DailyDOOH

Today, VIOOH announced a partnership with the Carbon Intelligence Platform, Cedara, a supporter of Ad Net Zero. In an industry first for a programmatic DOOH (prDOOH) player, VIOOH has shared publicly its impression intensity carbon emissions (grams CO2e) per ad impression for 2022, which is 18% below the programmatic open web benchmark. Based on Cedara’s […]

Global, the Media & Entertainment Group, has this week announced that its Spanish division Global Spain, has been awarded the exclusive ad sales contract for Metro Barcelona. Global will take over the contract from JCDecaux from January 1, 2024 until 2032. Borja Balanzat, Managing Director of Global Spain told us “At Global we’re committed to […]

Branded Cities has announced a long-term renewal agreement with Cadillac Fairview for its CF Toronto Eaton Centre Tower. Situated in Canada’s most populous city of Toronto, Branded Cities boasts dominance in the highest-profile venues. The company’s portfolio showcases an impressive roster of prestigious destinations: Yonge and Dundas, recognized as Canada’s busiest intersection; Union Station, acknowledged […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix is holding a breakfast event this Wednesday morning 8.30 am on November 29 at the Sanderson Hotel. This is their third UK based Member event which includes… David Roth, who is CEO […]

#ISE2024 returns to Barcelona (30 January – 2 February 2024) as the most comprehensive exhibition for the pro AV and systems integration sectors.   Mike Blackman, Managing Director, Integrated Systems Events said, “Without a doubt, ISE is ‘Your Destination for Innovation’, and we will prove that this is not just a claim. With more than […]

The OUTFRONT 2024 Advertising Trend Report is here! Customers can now discover all the latest consumer, media, and out of home trends to supercharge their brands’ success with OUTFRONT. Click this link to view the report.

OUTFRONT Media (NYSE:OUT) has announced a partnership with No-Shave November and a special billboard campaign this month. Across the country, OUTFRONT billboards will urge viewers to #DropTheRazor and donate to cancer research foundations. For over a decade, shavers have donated the cost of grooming and helped the organization raise over USD 12 million to date, […]

High-tech innovation in Europe and Latin America is paving the way for unprecedented collaboration and commerce between the two vibrant regions. and one of the world’s premier destination for innovation, Integrated Systems Europe (ISE) will be exploring these opportunities in a new summit on 30-31 January 2024. The groundbreaking European / Latin American AV Summit […]

The Spanish fund manager Portobello Capital has sold its majority stake in the TRISON Group to L-GAM, the venture capital fund owned by the royal family of Liechtenstein. We understand that TRISON CEO Alberto Cáceres Tejedor and the current management team will remain on board going forward. L-GAM Felipe Merry del Val said “Trison is […]

Adapt Media, an agile place-based Out-Of-Home provider, welcomes Tatiana Abondano, back to the Adapt team in a newly created role as Director of DOOH Operations. Tatiana returns to Adapt after a yearlong stint working with Broadsign on their Business Operations team, during which time she led Programmatic DOOH Business Development throughout North America and LATAM […]