DailyDOOH

DPAA, the global trade marketing association driving the growth and digitization of out-of-home media and its role in the omnichannel mix, announced the third Digital Out-of-Home CPG Event with strategic partner Quotient (NYSE: QUOT).

“Each year our streaming conferences with Quotient have been huge successes, and many of our brand and agency partners asked for more,” said Barry Frey, President & CEO of DPAA. “We are excited to showcase our biggest agenda yet. This is another must-attend event for all involved in CPG and media industries.”

Speakers and case studies/presentations at the event will include:

• Yolanda Angulo – Director, Customer Marketing, Mondelēz International
• Mary Katherine Woltz – Director, Media Connections, Danone
• Jess Chappell – SVP, Managing Director Digital and Out-of-Home, Evergreen Trading
• Andrew Weinstein – Director, RapportWW
• Amie Owen – US Head of Commerce, UM Worldwide
• Dan Dawson – Chief Creative Officer, Grand Visual
• Al Dejewski – VP of Marketing, MilkPEP
• Barry Frey – CEO, DPAA
• Michael Burgi – Sr. Editor, Media Planning & Buying, Digiday
• Matt Krepsik – CEO, Quotient
• Norm Chait – RVP, DOOH and Social, Quotient
• Susan Cho – Head of Agency and Programmatic Sales, Quotient
• Mitchell Killian – VP, Strategy & Insights, Quotient
• Karen Chan – Sales Director, Quotient 
• Leslie Weigandt – Sales Director, DOOH, Quotient
• Matt Sahadi – Sales Director, Quotient

This year’s program will spotlight industry experts from leading CPG brands and agencies as they share their success stories with DOOH and the latest innovations in the channel, including dynamic creative, increased measurement and interactive screens. 

“We are delighted to return this year bigger and better than ever with an inspiring lineup of speakers featuring top brands, their agencies and technology partners,” said Susan Cho, Head of Agency and Programmatic Sales at Quotient. “DOOH continues to evolve as a focus of interest from CPG advertisers across the industry. Viewers will get an opportunity to hear from these industry leaders and learn what’s next for the future of media.”

Quotient (NYSE: QUOT) is a leading digital media and promotions technology company for advertisers, retailers and consumers. Their omnichannel platform is powered by exclusive consumer spending data, location intelligence and purchase intent data to reach millions of shoppers daily and deliver measurable, incremental sales.

Quotient partners with leading advertisers, publishers and retailers, including Clorox, Procter & Gamble, General Mills, Unilever, CVS, Dollar General and Peapod Digital Labs, a company of Ahold Delhaize USA. Quotient is headquartered in Salt Lake City, Utah, and has offices across the US as well as in Bangalore, Paris, London and Tel Aviv.

The virtual event will take place on June 7 at 11 a.m. ET. Registration is now open here.

Solomon Partners is launching a Software, Data and Analytics group with the hiring of Craig Muir as Managing Director

Marc Cooper, Chief Executive Officer of Solomon Partners told us “Since forming a partnership with Natixis in 2016, we have expanded to serve clients across nine sectors and 15 industry verticals growing to over 150 bankers nationwide. We have been searching for the right person to lead our software coverage and we are thrilled to have Craig in that most important role. Craig embodies all of the characteristics of a great banker – industry expert, true advisor, and knows how to create value for his clients. Craig will be responsible for growing our Software, Data and Analytics practice across all relevant sub-verticals in an effort to best serve our clients.”

Craig will join Solomon Partners after four years with Houlihan Lokey’s Technology Group in New York. Prior to Houlihan Lokey, he was a Managing Director at Quayle Munro in London which was sold to Houlihan Lokey in 2018. He specializes in Software and Data Analytics and relocated to New York shortly after the sale of Quayle Munro to build a similar practice in the United States. Craig will officially begin with Solomon Partners on May 31, 2023, following a bout of garden leave.

This hire represents the continued execution of the firm’s strategy to further diversify its platform by entering into one of the fastest growing industry verticals.

