DailyDOOH

JCDecaux New Zealand has unveiled its new world-class wrap-around Digital Large Format screen at Manukau Road, Auckland – The Continental.

Mike Watkins, Country Head, JCDecaux New Zealand, told us “This iconic, architecturally designed digital build is one of the most distinctive assets in the country. It is a prime example of our business development strategy in action, to focus on acquiring and digitising New Zealand’s most impactful sites to deliver more effective campaigns for our advertising partners. We are the only media company in New Zealand developing Out-of-Home digital screens of this scale and complexity, and look forward to delivering exceptional results for brands at this landmark location.”

The Continental, located at the busy intersection of Broadway, St Marks, Great South and Manukau Roads in central Auckland, is strategically positioned in proximity to several premium car dealerships, as well as Newmarket’s renowned retail shopping and dining precinct, to create amplified influence for advertisers. The Continental delivers exceptional reach through Calibre with over 450,000 gross contacts a week. The audience segments fulfilled are valuable and broad.

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Watchfire, themselves acquired by H.I.G. Capital in July 2022 has continued its own acquisition spree with the purchase of the assets of Spectrum Scoreboards of Houston, Texas, giving the company a complete line of fixed-digital sports scoreboards and timing displays.

Founded in 1971, Spectrum was one of the largest privately-owned manufacturers of sporting event scoreboards. The company pioneered the use of LED technology in fixed-digit scoreboards in 1993 and serves a wide variety of customers that include private and public schools, colleges, parks, and stadiums.

Kyle Dines, VP of Sports, Indoor and Outdoor Advertising at Watchfire, told us “Spectrum shares our commitment to high-quality domestic manufacturing and customer service and provides the ideal complement to Watchfire’s sports product line. Their fixed-digit scoreboards and our video displays are the combination the market needs, and this acquisition puts us in a position to serve schools and sporting facilities of any size. We’ve long been impressed by Spectrum’s products, factory, and processes in Houston, and are excited to leverage their reputation as a market leader in the greater-Texas region, alongside Watchfire’s scale, to grow into a nationally recognized leader in sports. Together we will bring the sports market a single-source solution to all video display and scoring needs.”

Spectrum’s Houston location will remain fully operational, continuing all manufacturing, sales and support functions.

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DPAA has announced speakers and a new format for their next member meeting which will be held online today at 11am ET, March 15, immediately followed by an in-person reception at 3:30pm at a local New York City establishment.

Barry Frey, President & CEO of DPAA told us “As we move to a hybrid working world, this new format has something for every member. Our global membership can tune in for the online meeting with speakers on timely topics and industry updates and then those who will be in New York can meet for networking with agency and brand partners. This format allows for future meetings to be held throughout the country and globally.”

Speakers for the online event include John Osborn, USA Director for Ad Net Zero and Kate Scott-Dawkins, Global President of Business Intelligence at GroupM.

• John is the former CEO of OMD and will discuss Ad Net Zero’s mission and action plan for advertising’s response to the climate emergency. The session will include how DOOH can help reduce emissions from production, media planning and buying. [Note that the DPAA has joined Ad Net Zero as a member].
• Kate is GroupM’s new Global President for Business Intelligence and will showcase advertising and economic forecasts according the world’s largest media agency group.

In addition to sustainability, DPAA will discuss industry trends and reveal some iconic brands that will be speaking at their October 10 Global Summit during Out of Home New York, October 9-13, 2023 (formerly New York Digital Signage Week).

For an invitation to the members meeting contact info@dpaaglobal.com (only open to DPAA members).

Grocery TV, the largest digital advertising network in U.S. grocery stores has upgraded its Retail Marketing Platform, equipping it with new capabilities that improve the user experience and that will help retailers consolidate their in-store campaigns through a single tool.

Mike Pollack, CRO at Grocery TV told us “Our new and improved platform gives retailers the power to fully manage their in-store digital experience, and in turn increase shopper engagement and drive demand with each store visit using localized, relevant content,” said After working with over 200 retailers in the past 7 years, we’ve learned from their feedback and created new features to address their challenges and needs.”

