DailyDOOH

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has announce that following a competitive tender, its Swedish company JCDecaux Sweden AB has been awarded both the Stockholm bus shelter and the largest central subway stations advertising contracts by the Greater Stockholm Public Transport Authority (SL) for seven years with the possibility to extend for up to six months.

Jean-Francois Decaux, Co-CEO of JCDecaux, said “Stockholm is a world class city and JCDecaux is proud to have been awarded both the bus shelter advertising contract and the largest central subway stations advertising contract. We would like to thank SL for their confidence in JCDecaux’s commercial and operational expertise as we mobilise to deliver a significant digitisation plan. We look forward to working with SL to deliver innovative creative and digital solutions including full data-driven programmatic opportunities, promoting a world class advertising network for a world class city.”

The bus shelter advertising contract covers both digital and analogue advertising on over 1,500 bus shelters throughout Stockholm County with a majority in Stockholm City.

Read the rest of this entry »

After six weeks, 116 medals including 36 gold, and countless stories of triumph and performance, the Paris Olympic and Paralympics Games have become part of Australian sporting and out of home history.

Leading digital outdoor media company QMS’ ground-breaking Paris 2024 Digital Screen Network reached more than 11.5 million Australians*, marking a new age in the capabilities of digital out of home to deliver dynamic content with immediacy, accuracy and scale.

Australian Olympic Committee CEO, Matt Carroll, said “From a high performance perspective these were a record-breaking Games – Australia’s most successful away Team ever. Most importantly, Australians were also connected with our athletes beyond the medal tally and their incredible stories. Our thanks to QMS for the exceptional role they played in cementing that enduring connection.”

The in-games period on the network ran from the start of the first Olympic Games week on 27 July and culminated with the Closing Ceremony of the Paralympic Games on 9 September. The network spanned premium national digital large format billboards, the City of Sydney street furniture network, The Convenience Network and Gold Coast street furniture assets to deliver an Australian-first, 100% DOOH Olympic and Paralympic Games experience.

The QMS Paris 2024 Digital Screen Network partnered with some of Australia’s leading brands, including Allianz, Toyota Australia, Woolworths, Stan, Patties Food Group and Bupa.

Allianz Chief General Manager, Consumer, Shez Ford, said “The Paris 2024 Digital Screen Network helped deliver big reach and impact that drove positive brand sentiment. With the digital capabilities that QMS’ network offered, we were able to place our brand next to the latest news, medal moments, medal tally updates as well as remind Australians of what to watch to ensure they didn’t miss the big moments across the Paris 2024 Olympic and Paralympic Games.”

QMS dynamically served an extraordinary 81,478 pieces of content creative during the Olympic and Paralympic Games, a feat never seen before in the local OOH industry.

Read the rest of this entry »

oOh!media says that it will bring the excitement of next year’s Australian Open (Sunday January 12 2025 – Sunday January 26 2025) to more people than ever before and in innovative new ways, creating landmark moments for tennis fans and brands alike.

oOh! is offering advertisers deeper brand integration opportunities by blending their creative with Australian Open visuals and live tournament updates, launching fresh creative templates for brands to seamlessly integrate their messages with Australian Open content.

With full placement exclusivity, providing genuine utility to tennis fans while showcasing commercial messages in brand-safe environments, oOh! will keep fans up-to-date with pre-game fixtures, live score updates and final match scores, as well as highlighting the best action from the tournament.

Read the rest of this entry »

Vistar Media have put together what they describe as ‘The Ultimate Guide to Digital Out of Home‘.

In what is often perceived as today’s digital-first world, it’s easy to forget the power of ‘physical’ advertising but we all know that OOH advertising is experiencing a renaissance, driven by advancements in technology and a growing consumer desire for real-world experiences.

Vistar Media’s marketer’s guide to out-of-home will equip you with the fundamentals of DOOH advertising:-

• Different formats of DOOH advertising (digital billboards, transit ads, street furniture, etc.)
• The benefits of DOOH: Reach, frequency, brand awareness and more
• How DOOH complements your digital marketing strategy

You can get their guide here.

