. John, Site Coordinator – A proud graduate of the University of North Texas, St. John worked with GoVision from 2017-2020 and intermittently from late 2020 to 2023, joining the company full-time this year.

• Cooper Curtis, Field Service Technician – Curtis previously worked in operations for the AT&T Byron Nelson golf tournament and in event service at the Fort Worth Boat Club.

“GoVision is dramatically expanding our service operations and national reach, so we’ve been assembling talented professionals to ensure we can meet the increasing demand for our state-of-the-art mobile and fixed-installation LED video display technologies,” said Chris Curtis, GoVision’s CEO & Partner. “We are incredibly proud to have attracted each of these amazing men and women to our team, and know that they will be integral to our continued success in the years ahead.”

Out of Home New York saw the introduction of what is described as the World’s First Sustainable Billboard.

The open house event – actually properly outdoors in a lovely green park down by the One World Trade Center (Freedom Tower), Ed was put together by Sign Expo, New York’s number one visual solutions provider and KA Dynamic Color, the inventor and manufacturer of the reflective digital display for outdoor use.

Sign Expo setup at Silverstein Family Park, Greenwich Street, New York, NY 10007 over two days (10:00-16:00 on both Tuesday October 15 and Wednesday October 16).

Whether you’re a seasoned professional or just curious about the industry, #OOHNYC is perfect for anyone looking to stay ahead of the curve in the ever-evolving world of digital advertising.

Out of Home New York (formerly New York Digital Signage Week) takes place from October 14 to 18 and will be the usual heady mix of FREE and PAID for events – conferences, showcases, cocktails, open house, breakfast debates, tours and other ad-hoc activities.