We are told that the platform plays a key role within Grocery TV’s full-store retail media solution. It was developed specifically for the retail space and includes features such as:

• Campaign management across different display formats and in-store locations
• Hyperlocal to national campaign targeting
• Real-time analytics tracking

The Retail Marketing Platform is part of its broader full-store solution, which aims to help retailers and brands reach shoppers throughout the store and at all stages of the buying journey. In addition to its platform, the company also provides hardware, operations and engineering support, and incremental revenue opportunities for their retail partners.

The first round of new features for Grocery TV’s Retail Marketing Platform will be released in Q2 this year.

This launch follows Grocery TV’s recent acquisition of Mediaworks, which added digital entrance displays to the network’s inventory and fueled its full-store expansion. Grocery TV plans to roll out digital in-store media products for all major areas of the store— including service departments, center store, and pharmacy.

oOh!media in collaboration with Qantas has introduced new digital advertising screens at all Qantas domestic lounges and foyers across Australia.

Robbie Dery, chief commercial operating officer, oOh! told us “The asset upgrade signifies the importance we place on exclusive and premium locations where advertisers value high quality audiences. oOh! is committed to making public spaces better, and with domestic air travel returning to 2019 levels, and as the only national airport Out of Home provider, oOh! reaches the affluent business audience at every stage of their travelling journey. This includes some of the best large format billboards external to the airport precinct, along with departures, the lounge precinct, inflight, at arrivals, right through to their office location, making the business audience accessible throughout their entire end-to-end journey via one transaction and media partner.”

The lounge assets have received a refreshed content platform to engage and inform premium passengers with high-quality news, sport, travel, and luxury lifestyle content to connect with travellers in long dwell environments.

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IAB Australia and the Outdoor Media Association (OMA) announced late last year they were to collaborate and curate a one-day conference ‘Powering DOOH 2023‘ which will be held on March 30, 2023.

Gai Le Roy, CEO IAB Australia told us then “Our Attitudes to DOOH research released this year found that 83 per cent of agencies have used Programmatic and 48 per cent are considering it. Yet there continues to be large gaps in the market in terms of education and best practice for planning effective campaigns. We are excited to partner with the OMA and its members to curate the most relevant and essential content to fill this gap and demonstrate the massive potential of programmatic OOH.”

The event will present technical and practical content as well as high-level and strategic planning sessions around Programmatic OOH in Australia and registration, which is free, can be found here.

Charmaine Moldrich, CEO OMA said “With our update MOVE 1.5 launched this year, offering digital measurement, we have made it easier to plan and buy effective DOOH campaigns. We are also building an industry standard Impression Multiplier for Programmatic DOOH, as well as introducing standards that all our members will adhere to. For us the natural next step is to bring this all to light and educate our members and the market on the efficacy and efficiency Programmatic DOOH brings. Given the IAB leadership and expertise in the digital space it makes working with them to deliver Powering DOOH 2023 an obvious choice.”

The OMA reported in December last year that Out of Home revenue had rebounded in Q3 2022 to near pre-pandemic levels. Digital OOH revenue accounts for 62.5 per cent of total revenue, having grown rapidly over the last five years from just 47.3 per cent in 2017.

It is with great sadness that we report the death of Jean Beaudry who passed away on Saturday, February 18, 2023 at the age of 56 following a long battle with illness.

Left -to- right:
Franco Romanelli, VP Client Services, Broadsign
Jean Beaudry, COO, Broadsign
Emmanuel Sanders, Product Specialist, Broadsign

Jean Beaudry joined BroadSign as COO and VP Finance back in January 2014. He was eloquent, kind, organised, professional and well loved and respected within Broadsign and the wider industry. Prior to Broadsign he held a number of senior leadership positions at Microsoft, Avid/Softimage and Autodesk.

We understand that Jean was diagnosed with cancer in 2020. His friends and family said that he “fought for more than three years with extraordinary tenacity, courage and persistence” and indeed, for all those who knew him will agree with the statement that they would “expect nothing less from Jean”.

Jean is survived by his children Lambert, Simon and Véronique, his wife Glenda, his brother Pierre, his ex-wife Sylvie-Léa and their daughter Norah.

The family and his spouse Glenda said that they would like to thank the oncology and palliative care departments at CHUM and especially Dr. Aubin, the pivot nurse Véronique and Dr. Thibeault for all their good care and advice as well as their precious listening.

