Adrian J Cotterill, Editor-in-Chief
OUTFRONT Media (NYSE:OUT) has opened a new OUTFRONT Campus in Los Angeles. The new space, which spans 34,000 square feet at 1520 North Cahuenga Boulevard in the Vinyl District of Hollywood, serves as the West Region Headquarters for the out-of-home advertising company. The move positions the OUTFRONT team right in the middle of LA, bringing […]
Adrian J Cotterill, Editor-in-Chief
OUTFRONT is spotlighting the New York City Marathon with innovative OOH and content campaigns. Utilizing their platform, Moments by OUTFRONT, they’ll be running two themed content campaigns: ‘Moments in Style’ in partnership with PureWow/One37PM and ‘Moments in Food’ in partnership with So Yummy. ‘Moments in Style’ features tips and essential information for anyone participating in […]
Adrian J Cotterill, Editor-in-Chief
AdAi, parrainé par COMMB (le Bureau canadien du marketing et de l’évaluation d’affichage) et DailyDOOH, a annoncé la présence de géants de l’industrie, d’experts panélistes et de prestigieux commanditaires en vue de créer un événement inoubliable axé sur le rôle de l’intelligence artificielle (IA) dans l’univers de l’affichage. Le 3 novembre au Globe and Mail […]
Guest Contributor, Farrokh Mansouri
Marketers can no longer afford to view adopting new technologies as merely a benefit. It has become a necessity, especially in light of the rapid advancements in Artificial Intelligence. These rapid advancements are pressuring marketers to develop a knowledgeable and responsible AI strategy. Falling behind is not an option. With the advertising industry quick to […]
Transport for London has partnered with the Royal British Legion and celebrities including Jools Holland, Britain’s Got Talent winner Lance Corporal of Horse Richard Jones and Ross Kemp to pay tribute to servicemen and women ahead of the National Service of Remembrance on Sunday 12 November, and to raise donations for the annual Poppy Appeal. […]
Adrian J Cotterill, Editor-in-Chief
If you are already in Artificial Intelligence (AI) wishing to learn more about the advertising and out of home (OOH) industries or in the advertising and OOH sector and wish to better understand AI and Machine Learning, then you should be joining the 160+ attendees already registered for the World’s First #AIAdvertising Conference this Friday […]
Adrian J Cotterill, Editor-in-Chief
Always keen to change things up a bit and try something new we have an incredibly interesting ‘TechFlash’ session at next week’s AdAi Conference in Toronto. Under the watchful eye of COMMB’s Head of Member Engagement and Programming Elizabeth Crisante, four entrepreneurial companies; Docma, Environics Analytics, SingleStore and Spotzi wil take to the stage, introduce […]
Adrian J Cotterill, Editor-in-Chief
This Friday in Toronto at our AdAi Conference we are delighted to have as the keynote speaker, leading tech futurist Chris Duffey. Chris is an expert on cutting-edge technologies such as AI, GenAI, AR, VR, XR, Metaverse, Web3, Blockchain, NFTs, DAOs, DeFi, Crypto, Spatial Computing, and Virtual Worlds and skilled in looking for growth opportunities […]
Adrian J Cotterill, Editor-in-Chief
OUTFRONT Media Inc. (NYSE: OUT) and Bell Media announced earlier this week that they have have entered into an agreement to sell the Canadian business of OUTFRONT Media to Bell Media, a wholly-owned subsidiary of BCE (TSX, NYSE: BCE). The purchase price is C$410 million in cash, subject to certain adjustments and a holdback. The […]
Transport for London (TfL) is launching one of the world’s most unique advertising opportunities to search for media partners to manage, and further develop, its extensive advertising space across London’s transport network. The move is part of TfL’s commercial approach to fully utilise its assets to generate non-fare revenue. The funds generated from these large-scale […]
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