DailyDOOH

Earlier this week, Tuesday July 23, the Advancing Sustainability in OOH Advertising event was held on Gadigal Country, organised in collaborative effort between the OMA, JCDecaux, oOh!media and QMS.

The purpose of the event was to bring the outdoor advertising industry together, to discuss progress and actions for a sustainable future in OOH advertising. The event recognised that there are major challenges facing the media industry in the coming years and the key to success will be collaboration, thus it marked a substantial step in the right direction for the industry.

Elizabeth McIntyre, CEO of the OMA, opened the event, stating, “The intention for the industry today is to educate, on a broader scale, how some of our members are approaching the ESG opportunity, how we are collaborating with key stakeholders in our industry to address the issue, and as an industry how we hope to continue to work with Government to influence a better outcome for everyone. The footprint of our industry on the wider community is significant. A recent Deloitte Study finding that for every dollar spent in Out-of-Home, contributed a dollar to the economy. Not many people realise that it is the Outdoor industry contributes over $665 million to the economy that includes providing over 21,000 public infrastructure assets including bus shelters.”

The first panel discussion, Out-of-Home for good, featured Senator Jenny McAllister – Assistant Federal Minister for Climate Change and Energy, who was joined by CEO’s Steve O’Connor (JCDecaux), Cathy O’Connor (oOh!media) and John O’Neill (QMS) in exploring the role of OOH in driving sustainable change. The discussion was moderated by the CEO of the OMA, Elizabeth McIntyre.

Senator Jenny McAllister said “There is a global economic transformation underway as the world decarbonises. Australia is well positioned to take advantage of it, and we should all be optimistic about the opportunities it presents.”

The following panel addressed the industry collaboration needed for sustainability and saw Richard Bean, Executive Director, Ad Standards; Sophie Madden, CEO, Media Federation Australia; John Pabon, Sustainability author, consultant, and UN advisor, discuss the GARM framework, sustainability initiatives and greenwashing. This Discussion was moderated by Vanessa O’Hanlon, Senior PR & Comms consultant at oOh!media.

Subsequent to this, a panel featuring Alexandra Heaven, Head of ESG, JCDecaux; Sarah Young, Group Director – ESG, oOh!media; Joanna Georges, Head of ANZ, Scope3; Christopher Sewell, Co-Founder, Net Zero Media explored what action can be taken today on emissions reduction.

The concluding panel discussion, consisting of Nigel Spicer, General Manager, Cactus Imaging and Jose Sanz, Asset Development Director, JCDecaux, analysed the opportunities and challenges of classic banner materials and recycling.

Executive Channel Network (ECN) claims to have launched the biggest ever #3DOOH advertising campaign in partnership with Optimum Nutrition, the world’s number one sports nutrition brand.

As millions of people worldwide tune in to watch this year’s biggest sporting events including the Summer Olympic Games in Paris, Optimum Nutrition aims to captivate and engage audiences with its 3D campaign showcasing the brand’s premium range of sports nutrition products. In a world first, this 3D campaign will be displayed across 850 DOOH screens in the UK, France and Germany. This historic collaboration delivers an immersive 3D experience at scale, simultaneously across 3 countries.

“We are excited to partner with ECN to bring our innovative products to life using 3D technology. The Summer of Sport 2024 is the perfect backdrop for showcasing how Optimum Nutrition can help individuals perform at their best and unlock their full potential” said Hannah Darlington, Marketing Director – Southern Europe at Optimum Nutrition. “By harnessing the power of ECN’s DOOH network, we are redefining how brands connect with consumers in office environments, delivering an unparalleled visual experience.”

ECN’s DOOH office media network reaches audiences in high-traffic locations across major business hubs in 20 UK and European cities. Digital displays are strategically placed to deliver long dwell times, and to engage office professionals in a premium and trusted environment.

“We are delighted to collaborate with Optimum Nutrition and Talon International on this history-making 3D ad campaign, which illustrates how DOOH is delivering more immersive brand storytelling,” said Charles Parry-Okeden, Global CEO at ECN. “This solution exemplifies our commitment to innovation at scale and shifts the dial beyond one-off media screen stunts”.

Optimum Nutrition’s 3D campaign will immerse viewers in a visually stunning narrative, with their new Unlock More You campaign aligning perfectly with a heightened interest in sports and fitness.

ECN is a wholly owned subsidiary of Executive Channel Holdings (ECH).  

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that JCDecaux Macau, a joint-venture between JCDecaux (80% equity) and HN Group (20% equity), has renewed its exclusive advertising contract with Macau International Airport for a 10-year period, following a competitive tender process.

Running from July 1, 2024, this new contract strengthens JCDecaux’s presence in Macau and follows the award of the 15-year street furniture contract. Together with our Chinese airports concessions, this ensures a strong presence in the Guangdong-Hong Kong-Macao Greater Bay Area – one of the world’s most dynamic regions, home to over 86 million people.

Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said: “We are delighted to have been chosen once again by the Macau International Airport Company Limited following our longstanding 21-year partnership. This contract is a further recognition of JCDecaux’s expertise and ability to provide innovative and high-quality solutions for advertisers. Our commitment to excellence and to providing best-in-class service is at the heart of our enduring relationship, and we are proud that this has been recognised by CAM. We would like to thank CAM for their continued trust as we work to provide next-generation airport advertising products and services that can transform the airport environment and enhance the passenger experience. This will create a powerful platform for brand advertisers, promoting growth and innovation over the next decade and beyond.”

JCDecaux Macau has managed the advertising sales concession at Macau International Airport since 2003. Under the new contract, JCDecaux will introduce a programme of digitisation, deploying innovative technology, creative solutions and airport products to enhance airport services and experiences while generating advertising revenue. Looking ahead, the growth of Macau airport advertising will be driven by digitisation and a strong emphasis on environmental, social, and governance (ESG) principles while delivering results for advertisers.

UK Yorkshire based outdoor advertising company CP Media has agreed a deal with its joint venture partner Lamppost Banners which will see it acquire the remaining 55% of the business.

Established more than 10 years ago, the joint venture has seen Lamppost Banners business double in size in the last two years, driven by the growing need for councils to maximise their revenue streams and promote and publicise their services and events on lampposts in high traffic areas, particularly those on main arterial roads.

Mike Brennan, the CEO of CP Media explained the rationale behind the deal “The lamppost banners industry has grown massively in recent years as has CP Media’s own business, and this has meant that operationally both companies are working across the whole of the UK, so it makes perfect sense to work together to improve efficiencies and synergies.”

This latest acquisition by CP Media follows the purchase of airport advertising company, Eye Airports and bus advertising company, Adverta, cementing the company’s market-leading position in outdoor advertising.

For more than 50 years, CES has been the stage where technology’s future comes to life, fostering creativity, partnerships, innovation and breaking news!

This year, they have some news of their own as on August 28, they are updating the CTA and CES logos, marking a significant milestone for the association and the world’s most powerful tech event. 

Why now you ask? This change comes at a pivotal moment — CTA’s 100th anniversary year and a time of unprecedented momentum for CTA, CES, and the industry they support and represent.

Save the date August 28, 2024.

VIOOH has announced a new nationwide programmatic media owner partnership in the US, collaborating with Intersection, a leading experience-driven out-of-home media and technology company with audiences across top US cities.

Operating in New York, Chicago, Philadelphia and other major US cities, Intersection supplies coverage across thousands of digital screens strategically placed in high density areas, adjacent to some of the largest retail brands, shopping districts, Fortune 500 companies, and key transit hubs – highly visibly to pedestrians and traffic alike.

Jean-Christophe Conti, Chief Executive Officer at VIOOH said, “This partnership is a great addition to our existing programmatic DOOH offering across the US. We’re always looking for new ways to unlock commercial opportunities for advertisers. Intersection has a wide range of digital screens across major US cities and we’re incredibly pleased to partner with this industry leader. We hope advertisers, both those within the US as well as new overseas buyers looking to better target American audiences, will maximise this new partnership and the opportunities it brings.”

Through this partnership with VIOOH, US and International buyers will be able to programmatically access Intersection’s over 6,500 street and transit screens in 13 designated market areas (DMAs) and 90 airports through VIOOH’s real-time Trading Manager platform.

Chris Grosso, Chief Executive Officer at Intersection said, “We’re pleased to partner with VIOOH to bring prDOOH to more buyers across the US and globally. Our media is located in well-travelled locations and can connect brands with the right audience. The integration with VIOOH will bring even more opportunities for brands to engage with diverse audiences, and buy and measure out-of-home media in the same way as online, mobile, and other digital media.”

Women in AV/IT (WAVIT), a 501(c)(3) nonprofit organization dedicated to supporting and empowering women in the AV and IT industries has announced the launch of its new podcast series.

“As a 501(c)(3) organization, WAVIT has always been committed to creating a network that champions education, representation, and inclusion. Our new podcast is a natural extension of this mission, providing a platform where women can share their stories, discuss industry trends, and offer guidance and mentorship to one another.” said Gina Sansivero, WAVIT president and VP of marketing and communications at AtlasIED.

This exciting initiative aims to foster a sense of community, provide valuable insights, and inspire women to achieve their fullest potential in these dynamic fields.

“I’m really excited for everyone to tune in. I’d been wanting to start a podcast for a while, and had this idea for a casual, sort of girl’s dinner night out kind of vibe. Intimate, comfortable, and off the cuff chats. We’d love to have listeners submit stories and questions and talk about things you wouldn’t normally hear. Subjects that are sometimes hushed or taboo, or just brushed under the carpet,” said Lex Evans, Podcast Host, and WAVIT board member. “We recorded our first episode at InfoComm featuring Gina Sansivero and Althea Ricketts from our WAVIT Board, and our second episode will follow featuring the amazing Alesia Hendley.”