Kopparberg, the Swedish drinks brand famous for its fruity cider, has launched a nationwide UK digital OOH campaign aligned with key summer moments. With creative and media by leading indies neverland and the7stars, the campaign aims to reach young adults who are out and about socialising this summer, with three bursts of activity running until the end of July.

The campaign features Kopparberg’s new visual identity developed by neverland, and designed to add a nostalgic yet modern twist to the classic drinks advertising from the 80’s and 90’s. The campaign leads with Kopparberg’s Alcohol-Free range being enjoyed in the sun by festival goers. When temperatures soar above 20 degrees, the creative switches to tantalising close-up shots of an ice-cold pint glass of Kopparberg sparkling in the heat of the day.

Rob Salvesen, Head of Marketing at Kopparberg, told us “We are delighted to see Kopparberg hit the great outdoors this summer with a campaign that reaches people with relevant and timely creative. It’s great to be aligned with those standout summer memories that stay with you all year round.”

Media strategy from the7stars uses weather data to dynamically update the creative. Digital 6 sheets run across all major UK cities with media upweighted to key summer events such as Glastonbury, Reading and Leeds Festivals, Secret Garden and even banks holiday weekends.

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Pablo Salamanca has joined Wildstone as Head of Legal – Spain. We are told he brings a wealth of experience across a number of real estate and digital infrastructure sectors, having worked as a senior associate at King & Wood Mallesons for the last five years.

Prior to that, Pablo worked in the Real Estate departments at Eversheds Sutherland and RocaJunyent.

Juanfran Muñoz, Managing Director at Wildstone Spain told us “Pablo’s expertise in navigating the intricate regulatory landscape, coupled with his strategic mindset and unwavering commitment to excellence, will prove invaluable in upholding the highest legal standards across our business operations in Spain. I’m very pleased to have him join our team.”

In his new role as the Head of Legal for Wildstone Spain, Pablo will assist the business in enhancing and expanding the company’s Spanish portfolio, with a particular emphasis on their national digitisation strategy. He will establish and lead the legal function in Spain, providing support and guidance to the entire Spanish team.

Samantha Lambe has joined Worldcom OOH to lead the consolidation of its European commercial team from the United Kingdom in the role of Chief Revenue Officer. She will be based in London.

Samantha is a highly experienced professional with over 20 years of experience in the media industry. She spent the last eight years at Clear Channel UK as Regional Group Director, overseeing the development of markets in China, Singapore, Europe, and Latin America.

Throughout her career, she has successfully worked at British Airways, Q Hotels, American Express – where she served as Global Client Director -, Exterion Media (now Global), and CBS Outdoor.

Lynn Wang has joined i5LED as Global Head of Business Development for its rapidly growing and expanding dvLED company.

i5LED Chief Executive Officer George Pappas told us “We are honored to have an industry expert with over 23 years of experience join our team, Lynn Wang is a highly accomplished Direct View LED ProAV/IT professional with the experience and skills required to lead and energize our newly created global sales force. With the collective experience of over 100+ years in the LED industry and robust professional networks, Lynn and the i5 team are poised to introduce i5LED’s innovative display technologies to a wider customer base. At i5LED, our executive team boasts diverse backgrounds and a history of consistently exceeding customer expectations, making Lynn a perfect addition to our organization.”

Lynn previously served as an instrumental executive at Leyard American Corporation, where her notable achievements include coordinating the successful merger of Planar and Leyard in 2015. She held there various positions over a 17 year period, including General Manager of Leyard Group International Business Department and Vice President of Leyard Group Corp., headquartered in Beijing, China.

Norm Laing has joined Wilkins Media as Director of Client Partnerships in Canada.

He brings over 20 years of experience in various media, sales, and strategy roles, positioning him as a well-rounded media professional capable delivering exceptional results for clients.

