Adapt Media To Rep 5,600 Mac Couche-Tard Digital Screens

January 11th, 2012

Gail Chiasson, North American Editor

Adapt Media has become the largest provider of Convenience Store advertising in Canada, following a deal it inked as key representative for the Mac Couche-Tard Convenience Store Digital Video Screen Network.

Adapt was signed by iSign, which recently bought Pinpoint Media, owner of the network screens, to better showcase metrics and analytics offered in the Mac Couche-Tard 5,600 screen network. The network’s software management is by BroadSign.

In 2011, Adapt extended its proprietary c-store network by 1500 new locations – partly by taking over much of the former OBN digital signage – bringing its total, prior to the Mac deal, to over 3,000 stores nationally as the media supplier for a mix of static, backlit and digital signs. This also includes Adapt’s own network of 500 double-sided illuminated signs.

In addition to offering national advertising services in the c-store environment, Adapt also represents across Canada: over 80 large format full motion digital screens including The Ricoh Coliseum Gardiner Boards for MLSE in Toronto; retail media opportunities at major grocery chains such as Sobey’s, IGA, Metro and Safeway, T&T and more; Storeboard Entrance Pedestals in Zellers and Staples; Full Motion Digital Video Trucks; Bike Racks and lockers in Vancouver at Skytrain and Bus Stations; Cab Tops in Montreal; and Experiential Activations.

During 2011, the company, headed by Jamie Thompson, president, also moved into new offices on King Street West and added new staff, bring its total to 30. A new sales director is to be announced within a few days.

Kenneth Kovasala Leaves Mirrus

January 11th, 2012

Adrian J Cotterill, Editor-in-Chief

Kenneth B. Kovasala who was Senior VP, Director US Business Development at Mirrus has left the company.

No news yet on where he has ended up.

Isabella Products – Scala Strategic Partnership

January 10th, 2012

Gail Chiasson, North American Editor

Concord, Massachusetts-based Isabella Products Inc., a mobile device and services company, has made a strategic partnership with worldwide digital signage software company Scala Inc. under which both companies will develop sales, marketing, and technology initiatives for 2012 and beyond for the digital signage market.

Scala, in its efforts to better serve the small and medium business sector with its SignChannel service, will support Isabella Products’ Vizit and Mini devices to provide a low cost, hassle-free, cellular networking solution for SignChannel users. Isabella will in turn develop a digital signage version of its award-winning Vizit interactive display and Mini 3G USB stick optimized for use with SignChannel.

The Vizit-DS and Mini-DS products will provide Scala with integrated 2G/3G cellular solutions for reliably delivering digital signage content across multiple display environments throughout various locations. Using Isabella’s existing relationships with world-class wireless carriers, Vizit-DS and Mini-DS will be marketed through Scala’s existing global sales and distribution channels.

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#BETT_Show Stone Group signagelive Partnership

January 10th, 2012

Geny Caloisi

Stone Group, a hardware manufacturer and IT systems designer company, which specilises in the supply and support of ICT and audio-visual solutions to schools, colleges and universities, has joined forces with digital signage expert signagelive for this year’s educational technology exhibition BETT Show 2012 (Olympia, London, January 11th-14th).

signagelive has been selected by Stone Group as one of its primary digital signage content partners and to create a cloud-based digital signage solution for the education market. The Stone Group stand will be powered by signagelive, with content designed by creative agency Mookuh. The goal is to provide a beautifully design DOOH example that showcases and incorporates Stone Groups wealth and breadth of experience within its industry field.

Daily Robinson, Group Marketing Manager at Stone Group comments, “Technology and innovation is moving at dizzying speeds and education is at the forefront of this period of colossal change. To ensure that Stone’s stand presence at BETT 2012 truly represents our position as a leading educational ICT supplier, we’ve collaborated with signagelive to ensure that our Audio Visual presence at the show turns heads.”

Dave Thwaites, Sales Engineer at signagelive added:  “signagelive, working together with Stone Group, is an excellent example of our joint solution orientated approach.  We are committed and tenacious in our support infrastructure mechanisms to all of our digital signage clients.  It’s a great match.”

BETT is the perfect environment for education professionals to evaluate and purchase a comprehensive range of ICT products and services. From early years to universities, BETT is an indispensable part of the annual knowledge-gathering process, coming at a time when establishments are planning and budgeting for the new school year.

Visit stand K20 in the National Hall, London Olympia, BETT 11-14 January 2012.

DGScreen Launches DGSplash

January 10th, 2012

Geny Caloisi

DGScreen Ltd., an emerging provider of cloud-based digital signage systems, today announced the launch of their DGSplash software media player.

DGScreen is one of the first digital signage providers to integrate the OpenSplash software media player into their CMS system and the absolute first to make it commercially available.

