DailyDOOH

DigitAll, a subsidiary of W Group and Advertima have entered a partnership that designates DigitAll as Advertima’s exclusive agent in the Gulf Cooperation Council** (GCC) region.

DigitAll has begun deploying Advertima’s proprietary Smart Targeting technology on DOOH media networks in malls and retail in the UAE, providing consumer insights to advertisers across several sectors.

W Group Chairman and CEO Habib Wehbi told us “I am thrilled to announce this exclusive partnership with Advertima, which further cements our position as a regional leader in retail media and out-of-home digital transformation. The ability to offer real-time targeting and audience measurement in the GCC region is a game-changer for our industry. This partnership with Advertima represents a significant milestone in DigitAll’s efforts to expand its reach and enhance its smart technology capabilities in the region.”

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DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, has announced that Toronto based Soundpays has joined the association.

Soundpays describes itself as a next-generation mobile-engagement solution that fundamentally transforms the capabilities of OOH, DOOH, as well as traditional media advertising. The company utilizes its patented ultrasonic sound technology to digitally connect mobile devices to OOH, DOOH, TV and radio content in real time.

Advertisers can now provide actionable offers directly from their OOH and DOOH ads. Viewers can engage with the displays/broadcasts and interact via ‘in-the-moment’ responses to calls-to-action, including single-touch purchases, directly from the content that they are seeing or hearing.

Ziad Feghali, SVP at Soundpays told us “We are extremely excited to be joining the DPAA community. We believe that we can contribute to the DPAA ecosystem by providing our leading-edge technology along with the experience gained from our previous deployments. At the same time, we look forward to interacting with the community to learn about current experiences, hurdles and aspirations of the member companies. We want to play an integral part in the industry’s drive for innovation and advancement.”

The Soundpays solution addresses some of the engagement, actionability and data generation shortcomings of traditional media vs digital advertising. Soundpays is making it possible for OOH and DOOH advertisers to measure audience responses to their content, level-of-interest and intent-to-purchase inclinations from OOH and DOOH audiences to degrees that were formerly only possible through digital site experiences.

Barry Frey, President & CEO of DPAA told us “Technology and digital innovation are key components to growing out of home advertising. We look forward to Soundpays participating in our global membership and engaging with existing members to jointly find great solutions for enhanced audience engagement.”

Soundpays is a mobile engagement solution utilizing patented ultrasonic sound technology to enable a real-time, actionable and shoppable experience from content displayed on traditional media. Providing an omni-channel capability, the solution digitally connects a mobile device to OOH, DOOH, TV, radio or audio advertisements. It then elevates the viewer experience by making it digitally interactable/shoppable in real time, while delivering advanced attribution and level-of-interest metrics.

You can meet the Soundpays team at the AdTECH:OOH – Toronto Conference on May 24.

Now in its third year the event as usual is chaired by Yahoo’s Global Head of DOOH Stephanie Gutnik and will take place at the Scotiabank Theatre, 259 Richmond St W, Toronto, the day before the Gala Awards.

AdTECH: OOH – Toronto is sponsored by Broadsign, COMMB, Cineplex Digital Media, Hivestack, Talon, Quotient and Yahoo!

By now you will know that the first ever Canadian Out-of-home Marketing and Measurement Bureau (COMMB) Awards Gala Awards takes place on May 25 between 13:00 – 18:00 at Arcadian Court 401 Bay Street, Simpson tower 8th floor, Toronto ON, M5H 2Y4.

It has already garnered huge amounts of interest from agencies, brands, and operators in the out-of-home advertising space and is promising to be a truly great celebration of the industry. The event will provide ample opportunities to network but attendees will also get to experience; immersive experiences designed to activate your senses, themed cocktails, a photobooth, a DJ and MC and bars (yes plural).

There will also be exclusive raffle prizes from prestigious brands such as Sephora, Tiffany’s, and Harry Rosen, all of which are surely guaranteed to generate enthusiasm amongst those who attend.

Sponsors inlude UB Media, Adomni, Allvision, Astral, Broadsign, Chameleon Digital Media, Hivestack, Kinetic, Lamar, Movia Media, OOH LABS, OUTFRONT, Pattison Outdoor, Quebecor Expertise Media, Statements Media, Stingray Advertising, Vendo Media, Vistar Media, Zenith, and multimedia partner 1mpression.