The podcast will feature interviews with industry leaders, discussions on the latest AV/IT innovations, and deep dives into the challenges and opportunities facing women in the industry today. Listeners can expect to hear from a diverse range of voices, each bringing unique perspectives and experiences to the table.

“Our goal with this podcast and everything we do at WAVIT, is to create ripples that turn into waves,” said Brandy Alvarado-Miranda, WAVIT Founder. “We want to support women in any way that makes them feel safer, more comfortable, and more confident. By sharing knowledge and experiences, we hope to empower women to be fierce, bold, and ready to make waves in the AV/IT industries.”

Listeners can tune in to the WAVIT podcast on YouTube, Spotify, Amazon Music, and Apple iTunes. To learn more about Women in AV/IT or to get involved click here.

As part of blowUP media’s sustainability pledge, a key focus area was to install the UK’s first dedicated and permanent Vertical Garden advertising space. The ambition was to ensure this groundbreaking sustainable site was in an area of high pollution, where the impact of a vertical garden would be greatest.

Among the most polluted areas of London, Hanger Lane has long been notorious for it’s poor air quality. A busy vehicular route frequented by over 110,000 cars a day, generating high volumes of CO2, this was the perfect space to fight pollution.

This new banner will be surrounded by a 150m2 Vertical Garden and will be made up of 6,000 plants, removing approx. 345kg of CO2 each year. This in turn will produce approx. 255kg of oxygen a year.

Blow Up Media’s Vertical Gardens, ‘The Green’ collection, are the most innovative and sustainable locations in their portfolio. With eight Vertical Gardens already across Germany, The Netherlands and Belgium, they have now launched the first UK Vertical Garden, marking a huge milestone.

Vertical Gardens not only help tackle climate change, but also deliver high impact advertising campaigns, with the creative space being bordered by a collection of colourful, luscious plants.

Wildstone, the leading owner of outdoor media infrastructure across the UK and Europe, has unveiled a unique Concorde-inspired digital billboard at the heart of North Bristol’s world-leading aerospace, engineering and technology business cluster.

Located on the A38, the new DM6 (Digital Mega 6-sheet) double-sided monopole structure, named Bristol Approach Tower, has a wing-shaped design inspired by Concorde, which was designed and produced at the historic former Filton Airfield. YTL Developments is currently transforming the former Airfield into Brabazon – a thriving new neighbourhood for Bristol.

YTL Developments has planning consent for over three million sq ft of commercial space at Brabazon – Bristol’s new home for advanced manufacturing, digital and creative studios and life sciences laboratories. Brabazon is less than 3 miles from both the M4 and M5 motorways, while a new train station will connect the new neighbourhood to Bristol Temple Meads in less than 15 minutes.

Bristol Approach Tower will be operated on a long lease, with Wildstone also covering all construction and maintenance costs.

Wildstone led the end-to-end development of Bristol Approach Tower, including identifying the site and securing planning permission. Wildstone’s design team and architects subsequently collaborated with YTL Developments to design an OOH asset that incorporated the heritage of the site, before liaising with construction contractors to deliver a state-of-the-art advertising site to media operator Mass Media.

The site is also Mass Media’s first development in the Bristol region, and has afforded the media buyer a unique new site on a significant commuter route opposite the most exciting new city district in the South West.

Both screens on Bristol Approach Tower DM6 measure 7.5m x 5m, offering unparalleled picture quality, exceptional colour vibrancy, as well as viewing angles of 140° and an ultra-slim screen depth of just 65mm. The screens are also highly energy efficient.

Worldcom OOH has announced the achievement of BIPOC (Black, Indigenous, and People of Color) and DEI (Diversity, Equity, and Inclusion) Workplace certifications.

We are told that these certifications highlight the company’s commitment to fostering an inclusive and diverse work environment, not only within the organization but also in its impact on the communities it serves.

The BIPOC certification recognizes employers who prioritize equity for all diverse communities. Benefits of this certification include attracting and retaining diverse talent, enhancing the employer brand, ensuring legal compliance, and improving decision-making through diverse perspectives. Meanwhile, the DEI Workplace certification positions Worldcom OOH as an employer dedicated to diversity, equity, and inclusion. This recognition underscores the company’s ongoing efforts to create an environment where all employees feel valued and respected, regardless of their background or identity.

Jonathan Mark, Managing Director USA & Canada for Worldcom OOH, told us “As a Global organization we are proud to work across many different markets, and with many different cultures. At Worldcom OOH it is important that we not only participate but also lead and foster a work environment full of diversity and inclusion. As we continue to offer services that reach a diverse group of people it is our duty to have an organization that reflects such diversity.”

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