DailyDOOH

oOh!media and its creative and innovation hub, POLY has launched a groundbreaking campaign for ANZ Falcon technology that leverages innovation to deliver an interactive and personalised Out of Home experience at scale.

Click image to see demonstration

This latest iteration of the ANZ Falcon campaign blends physical and digital to transform OOH into a dynamic and engaging platform.

At the heart is interactivity, whereby users can scan a QR code on selected oOh!media digital panels across its Retail, Street and Rail network, and take a selfie via the ANZ Falcon Lens website. Using #AI technology, the selfie is then automatically transformed into a unique, personal falcon and automatically displayed on the screen in the next display loop, creating a direct and personalised connection with the user and the campaign in real time.

ANZ is a principal sponsor of oOh!’s expanded Out of Home coverage of this year’s Australian Open which will bring all the key match scores and highlights from the tournament to more Australians than ever before across oOh!’s Office, Fly, Street, Road, and Retail digital networks. To further enhance its impact, panels near Rod Laver Arena will feature tennis-themed Falcon creatives to deliver a contextual and relevant message during the first Grand Slam in 2025.

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COMMB (the Canadian Out-of-Home Marketing and Measurement Bureau) is holding the Canadian Out-of-Home Awards which once again shine a spotlight on the most inspiring and impactful Out-of-Home campaigns in 2024.

The Awards recognize outstanding achievements in Out-of-Home advertising, including:

● Creative Excellence: Bold designs and compelling advertising that stood out.

● Data & Innovation: Use of technology and insights to amplify campaign impact.

● Cross media Impact: Best use of Out-of-HomeH in a multi-media campaign.

Important Dates

● Save the Date: Join us on May 15, 2025, at the Arcadian Court on Queen Street, Toronto, ON M5H 2Y4

● Submission Deadline: April 9, 2025 (submit here)

● Ticket sales Close: May 1, 2025 How to Enter Don’t let the best work go unnoticed! Submit and showcase your brand’s & advertiser’s best of the best campaigns in the industry.

“The 2025 Canadian Out-of-Home Awards celebrate the bold ideas and innovative campaigns that defined 2024. These awards honour the creativity, strategy, and impactful execution that not only showcased the power of OOH advertising but also moved the medium forward”, states Lara Menzies, Director Marketing & Partnerships who will oversee this year’s event.

Launched back in Spring 2023, the Canadian Out-of-Home Awards gala is an all-encompassing industry celebration recognizing the creative, technical, and strategic achievements of agencies and advertisers for their out-of-home campaigns. Winning categories are focused on innovation, data, use of programmatic/digital technology, audience targeting, 360 planning, and more.

Clear Channel Outdoor’s Airports Division, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), has been awarded a 10-year partnership extension through a competitive RFP process with Huntsville-Madison County Airport Authority to provide the latest high-tech media for Huntsville International Airport (HSV). This new airport advertising concession deal continues a relationship that began in 1989, extending a 35-year partnership between Clear Channel Outdoor and Huntsville-Madison County Airport Authority.

“This renewal of our relationship with visual advertising partner Clear Channel could not come at a better time as Huntsville International has embarked on HSV Refresh, a multi-million-dollar renovation of our terminal and facilities,” said Butch Roberts, Huntsville international Airport CEO. “The exciting new technology that Clear Channel is bringing to our facilities will modernize the appearance of advertising opportunities in our terminal and enhance the overall impression of our airport for our customers.”

The new innovative advertising network is set to reach Huntsville International Airport’s 1.5 million annual passengers through dynamic out of home brand experiences across the entire airport. HSV was named the #1 Best Small Airport in the 2024 Newsweek Readers’ Choice Awards and is known throughout its 18-county service region for outstanding customer service and state-of-the-art technology and convenience. The largest commercial airport in North Alabama, HSV has nonstop service to 14 destinations, including: Atlanta, Charlotte, Chicago, Dallas, Denver, Detroit, Houston, Las Vegas, Los Angeles, Miami, Orlando, Tampa and two airports in Washington D.C. – Dulles and National. The airport is quick and easy to navigate, and very convenient to all the attractions and businesses located in North Alabama.

Clear Channel Outdoor’s investment in the new media program will include:

• Two impressive large LED video walls accented by custom impactful regionally themed murals highlighting the richness and depth of “Rocket City;”
• A new and improved gate hold digital network, which will be integrated into the renovated gate hold HSV intends for completion over the next year and will significantly expand exposure and enhance the modernization work HSV is doing;
• Three dynamic new four-sided digital columns that will impact the arrivals departure area;
• New key print assets; and
• A reduction in static displays which will open sight lines throughout the terminal for brands to activate even more alluring ad campaigns throughout the airport.

“We truly value and are proud of our 35-year partnership with Huntsville International Airport, said Morten Gotterup, president, Clear Channel Outdoor, Airports Division. “This is an exciting moment in time for Huntsville International Airport, which is well-known throughout the country for its beauty and convenience for air passengers. We are ready to work alongside HSV’s innovative team to take our cutting-edge advertising and sponsorship program to an entirely new level and align with the airport’s design overhaul to offer unique and immersive brand experiences to its customers. Clear Channel is committed to delivering a truly customized and impactful program to serve our partners at HSV and grant premier exposure to our advertisers.”

Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is at the forefront of driving innovation in the out-of-home advertising industry. Their dynamic advertising platform is broadening the pool of advertisers using the medium through the expansion of digital billboards and displays and the integration of data analytics and programmatic capabilities that deliver measurable campaigns that are simpler to buy. By leveraging the scale, reach and flexibility of their diverse portfolio of assets, they connect advertisers with millions of consumers every month.

Lumix Advertising, INC., a cutting-edge leader in Digital Out-of-Home (DOOH) advertising, is transforming urban landscapes with its innovative scooter-based digital billboards.

Launched back in December 2, 2024 throughout various neighborhoods in Miami, Lumix offers an entirely new medium for advertisers to reach audiences where they live, work, and play. Designed for a world increasingly on the go, the company’s unique approach combines dynamic ad technology with mobility, allowing brands to target consumers, delivering measurable results on a scalable platform.

Uniquely tailored to Miami’s fast-paced, vibrant cityscape, Lumix’s fleet of digital scooters seamlessly blends into the city’s energy and diversity, delivering advertisements to Miami’s bustling neighborhoods and lively tourist hotspots. With scooters navigating everywhere from the colorful streets of Wynwood to the iconic Ocean Drive, Lumix captures the spirit of Miami, creating memorable touchpoints for both locals and visitors.

One of Lumix Advertising’s key differentiators is its advanced campaign measurement and attribution capabilities. Through robust analytics, Lumix enables advertisers to track campaign performance from impressions to engagement and conversion. By utilizing attribution tools, Lumix connects ad exposure to consumer actions, offering a clear picture of ROI and ensuring that every dollar spent delivers tangible results.

With a commitment to technological innovation, Lumix Advertising is set to reshape the DOOH landscape, offering advertisers a high-impact solution in a fast-moving world.

For more information about Lumix Advertising click here.

LG Electronics will unveil an enhanced version of LG Business Cloud, an online platform that streamlines the management and operation of LG commercial displays and hotel TVs at #ISE2025.

Designed to meet the evolving demands of B2B clients, the platform now offers the LG DOOH Ads advertising solution for digital signage products, as well as the LG Pro:Centric Stay solution for short-term rental businesses.

“With the arrival of LG DOOH Ads and LG Pro:Centric Stay on LG Business Cloud, companies can now manage their digital displays more efficiently,” said Paik Ki-mun, head of Information Display Business of the LG Media Entertainment Solution Company. “We aim to provide global B2B clients with differentiated signage software through LG Business Cloud, enabling remote display management and personalized content distribution.”

• LG DOOH Ads provides customers with a comprehensive, customizable and easy-to-use solution for commercial display advertising. Users can set key parameters, such as region, price and ad types, and LG DOOH Ads will automatically select suitable advertisements for display. This reduces the need for businesses to find and secure advertisers themselves. In addition, LG’s advertising solution gives users the flexibility to display ads that they have sourced independently. What’s more, LG DOOH Ads uses advanced AI camera technology to analyze viewers’ data such as gender, age and behavior, delivering customized advertisements based on viewer behavior. It also provides analysis reports on the expected effectiveness of these ads.*
• LG Business Cloud also introduces LG Pro:Centric Stay, a new solution created specifically for short-term rental businesses. LG Pro:Centric Stay complements the existing lineup of software solutions available on the platform, including the LG SuperSign Cloud digital signage content management system, LG Pro:Centric Cloud for hotel TVs and LG ConnectedCare. Tailored for diverse B2B environments, these innovative tools help to ensure greater efficiency and flexibility in signage management.

LG’s digital signage software solutions, including the newly-added LG DOOH Ads and LG Pro:Centric Stay, are all accessible through the LG Business Cloud platform.

Attendees of LG’s session at #ISE2025 who verify their subscription to the LG Business Cloud platform will receive an exclusive 50 percent discount coupon for the solution subscriptions.

* The AI camera-based service, which includes customer behavior data analysis, requires integration with external solutions and incurs an additional payment.

ANZ, in partnership with JCDecaux, have transformed the large-scale tram stops at Melbourne Park, the gateway to Rod Laver Arena, into a striking brand experience for the Australian Open.

Sian Chadwick, General Manager Marketing, Australia ANZ, said “We’re bringing the ANZ Falcon® to life in a way that connects meaningfully with fans. Collaborating with Tennis Australia, we’ve created an engaging precinct experience that combines the excitement of the Australian Open with the security of ANZ Falcon®, always protecting against fraud. It’s a memorable way to leave a lasting impression on locals and visitors alike.”

The takeover spans all twelve tram shelters with nine different themes, greeting fans with ANZ’s signature blue neon lighting, fully wrapped shelters, seat decals, and a 70-metre tennis court floor decal – the first of its kind.