Jon Selame, Wilkins Media CEO told us “We are thrilled to welcome Norm Laing to the Wilkins team as we continue to expand our presence in Canada. Norm’s extensive experience in media and strategy will be a valuable addition to our services and offerings, enabling us to deliver exceptional solutions to our clients”.

Prior to joining Wilkins, Norm was the Director of Marketing & E-Commerce for Lastman’s Bad Boy, one of Ontario’s leading furniture retailers, where he was responsible for growing the brand and implementing a strategic e-commerce plan through marketing, technology, and leadership. Prior to that, he spent over two decades at Torstar, one of the largest media and data companies in Canada. There he managed, and coached the Integrated National and Retail sales team and its vendors with the responsibility and accountability for Star Metroland Media.

Norm currently serves as an active Board Member for the Advertising Club of Toronto, a not-for-profit organization that serves the advertising industry and all its related services, including media, creative, production, advertising, and marketing.

He joins Ron Deschenes who joined Wilkins Media as Director of Client Partnerships in Canada earlier in May, strengthening its commitment to delivering outstanding client partnerships and innovative solutions to the Canadian market.

NVIDIA and WPP has announced that they are developing a content engine that harnesses NVIDIA Omniverse and AI to enable creative teams to produce high-quality commercial content faster, more efficiently and at scale while staying fully aligned with a client’s brand.

NVIDIA founder and CEO Jensen Huang unveiled the engine in a demo during his recent COMPUTEX keynote address, illustrating how clients can work with teams at WPP, the world’s largest marketing services organisation, to make large volumes of brand advertising content such as images or videos and experiences like 3D product configurators more tailored and immersive.

Jensen said “The world’s industries, including the $700 billion digital advertising industry, are racing to realize the benefits of AI. With Omniverse Cloud and generative AI tools, WPP is giving brands the ability to build and deploy product experiences and compelling content at a level of realism and scale never possible before”.

The new engine connects an ecosystem of 3D design, manufacturing and creative supply chain tools, including those from Adobe and Getty Images, letting WPP’s artists and designers integrate 3D content creation with generative AI. This enables their clients to reach consumers in highly personalised and engaging ways, while preserving the quality, accuracy and fidelity of their company’s brand identity, products and logos.

Mark Read, CEO of WPP said “Generative AI is changing the world of marketing at incredible speed. Our partnership with NVIDIA gives WPP a unique competitive advantage through an AI solution that is available to clients nowhere else in the market today. This new technology will transform the way that brands create content for commercial use, and cements WPP’s position as the industry leader in the creative application of AI for the world’s top brands.”

We understand that this new content engine has as its foundation Omniverse Cloud, a platform for connecting 3D tools, and developing and operating industrial digitalisation applications. This allows WPP to seamlessly connect its supply chain of product-design data from software such as Adobe’s Substance 3D tools for 3D and immersive content creation, plus computer-aided design tools to create brand-accurate, photoreal digital twins of client products.

WPP uses responsibly trained generative AI tools and content from partners such as Adobe and Getty Images so its designers can create varied, high-fidelity images from text prompts and bring them into scenes. This includes Adobe Firefly, a family of creative generative AI models, and exclusive visual content from Getty Images created using NVIDIA Picasso, a foundry for custom generative AI models for visual design.

With the final scenes, creative teams can render large volumes of brand-accurate, 2D images and videos for classic advertising, or publish interactive 3D product configurators to NVIDIA Graphics Delivery Network, a worldwide, graphics streaming network, for consumers to experience on any web device.

In addition to speed and efficiency, the new engine outperforms current methods, which require creatives to manually create hundreds of thousands of pieces of content using disparate data coming from disconnected tools and systems.

The new content engine will soon be available exclusively to WPP’s clients around the world.

We asked ChatGPT what you would call a conference around the subjects of Generative AI and ChatGPT and how they might affect the Out of Home industry.

It came up with ‘AdAI: OOH – Conference. The Impact of Generative AI and ChatGPT on Out-of-Home Advertising‘.

