DailyDOOH

At #ISE2025, Sharp NEC Display Solutions Europe will showcase its latest generation of professional display solutions. Exhibiting under the Sharp brand, the company reaffirms its position as a leading technology provider, setting new standards in efficiency, performance, and value for its customers, by drawing on the expertise and competitive strengths of two world-leading brands.

From February 4th to 7th 2025, Sharp/NEC will welcome visitors and trade professionals at stand E500 in Hall 3 at Fira Barcelona, Spain. Resolute in its commitment to the pillars of Quality, Service and Sustainability, Sharp/NEC presents its new generation of Sharp-branded products and solutions across five key zones – Signage & Transportation, Meeting & Collaboration, Command & Control, Leisure, Museums & Higher Education – and a dedicated Tech Zone.

Highlights at the show include:

• Evidence of Sharp/NEC’s commitment to sustainable innovation resulting in significantly reduced energy consumption across all new products, and the award-winning Sharp ePaper Display, marking a ground-breaking advance towards a carbon-neutral future for digital signage
• Cutting-edge dvLED technology for large surface and creative visual displays, designed for seamless integration into any environment
• The all-new Sharp X and A Series of professional RB laser projectors, building on NEC’s projector expertise and offering high brightness with extreme efficiency for large venues.
• Next generation Sharp-branded Large Format Displays from the MultiSync^® E, M and P Series to be launched through 2025
• The new, multi-purpose Sharp LM Series of collaboration displays with best-in-class touch performance and value to enhance interactive engagements
• Live demonstrations of Hiperwall v9, the powerful IP-based video wall controller, driving content to display outputs right across the Sharp/NEC stand from the Command & Control scenario
• Insights into the high quality and precision engineering behind Sharp/NEC’s products and solutions in the Tech Zone, which enable outstanding user experiences and sustainable efficiency

“At Sharp/NEC, we build on the proven principles of Japanese engineering and design expertise as well as our commitment to quality, service, and sustainability that partners and customers have trusted for decades,” says Ian Barnard, Senior Vice President Marketing and Product Management EMEA at Sharp NEC Display Solutions Europe. “With our theme, “New is Now’, we assert that whilst our brand name has changed, our people and relationships have not. Sharp/NEC continues to be the preferred partner and trusted advisor for channel and end-user customers worldwide. We are very much looking forward to yet another successful and memorable ISE and to meeting customers, partners, and prospective contacts in Barcelona!”

For more information, please visit their dedicated ISE 2025 information page.

The Independent Grocers Alliance (IGA) has acquired Inmar’s Scanner Applications, a performance-based media company that sets up scanned-based retail promotions, adjudicates claims and provides analytics and fraud control.

According to IGA, the goal of the acquisition is to make it easier, less expensive and more efficient for independent retailers to execute promotions in their stores.

Founded in 1991, Scanner Applications, which will be known as ScanApps going forward, serves independent and chain retailers across the U.S. with on-shelf offers.

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PATTISON Outdoor’s Diversity, Equity and Inclusion Committee is once again calling for submissions from not-for-profit organizations for the third year of the Elevating Voices Grant program.

The program launched back in 2022 has since helped 10 charities and not-for-profit organizations with their community outreach through the use of out-of-home media. The annual grant program aims to provide up to a combined $1 million of media value to be awarded to selected charities and organizations with a mandate for diversity, equity and inclusion.

The goal is to raise the profile and awareness of these initiatives amongst the communities they seek to serve. From the local to the national levels, any and all DEI-focused organizations are encouraged to apply.

Entering the third year of its operation, the Elevating Voices Grant has already seen immense success. In 2023, The Forum, a national charity that assists women entrepreneurs, received first place during the Ad Club OOH Day Awards in the Client Direct category, proving the effectiveness of these campaigns. In 2024, three new organizations were selected through the application process and made significant connections with the communities in which these OOH campaigns served.

The Jays Foundation saw an 8% lift in overall awareness, its largest ever year-over-year bump so far; plus, a 4% lift in engagement with Jays Care. Additionally, their campaign has successfully broken a new record for fan favourability for the Blue Jays, a 6% lift brought the brand to a staggering 74% approval rating. Overall, the Jays Foundation delivered over 100 million impressions across Canada, marking new metrics for their organization.

