DailyDOOH

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media has announced that Ring will be back to sponsor the Puppy Pen for the second year during the #OOHNYC DPAA Global Media Summit.

Ring allows you to check on your pets anytime, anywhere. From security devices to pet tags, Ring is there to help keep your furry friends safe – and you informed. Entering its fifth year at the summit, the pen will feature a group of puppies with live look-ins on the mainstage. Attendees will be able to visit the pen throughout the duration of the conference.

The DPAA conference offers education, interactive exhibits, live entertainment, and with the puppy pen, a way to network with event guests unique to the DPAA Summit. “Every conference should have puppies,” said Kerry Flynn, Axios, at last year’s Puppy Pen.

This year’s summit features global brands Colgate-Palmolive, GM, Mastercard, Danone, plus NBC News, GroupM, Omnicom, UM, Rapport, Wavemaker and others.

The summit draws over 900 delegates from all over the world and includes fireside chats, presentations and networking in the extensive exhibit area with evening cocktails on the Hudson River.

Since its founding in 2013, Ring has been creating new ways to connect its customers to the places, people and things important to them. First known for its iconic Video Doorbell, Ring now offers customizable solutions compatible with just about any home or business, from cameras and alarm systems to smart lighting and a wide range of accessories. Core to the experience is the Ring app, empowering customers to stay connected no matter where they are, because distance shouldn’t separate people from what they care about. Ring is an Amazon company.

oOh!media has launched Australia’s largest ever #3DOOH campaign, with ANZ Falcon taking flight in an unprecedented nationwide multi-format digital execution.

Running across more than 2,100 full motion digital oOh! screens in five environments – Retail, Rail, Fly, Office, and Study – it marks the first time any advertiser has delivered a mass reach, scalable 3D OOH campaign, anywhere in Australia.

Chris Freel, group sales director, oOh!, told us “We’re thrilled to see ANZ Falcon leverage our national network of 3D-enabled digital screens to make this campaign fly. ANZ’s innovative approach showcases the full creative potential of 3D digital OOH at scale, driving brand fame by engaging audiences across our network.”

Timed to coincide with Cyber Security Awareness Month, the campaign for ANZ’s fraud detection and prevention technology follows the ANZ Falcon activation on oOh!’s iconic 3D Anamorphic site ‘The Bourke’ in Melbourne early this year.

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LG Electronics (LG) announced the winners of its webOS TV platform hackathon, which took place at the LG webOS Summit last week. The event was geared toward AI-based solutions and gaming services, and sought ideas to enhance the gaming category on the Smart TV.

Developers from around the world applied for the opportunity to present their ideas for apps or services to be used on webOS-based LG Smart TVs in millions of homes, with the goal of diversifying and improving the gaming experience on the LG TVs powered by webOS.

1. Grand Prize Winner: The Quest of Sunflower by Couchplay. An epic adventure game based on an AI-generated story, featuring stunning graphics, immersive audio and responsive game play suitable for the whole family.
2. Second place: Signs of Magic by Lukas Klingsbo. Set in a magical world, this game follows the wizard Elowen as she battles invading creatures known as Astromentals. It integrates LG Magic Remote sensors to create an immersive experience that brings the action to life.
3. Third place: Thormdeil: Into the Unknown by TV Games. The first single-player RPG developed exclusively for a Smart TV platform, featuring seasonally AI-generated content. Players navigate dark dungeons, face survival challenges and uncover hidden truths.

“The amount of participation and entries we received this year is proof of the growing interest in the AI and gaming categories,” said Chris Jo, senior vice president of platform business at LG Home Entertainment Company. “We’re no longer simply watching television. The developer ecosystem’s role in improving the lives of millions of consumers in their homes is exponential, and LG plans to hold this event annually to foster webOS app developer ecosystem.”

Over three hundred entries were submitted from more than 50 countries. Finalists were invited to present their ideas onstage to a panel of LG executives and over 300 market-leading companies. The top three winners received a meaningful opportunity to engage with the LG team to develop their ideas and resources for business implementation on webOS. They will continue to work with the LG team to prepare the family-friendly gaming solutions for LG TVs by June 2025. Cash prizes were awarded to the top three winners of the hackathon, with the Grand Prize of USD 100,000 for first place, USD 80,000 for second place and USD 50,000 for third place.

