DailyDOOH

MultiTouch Ltd., developer of modular multi-touch LCD screens for large-scale displays, is showcasing a range of new multitouch applications at #CES in Las Vegas this week.

Manipulating a high-res image

The company is highlighting one of the largest asymmetric multi-user touch walls, the MultiTaction Oblique Wall, which is comprised of the company’s MultiTaction Cell 55” LCD displays at booth #15512.

The MultiTaction Oblique Wall, one of several MultiTouch products on display, measures 13’ long and 9’ high, and features six MultiTaction Cell 55” units. it will run a multi-user visualization application built on MultiTouch Cornerstone SDK, a toolset designed for building multi-display multitouch applications.

“Multi-user multitouch experiences are now part of the lexicon for designers and developers worldwide, and our booth at CES 2012 displays concept implementations of multitouch applications that explore a wide range of possibilities using our products,” says Timo Korpela, general manager of MultiTouch Americas. “We want to spark a greater level of ideation from the creative community with our new line of MultiTaction Cell products, and ourdemos characterize just a few of the myriad concepts that we believe will gain greater adoption in the coming year.”

The MultiTaction Cell 55” is available now for orders direct from MultiTouch or through MultiTouch resellers around the world.

If plans come to pass as forecast, Mirrus will be a company to really watch come Q2, 2012.

Brian Reid

“Now that we’ve told you that, the pressure is on,” says Brian Reid, the president who founded the company in 2006 with the aim of building consumer engagement platforms to help leading brands to communicate and connect with consumers.

Reid and longtime friend Ryan Clayton, senior vice-president international business, are the firm’s major owners along with some private investors. However, with a growing product line and expansion on the horizon. Mirrus may well be looking for investors in the future.

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It seems there is no doubt now that STRATACACHE have won the Dairy Queen business. This is a massive roll out, with at least 4,000 venues we believe.

Late yesterday (Wednesday) we ourselves wrote “Interesting (half baked and half written we feel) tweet from the official STRATACACHE account mid-day today (PST)” and that said “Looking forward to @DairyQueen Expo and these sweet digital menu boards we get to showcase.”

Earlier today (there seems to be some Dairy Queen internal exhibition and conference on somewhere in North America at the moment) STRATACACHE again tweeted “Check out STRATACACHE’s digital menu boards in @DairyQueen’s booth at the DQ Expo today! Coming to a store near you!”

We wrote in early January ‘Ronin Fail To Capture Their Dairy Queen‘ – business that the leaderless Samurai were convinced they were going to win.

So that’s it then, Chris Riegel’s STRATACACHE win yet another huge QSR rollout.

YCD Multimedia, provider of smart digital media solutions to the retail business world, will be introducing a new YCD Analytics module for the company’s Retail Advertising and Merchandising Platform at HP Booth # 431 during NRF 2012 in New York next week.

The new Analytics module will be presented in an innovative demonstration with HP and Retalix, showing how it enables retailers to manage products, prices and marketing campaigns more easily. The combined solution is fully compliant with HP’s new line of retail products, which are specially designed to address the unique requirements of retailers using Point-of-Sale digital media.

The new easy-to-use module enables analysis of the effectiveness of digital display-based marketing campaigns and ads on sales. The Analytics module has access to the POS systems, analyzing the correlation between the displays and actual sales. A unique feature provides the user with the capability to immediately examine this correlation in various categories such as individual store departments, geographical regions, location, and more. Users can review trends and improve campaigns and ads. The new module closes the loop between in-store promotions and actual sales, allowing for real-time optimization.

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Digital Signage Expo 2013 will be in Las Vegas February 26th to March 1st 2013 at the Las Vegas Convention Center.

New York-based Blue Bite recently joined forces with RMG Networks, San Francisco, and Amobee. Redwood City, California, to deliver a Near Field Communication-enabled national out-of-home marketing campaign for HotelTonight, offering consumers the ability to download the application by simply tapping Blue Bite’s proprietary mTAG.

HotelTonight, a travel application which offers some of the best pricing for last-minute hotel deals, wanted to take advantage of the latest in innovative mobile and out-of-home marketing technologies to promote its mobile app. Given that HotelTonight is the ultimate way to book a same-day hotel stay via a mobile device, Blue Bite wanted to do something different.

This campaign represented what is believed to be the first use of NFC for a marketing campaign targeting consumers across a handful of major U.S. markets. Amobee utilized RMG Networks locations outfitted with Blue Bite’s mTAG Platform to reach HotelTonight’s core demographic.

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Clear Channel Spectacolor has partnered with the Times Square Alliance to launch a state-of-the-art digital billboard, in the heart of New York City’s famed Times Square, dedicated to providing the area’s many small businesses with competitive marketing opportunities.