Another recipient of the 2024 Elevating Voices Grant was Variety Village, an organization that operates regionally within Ontario. They provide children with disabilities with programming and opportunities to empower them through sport, recreation, wellness and more. As a regional partner, Variety Village’s campaign operated solely within Ontario and yet they delivered over 24 million impressions to the province.

The Maskwascis Tribal Council was another recipient of the 2024 Elevating Voices Grant and their campaign aimed to address gang violence involving Cree youth. Led by an entirely Indigenous team, the campaign ran in and around the Edmonton area, reaching as far south as Lacombe. Employing vibrant visuals of a First Nations dancer and striking, stylized Cree syllabic to convey key Cree principles.

Samson Chief, Vernon Saddleback told us “This campaign reflects our commitment to our Maskwacis youth. By connecting our young warriors with the power of their culture and community, we are offering them a brighter path forward — one filled with opportunities for growth and healing.”

The Elevating Voices program launched with the intention to provide a platform to organizations dedicated to servicing and supporting ethno-cultural groups, Indigenous and First Nation Peoples, the 2SLGBTQI+ community, women’s equality, those with disabilities, and any other group focused on and for projects that promote diversity, equity and inclusion.

PATTISON Outdoor is strongly committed to using its dominant presence in the Canadian OOH industry to promote and uplift communities through the power of Out-Of-Home advertising in key environments like Transit, Outdoor, Airports, Stadiums and Urban Pathways.
To apply, please see the following link for all media grant submission criteria and terms and conditions. Applications can be submitted here. The deadline to submit is at 5:00 p.m. EST on Friday, January 17th, 2025.

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, has announced its plans for its #CES2025 Curated Member Experience. The multi-day Experience includes interactive, limited audience fireside chats with leading brands and agencies, an Out of Home industry members opening dinner, VIP floor tour that focuses on technologies that impact DOOH and various networking opportunities.

CES is the largest gathering of brands, media, tech and innovation in the world. The event typically draws well over 100,000 attendees and over 4,000 exhibitors. DPAA makes the event easier to navigate and to participate in, for its members.

The DPAA Curated Member Experience at CES engages with brand and agency leaders, showcases cutting-edge innovations, strategic partnerships, and thought leadership in the ever-evolving landscape of digital advertising. Industry professionals, media representatives, and technology enthusiasts alike are invited to explore this exclusive series of events to gain insights into the latest trends and advancements shaping the digital out-of-home advertising industry. Confirmed speakers include.

• Chief Marketing & Customer Officer, Rite Aid and Thrifty
• Global Media Director, Lenovo 
• VP Media & Brand Marketing, Wyndham
• Ad Strategy Lead, United Airlines 
• VP Media Investment & Social Strategy, MGM Resorts 
• CEO, Omnicom Commerce Group 
• CEO, Havas 
• VP Media Strategy & Planning, ESPN

Barry Frey, DPAA’s President & CEO, expressed enthusiasm about the upcoming event: “Our curated member experience at CES always provides a unique opportunity for attendees to witness the transformative power of digital out-of-home advertising. The event allows members a chance to connect and network with all parts of the digital ecosystem and for long lasting bonds and friendships.”

For more information about DPAA’s presence at #CES2025 and details about the exclusive Curated Member Experience, interested parties are encouraged to reach out to Noah Klas at noah.klas@dpaaglobal.com.

Primeview, a global leader in advanced LED display solutions, has announced a strategic partnership with Crux, a premier marketing firm known for building brands and fueling growth.

We are told that Crux will support Primeview in driving brand awareness as an innovator in the LED Display Solutions category and spearheading global marketing campaigns for new product launches.

At Primeview, ‘The Power of Prime’ is more than a new tagline, it’s a promise. From pioneering cutting-edge LED technologies to delivering bespoke, future-proof solutions, Primeview’s industry firsts redefine what’s possible in display innovation. With Crux as a partner, Primeview will amplify its message of engineering massive experiences that inspire, endure, and elevate brands.

“Crux’s expertise in strategic storytelling and innovative marketing aligns seamlessly with our mission to push boundaries and deliver unparalleled display solutions,” said Shay Giuili, CEO at Primeview. “This partnership is the next step in sharing the transformative power of our technology with the world.”

