#CES2025 @NVIDIA CEO Jensen Huang Keynote

October 8th, 2024

Andrew Neale

The Consumer Technology Association (CTA), the owner and producer of #CES2025 has announced that NVIDIA founder and CEO Jensen Huang will deliver a keynote

“We are thrilled to welcome Jensen Huang as a keynote speaker at CES 2025,” said Gary Shapiro, CEO, CTA. “Jensen is a true visionary in the tech industry. His insights and innovations improve the world, enhance the economy, and will inspire our CES audience.”

Known for his forward-thinking approach and passion for technology, Jensen has been named the world’s best CEO by Fortune and The Economist, as well as one of TIME magazine’s 100 most influential people in the world. His keynote we are told will set the scene for an exciting conference featuring the latest in technology.

Jensen’s career and contributions as the founder and CEO of NVIDIA demonstrate the power of ideas, technology, and conviction to drive innovation and impact in business and society. NVIDIA’s accelerated computing and AI platforms are installed in several hundred million computers, available from all major clouds and server makers, power 76% of the TOP500 list of the world’s fastest supercomputers, and have more than five million developers.

#CES2025 will take place in Las Vegas from January 7-10, 2025. Jensen Huang will deliver his keynote Monday, January 6, at 6:30 p.m.

QMS Update On Its Innovative Samba TV Partnership

October 8th, 2024

Tristan Cotterill

Leading digital outdoor media company QMS this released an update on the key categories taking advantage of its innovative partnership with Samba TV, the leading provider of TV technology for audience data and omniscreen measurement.

QMS Strategic Sales Director, Adrian Venditti, told us “By strategically adding DOOH to under or over-exposed TV viewership postcodes, we are seeing strong uptake of the QMS and Samba TV offering from agencies and marketers as part of their omnichannel strategies. TV is a powerful channel and continues to play a major role in most media strategies. But growing viewership fragmentation continues to pose challenges for marketers striving to connect with desired audiences across multiple screens and platforms. The QMS and Samba TV partnership tackles this challenge, by bringing together data and technology across two of the most impactful and mass reaching platforms in TV and DOOH and combines them to drive increased total audience reach and campaign effectiveness”.

Since the partnership launched in March this year, Energy Australia along with financial services, department stores and food services brands have confirmed partnerships with QMS and Samba TV, using digital out of home to complement and maximise their overall media campaigns.

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This Thursday @VIOOH State of the Nation Australia

October 8th, 2024

Tristan Cotterill

This Thursday October 10, 2024 VIOOH are holding their State of The Nation Australia breakfast event.

It is not too late to join them for a panel filled with insightful discussions and the latest updates on Programmatic DOOH and AdTECH in general.

It takes place at the Yallamundi Rooms, Sydney Opera House, Bennelong Point, Sydney SNW 2000, Australia on Thursday, October 10 between 08:30 AM – 11:00 AM

You can register here.

The Experiential Side of #DOOH #OOHNYC Event Is Filling Up Nicely

October 7th, 2024

Andrew Neale

The Experiential Side of DOOH: New Opportunities from the Worlds of Media and AV‘ is going to be a fabulous networking event during next week’s #OOHNYC and it is filling up nicely we are told!

The event includes a panel discussion where attendees will hear from industry experts discussing how to bridge the digital divide between traditional OOH and experiential activations.

Date and Time: Wednesday October 16, 5-9pm

Agenda:
5pm: Welcome

6pm: Moderated Panel Discussion made up of…

  • Scott Goldsmith – President & COO at Intersection
  • Brandon Harp – Director of Digital Experiences at McCann Systems
  • Adrienne Buccella – Partner at Tad
  • Frank Barnes – Executive at i5 LED
  • Dave Wilkins – President and CEO at Zenapptic

Moderated by Kirsten Nelson – Writer, Content Strategist and host

7pm: Open Q&A and Networking

Location: 246 W 38th St, 6th Fl, New York NY 10018

Registration requests can be found here.

Whether you’re a seasoned professional or just curious about the industry, this event is perfect for anyone looking to stay ahead of the curve in the ever-evolving world of digital advertising. Note that this event has limited space and is likely to sell out!

Out of Home New York (formerly New York Digital Signage Week) takes place from October 14 to 18 and will be the usual heady mix of FREE and PAID for events – conferences, showcases, cocktails, open house, breakfast debates, tours and other ad-hoc activities.

#ff @brandonharp24 and Sponsors @PeerlessAV @intersection_co @zenapptic @I5_LED @avstumpfl (Pixera) @McCannSystems Tad

Registration For #ISE2025 Now Open

October 7th, 2024

Andrew Neale

Registration is now open for #ISE2025 which takes place at the Fira de Barcelona Gran Vía from February 4-7, 2025.