New to the market, the digital screen will help local businesses reach the crowds who pass through Times Square every day.

Situated on a new marquee above the entrance to the Times Square Visitor Center and Museum on Seventh Avenue between 47th and 46thstreets, adjacent to the TKTS booth and Duffy Square, the LED video display was designed to give area businesses the ability to boost their presence, build their brand and drive consumer interest by using the power of out-of-home advertising in Times Square. With approximately 280 restaurants and bars and 40 theatres vying for attention in Times Square, this new platform, with its unparalleled visibility, reaches a crucial audience: half a million daily visitors.

The display will broadcast a mixture of on- and off-premise advertisers, in addition to serving as a community message board for the Times Square Visitor Center and Museum. The Times Square Visitor Center and Museum includes a Broadway Ticket and Concierge Center, city sightseeing tours, the official Times Square gift shop, a city information desk, the New Year’s Eve Centennial Ball and Confetti Wishing Wall.

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Philips Public Signage and Advantech Europe will be launching their Open Pluggable Specification (OPS) digital signage products at this year’s ISE (Amsterdam Jan 31st- Feb 2nd). The companies will have a special reduced price sales promotion at the show.

“OPS offers a lot of exciting possibilities for creating a tailor-made digital signage solution,” explains Wilfred de Man, Sales and Marketing Director for Philips Public Signage Displays. “By bundling our brand new E-series displays with the OPS module of Advantech, we are offering the end user a unique opportunity to buy a fully integrated digital signage solution.”

MMD (Multimedia Displays), a wholly owned company of TPV and the exclusive marketer and reseller for Philips-branded LCD monitors and public signage displays worldwide, released the 42” BDL4245E, 46” BDL4645E and both 55” models – BDL5545E and BDL5545ET – come equipped with an OPS slot which allow for the simple integration of an Open Pluggable Specification module, an industry standard interface being adopted within the digital signage market for the combination of a PC module and display.

The displays also feature additional user interactions such as integrated optical IR multi-touch screen (BDL5545ET), One Wire allowing the user to not only send video and audio from the media player to the display, but all control and configuration commands as well, all via one single HDMI cable (both 55” models), and all five new models have full HD panels for crystal clear images and video, as well as a wide viewing angle and offer central configuration via RS232, ensuring simple control and configuration of all displays within the network.

Advantech announced the launch of the ARK-DS220 OPS compliant digital signage media player in late 2011. The system is powered by an Intel Atom D525 dual-core processor (fan-based) and Intel Atom N455 single-core processor (fanless) with integrated NVIDIA GT218 (ION2) graphic module for Full HD playback. Compliant with the OPS, its slot-in module design effectively lowers deployment and field maintenance costs to simplify device installation, usage, maintenance and upgrades. Its industrial grade capability allows a wide range of applications where reliability is key.

The ARK-DS220 is compliant with the Philips E-series displays that come equipped with an OPS slot.

Philips Public Signage booth 10N141/10N135. Advantech booth 10S130.

Back on Dec. 16 and 17, Chevrolet partnered with Pearl Media, non-traditional, out-of-home media company, and ad agency Goodby Silverstein & Partners to deploy the World’s Largest Claw Game in an attempt to set a Guinness World Record.

The event was part of the Chevy Sonic ‘Let’s Do This’ campaign, which promotes firsts and has featured a series of never-seen-before stunts.

The execution was believed to be the first-ever interactive 3D mapping projection, capturing consumer attention and living beyond the event virally through social media.

Using the latest in 3D interactive technology, consumers were able to navigate the giant 3D projected claw using a human-sized stick shift set up in front of Hollywood Boulevard’s famous Roosevelt Hotel, on which the claw game was projected. Hundreds of people took control of the stick shift in an attempt to grab one of many prizes, including a dream vacation, a trip to SXSW (annual music, film, and interactive conference and festival held in Austin, Texas), a Burton Snowboard, or $100 in Live Nation concert cash. One lucky winner walked away with the grand prize: a 2012 Chevy Sonic.

Harris will put its emphasis on energizing brands, increasing revenue and maximizing the overall retail experience through digital media when it makes its presence at booth #3223 at the NRF Convention and Expo, Jan. 16-18 at the Jacob K. Javits Convention Center.

At Retail’s BIG Show, Harris will demonstrate its digital out-of-home retail solutions and share the technology footprint that powers some of its most notable retail projects. It plans to showcase digital signage content seen at various global retailers, including 4400 7-Eleven convenience stores, one of the largest DOOH networks in the U.S., and Harrods, London’s most famous luxury department store.

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