If you have been luckily enough to be invited to one of the DPAA exclusive, invite only dinners on the first evening of #OOHNYC then you would have been sharing bread (and wine) with the likes of Jeff’s half brother, namely Mark Bezos, space tourist, a volunteer fire fighter, and former advertising executive; well known election pollster Frank Luntz; one of the BBC News’ chief presenters Sumi Somaskanda, BBC presenter Katty Kay and host of Fox Business’ The Claman Countdown Liz Claman.

This year once again they have a stellar line up with special guests, CNN’s powerhouse and The View’s dynamo Alyssa Farah Griffin and American political strategist for the Democratic Party, currently serving as co-host of The Five on Fox News, Jessica Tarlov.

Sadly it is invite only but if you know the right people then you know the right people.

The UK’s fastest growing shot brand brought its Endless Pink Summer campaign to an end with the inaugural Tequila Rose Pink Gala.

Hosted by Loose Women star GK Barry with a special guest set by DJ Joel Corry, the experiential gala in Manchester last week on September 19 was attended by over 250 guests, ranging from content creators across social platforms to competition winners and celebrity press.

Sophie McLeay, Tequila Rose Brand Manager, told us “What better way to bring our pink summer campaign to a close than by throwing our first-ever Tequila Rose Pink Gala with a night of fun, glamour, and, of course, THE UK’S FAVOURITE PINK DRINK.”

This through the line initiative was brought to life via agency partners, Democracy (PR, influencer and social), Bountiful Cow (media) and Quantum (events and activations).

Read the rest of this entry »

The Out of Home Advertising Association of America (OAAA) has announced the launch of its latest awareness campaign aimed at increasing consideration for Programmatic Out of Home advertising. The campaign, centered around AdExchanger’s Programmatic I/O event at the Marriott Marquis Times Square from September 22-25, seeks to showcase the unmatched flexibility, scalability, and targeting capabilities of programmatic OOH to a key audience of digital media buyers.

The campaign was conceived and developed by OAAA’s Programmatic Working Group, an extension of the Automation & Programmatic Committee. The group collaborated to identify the key benefits of activating OOH programmatically, define the campaign parameters, and shape the overall messaging and creative concept.

The campaign strategy targets attendees within a three-block radius of the event venue, delivering engaging messaging across nearby digital OOH inventory. The creative style incorporates dynamic typography and bold colors to highlight the key benefits of programmatic OOH, including access to premium inventory, advanced targeting capabilities, omnichannel integration, and performance measurement.

“We’re thrilled to bring programmatic OOH to the forefront of the conversation at one of the digital industry’s most significant events,” said Anna Bager, President & CEO of OAAA. “Our campaign is designed to educate digital buyers who may not fully understand the value of programmatic OOH. With unmatched targeting capabilities, scalability, and performance measurement, programmatic OOH offers a unique opportunity for brands to engage their audiences in innovative ways.”

Key elements of the campaign include:

• Creative Approach: Playful, vibrant designs to attract attention and communicate the benefits of programmatic OOH in an engaging manner.

• Messaging: Focusing on the scalability, flexibility, and performance measurement capabilities of programmatic OOH.
• Call to Action: Encouraging attendees and digital buyers to explore more at FlexYourOOH.com and discover how programmatic OOH fits into their media strategies.

OAAA’s Automation & Programmatic Committee Co-Chairs, Leslie Lee, SVP of Marketing at Vistar; Andy Sriubas, Chief Commercial Officer at OUTFRONT; and Ari Buchalter, CEO at PlaceExchange, added, “We’re excited to launch this initiative designed to highlight the unique advantages of programmatic OOH to digital strategists, buyers, tech and media decision-makers who may not yet fully realize its potential. By running this campaign around Times Square during AdExchanger’s Programmatic I/O event, we aim to meet audiences where they are, alongside other digital channels, quickly and effectively across all OOH format types. With messages that speak to the entire advertising, media, and technology industry, we hope to broaden understanding and adoption of programmatic OOH benefits, showcase its value in the modern media landscape, and have some fun with the art & copy.”