The DGScreen digital signage system including the DGSplash software media player is available on a true SaaS basis – under USD 25 monthly subscription plan with NO yearly advance payment or time commitment.

Francine Haliva, Director of Sales & Marketing, explained, “DGScreen is constantly evolving to meet the market’s needs. We wanted to be able to offer our low-cost premium digital signage solution to customers who want to use their existing equipment and infrastructure. As a cloud-based solution, the addition of a software media player completes our offering to address this need.”

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LoveContent Hits The Streets

January 10th, 2012

Geny Caloisi

In the first event of 2012, The Screen will be looking forward to the 2nd annual LoveContent Awards 2012.

At a special briefing, to be hosted by 2012 LoveContent sponsors Kinetic and Spafax, attendees will be treated to a breakfast double; including an introduction to the 2012 awards over coffee and pastries at the Spafax offices in Marylebone, followed by a unique digital London Bus Tour through the London streets.

The Digital Bus tour will head up the Euston Road for a close up view of a few of the exciting new digital formats and campaigns likely to feature strongly in this year’s awards. From the Clear Channel Bus Stop displays, to the Outdoor Plus LED’s at the Euston Underpass, to the spellbinding JCDecaux digital LED installation at Euston Station.

Along the Digital Bus Tour route, last year’s Industry Award winner Neil Morris (Founder and MD of creative technology and production agency Grand Visual) will join with Derek Manns (Head of Collaboration at Clear Channel) to provide running insight and commentary as we go and then at Euston, David McEvoy (Marketing Director at JCDecaux, UK) will complete the tour.

Speakers include:-

  • Niall McBain, CEO of Spafax
  • Nick Mawditt, Global Director of Insight and Marketing at Kinetic
  • Neil Morris, Founder & MD at Grand Visual
  • Derek Manns, Head of Collaboration at Clear Channel
  • David McEvoy – Marketing Director, JCDecaux, UK

To hear about getting involved and entering the LoveContent 2012 Awards and for an insight into the latest digital campaigns and formats, join The Screen as they hit London’s Digital Streets on January 26th.

Venue The Pumphouse, 13-16 Jacob’s Well Mews, London W1U 3DY

Date: Thursday 26th Jan 2012
Time: 9am – 11.30am

Wovenmedia / BrightSign Healthcare Combo

January 10th, 2012

Adrian J Cotterill, Editor-in-Chief

Interesting announcement that Wovenmedia is using BrightSign network-enabled HD210 digital signage players to deliver its place-based media service in retail and healthcare locations across the US.

Wovenmedia’s cloud service allows businesses to create and deliver their own video channels to private network screens, websites and mobile devices and by combining the Wovenmedia Video Service with BrightSign players, any company can cost-effectively use TV screens in their locations to inform and entertain consumers while they wait for service, promote products at the point-of-purchase, and enhance internal corporate communications.

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Call For 3D Technology Seminar Presenters

January 10th, 2012

Gail Chiasson, North American Editor

Insight Media and InfoComm International are again teaming up to produce 3D Comm Seminars, to be held during the regular exhibition hours at InfoComm 2012, the professional A/V trade show, running June 13-15, 2012 in Las Vegas, Nevada.

The 3D Comm Seminars, to be held June 13 and 14, will be run outside the exhibition floor in a classroom setting.

These 16 various 90-minute sessions, taught by Insight Media analysts as well as other leaders in the 3D industry, will focus on providing unbiased information on many aspects of the 3D ecosystem, helping attendees gain critical knowledge about technology, markets, applications and uses of 3D.

Seminars will be offered in a range of levels and some will feature demonstrations of 3D technology.

Experts in their 3D specialty are encouraged to submit an abstract to conference organizers related to this opportunity.

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U.S. Cities Ponder Signage Laws

January 10th, 2012

Gail Chiasson, North American Editor

Salt Lake City, Utah, and Asheville, North Carolina, are among various U.S. cities currently studying digital signage in their respective communities.

The Salt Lake City Council recently held a public hearing concerning proposed regulations for electronic message centers. Approximately three dozen individuals testified before the council in opposition to a proposed ordinance, including members of the International Sign Association, Utah Sign Association, the Western States Sign Council, the Salt Lake City Downtown Alliance and several end users.

The major issues brought up at the hearing in regard to the proposed electronic message center ordinance included the proposed dwell time, safety restrictions, separation requirements for electronic message centers from residential districts and the commingling of electronic message centers and billboard regulations.

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Digital Signage Investor Conference, NYC

January 10th, 2012

Adrian J Cotterill, Editor-in-Chief

This year’s Strategy Institute Digital Signage Investor Conference takes place on Oct. 17 and 18 at the Jacob Javits Center.

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