DailyDOOH

A new study released by the Out of Home Advertising Association of America (OAAA) finds that slight reallocations of existing media budgets to Out of Home (OOH) advertising can lead to substantial gains in return on ad spend (ROAS) and key brand metrics.

“These findings reveal the powerful role OOH plays in the current media mix and demonstrate that OOH has been an under-invested media channel,” said Anna Bager, President and CEO of OAAA. “OOH performs well throughout the consumer funnel, and the analysis shows how brands can leverage that power by shifting just a few percentage points of their media allocation to OOH and generate impressive returns on their investment.”

Benchmarketing, a strategic marketing effectiveness consultancy and part of the Omnicom Media Group, employed advanced econometric modeling to assess the impact of incremental OOH budget increases on ROAS and key brand metrics in three sectors: Automotive, CPG Food, and Retail Grocery.

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Former VP Sales Lightbox OOH Video Network Caitlin Herron has joined SOMO as VP, Strategic Account Director.

Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) has announced the appointment of Tim Jones to its Board of Directors effective immediately.

Tim will serve as an independent director and will be a member of the Audit Committee and the Compensation Committee of the Board. With this appointment, the Board expands to eleven members, ten of whom are independent.

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Robert Hansen has joined NowSignage as North American Business Development Lead.

We are told that this appointment marks a significant step in their aggressive North American expansion strategy, following the recent addition of Sean Kozlowski as their North American Technical Sales Manager.

With over 20 years of experience in Sales, Channel, and Business Development within the SaaS technology sector, Robert brings a wealth of industry knowledge to NowSignage. He has a track record in launching and scaling channel and reseller relationships, coupled with extensive experience managing key accounts with franchises and large enterprise clients.

Vertiseit has entered into an agreement with the shareholders of Visual Art to acquire all outstanding shares in Visual Art.

The purchase price amounts to SEK 469 million, corresponding to a company valuation of SEK 457 million on a debt- and cash-free basis, and will be comprised of cash payment, issue of new B-shares in the Company and warrants, entitling the sellers to subscribe for up to one million B-shares in Vertiseit.

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Alan High has joined Bluefin as their new Operations Manager.

We are told that Alan is the perfect addition as they ramp up their Core Screens inventory and tackle large-scale orders.

Scott Felenstein has joined OUTFRONT Media (NYSE:OUT) as the Senior Vice President of Brand Partnerships, bringing over 30 years of extensive experience in advertising, digital media, and sales management.

He joins OUTFRONT Media from National CineMedia (NCM), where he most recently held the role of President – Sales, Marketing & Partnerships. We are told that in his new role as Senior Vice President of Brand Partnerships, he will take over leadership of the company’s brand partnership strategy, based in OUTFRONT’s New York office. He will spearhead the company’s efforts to expand brand collaborations, drive growth across digital out of home platforms, and strengthen relationships with top-tier clients and agencies.

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Claudia Valderrama has joined billups as Global Chief Operating Officer.

Claudia formerly the Global Chief Financial Officer at Wieden+Kennedy, brings to billups an extensive operational expertise and deep understanding of the rapidly developing global advertising landscape. As COO, she will oversee worldwide operational strategy including accounting, finance, IT, and people operations with a critical focus on delivering increased value to billups clients across the globe. Valderrama will be based in Portland, Oregon.

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Anders Henricson will shortly join Grassfish as their new CEO. He starts November 4, 2024.

We are told that Anders brings extensive experience in successfully integrating physical and digital customer interactions from brands such as IKEA, Vagabond, and the Nilson Group.

New Tradition, a Blackstone Portfolio Company, has acquired the billboard assets of RSA Media, LLC. in the Boston market.

The acquisition adds 28 premium static and digital billboard faces in New England.

We are told that these new assets provide unrivaled coverage throughout downtown Boston, with key locations on the Mass Pike (I-90), South Boston (I-93), North End, and Logan Airport/Sumner Tunnel, as well as Walpole/Foxboro (near Gillette Stadium).