Kristian Muhllechner, Victorian Sales Director, JCDecaux, told us, “This is a Melbourne-first for us. The precinct takeover serves up a winning combination of creativity and scale. It showcases the power a creative campaign can have and the role it plays in brands being seen and remembered. ANZ is acing the arrival experience with an immersive and memorable activation at this iconic event.”

The Yarra Trams stop location is the only commuter entry to the Australian Open serving as a crucial link between Melbourne’s vibrant streets and one of its most iconic events.

The campaign runs January 13-18, 2025.

Last year the Australian Open broke both two-week and three-week attendance records, with 1,020,763 fans coming through the gates during the main draw, compared with the previous record of 839,192 set in 2023. Tennis fans injected $482 million into Melbourne’s hospitality and tourism sector, with more than 1.5 million passengers moving through Melbourne Airport over its duration.

Falcon® is a registered trademark of Fair Isaac Corporation.

The day before #ISE2025 proper is the annual NoviSign Partner Summit, a one-day exclusive event, taking place in Barcelona on Monday February 3rd, from 9 am – 5 pm. 

The NoviSign Partner Summit includes:-

• Opening and Keynote Sessions from NoviSign Executive Leaders and Guest Speakers
• Keynote by Florian Rotberg, CEO of Invidis
• Roadmap for 2025
• New Features and Tools to help improve content creation, boost engagement, and simplify deployment, making it easier to stay ahead and drive business growth
• Interactive discussions featuring NoviSign experts, hardware partners, and customers discussing ways to best create and deploy results-driven digital signage that enhances experiences while driving revenue
• Hardware and Player providers sharing the latest advancements and technologies shaping the future of digital signage
• Exciting sponsorships from leading companies like Amazon and Google

Lunch and dinner will also be provided to keep you energized and engaged.

Reasons to Attend
The NoviSign Partner Summit is the official conference for Partners, open to all executives, business and technical professionals in the partner business

• Hear from our executive leaders about the global NoviSign strategy and growth opportunities for 2025
• Learn about the latest trends and how to drive adoption with your customers on the our new features
• Learn how to increase revenue using recurring SaaS products and content creation services to gain a greater competitive advantage and expand your business
• Hear about the latest investments NoviSign is making in added capabilities and new features
• Learn to differentiate your company and offerings with NoviSign, discover new target market opportunities, how to create cutting-edge solutions and interact with digital signage experts
• Network with fellow NoviSign partners and staff to learn best practices, new go-to-market strategies and gain expert insights on new hardware options
• Discover new sales tactics that can be used to generate new leads, upsell new services, and drive additional sources of revenue
• Continue learning and advance your skills. Learn deployment tricks and customer onboarding tips that will improve your customer experiences
• Ask the technical experts and chat with NoviSign engineers and solutions architects
• Experience immersive product sessions that will feature the newest in hardware, media players, and displays

More information can be found here.

Gomme Media has teamed up with retail media audience measurement expert Quividi and digital signage provider Glass-Media to revolutionize in-store marketing for the liquor industry.

Despite the growth of e-commerce, 96% of off-premise alcohol sales still happen in brick-and-mortar stores. However, traditional in-store marketing has struggled to provide actionable insights into shopper behavior and measure content impact effectively.

Enter Gomme Media—a cutting-edge retail media network deploying Digital Out-of-Home screens in liquor stores. In partnership with Quividi and Glass-Media, Gomme delivers data-driven content, store communications, and advertising designed to increase sales and deepen customer connections for liquor brands, retailers, and suppliers.

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On behalf of the entire Digital Signage Federation Board of Directors, I want to thank you for your support over this past year. As a by members, for members organization we work extremely hard to provide you with solid value for your membership, because we know if we do not, we are not doing our job. I want to take a few moments to look back at what we accomplished together in 2024 and give you some insight into what we have coming up in 2025.

We began 2024 with a great Mix & Mingle in February at the new National Headquarters for CCS Presentations in Phoenix, Arizona where we heard a great panel discussion on the behind the scenes planning and deployment of the digital experience at the Talking Stick Resort. We also discussed the modern workplace and took a tour of the new purposely designed technology infused into the CCS office space and esports lab.

Our Partnership Committee curated the DSF Customer Pavilion Engagement at Shop! Marketplace, giving member companies the ability to highlight their products and services to the retail communityone of the largest growing verticals in digital signage. We followed that up in May with another sold out Mix & Mingle in Tampa featuring an interesting discussion on Navigating a Connected Journey with Spectrio and Raymond James Stadium and went behind the scenes to hear about the customer experience led digital transformation across Tampa International Airport from 22 Miles, AVI-SPl and airport officials.

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Next-Gen Media, a leading youth-focused digital network, is boosting its leadership team with Mark Heather, most recently Director of Investment and Revenue Optimisation at Global, joining in the new role of Chief Revenue Officer (CRO).

Reporting to Co-Founder and CEO Guy Thurlow, Mark will join Next-Gen Media on January 20 to help drive the company’s ambitious expansion plans. With its focus on connecting brands with young people, its fast-growing national network of full-motion screens already achieves more than 6m+ impressions per campaign in more than 65 towns and cities across the UK and Ireland.

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