Tomorrow in London Hivestack are holding a morning event where they invite you to join them in discussion with DOOH industry leaders as they look to the horizon of what is possible.

Their finalised agenda features an impressive lineup of industry experts from leading companies such as GroupM Nexus, London Lites, DAX, iMedia, Hawk and Coca-Cola.

8:45 AM – Breakfast / Coffee / Networking

9:15 AM – UK Programmatic DOOH Update: A Market Overview
Lee Cutter, VP, Sales – UK, Nordics & MENA, Hivestack by Perion

9:35 AM – Panel: Expanding Horizons in DOOH
William Brownsdon, Managing Director, EMEA, Hivestack by Perion
Mike English, Business Director (Programmatic Lead), London Lites
Mia Mulch, Programmatic & Data Director, DAX
Oliver Goodge, Head of Programmatic, iMedia

10:10 AM – Panel: Maximising Impact: Cross-Border DOOH and Omnichannel Strategies
Inés Armendáriz, International Sales Director, Hivestack by Perion
Alex Grieves, Commerical Director – Programmatic OOH, GroupM Nexus
Jonathan Everaere, International Business Director, Billups
Shanil Chande, Commercial & Partnerships Director, UK & International, Hawk

10:45 AM – Bridging the gap from Out-of-Home to In-The-Home with meaningful creative
Joe Daniels, International Sales Director, Undertone by Perion

11:00 AM – Fireside Chat: Looking Ahead: Emerging trends and opportunities in the advertising world
Kira LeBlanc, CMO, Hivestack by Perion
James Trott, Senior Director, Global Audience Planning & Addressable Media Operations, The Coca-Cola Company

11:20 AM – Takeaways & Closing
Lee Cutter, VP, Sales – UK, Nordics & MENA, Hivestack by Perion

DATE: October 2nd, 2024
TIME: 08:45AM – 11:30AM
LOCATION: Outernet – Now Building, Centre Point, London WC2H 8LH, United Kingdom

Last week LG Electronics (LG) held webOS Summit 2024 in Incheon, South Korea, where they shared its strategic vision and future initiatives for expanding the AI webOS ecosystem and growing its platform business.

Themed ‘Empowering webOS with AI‘ the second webOS Summit played host to around 300 attendees representing 140 partner companies, including content developers, producers and providers from 24 countries. The event also marked a major milestone: the tenth anniversary of the launch of webOS on LG smart TVs.

AI webOS plays a pivotal role in LG’s ambitious business transformation, shifting from a consumer electronics manufacturer to a Smart Life Solution Company. With a strategic investment of over KRW 1 trillion (USD 740 million), LG aims to significantly enhance the capabilities of its webOS platform and related businesses.

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Following a number of truly fantastic Grassfish Summits in Vienna, we note that they are moving it to Sweden for 2025.

The summit takes place from the 20th to the 22nd of May in Gothenburg. Next year’s venues guarantee an exciting experience, where they kick off the event on the 29th floor of the Gothia Towers with an evening get-together.

This is followed by one and a half days of inspiring sessions about various digital in-store experiences at the brand-new location ‘World of Volvo’.

Stay tuned for more updates.

Invenco by GVR, a worldwide retail and payment technology leader and GSTV, the national on-the-go video network engaging audiences in the forecourt to drive in-store sales for tens of thousands of fuel retailers, have announced a retail media product and service offering for mobility and convenience retailers called Engage Media Full-Service – fueled by GSTV.

“Retailers are rapidly becoming more aware of the impact of media within the c-store landscape as a tried-and-true method to drive consumer engagement and loyalty,” said Greyson Gsell, Product Marketing Manager, Invenco by GVR. “We’re excited to leverage the power and experience of GSTV to offer retail partners an easy solution to deploy custom, branded content across their estate and benefit from advertising revenue.”

