DailyDOOH

Outsmart, the trade body for the UK Out of Home advertising industry reports UK OOH advertising revenues for the first quarter of 2025 total GBP 294.5m, an increase of +1% compared to the same period last year.

The figures, collated by PwC, reveal that Digital OOH revenue grew +1.6% and Classic OOH declined -0.2%. Digital’s share of revenue in Q1 remained broadly the same as Q1 2024 at 65%.

Justin Cochrane, Chair of Outsmart, told us “Against the backdrop of broader macroeconomic impacts affecting the overall advertising industry during the last six months, it’s reassuring to see growth in Out of Home. We look forward to continuing to deliver for brands engaging and connecting with their audiences at scale.”

Q1 also saw the release of the ‘Vision for Growth’ report celebrating the record GBP 1.4 billion in revenue in 2024, up 7.7% year on year and outlining the reforms needed to turbocharge further economic growth.

Visit the Outsmart website to download a detailed breakdown of Q1’s OOH revenue figures.

SpinetiX, a leader in digital signage solutions, has introduced a brand new Elementi plugin for the Q‑SYS Full Stack AV Platform, which they say redefines programmatic and automated digital signage for system integrators.

Building on its contributions to the Q-SYS Ecosystem, SpinetiX now offers its second Q‑SYS certified plugin – this time for its award‑winning Elementi signage authoring software. The new Elementi plugin enables system integrators to create a wide spectrum of automated digital signage scenarios within Q-SYS Designer Software by programmatically activating and deactivating Elementi Shared Variables and monitoring their activation status. The plugin provides system integrators access to powerful tools that create impactful, programmatic visual experiences with digital signage that are data-driven, context-aware and updated in real time. Applications are limitless and integrators can express their full creativity and offer added value to their customers.

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This week, the British singer-songwriter Raye celebrated hitting a billion streams of her single ‘Escapism’ by eating Weetabix from her Spotify commemorative plaque and sharing the moment online with the caption ‘God bless TikTok’.

Now that she’s had hers, Weetabix is returning the compliment in a campaign created by BBH, which hits the streets of Croydon – Raye’s hometown.

Lorraine Rothwell, Head of Brand and Marketing at Weetabix, said: “When Raye turned her streaming success into a Weetabix moment, we knew we had to celebrate her in true Croydon style. She’s a cultural icon, and this playful tribute is our way of saying – she’s clearly had hers!”

A series of large-format posters will appear, featuring four records. Three look like normal vinyl LPs but one is shiny gold with a label saying “Croydon’s Very Own”. The poster also features the iconic Weetabix strapline: ‘Have you had yours?’

Felipe Guimaraes, Executive Creative Director at BBH, said “Weetabix at its best is a brand that exists and speaks in culture. It has a heritage of reactive work that leverages the iconic brand idea of ‘have you had yours’. This is one of those moments. With Raye doing a billion streams, she’s obviously had hers.”

It’s not the first time Weetabix has paid tribute to an icon in an unexpected way – in 2022, BBH’s ‘They had theirs’ OOH campaign appeared the day after England’s Lionesses won Euro 2022.

The campaign ran on May 31 and June 1 2025, with media planning and buying by Mindshare.

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This week, VIOOH, has released research into the state of programmatic DOOH (pDOOH) in the Nordic region, covering Finland, Sweden, Norway and Denmark.

The findings reveal that the Nordics are rapidly adopting pDOOH, with 32% of all campaigns in the past 12 months including pDOOH, surpassing the 2024 global average of 28%. This share is expected to rise to 34% by 2026.

Jean-Christophe Conti, Chief Executive Officer at VIOOH told us “The Nordic region is demonstrating impressive momentum in pDOOH adoption, with marketers embracing its digital integration and performance capabilities. With Nordic marketers anticipating investment growth of 37% over the next year, well above the global average, we’re seeing a region that recognises pDOOH’s strategic value and is positioning it at the heart of digital-first media strategies”.

The Nordic edition of VIOOH’s State of the Nation, produced in collaboration with research and strategy agency MTM, surveyed senior advertiser and agency professionals across the Nordic region who are joint or sole decision-makers for advertising within their business who have purchased pDOOH in the past 12 months or are digital buyers open to purchasing it.