• UB Media is the Title Sponsor for the gala and will be commemorating an illustrious 15-year milestone in the industry. Attendees are told to “prepare for an unparalleled celebration as UB Media leaves an indelible impression with its brand throughout the festivities, promising a truly unforgettable experience”.
• Hivestack, is the Experiential Sponsor of the gala and is planning an unforgettable experience for the audience as well. They have joined forces with Derooted Immersive, an award-winning studio specializing in cutting-edge technologies, for the event.

Winning categories will be focused on innovation, data, use of programmatic/digital technology, audience targeting, 360 planning, and more.

You can buy tickets to the event here.

#ff @UB_Media @AdomniOfficial @allvision_io @AstralOOHab @Broadsign @Chameleon_DM @Hivestack @KineticOOH @moviamedia @statementsmedia @OUTFRONTCanada @pattisonoutdoor @Quebecor @_mediaexperts @VendoMediaInc @vistarmedia @ZenithCanada @1mpressionMedia

Now in its third year the AdTECH:OOH – Toronto Conference is once again chaired by Yahoo’s Global Head of DOOH Stephanie Gutnik and will take place at the Scotiabank Theatre, 259 Richmond St W, Toronto, the day before the Gala Awards.

AdTECH: OOH – Toronto is sponsored by Broadsign, COMMB, Cineplex Digital Media, Hivestack, Talon, Quotient and Yahoo!

Leading digital outdoor media company QMS has won the tender to manage the Australian Rail Track Corporation’s (ARTC) out of home assets in Sydney, effective 1 May 2023.

QMS Chief Executive Officer, John O’Neill told us “We are very proud to partner with the ARTC to manage and develop its out of home assets as a key part of our growing Sydney offering. The ARTC network covers high-impact and high-value locations that complement our existing premium Sydney portfolio, including the world-class City of Sydney digital street furniture network. The new agreement is in alignment with our strategic focus of continuing to expand our digital network throughout Sydney. There is a clear opportunity to incorporate the ARTC as an important part of our growing national, premium digital network that our customers are increasingly embracing”.

The appointment, which followed a competitive tender process, covers 10 large format billboards in Sydney. Key locations include Princes Highway, Tempe, along with Joseph Street, Lidcombe, and Marrickville Road, Sydenham.

ARTC Chief Executive Officer and Managing Director, Mark Campbell said “We are pleased to join forces with QMS, which has a proven track record of success in the out of home industry and a proven ability to enhance and upgrade assets and create new opportunities. QMS’ expertise in digital, audience insights, marketing and creativity will be a winning combination in re-launching our out of home locations to take full advantage of the huge audiences that pass them”.

As part of the new long-term contract, QMS will look to convert some of the key locations into digital sites as well as develop a number of new greenfield locations.

Starion, a family-owned supercommunity bank has begun using Lucit to enhance its digital billboard campaigns on Newman and iDigital billboards ad screens.

Lucit is described as a cutting-edge tool that enables businesses to easily create and manage their digital billboard creatives. By leveraging Lucit, Starion Bank will be able to create more targeted and personalized ad campaigns for their screens and they’ll be able to create billboard campaigns as easily and effectively as their social media campaigns.

Donnell Dennis, Marketing Communications Manager VP at Starion Bank told us “Partnering with Lucit has given us more freedom than we’ve ever had in our billboards. Eric and Gina are visionaries, and Lucit is a solution that allows companies like Starion Bank to take our billboard marketing from traditional to cutting edge”.

Lucit’s advanced analytics and reporting features will also enable Starion Bank to gain deeper insights into the performance of its ad campaigns, allowing the bank to optimize its marketing efforts and achieve even better results in the future.

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Innovative recycling technologies firm Olyns has announced a Series A financing of USS 4 million, led by Vanedge Capital.

We are told that the funding will accelerate Olyns’ development of AI-driven technology and expand its dual recycling and media network.

“Olyns set out to address the challenges surrounding plastic waste by rethinking the consumer recycling ecosystem,” said Philip Stanger, Co-Founder and CEO of Olyns. “Momentum is growing, and this funding will help us expand and grow our network, which is proven to be both profitable and scalable. The investment will accelerate the development of our technology and build out our network of Cubes, bringing us closer to changing the perception of recycling and improving recycling rates in the United States and around the globe. More than 140 million tons of plastic from packaging become waste every year, accounting for over 45% of all plastic waste generated in the world. Consumer goods companies have been searching for ways to reduce their impact and build a sustainable, circular model for their products. Olyns will help make that a reality.”

With its eye-catching container collection Cubes, Olyns innovates at the nexus of retail media and recycling. Rethinking the technology and business model for recycling, Olyns’ Cubes use sophisticated AI techniques and algorithms that can identify any container. The Cubes also introduce a new revenue paradigm for recycling by doubling as retail media displays and providing data-driven insights into consumer recycling behavior and brand-specific recycling rates.