Sadly, the industry has lost another good guy.

Target Student is described as the UK’s first and leading Digital Out-Of-Home network in university accommodation, and hoping to revolutionise the way brands communicate with Gen-Z.

The company has a growing network of D6 digital screens in 120+ accommodation sites within 30+ university cities across the UK, with a daily student reach of over 75,000 within the sought-after 18-24 demographic. Their platform provides advertisers with a unique opportunity to reach students in their homes, rather than when they are on the move.

Created by Gen-Z, for Gen-Z . The Co-Founders started exploring the idea while at University and not long after graduating, officially launched the company. Armed with a deep-rooted understanding of the student demographic, they honed in on their recent experiences and knew what students were missing.

Today, Target Student is run by a dynamic team of student advertising experts who possess a rich repertoire of knowledge and hands-on experience in the student space.

Target Student’s DOOH network within student accommodation says that it brings the online back offline and offers a compelling solution for brands to engage with 18–24-year-olds in an environment where they spend most of their time. On average, a student will see their screens eight times a day, enabling brands to reach them at multiple touch points throughout the day, week, and year. Also, this familiar and more relaxed environment is where students are most receptive to advertising, away from all the distractions of campus life.

The company understands that Gen-Z prefer advertising that feels authentic and relevant. Their network enables brands to reach students with laser-focused, highly targeted and relevant messaging making it a secret weapon to make a big impact, create lasting impressions and deliver messages in a more memorable way.

Interestingly, students spend collectively over GBP 900m every year in the UK, excluding rent and annually spend GBP 2,500 more than the average 18–30-year-old. The founders recognised this substantial amount and noticed a significant market opportunity for brands. Brands can tap into this significant spending power and reach a demographic that is known for being highly influential in shaping consumer trends and purchasing behaviour.

DOOH advertising of course taps into Gen-Zs love of punchy, short-form video. Research shows the sweet spot is 8-10 seconds as Gen-Z are known to have shorter attention spans compared to other generations and prefer to digest information in quick snippets. DOOH adverts are often more engaging and appealing to Gen-Z’s love of technology and desire for a more immersive, interactive, and engaging advertising experience. As a result, this format is a potent way to generate awareness and start their journey as a customer with you.

For more information about this network, please contact info@targetstudent.com.

Sources: Target Student 2023, NUS, Savethestudent.org, House of Commons

We all know that in the marketing world, social media, podcasts, search engine ads, and #AI created ad copy generate a good deal of buzz, yet, when it comes to courting consumers, a more traditional medium reigns supreme, out of home advertising.

According to new survey results from the Out of Home Advertising Association of America (OAAA) and Morning Consult, nine in ten adults (88%) notice OOH ads and nearly 80% of those viewers are inspired to take action, based on the November 2022 poll of 1,461 adults.

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BAI Communications (BAI) this week revealed it will rebrand as Boldyn Networks, bringing together its six companies under one, new brand.

Established in Australia in 1923, BAI has a 100-year pedigree in broadcast and telecom solutions. In the last two years, BAI has delivered impressive organic and inorganic growth, acquiring Mobilitie, Signal Point Systems and ZenFi Networks in the United States, and Vilicom in Ireland and the UK. It also secured multi-year agreements to deliver connectivity services on transport networks in London and New York; was awarded a 20-year partnership with Sunderland City Council to create the UK’s most advanced smart city; and expanded into Italy, its first operation in mainland Europe. All companies, in addition to Transit Wireless, which has been part of the group since 2010, will become one team and one brand: Boldyn Networks.

BAI companies cover connectivity for seven major transit systems with nearly a thousand stations covered around the world, more than 10,000 small cells, 250 venues with DAS, 77 co-location facilities, nearly 2,000 miles of fibre and 300 macro towers. This is in addition to some of the largest Wi-Fi networks above and below ground in cities like NYC, Las Vegas and London, connectivity deployments in 75 U.S. military bases with the rights to deploy 40 more, and 2,000 Link kiosks in NYC with the rights to deploy 4,000.

Boldyn Networks is backed by Canada Pension Plan Investment Board (CPP Investments) and has ambitious plans for the future, including exploring potential new acquisitions.

BAI will begin operating officially as Boldyn Networks at the end of June 2023.