NVIDIA Holoscan for Media is a software-defined, AI-enabled platform that allows companies in broadcast, streaming, and live sports to run live video pipelines on the same infrastructure as AI. It’s an IP-based solution built on industry standards and APIs such as ST 2110 and inclusive of essential services like PTP for timing and NMOS for interoperability and manageability.
October 10th, 2024
October 10th, 2024
Adrian J Cotterill, Editor-in-Chief
With top brands such as Mastercard, Colgate Palmolive, GM, Danone, Amika and major agencies; GroupM, Rapport, WPP, Kinesso, Wavemaker, plus Steve Kornacki from NBC on the elections and musical numbers from Back To The Future The Musical we are told registrations for the DPAA October 15 Global Summit at Pier 60/Chelsea Piers during Out of Home New York are really pacing well ahead of previous years.
As we’ve mentioned before, attendees will also have the chance to win various prizes through out the day. From breakfast to cocktails, on the Hudson at the end of the day the DPAA is the largest one day media/marketing event of the year and it really is something you won’t wat to miss.
Recently added to the line-up of featured speakers is NBC News & MSNBC National Political Correspondent Steve Kornacki who will discuss the latest polling and what to look for in the weeks leading into a pivotal U.S. Election Day.
Every year the DPAA Global Summit explores how brands engage with today’s sophisticated consumer. Topics this time around include consumer engagement, the growing role of digital out of home and retail media in today’s omnichannel world, programmatic advertising, sustainability and more.
In addition to Steve Kornacki, speakers include:
- Diana Haussling, Consumer Experience & Growth, Colgate-Palmolive
- Allison Coley, Executive Director, Wavemaker
- Jay Altschuler, SVP, Global Media, Mastercard
- Matthew Fantazier, Head of Integrated Media, Kenvue
- Adrian Witter, Solutions Lead, Advanced DOOH, GroupM Nexus
- Justin Symons, VP Investment, RapportWW
They join previously annouced speakers:
- Shenan Reed, Global Chief Media Officer, GM
- Mike Salette, Head of Media, Danone
- Andrea Suarez, Global CEO, UM
- Stephanie Helen Scheller, Managing Partner, Sustainable Solutions, Omnicom Media Group
The DPAA Global Summit is the largest one-day media/marketing event of its kind. It has garnered a reputation for having top brands talk to the Out of Home industry about the growing role of the medium in their omnichannel strategies. It typically draws 900+ business leaders including brands, agencies, media companies, ad tech, research, and press.
It takes place during #OOHNYC.
October 9th, 2024
JOLT has partnered with Vistar to further power their advertising operations. We are told that the expanded partnership enhances JOLT’s advertising operations across Australia, New Zealand, the UK and Canada, which will now be managed and operated using Vistar’s suite of enterprise software.
This includes Vistar’s Ad Server, content management system (CMS) and supply-side platform (SSP).
“JOLT is leading the way in merging environmental sustainability with cutting-edge advertising opportunities in Canada,” said Matt Fitzgerald, Director of Enterprise Solutions, Canada at Vistar Media. “Their network of EV charging stations provides brands with high-reach, 1:1 advertising in urban areas, tapping into a key audience with a growing interest in eco-conscious solutions. We’re excited to strengthen our partnership, bringing Vistar’s advanced technology to enhance JOLT’s network and deliver even more value to advertisers in the Canadian market.”
JOLT’s network of premium DOOH screens spans high-traffic urban areas across Australia, New Zealand, the UK, and Canada. JOLT will continue providing advertisers with high visibility opportunities across key urban locations and 1:1 consumer engagement via the JOLT app, with added benefits from Vistar’s enterprise technology, including:
October 9th, 2024
JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, is strengthening its eco-design approach, announcing the launch of Eco Design Index, an educational tool for evaluating and communicating the environmental performance of its furniture.
The Eco Design Index is a tool for measuring the environmental performance of JCDecaux products, marking a new milestone in the company’s long-standing commitment to eco-design. It makes it possible to assess the main environmental impacts of products, and also to compare their eco-design performance within the same family.