The ISE team is promising the most dynamic and engaging show yet, with a host of new initiatives and features, an expanded and more easily accessible content programme, as well as the unveiling of Hall 8.1 accessed via the conveniently located North Access point.

Mike Blackman, Managing Director of Integrated Systems Events told us “ISE 2025 will be our most ambitious, inspiring and motivating edition to date. ISE is the global destination to get your connection restored with the industry – through virtually-impossible experiences, unrivalled networking opportunities, and state-of-the-art technology, as well as even more chances for career and personal development. With the show floor already 20 percent bigger, the addition of exciting new features, and our world-class content programme that digs deep into the most significant megatrends shaping our industry, ISE 2025 will be the place for people wanting to keep pace with and advance the industry of tomorrow”.

ISE 2024 saw more than 1,400 exhibitors and attracted 73,891 unique verified attendees from 162 countries. A total of 363 expert speakers shared their knowledge and insights and the hope is that the 2025 edition of ISE will break those record numbers again.

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Digital Booking Platform Pinned @Hypermedia_ME Launch

October 6th, 2024

Adrian J Cotterill, Editor-in-Chief

Dubai based Hypermedia has launched ‘Pinned’, which they describe as a groundbreaking digital platform designed to streamline the booking of physical promotional spaces in leading malls across the UAE.

They say it is “set to reshape the landscape of retail media as it will allow brands and agencies to compare, book, and pay for media spaces online, bringing transparency and efficiency to every step of the process”.

Philip Matta, CEO of Hypermedia told us “In our mission to transform the out-of-home experience, we are also reimagining how advertisers access premium media spaces. Pinned digitizes the entire booking journey for our promo spaces, providing a seamless, transparent experience that connects retailers, suppliers, and customers. Brands will be able to easily browse, compare costs, book, and make payments, simplifying their media campaigns from start to finish.”

Hypermedia says that it aims to bridge the communication gap between brands and consumers, offering a comprehensive, user-friendly solution tailored to the evolving needs of the retail media market.

Stonegate’s Screen Network @Livedoohsk Optimised

October 6th, 2024

Adrian J Cotterill, Editor-in-Chief

LDSK, the leading provider of intelligent media scheduling and optimisation solutions, has announced its collaboration with Stonegate Pub Company and Alight Media on the groundbreaking MiXR Media platform.

The Stonegate Pub Company is the largest pub company in the UK, operating around 4,800 managed, leased and tenanted pubs.

This partnership leverages LDSK’s cutting-edge technology to optimise content delivery and power data-driven advertising across Stonegate’s network of over 850 locations, transforming the guest experience and unlocking new revenue potential.

Stonegate’s network of 4,500 digital screens, powered by LDSK’s intelligent scheduling and optimisation engine, forms the backbone of MiXR Media. This platform leverages Stonegate’s first-party data and Alight Media’s expertise to deliver hyper-targeted campaigns, ensuring that the right message reaches the right audience at the right time. LDSK’s technology enables this data-driven approach by optimising content scheduling and automating campaign planning, resulting in increased engagement and a more relevant experience for Stonegate’s nearly 100 million annual guests.

Key Features of LDSK’s Solution:

  • Dynamic & Intelligent Scheduling: LDSK’s platform dynamically creates the optimal screen schedule and intelligently adapts it whenever new campaigns, promotions, or content are added. This eliminates the complexities of manual scheduling, maximising the impact of Stonegate’s digital screens while ensuring the most effective delivery of content.
  • Targeted Content Delivery: LDSK uses Stonegate’s first-party data and historical trends to predict audience demographics and optimise content delivery. This ensures the right message reaches the right audience at the right time.
  • Simplified Local Promotions: My Brand Canvas allows pub managers to easily customise promotions and messaging using pre-designed templates, maintaining brand consistency while enabling localised content.
  • Effortless Campaign Management: LDSK automates campaign scheduling and optimisation, seamlessly integrating new campaigns and freeing Stonegate from manual adjustments.

Results:

  • Extensive Reach: MiXR Media, utilising Stonegate’s network of screens powered by LDSK, reaches nearly 100 million annual guests.
  • New Revenue Potential: LDSK’s technology enables Stonegate to tap into advertising budgets by offering highly targeted advertising opportunities to local and national brands.
  • Enhanced Customer Experience: Stonegate leverages LDSK’s technology to deliver targeted content and personalised ads, creating a more engaging and relevant experience for their guests.
  • Increased Efficiency: LDSK streamlines operations with automated campaign planning and centralised control, allowing pub managers to focus on customer service.