Engage Media Full-Service will offer retailers the ability to easily deploy a unique, branded media experience that reinforces their values and messaging, provides a differentiated consumer experience, drives in-store sales and foot traffic, and builds customer loyalty. Engage Media Full-Service will leverage Invenco’s latest retail media technology to deliver a custom content experience with relevant advertising and premium programming along with simplified operational support powered by GSTV.

“With the rise of retail media, we’re excited to partner with Invenco by GVR to offer retailers an easy solution for those who want to leverage their forecourt media to drive sales and engage consumers, while remaining focused on the day-to-day operations of running their business,” said Dan Trotzer, EVP, Industry, GSTV. “With discounts and other promotional offers influencing 64% of shoppers to buy in the convenience store^[1], retail media plays an important role in driving c-store sales. Invenco is known for its innovative and reliable retail technology products, and we are excited to expand upon our long-standing partnership to bring this unique new offering to our retailers.”

Aimed at servicing large and mid-sized fuel retailers, the new Engage Media Full-Service solution will be available to retailers with the latest Invenco by GVR payment terminals. The new solution provides retailers with a more customized option from GSTV’s standard offering, designed to drive in-store sales.

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Leading digital outdoor media company QMS tells us that the results of its global-first research on the role human attention plays in out of home environments will be unveiled at SXSW Sydney 2024.

The ground-breaking research has been two years in the making and has been conducted by audience measurement company, Amplified Intelligence. It has measured attention across QMS formats to help deliver greater accountability, audience understanding and, ultimately, better outcomes for clients.

The results will be presented in an exclusive presentation on Wednesday 16 October by QMS Chief Strategy Officer, Christian Zavecz, and Dr Karen Nelson-Field, CEO and Founder of Amplified Intelligence.

Christian told us “Attention has well and truly positioned itself at the forefront of modern media metrics. Our ongoing work with Amplified Intelligence is designed to help our clients prepare for the next era of OOH and is a significant step forward in understanding the various dimensions that need to be considered for OOH planning and buying. We hope the findings will challenge the industry to think beyond traditional metrics like reach and re-evaluate how the data can be used to drive greater campaign effectiveness. Our work with Amplified Intelligence is the latest example of QMS’ market-leading research and data initiatives. There is no question the future of advertising will lean on attention as a more sophisticated and accurate way of planning and evaluating client campaigns and we are excited to drive this innovation for the global OOH industry.”

The presentation will be followed by a media and marketing panel discussion including Suncorp Group Executive Manager, Media & Marketing, Greg Kearney, and OMD National Head of Communications Planning, Thad King. The panel will discuss the real-world implications and applications of the global-first OOH Attention study.

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The Associate of National Advertisers (ANA) has released a groundbreaking study, ‘Sustainability in Media Planning’ taking a deep dive into the carbon cost of digital marketing, the solution to measuring and reducing emissions, and how Fortune 100 brands have already achieved success with those solutions.

The ANA’s Media & Measurement Leadership Council partnered with Scope3 on the report to share practical studies and examples of how and where marketers can make sustainable advertising a reality through their influence in the ecosystem. The report is aligned with one of the core industry growth priorities of the Global CMO Growth Council – established by ANA and Cannes Lions to accelerate business growth and societal good.

Critically, the original data in the report supports the claim that sustainability and growth aren’t at odds. The findings highlight how limiting the waste in marketing programs can be beneficial both for business outcomes and sustainability.

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The OAAA (Out of Home Advertising Association of America), OMA (Outdoor Media Association of Australia) and Outsmart (Out of Home Trade Association in UK) have announced that they have collaborated with IAB Tech Lab, the global digital advertising technical standard-setting body, to publish a comprehensive document and technical resources to support standardized Programmatic Guaranteed Direct trading across Classic and Digital Out of Home media.

OpenDirect 2.1 is the updated programmatic trading standard that allows OOH buyers to plan, buy, activate and report directly from premium publishers. OOH screens and billboards can be discovered, planned, traded, activated and reported using a common data driven trading standard.

The features supported in OpenDirect include:

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