Crux will collaborate closely with Primeview to integrate its brand pillars—Innovation First, Partners from Day One, Future-proof Flexibility, and Engineering Excellence—into high-impact marketing strategies. From digital campaigns to creative content, Crux will highlight Primeview’s position as a global leader and trusted partner, delivering bold solutions that meet the needs of a growing, dynamic market.

“Primeview is an incredible brand with a history of redefining the LED display industry,” said Ethan Whitehill, Chief Strategy Officer of Crux. “We’re honored to partner with them and bring their vision to life through marketing strategies that not only build awareness for their remarkable solutions but also drive growth and meaningful customer engagements.”

Primeview is renowned for delivering beyond the rectangle—offering tailored, adaptable LED display solutions that scale with clients’ visions. From consultation and design to installation and support, Primeview creates immersive display experiences that transform spaces and captivate customers.

This partnership marks an exciting milestone as Primeview and Crux combine forces to showcase how innovative display technology can elevate brands, optimize operations, and inspire audiences worldwide.

PPDS, the exclusive global provider of Philips Professional Displays and complementary solutions, has announces its participation at #ISE2025, promising a not-to-be-missed line-up of next-generation, all-weather, and sustainability-driven dvLED, digital signage and software reveals, plus show-stopping connected visual performances and strategic partner signings live on Philips Booth 3P500 in Barcelona.

The Philips booth is shaping up to once again continue PPDS’ relentless mission to deliver groundbreaking and often world first ‘total solutions’ to partners and customers – from revolutionary hardware to tailored software solutions. ISE 2025 will signify the latest evolution of the company’s commitment to delivering on the complete visual needs across all market verticals, showcasing connected visual performance for immersive experiences across its portfolio. All achieved while supporting customers and the industry in moving forward with more energy efficient displays.

Ron Cottaar, Director of Global Marketing at PPDS, told us “This year’s Philips stand will not only be a destination to discover and learn about our latest innovations and partnerships to support their business, it will also be a space where our partners, customers, and visitors can come to relax, meet the team, socialise with like-minded individuals, and share best practices. That’s our open approach. That’s PPDS.”

Open approach 

In what will be a first-ever for PPDS at ISE, the Philips stand’s stage – which will artfully feature a daily schedule of show-stopping vision – will also include a number of live global partner signings from the world of sport, telecommunications, and processing technology. Details to be communicated shortly.

Martijn van der Woude, VP Global Marketing and Business Development at PPDS, commented: “ISE is always an extremely important and special event for us, allowing us to showcase just some of the things we have been working on, in some cases, for many years. We always try and create something special for visitors and for the 2025 instalment, we’re pulling out the stops.” 

Palette of choice

Creating a hive of digital activity and entertainment in Hall 3, this year’s newly designed 344m2 Philips stand will carry an AI-generated theme. The open and easy to navigate booth will be divided into dedicated zones, each showcasing a full line up of flexible and experience enhancing hardware and software solutions, tailored to support a range of dedicated market verticals. These include retail, education, corporate, food and beverage, transportation, public venues, and hospitality, among others.

With full details to be confirmed ahead of and during ISE 2025, the headline product launches at this year’s show, will include – but are not limited to – the latest evolutions of PPDS’ ever growing portfolio of indoor, outdoor, and All In One (AIO) Philips dvLED solutions, adding more choice, new benefits, and opportunities to an even wider audience.

PPDS grabbed global AV headlines at ISE 2024, confirming its entry into the outdoor dvLED market, with the launch of the Philips Urban LED 7000, a product that has now been confirmed by FC Barcelona as part of the redevelopment of the iconic Spotify Camp Nou stadium. PPDS also unveiled its first AIO dvLED range, including the Philips Unite LED 5000 Series featuring a unique low power standby mode (using just 5W) and the Philips Unite LED 7000 Series easy mount videowall replacement display, also coming in one box, and which can be installed in just one hour.

The next Wave 

Continuing PPDS’ focus on delivering leading software solutions – developed in-house, as well as via third-party partnerships – there will also be important and exciting updates for PPDS Wave and the ProStore. 