It appears that in the UK the festive season starts early on Spotify with streamers, so we are told, turning up the festive tracks as early as September.

“We’re thrilled to launch Spotify Advertising’s first-ever OOH campaign in the UK to educate marketers around how the festive season starts early on the platform,” said Ed Couchman, Head of Sales for Northern Europe Sales at Spotify. “With our ‘Q4 Is Calling’ campaign, we’re showcasing the insights and trends that Spotify can provide through a fun and interactive experience that speaks to the creativity and positive space we can offer advertisers and the success that media campaigns on Spotify provides. By bringing to life the festive season and spotlighting how Spotify adds more to your mix, we hope advertisers take away the need to get started on their festive campaigns to effectively reach their audiences now while they’re in this festive mindset and shopping for the season.”

It’s obviously not just the music that starts early, research shows that UK consumers are planning, and even buying their gifts as early as October, with one in four Spotify users starting their festive shopping during this month.

Knowing consumers (and marketers!) are ready to press play on festive fun this year, Spotify Advertising has launched its first OOH experiential campaign, ‘Q4 Is Calling’, in London.

Spotify Advertising is basically transforming some of London’s iconic red phone booths into miniature winter wonderlands to showcase why advertisers should be starting their festive campaigns on Spotify now. The playful and immersive activation brings the magic of Spotify to red London phone booths outside agency and marketing spaces, including Dentsu,v The Drum Live! and Publicis throughout this week.

How the experience works:

• Marketers entering the green-painted, snow-covered, and decorated booths will be greeted by a ringing phone.
• Pressing any key triggers different insights and advice around the effectiveness of a festive media strategy on Spotify, as well as fun surprise and delight experiences like a personal dance party where a disco ball descends into the booth.
• Each visitor will also be given some sweet treats on their way out.

Through the voice of Spotify’s AI DJ, Xavier “X” Jernigan, visitors will hear insights such as how Spotify commands twice the attention of social media channels, and how brands can capture the eyes and ears of audiences by leveraging a multi-format campaign on Spotify.

Additionally, as Spotify has become an essential daily companion, Spotify data shows how this festive mindset is also essential for brands, with two in three listeners streaming podcasts while doing their Christmas shopping.

e23, a leading Travel Retail Marketing company, and Quividi, the pioneer and leader in AI and Computer-Vision based platforms for real-time audience measurement and shopper engagement for Digital Out-of-home and In-Store Retail Media, have entered into a strategic partnership.

We are told that this collaboration aims to enhance audience and shopper engagement measurement within duty-free operator environments.

Read the rest of this entry »

LG Electronics (LG) and Rakuten TV, one of Europe’s leading streaming platforms, have announced the launch of LG Movies & TV, a new video-on-demand (VOD) service now available on LG TVs across the UK, Germany, Spain and Italy. The new app-based VOD service enables rental, purchase and viewing of movies – enriching the home entertainment experience with a broad range of content from the latest blockbusters to beloved classics. Easily accessible through an LG TV without the need for a subscription, ‘LG Movies & TV’ caters to a wide variety of tastes, tailored to viewers across European countries.

“We are excited to expand our strategic partnership with LG,” said Sidharth Jayant, Chief Product Officer at Rakuten TV. “This collaboration underscores Rakuten TV’s commitment to being at the forefront of premium entertainment, bringing the best of global cinema into the homes of our European viewers.”

Thanks to the partnership with Rakuten TV, LG TV users now have access to over 6,000 titles to enjoy in each of the four European market where the service is available. LG’s new VOD service app elevates the viewing experience into your home cinema with an array of content that is sure to engage and entertain viewers. Popular franchise prequel Furiosa: A Mad Max Saga and summer blockbuster The Fall Guy deliver thrilling and fast-paced action, while Dune: Part Two continues the epic Frank Herbert saga to captivate viewers with its compelling narrative and stunning visuals.

Read the rest of this entry »