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Under the theme of ‘Leading the Way’ Clear Channel Outdoor’s team has created digital OOH advertisements highlighting Asian American and Pacific Islander (AAPI) leaders, trailblazers and change agents from the worlds of business, sports and entertainment, as well as those fighting for civil rights.

Their campaign recognises the accomplishments of these AAPI community luminaries and the tremendous impact they have had, or are currently making, in every arena of our shared American experience.

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On Saturday, May 6, 2023, a visual presentation that embodies the spirit of the #Coronation was showcased on billboards throughout various locations in the UK.

UK outdoor advertising operator, 75Media, celebrated the day of the coronation of King Charles with all of their digital billboards in prime locations across its UK-wide network featuring designs incorporating the official Coronation Emblem and paying tribute to The King’s love of the natural world, depicting the flora of the four nations in the shape of St Edward’s Crown.

I think you will agree that 75Media’s design team has created a design that captures the spirit of the Coronation and pays tribute to the new king.

Katy Conway, Marketing & Communications Director of 75Media told us “We are thrilled to be able to celebrate this historic occasion through our network of digital billboards,” said “We believe that our design will capture the attention and imagination of the public and showcase our commitment to creating innovative and engaging advertising campaigns.”

The billboards will be strategically placed in high-traffic locations across 75Media’s network of digital and large format screens, ensuring maximum exposure for the commemorative design.

75Media is an outdoor advertising operator with a growing network of classic and digital billboards in towns and cities across the UK. 75Media holds a strong position in the out-of-home market across the North of England but in 2023, it launched a UK-wide growth strategy, expanding its roadside billboard portfolio into iconic urban locations such as Manchester, Liverpool, Birmingham, London, Glasgow and Edinburgh.

The first ever Canadian Out-of-home Marketing and Measurement Bureau (COMMB) Awards is getting nearer and it is already promising to be a truly great celebration of the industry.

The Gala event has garnered significant interest from agencies, brands, and operators in the out-of-home advertising space and with the submission and judging period now closed, the short list of award contenders from the hundreds of submissions received has now been revealed…

CLICK HERE TO SEE THAT LIST

The May 25th Gala will reveal both the runners-up and the gold winners in each of the 11 award categories, providing a stage for these exceptional brands and agencies to be recognized and celebrated for their innovative campaigns.

The Gala Awards takes place on May 25 between 13:00 – 18:00 at Arcadian Court 401 Bay Street, Simpson tower 8th floor, Toronto ON, M5H 2Y4.

You can buy tickets to the event here.

#ff @UB_Media @AdomniOfficial @allvision_io @AstralOOHab @Broadsign @Chameleon_DM @Hivestack @KineticOOH @moviamedia @statementsmedia @OUTFRONTCanada @pattisonoutdoor @Quebecor @_mediaexperts @VendoMediaInc @vistarmedia @ZenithCanada @1mpressionMedia

Now in its third year the AdTECH:OOH – Toronto Conference is once again chaired by Yahoo’s Global Head of DOOH Stephanie Gutnik and will take place at the Scotiabank Theatre, 259 Richmond St W, Toronto, the day before the Gala Awards.

AdTECH: OOH – Toronto is sponsored by Broadsign, COMMB, Cineplex Digital Media, Hivestack, Talon, Quotient and Yahoo!

Ron Deschenes has joined Wilkins Media as Director of Client Partnerships in Canada.

With over 20 years of experience in the out-of-home sector, he brings extensive expertise working with Canadian companies to create and implement effective out-of-home strategies.

Jon Selame, CEO, told us “Wilkins is excited to bring Ron Deschenes on board to further expand our presence in Canada. Ron’s extensive knowledge of the Canadian marketplace will be a fantastic complement to Wilkins’ capabilities across out-of-home, experiential, and programmatic digital out-of-home. We are looking forward to building long-lasting relationships throughout Canada and serving as a resource to brands and agencies across the country.”

Prior to joining Wilkins, he was a founding member of UB Media, one of Canada’s largest indoor advertising networks, helping to establish and grow the brand in the Canadian marketplace through leadership in sales and business development. He also led the introduction of scaffold advertising into the Canadian marketplace, converting buildings into billboards as a founder of time2ad. He has acted in senior advisory roles in the vehicular media market, helping to launch digital media on rideshare vehicles as well as sales leadership in the taxi media space. He has also acted as an independent OOH planning consultant to numerous Canadian clients at Media Movers.