“We are thrilled to see the transformative impact our platform has had on Stonegate Pub Company,” said Keni Bernardin, Chief Executive Officer at LDSK. “By harnessing the power of data-driven insights and intelligent automation, Stonegate has not only created a new revenue stream but also enhanced the customer experience across its vast network of pubs. This partnership with Alight Media exemplifies how LDSK’s technology can empower businesses to achieve their goals and stay ahead of the curve in today’s rapidly evolving digital landscape.”

LDSK’s intelligent scheduling platform empowers businesses with digital media networks to optimise content delivery and maximise the impact of their screens. By using data-driven insights and advanced algorithms, LDSK enables media owners across various industries, including hospitality, retail, and out-of-home advertising, to automate scheduling, target audiences effectively, and unlock new revenue potential.

ARHT Media Disappears Up Its Own Hologram

October 6th, 2024

Adrian J Cotterill, Editor-in-Chief

ARHT Media Inc. (TSX-V:ART), (OTCQB:ARHTF) has announced that it has filed for bankruptcy under the Bankruptcy and Insolvency Act and for anyone who has worked with them, or tried to work with them you’ll probably understand how useless they often were and how little chance they ever had of scaling this technology and the use of the technology to make any serious money.

MNP Ltd. has been appointed as the Licensed Insolvency Trustee and sadly (we always feel for the employees however bad the management), the company has laid off its employees and contractors, and its operations ended last week.

The bankruptcy process will also impact the Company’s subsidiaries – ARHT Media USA, Inc. (a California company), Be There Networks Inc. (a California company), ARHT Media UK Limited (a UK company), ARHT Media Singapore Pte Ltd. (a Singapore company) and ARHT Asia Limited (a Hong-Kong company).

ARHT said it was unable to secure the additional financing required to fund the operations until such time as it achieves large scale rollouts of its holographic products. Subsequent to the filing of the assignment into bankruptcy, the Licensed Insolvency Trustee may request certain key employees to provide assistance with its administration. Contemporaneously with the filing the board of directors of ARHT has resigned.

For further information contact:
Sheldon Title
Senior Vice President
MNP Ltd
416 263 6945

London Euston Billboards Ordered To Be Turned Off

October 6th, 2024

Adrian J Cotterill, Editor-in-Chief

Network Rail was ordered last Friday to turn off the digital screens at London Euston Train Station as part of a major review into overcrowding at the station.

UK Secretary of State for Transport Louise Haigh ordered Network Rail to declutter the station concourse and make changes to the way it handles train announcements after growing concern about the risk of dangerous incidents.

Network Rail and the Department for Transport were then forced to announce a five-point plan that “aims to improve the functioning of Euston station and deliver a better passenger experience”, pending longer-term design changes.

The statement issused admitted that the mainline station, which was built in the 1960s, “is in major need of overhaul and has led to some very uncomfortable and unpleasant conditions for passengers”.

Gary Walsh, Network Rail’s route director for West Coast South, said “Passengers haven’t received the experience they deserve at Euston recently and we need to do better. Our five-point plan will help improve things for passengers in the short term by creating more space, providing better passenger information, and working as an industry to improve the reliability of train services on the West Coast Main Line.”

Network Rail turned off its main departure board at Euston several years ago and replaced it with two ranks of ‘floating’ departure screens, in a bid to ease passenger flows. The main board was then replaced with giant advertising screens which (some say) only appears to have further antagonised already stressed passengers.

The old arrivals and departure board was located above the entrance to the platforms but passengers awaiting a train now have to check for information on two banks of V-shaped boards as they wait on the concourse (they were introduced after ‘computer modelling’ suggested they would ease people flow at the station.

The Network Rail five-point plan involves:

  • Reviewing passenger information provision and circulation, including a shutdown and review of the use of overhead advertising boards
  • A review on how passengers are invited to, and board services, especially during disruption
  • Creating more concourse space and alleviating pinch-points, which will include more, and upgraded, toilet provision
  • Unifying station operation during disruption to ensure a holistic approach is taken for the benefit of all passengers
  • Driving up the reliability of both the infrastructure and train services to reduce disruptive events being experienced at the station

See also ‘The decision to swap information screens for overbearing adverts is the final straw for fed-up commuters‘.

Starin New Distribution Relationship w/ @BosePro

October 5th, 2024

Andrew Neale

Starin, a Midwich Group company, and value-add distributor of unified communications and pro AV products, announced last week a distribution relationship with Bose Professional, a leading provider of audio systems for the pro AV industry.

With Starin’s continued focus on integrated audio, this partnership expands Starin’s offering to include Bose Professional audio solutions, including the innovative EdgeMax, DesignMax, and ShowMatch loudspeakers to high-performance amplifiers, configurable processors, and the ControlSpace ecosystem. Bose Professional resellers will now have access to Starin’s sales and technical services expertise and support.

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