Jean-Charles Decaux, Chairman of the Executive Board and Co-Chief Executive Officer of JCDecaux, said “Reducing our environmental footprint has been part of JCDecaux’s business model since our company’s foundation, when our founder designed street furniture capable of lasting more than 30 years. Taking action to reduce the impact on resources of our furniture remains a permanent priority to achieve our climate commitments. Eco-design is at the heart of our 2030 ESG strategy, and a year after introducing a new generation of upcycled bus shelters, we are very proud to launch the Eco Design Index today. This measurement tool is based on the transparent and comparative assessments of the environmental impact of our products thanks to an independent and trusted third party. Highly innovative, it will enable JCDecaux to continue to support public and private procurement partners, an essential lever for energy reduction, through an approach based on quality and on the effective consideration of ambitious environmental and social criteria.”
As a key new tool in the acceleration and systemisation of eco-design practices, the Eco Design Index will help raise awareness among stakeholders of these important issues and offers the opportunity to make ever more informed choices:
• internally, to help teams develop and promote solutions with a lower environmental impact;
• externally, to help local authorities and transport partners choose and deploy the most responsible furniture;
• in general, to promote the development and deployment of eco-designed furniture, contributing to more sustainable living spaces.
Based on JCDecaux’s experience in carrying out life cycle assessments (LCAs), this index aggregates quantitative results that take into account the 16 environmental indicators of the European Commission’s EF methodology, as well as data more specific to JCDecaux’s activities and its environmental challenges, complementary to those of LCA.
The Eco Design Index offers a multi-criteria approach according to two main themes:
• DESIGN AND MANUFACTURING: including the impact of raw materials, sustainability, circularity, sourcing and the end-of-life of products.
• OPERATION AND USE: including the issues of energy, water, consumables, maintenance, transport and the installation and decommission phases of the furniture.
The environmental performance of a product is evaluated on a scale of 0 to 10. This numerical score is then translated into an index from A to E for a simple and educational representation, “A” corresponding to the best evaluation.
The Eco Design Index will therefore provide a clear view of the continuous efforts made over recent years in terms of design and operation. For example, JCDecaux’s city information panels are, on average, 90% recyclable, and over the past ten years, their energy consumption have been cut by 60%, due to the introduction of more energy-efficient smart lighting technologies (LEDs, dimming and switching-off).
With this in mind, the Group aims to position its latest developments – upcycled bus shelter (60% reduction in CO2 emissions 1), wood shelter (48% reduction in CO2 emissions 1) and the reconditioning of its street furniture (71% reduction in CO2 2) – at the forefront, helping it to achieve its climate objectives.
This methodology, designed with the responsible innovation agency Maobi, is aligned with the European normative framework, the most demanding in the world, and has been audited by the independent third-party organisation EY.
Since its creation in 1964, JCDecaux has placed responsibility at the heart of its business model. The eco-design of furniture is a key lever for JCDecaux in the implementation of its 2030 ESG strategy and the achievement of the objectives of its carbon reduction trajectory validated by the SBTi – Net Zero Carbon by 2050. Therefore, the Eco Design Index makes it possible to strengthen and systemise its eco-design approach and to promote the sustainability of its products and their deployment to all its stakeholders.
October 9th, 2024
Over the past year, Spotzi developers have hid themselves away to focus on one mission: completely rebuilding Spotzi from the ground up. The result is a brand new geomarketing platform that lets users quickly discover the best locations for targeting one’s ideal customers—just by asking the right questions.
We are told that this new version streamlines the entire process, with an intelligent assistant working behind the scenes to help you select the most relevant data points for your campaigns. It’s designed to make audience profiling more precise and efficient, while still being intuitive for everyday use.
They’re rolling out the platform in phases. In the coming weeks, they’ll introduce it to their Out-Of-Home clients – a sneak preview was already given at our AdAI Conference in Toronto, Ed but they’ll be showing it next at the DPAA Global Summit during Out of Home New York on October 15, 2024.
We understand that retail and real estate clients will received personalized invitations to explore the new platform by the end of the year.
