DailyDOOH

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced this week initial speakers for their October 10 DPAA Global Summit, which this year is entitled ‘Omnivideo’.

Early confirmed speakers include Tariq Hassan, Chief Marketing Officer, McDonald’s and Cheryl Guerin, Exec. VP Global Brand Strategy & Innovation, Mastercard. Tariq and Cheryl will be joined on stage by additional senior brand executives. For more information on the Summit and to register click here.

Barry Frey, President & CEO of DPAA told us “We were excited by last year’s strong attendance and engagement from all parts of the advertising ecosystem. The theme this year of Omnivideo reflects the growing reality that DOOH screens are increasingly digital and video based and offer brands alternative video options.”

This year’s Summit will also honor leading women in digital with the association’s first WE.DOOH Awards (DPAA’s Women’s Empowerment Series). The Awards will honor women at various career and life stages and will include recognitions in categories of Rising Star, Unsung Hero, and Industry Vanguard. Information on nominating can be found here.

The highly successful DOOH-E (Digital Out of Home Excellence) Awards will once again be presented at this year’s summit. The DOOH-E Awards are the industry’s only people’s choice awards program. Award categories will include Best Purpose Driven Campaign, Most Creative Campaign, and Best Use of Programmatic Tech Innovation.

DPAA will once again begin the week with the heralded Newsmaker & VIP Invitation Dinner on October 9. The Summit on October 10 will include a full day of programming and networking – from breakfast to cocktails — at Pier 60 on the Hudson, and this year, an after party. The DPAA Global Summit – Omnivideo is part of Out of Home New York (formerly New York Digital Signage Week) which takes place from October 9 to 13.

A number of sponsors have confirmed at this early stage. For sponsorship inquires please contact Noah.Klas@dpaaglobal.com.

TRANSFIX is described as the world’s largest immersive art experience and takes place at Resorts World Las Vegas.

The sprawling, two-acre illuminated, multi-level labyrinth, filled with kinetic, interactive, and fire breathing art, sculptures, projections and mind-bending sonic experiences ones April 21 and will run through to the Fall / Autumn.

More information can be found here.

National Retail Solutions, a subsidiary of IDT Corporation (NYSE: IDT), operator of a leading nationwide point-of-sale network for independent retailers has announced that it is now leveraging the Place Exchange PerView offering to deliver reach, frequency, and impression measurement for its entire network of over 22,000 Digital Out of Home displays.

Eli Korn, COO of National Retail Solutions told us “PerView gives us an evolving view of measurement at the individual screen level. We now have dynamic measures of reach, frequency, and impressions – both in aggregate and for different consumer segments – allowing us to better plan, sell, and manage our inventory against the needs of our buyers.”

Place Exchange’s PerView measurement solution, developed in line with the OAAA OOH Impression Measurement Guidelines, offers media owners like NRS the ability to measure display-level reach, frequency, and hourly impressions, for both digital and static displays across all OOH venues and formats, regardless of whether they are sold programmatically or direct. Importantly, PerView provides media owners with dynamic, up-to-date measurement that updates frequently with real-world changes in consumer traffic.

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This year’s OAAA/GEOPATH OOH Media Conference takes place in Nashville, TN. from Monday, March 27 to Wednesday, March 29, 2023 and it has just been announced that Mitch Landrieu, the White House Senior Advisor responsible for coordinating implementation of the historic Bipartisan Infrastructure Law, will be taking the stage.

In his role, Mitch oversees the most significant and comprehensive investments in American infrastructure in generations – and will be sharing insights into how it will impact highways, airports, transit, and the economy overall. His keynote will be part of an action-packed, three-day conference agenda exploring the theme of “OOH’s BreakThrough,” which will feature a few focus areas including consumers, marketers, and the OOH industry.

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Outsmart, the trade body for the Out-of-Home advertising industry in he UK has announced that overall OOH revenue for 2022 saw growth of +31% year-on-year with total revenues of GBP 1.2bn.

Justin Cochrane, Chair of Outsmart told us “2022 was a positive year for Out-of-Home, and we now look forward to getting back to strong long-term growth, growing Out-of-Home’s share of media through collaboration and investment, helping us to enhance both the medium’s performance and accountability.”

The figures, collated by PwC, show that Q4 contributed GBP 346 million towards annual OOH revenues, up +3.2% compared to Q4 2021.

Digital Out-of-Home had another year of significant growth with an increase of +30% and accounted for 63% of total OOH revenue in 2022. Classic OOH revenues increased even more with +33% on the year.

You can visit the Outsmart website to download a detailed breakdown of OOH revenue figures.

Clear Channel LaunchPAD’s programmatic offering now includes 372 Billboard Live screens across the UK (available in more than 85 towns and cities nationwide).

The addition of Billboard Live screens marks the continued expansion of Clear Channel LaunchPAD in the UK where advertisers can already access the UK’s largest DOOH network Adshel Live (over 3,000 screens), the Malls Live premium digital screen network available in the UK’s leading shopping malls (over 600 screens), and the UK’s number one digital supermarket network (over 650 screens).

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Today Wednesday March 16 sees another WE.DOOH (Women’s Empowerment in Digital Out of Home) webinar event, entitled ‘Advancing at Work Through Allies and Advocates‘.

The webinar will be chaired by Jenn Willey, Founder of Wet Cement, a business skills, leadership and DEI consultancy who will be joined by special guest speaker Cara Lewis, Chief Investment Officer at Dentsu.

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Adapt Media and NEO, two of Canada’s most entrepreneurial OOH advertising companies with head offices in Toronto and Montreal respectively, have signed mutual sales representation agreements for their Out-of-Home networks.

Having a symbiotic synergy in the convenience store and gas station space, Adapt Media, in tandem with Neo’s Toronto team, will represent NEO’s On-The-Go network for English Canada while the NEO Montreal team will exclusively showcase Adapt’s Canadian network in the Quebec market. Digital screens on pumps, in c-store and service station windows, and at check-out follow the consumer in a captivating fashion on their path to purchase. The combination of NEO and Adapt’s service centre and convenience store networks equate to total Canadian coverage with over 5,300 screens.

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StreetMetrics has announced a partnership with Kre8 Media, the largest operator of mobile billboards in the Las Vegas market.

Michael Steinberg, Chief Revenue Officer of StreetMetrics told us “Kre8’s Media’s mobile billboards drive strong performance on the Las Vegas strip for some of the most well-known brands, shows, and entertainers. We’re looking forward to growing our offerings together and continuing to help Kre8’s advertisers quantify the impact of their ads. From plug and play, to fully customized activations, brands can leverage Kre8 to drive proven ROI in one of the country’s premier tourist cities.”

Kre8 Media, led by owner Shaun Habibian has been serving the Las Vegas community and Las Vegas Strip corridor with 63 mobile billboard displays, customized mobile build-outs and digital mobile billboards since 2012.

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Firefly has released OOH retargeting capabilities by partnering with Connected Media #AdTECH vendor, Blue Bite.

OOH retargeting enables Firefly to remessage the mobile devices of users that have been exposed to OOH executions (Digital Tops, Wraps, Experientials) to ultimately amplify the brand message in a variety of ways.

These tactics can range from immediate retargeting, where a user can be reached within seconds of seeing an ad on their mobile device, to days later in which users are reached within omni-channel / cross-device environments, essentially bridging the gap between the offline and online worlds.

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