Now in its sixth year, this new report marks the first time the research has focused specifically on Finland, Sweden, Norway and Denmark – four markets identified as having strong potential for pDOOH growth.

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HYGH and Wildstone have entered a strategic partnership to develop a German-wide network of digital billboards.

L-R; Antonius Link and Stefan Bergler

Both companies have ambitious expansion targets, with plans to install modern, digitally connected OOH sites across Germany.

The collaboration brings together HYGH’s expertise in digital marketing and technology with Wildstone’s experience developing and operating advertising infrastructure. Together, the partners aim to establish a pioneering network to shake up the German OOH landscape.

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At #DSSE2025 in Munich a few weeks ago, Dimitri Gärtner, the founder and CEO of FRAMEN, unveiled comprehensive upgrades to the FRAMEN platform.

The initial release of an AI assistant designed to support both advertisers and screen providers was one of the things introduced.

FRAMEN aims to set new industry standards for integrating artificial intelligence into digital out-of-home advertising and digital signage sector.

“We don’t just talk about AI. We build with it, train on it, and scale it,” said Gärtner during his keynote. “From content  to measurement to  digital signage, these updates redefine how DOOH is done.”

Whether you’re running a campaign or managing a screen network, the FRAMEN AI Assistant aims to bring automation, intelligence, and simplicity to the table:-

• Advertisers can create campaigns with precise targeting. Based on the briefing, the system automatically selects the most relevant locations, cities and playout times.
• Screen Providers can simplify screen setup, content creation and curation, and CMS operations by using intuitive, AI-driven processes.

Content Creation: From Prompt to Playback

• No Templates: Prompts replace presets. Every asset is unique, story-driven, and fully AI-generated whether it’s a campaign or location content.
• Animated Content: News, lifestyle, ads, rendered dynamically, localised instantly.
• 3M+ Creatives Played in the last 5 years: Every impression feeds back into FRAMEN’s proprietary AI models, constantly improving output and storytelling nuance.

AI-Powered Ecosystem Tools: Industry-First Standards

• Creatives Auto-Recogniser: An intelligent tool that automatically analyses and tags media assets by detecting text and visual elements, enabling fast, accurate classification and deeper creative insights.
• Impression Recognition: Tracks audience interaction anonymously, refining DOOH performance metrics.

FRAMEN claims to have operations in over 30 countries and 33,000+ active screens, and says that it is setting the global benchmark for intelligent DOOH. By 2026, FRAMEN believes that it will fully automate the DOOH value chain, enabling responsive, intelligent media to appear wherever people are.

Australian Ethical Superannuation has set a benchmark for environmentally conscious advertising in Australia, with the most sustainability focused Out of Home advertising campaign ever executed by oOh!media.

Sarah Young, group director ESG, oOh!, told us “This campaign shows what’s possible in Out of Home when sustainability is considered from the very beginning. From targeting sites on renewable energy to creative testing and the use of recyclable materials, every detail was carefully thought through. It’s a significant milestone for oOh! and a clear example of how our industry can continue to drive towards more sustainable media solutions, without compromising audience impact or effectiveness.”

Partnering with Australian Ethical’s media agency, Benedictus Media, each element of the campaign was planned with environmental considerations at the forefront, marking the first that oOh! has delivered where sustainable execution was prioritised.

Phil Benedictus, founder of Benedictus Media was quoted as saying “When oOh! introduced us to its growing suite of sustainable solutions, Australian Ethical was the obvious client to embrace them. We’re proud to have worked with oOh! to create a campaign that not only met communications objectives but also set a new bar for what is possible in responsible, sustainable Out of Home advertising.”

Running in Sydney, Melbourne, Brisbane and Perth, it featured on over 720 advertising sites across Road and Street, blending digital and classic sites.

The campaign leveraged oOh!’s network of more than 15,000 sites which are either powered by solar, which includes more than 800 bus shelters, or, where electricity was drawn from the grid, through GreenPower™ – the government-accredited renewable energy purchasing programme.

Large format classic billboards were produced using EcoBanner – the only Australian-made, PVC-free, flexible banner fabric that offers a 100% capable closed-loop recycling solution. In addition, oOh! tested Australian Ethical’s digital creative prior to launch, to help inform decisions on the impact of campaign colour use on energy consumption.

oOh! has also carried out a full post-campaign emission analysis which shows an 84% savings in electricity-related emissions, due to the deliberate selection of sites on renewable power.