October 9th, 2024
Audipack, a manufacturer of custom-made mounting systems has been acquired by Global Mounts Group, the parent company of Neomounts and B-Tech AV Mounts.
Dick van Baarlen, CEO of Global Mounts Group said “The acquisition aligns with Global Mounts Group’s mission to offer the most comprehensive and innovative range, expanding the company’s portfolio to include Audipack’s specialized products and expertise. With Neomounts and B-Tech already known for their extensive ranges of mounting systems for AV and IT, the addition of Audipack’s high-end, custom-made and unique quick install rental solutions will further enhance the group’s ability to support our business partners and end customers the best as possible.”
Audipack will continue to operate under its own brand name, while benefiting from the synergies and resources of the Global Mounts Group.
Audipack is headquartered in the Netherlands and was founded back in 1982.
October 8th, 2024
Adrian J Cotterill, Editor-in-Chief
MOOHA (Moving Out of Home Association) was first discussed at the DPAA Board level and with various members throughout 2023 as plans for its formation were announced in the CEO’s opening speech at last year’s DPAA Global Summit and now that it is fully formed it makes its first debut at Out of Home New York with a client appreciation cocktail party on the evening of Wednesday, October 16.
MOOHA is part of the DPAA’s Collective and will feature a self-governing member base that includes media owners and measurement organizations who share the goal of increasing awareness and ad revenue to the moving OOH sector.
Adgile Media Group, LED Truck Media and Wrapify will serve as founding members of MOOHA which also includes lead members: AllOver Media, Can’t Miss Us, Carvertise, Firefly, Geopath, Mobilytics, Motionworks, Movia, Nickelytics, Reveal Mobile, Street Metrics and Vugo.
October 8th, 2024
Adrian J Cotterill, Editor-in-Chief
UK roadside advertising specialist, 75Media, has launched Park Royal Tower, the latest addition to its premium large format RISE+ portfolio and the company’s highest-impacting site in London to-date.
Offering advertisers seven million impacts every fortnight, Park Royal Tower gives brands a unique opportunity to reach a highly targeted and ‘always on’ audience in one of London’s busiest business districts. Its strategic location on London’s major commuter route, the North Circular (A406), ensures maximum visibility, while also being close to diverse and affluent neighbourhoods and attractions, including Westfield London, Brent Cross and Wembley.
Joe Lawson, sales director at 75Media, told us “We’re really excited to be launching our third RISE+ site, which will sit alongside the Glasgow M8 Tower and Edinburgh Airport Tower. Visible from both sides of the North Circular carriageway, Park Royal Tower is a landmark structure with an unmissable presence, offering brands a premium platform to elevate awareness and drive engagement among their target audiences.”
75Media says that it is the fastest growing out-of-home network in the UK, and recently became number two in the market for large format roadside billboards.
October 8th, 2024
Adrian J Cotterill, Editor-in-Chief
Dubai’s Roads and Transport Authority (RTA) and the Dubai Municipality has been asked to move all or part of their advertising-related functions and permit issuance to a new company called Mada Media Company.
Mada Media Company is a private joint-stock company (PJSC), and we are told is tasked with managing, developing, and operating advertising sites in the region. It is also responsible for investing in advertising technologies, and conducting related research, while also ensuring regulatory compliance.
The Board of Directors of Mada Media will be chaired by Mattar Mohammed Al Tayer, with Hussein Mohammed Al Banna serving as Vice Chairman.
October 8th, 2024
Adrian J Cotterill, Editor-in-Chief
LG Electronics Inc. (LG) this week announced its preliminary earnings results for the third quarter of 2024, reporting a consolidated revenue of KRW 22.17 trillion and an operating profit of KRW 751.1 billion.
The company achieved record-high quarterly revenue, marking its fourth consecutive quarter of year-over-year revenue growth since the fourth quarter of 2023. However, operating profit declined compared to the same period last year due to increased logistics and marketing expenses in the second half of 2024. In a conference call held after the second quarter earnings announcement, the company mentioned the average maritime freight rate per container is expected to increase by approximately 58 percent year-over-year in the second half and marketing costs, including advertising expenses, are expected to rise.
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