It’s an event that we are currently exploring and one that could be held in Toronto as soon as November.

Vpon Big Data Group has announced a strategic partnership with VIOOH whch we are tld will leverage Vpon’s diverse and extensive mobile data and AI creative technology, ‘InVnity’, along with VIOOH’s global digital outdoor advertising programmatic inventories.

Vpon Big Data Group (Vpon), a leading big data company in Asia, has announced a strategic partnership with VIOOH

Calvin Chan, CEO of VIOOH China told us “We are very pleased to announce that VIOOH and Vpon Big Data Group has established a strategic partnership. Through the partnership with VIOOH, Vpon’s clients can now purchase VIOOH’s quality global DOOH inventory through Vpon’s DSP. This allows more media planners and advertisers to obtain programmatic digital Out-Of-Home advertising in omni-channel sales activities, which is one of the key areas of interest for the market now.”

The partnership will enable advertisers to display their content on a specific day or time period through programmatic buying, with advertising visuals created by ‘InVnity’ artificial intelligence for varying target audience.

Vpon reaches over 900 million mobile devices every month, holds a vast amount of mobile device data, and possesses high-quality media resources in the Asia-Pacific region and has recently developed the AI visual creative generator ‘InVnity’ which is able to generate unique advertising content automatically based on user device tags including age, location, and preferences.

Arthur Chan, Chief Operating Officer of Vpon Big Data Group said “95% of brand advertisers believe that more and more resources will be placed on the programmatic advertising trading platform in the upcoming future.”

Each advertising copy and image is created specifically for different audiences, delivering the advertiser’s message to each potential customer in a more personalized and targeted manner. With an extensive data collection system, Vpon is enriching and will continue to enrich ‘InVnity’ and its machine learning with big data.

We asked ChatGPT what you would call a conference around the subjects of Generative AI and ChatGPT and how they might affect the Out of Home industry.

It came up with ‘AdAI: OOH – Conference. The Impact of Generative AI and ChatGPT on Out-of-Home Advertising‘.

It’s an event that we are currently exploring and one that could be held in Toronto as soon as November.

Flow City and Broadsign today announced an AdTECH integration that makes premium global digital-out-of-home screens available for purchase programmatically on Flow City’s DOOH-specialty demand-side-platform.

The collaboration allows media buying agencies, small businesses, and startups using Flow City to plan, purchase, and execute global DOOH campaigns with optimal visibility and exposure across new inventory located in shopping centers, supermarkets, and other high-traffic areas in the UK, France, and the US.

This includes premium inventory from Clear Channel available on more than 4,000 screens in the UK alone through their LaunchPAD programmatic offering.

Dagmara Lacka, CEO, Flow City told us “Broadsign is a DOOH leader and understands the intricacies involved in the delivery of compelling programmatic DOOH ads. Naturally, we’re thrilled to team up with them to bring our clients the unique screens and real-time reporting the Broadsign supply-side-platform (SSP) offers. The collaboration unlocks a massive pool of highly coveted DOOH inventory previously unavailable to our clients, including a large volume of desirable screens in the UK, Europe, and the US that will open up new commercial opportunities for our business to grow by nearly thirty per cent.”

We understand that Flow City clients have already started leveraging the integration to deliver programmatic DOOH campaigns promoting commercial office space, consumer goods, and luxury offerings from private jets to perfumes, cosmetics, high-end couture, private culinary services, and beyond.

Dom Dunne, Clear Channel Europe Programmatic Commercial Lead told us “Clear Channel LaunchPAD is an easy way for big brands and startups alike to engage with consumers through premium DOOH,” says Providing convenience, flexibility and scale, we know this enhancement to campaign planning and execution is a welcome addition to new and existing clients on the Flow City platform across the globe.”

Flow City helps brands take their product to the real world using digital billboards. Brands use the platform to plan and execute their growth – both on hyperlocal, national and international level. Unique sets of algorithms built especially for tactical and hyperlocal planning offer great budget efficiency.