As pioneers of ethical investing, Australian Ethical go deeper than mainstream environmental, social and governance (ESG) factors by applying a comprehensive set of ethical criteria. Managing more than $13.1 billion in assets, all Australian Ethical funds are screened for their ethical and investment merits, with genuine regard for their impacts on people, planet and animals.

They are the first publicly listed company in Australia to achieve B Corp certification.

Emma Grainge, head of brand and communications at Australian Ethical, said “Our Ethical Charter guides everything we do including how we invest to build our brand. It’s been great working with oOh! and together executing the out of home stream of our latest campaign in a way that reflects our values.”

oOh!media is committed to evolving its sustainable offering, working towards industry initiatives such as Ad Net Zero, and leading efforts to reduce the environmental footprint of advertising while delivering strong results for brands.

DoohClick, the ad management platform built for Out-of-Home media and Retail Media owners, today announced the launch of the DoohClick App, the first mobile application of its kind purpose-built to give OOH media teams live visibility of their revenue performance – anytime, anywhere.

The DoohClick App allows OOH media and Retail Media owners to track sales, pipeline, and pacing in real time – directly from their phone.

“This app is a natural extension of our platform – and an industry first,” said Jonas Glad, CEO and Co-Founder of DoohClick. “We’re proud to be leading the way in building solutions that media owners actually need, based on real industry challenges. With the DoohClick App, we’re giving our users instant access to the numbers that drive their business. It’s another step toward smarter, faster, more mobile OOH operations.”

Designed by OOH experts, the app marks a significant step forward in how the industry manages revenue, empowering teams to make fast, data-led decisions, without being tied to a desk.

Features include:-

• Real-time pacing-to-budget updates
• Pipeline visibility across clients and teams
• Daily revenue performance snapshots
• Trend analysis and opportunity spotting
• Intuitive, mobile-first design

“I’ve always imagined a world where running a business isn’t tied to a desk – where real-time, data-driven decisions are possible, even from the beach!” said Simon Wall, CEO of Tractor Outdoor “The DoohClick App is exactly that. It gives our team total flexibility while keeping us fully in control.”

DoohClick’s ongoing product roadmap is focused on enabling greater transparency, automation, and efficiency – and the app is the latest innovation in that mission.

Cotswold Outdoor Group, the British company behind iconic high-street brands Cotswold Outdoor, Runners Need and Snow + Rock, has this week announced the launch of its new retail media network, Cotswold Outdoor Group Media Portal, in partnership with Zitcha, described as an adaptive, unified retail media platform that empowers retailers to build and scale their unique retail media networks.

Troy Townsend, CEO and Co-Founder, Zitcha told us “Cotswold Outdoor Group already sets the standard when it comes to service and expertise in outdoor retail, and now they’re doing the same with their retail media network. This isn’t just a bolt-on channel, it’s a serious, scaled network built for the way people actually shop today. We’re excited to partner with a team that knows their audience, backs their brand partners, and is going all in on retail media.”

This new offering marks a significant milestone in Cotswold Outdoor Group’s strategy to deliver a best-in-class, omnichannel retail experience and further cements its reputation as a leading premium retailer in the UK.

Brands using Cotswold Outdoor Group Media Portal will benefit from a fully integrated retail media network – combining the impact of premium in-store digital screens and brand elevations, onsite opportunities such as website banners and sponsored product listings, and offsite campaigns across Meta and YouTube. This enables brands to reach highly engaged and invested customers at every stage of their journey, from online discovery to in-store purchase.

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In the week that Bose Professional made much noise about their new purpose-built facility in Massachusetts, a home to labs, testing facilities, office spaces and a museum showcasing a collection of Bose Professional products (okay Bose products) from the past 50 years it quietly laid off a lot of staff.

The purpose-built 4,665 sq metre facility, which marks a significant milestone in the newly independent company’s history, is home to labs, testing facilities and office spaces is based in Hopkinton, Massachusetts.

The labs feature spaces dedicated to mechanical and electrical engineering, testing, measurement, quality assurance and fabrication. They include the Klippel Lab, which is an acoustically isolated test chamber specifically designed for detailed acoustic measurement and testing.

A dozen or so staff were let go from the Americas the same week.