Launched at ISE 2023 and updated continuously to meet the unique requirements of individual businesses, the cloud-based PPDS Wave ecosystem takes a fresh approach to the way businesses manage, monitor, and control their display fleets, while unlocking the full potential of their Philips Professional Displays.

A sustainable future for AV 

Reflecting PPDS’ commitment and global strategy to developing better energy efficiency and more environmentally conscious features into its displays, the Philips stand will also have a strong focus on sustainability, showcasing the latest evolutions in its new and existing solutions, including the Philips Signage 3000 Series EcoDesign, the award winning ‘zero power’ Philips Tableaux, and brand new ePaper innovations.  

Further adding to its commitment to a more sustainable AV industry, Philips Professional Displays will also be sponsoring and supporting the first ever ISE Sustainability Hackathon.

Taking place over two days, teams of students will work together intensively at Fira de Barcelona to address a real-world challenge in the field of sustainability, with access to PPDS’ product and business managers, as well as the sustainability team.

The Hackathon will begin at 08:00 on Thursday 6 February and work will be completed by midday on Friday 7 February, with a series of project presentations starting at 12:00 on the Pitching Stage in Congress Square. This will be followed by an Awards Ceremony at 15:00 where the winning projects and teams will be announced, with a special Philips prize included in the winner’s package.

Open2 everyone

Fresh coffee will be served throughout ISE 2025, and as each busy day winds down (Tuesday – Thursday), the Philip stand will become the go to destination for a social gathering, serving a selection of drinks, accompanied by live sets from by PPDS employee and professional DJ ‘Ruddaz’, aka the UK-based LED Business Manager, Lee Rudd. 

PPDS global leadership teams, together with local, regional, and international sales and product specialists, will be on hand and available throughout for live demonstrations and to answer any questions during a packed four day schedule. 

The organisers have released the online floorplan for #ISE2025 which takes place at the Fira de Barcelona Gran Vía from February 4-7, 2025.

It showcases an expanded layout across eight halls with seven dedicated Technology Zones.

This year, the show seems to have over 330 new exhibitors joining the already impressive lineup of leading brands from across the pro AV and systems integration industry.

Exhibitors feature renowned global names and emerging innovators alike; from cutting-edge audio solutions to smart building technologies and immersive live event tech, you should be able to find everything to inspire your audience and explore the future of the AV world.

Early registration is highly recommended, particularly if you require a visa to attend. Press registration offers exclusive access to media resources, the latest event updates, and opportunities to connect with industry leaders and innovators.

Find the #ISE2025 Floorplan and Exhibitor List here.

The next Experience United Social Club event is Pixels y Cervezas in Barcelona during #ISE2025…

• New York – October 15, 2024. Pixels & Pints. #OOHNYC
• Las Vegas – December 9, 2024. On the Rocks
• Barcelona – February 6, 2025. Pixels y Cervezas at the Black Lab Brewhouse during #ISE2025. Tickets go live this Thursday December 19 at 09:00 EST.
• (Next up after that) Orlando – June 13, 2025 Location TBD. #Infocomm25

For sponsorship details please reach out to Bryan Meszaros or his team at OpenEye Global.

Former CRI SVP Marketing Beth Warren is returning to the global ad-agency world in the New Year and will be heading up commerce strategy for the Unilever business at WPP Unite.

She has been a familiar and much loved face in the Digital Signage world having been with CRI for almost a dozen years as well as serving on the DSF Board.

Eric Barie has joined AVI-SPL as its senior vice president of marketing, aiming to spearhead the development and implementation of the company’s B2B marketing strategy.

In this new role, Eric will aim to drive growth and strengthen AVI-SPL’s position in digital enablement systems, taking on the role with more than 20 years of experience in B2B marketing and sales.

Dale Bottcher, EVP of sales and marketing, AVI-SPL, told us “Eric’s deep experience, innovative approach, and collaborative leadership make him an outstanding addition to AVI-SPL. His leadership will play a crucial role in ensuring our marketing efforts align seamlessly with our sales initiatives and long-term growth objectives. We are thrilled to welcome Eric to the team.”

He will focus on aligning AVI-SPL’s sales and marketing efforts with the company’s short and long-term growth plans, creating a cohesive and unified marketing strategy to support AVI-SPL’s market footprint on a global scale.