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Edge1 has announced a partnership with Alchemy Media, headquartered in LA, California.

Alchemy Media started back in 1969 and is one of the oldest and renowned as a global leader in the wildposting formats and for its expansive network of static and digital OOH media assets across the USA. From the iconic streets of Hollywood to the bustling avenues of New York, Alchemy Media offers high-impact street-level billboards, wallscapes, digital posters, scaffolds, and more, providing unparalleled opportunities for advertisers to maximize engagement and reach.

Christopher Zorigian, Chief Operating Officer at Alchemy Media, told us “For the past 25 years, we were working on the same antiquated systems. Determined to harness the best in technology, we assembled a team of Alchemy Media’s brightest minds. Over 18 months, we explored and engaged with various adtech companies, both domestic and international. Expanding our search to global markets led us to discover Edge1. Their exceptional service and team of intelligent, collaborative professionals have been a game-changer for us. They don’t just perform tasks robotically; they elevate our capabilities, enhance our company’s productivity and efficiency, and empower us to make well-informed business decisions.”

We are told that this partnership is a pivotal component of Alchemy Media’s growth strategy, automating and managing the business processes of their extensive portfolio that includes over 4,000 high-visibility static and digital billboards in 29 markets. The alliance aims to significantly boost Alchemy Media’s business automation and management capabilities, setting the stage for strategic expansion and innovation.

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Intersection has been awarded an exclusive contract with Pace to sell bus and shelter advertising across suburban Chicagoland. Intersection previously served as Pace’s exclusive advertising contractor from 2008 to 2020. The new contract commenced on June 5, 2024.

“We are thrilled to reunite with our partners at Pace,” said Scott Goldsmith, President & COO at Intersection. “The acquisition of Pace’s assets strengthens our market presence in Chicago, and helps to provide our advertisers with coverage across the entirety of Chicagoland.”

With the acquisition of the Pace contract, Intersection expands and deepens its position in the Chicagoland media market – already operating as the exclusive advertising provider for the Chicago Transit Authority and Divvy Bike Share. The Pace contract expands Intersection’s suburban reach, offering a total market coverage solution for its advertisers. In today’s climate of hybrid office/home work arrangements, Pace allows advertisers to reach suburbanites both near the office, and close to home. Pace bus and shelter media offers coverage across North, West, and South suburbs, with multiple targeting options.

“Advertising revenue is a valuable funding stream for public transportation. We look forward to increased revenue to support our mobility efforts,” said Pace Executive Director Melinda Metzger.

Intersection’s media network also extends across the top U.S. media markets – New York, Los Angeles, Philadelphia, Atlanta, Seattle, and San Francisco – in addition to other major regions such as Austin, Charlotte, New Jersey, Minneapolis, Pittsburgh, Portland, Boston and more. In all, Intersection’s network reaches over 50 million people monthly through more than 400,000 digital and static assets nationwide.

Pace Bus is the premier suburban transit provider, safely and efficiently moving people to work, school, and other regional destinations. Pace’s family of public transportation services offer affordable and environmentally responsible transit options for the residents of 274 municipalities in Cook, Will, DuPage, Kane, Lake, and McHenry counties. The backbone of Chicago’s suburbs, Pace serves tens of thousands of daily riders. One of the largest bus services in North America, Pace covers 3,677 square miles, an area nearly the size of the state of Connecticut and about 15 times the size of the City of Chicago. Pace’s innovative approach to public transportation gives the agency a national reputation as an industry leader.

In Madrid Gran Pantalla, together with Screensor Tech, claim to be pioneering the digitalization of urban transport with DigiTaxi, an advertising medium that implements digital screens with ads inside their taxi fleet.

Equipped with the versatile DENEVA software, the press release says that “these devices are revolutionizing user experience by offering segmented and geolocated advertising thanks to advanced Artificial Intelligence and Big Data technologies”.

“The implementation of our digital signage software in taxis not only enhances passenger experience but also opens new opportunities for advertisers,” says Juan Carlos Martín, Sales Manager of DENEVA. “This is another step forward in the transport sector, where we already have extensive experience, and the trend is the unification of multimodal transport in a single content management platform like DENEVA. Therefore, we are moving towards a more fluid and efficient integration of different transport modes under a single technological solution.”

The initial deployment successfully began in June in Madrid, where the first units have been installed in strategically selected taxi fleets. Given the positive results, the plan is to extend this innovative advertising system to major cities in Spain, aiming for more than 600 screens in the coming months.

“For Gran Pantalla, this represents an evolution in our advertising offering, where a large part of our assets are digital. With this new model in a premium location like taxis and the ability to personalize content, we go beyond in reaching clients for advertisers, offering a personalized experience according to the type of audience,” highlighted Marta Rodríguez, General Director of Gran Pantalla.

The project is a collaboration between Gran Pantalla, responsible for the exploitation and management of advertising spaces, Screensor Tech, the integrator of the global implementation of the solution, and DENEVA as the technological partner for content management and audience measurement software.

Miguel Grañena, CEO of Screensor was quoted as saying “The digitalization of taxis in Madrid represents a unique opportunity to maximize the potential of advertising spaces in urban transport. Additionally, thanks to precise audience measurement and optimized ad segmentation, we can offer our clients more effective and targeted campaigns.” He added, “This pilot project in Madrid is just the first step, and we are eager to expand this innovative solution to other cities in the near future.”

The organisers of Integrate 2024 tell us that it is shaping up to be their most expansive show yet.

Discover the latest technology from leading brands like Yahama, Axis Communications, Cisco, Q-Sys, Jabra and hundreds more and explore the leading edge of intelligent AV development, powered by AI, that’s elevating the realm of immersive digital experiences to new heights.

Book your pass for the Integrate & AVIXA Tech Talks, where industry experts will provide invaluable insights to empower you in navigating the future of the AV industry.

Join Australia’s premier AV event at ICC Sydney, 21-23 August here.

Whether it’s a pharmacy, a supermarket, or a clothier, when you walk into a retail store in the U.S., you are sure to encounter a flashy promotional display featuring products from a specific brand.

It’s a marketing strategy that’s been proved to be highly effective at boosting sales. Brands carefully plan display campaigns, signing contracts with retailers that specify when to install the exhibits and for how long. They often provide financial incentives to encourage compliance.

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The Experience United Social Club have released their preliminary schedule of events for the next 12 months.

Note that their next event ‘Pixels & Pints’ will be held Tuesday October 15 during Out of Home New York (October 14-18, 2024).

• New York – October 15, 2024. Pixels & Pints. #OOHNYC
• Las Vegas – December 9, 2024. On the Rocks
• Barcelona – February 6, 2025 Location TBD. #ISE2025
• Orlando – June 13, 2025 Location TBD. #Infocomm25

For sponsorship details please reach out to Bryan Meszaros or his team at OpenEye Global.

UK based Limited Space has secured a number of new contracts, adding 70 full-motion screens to their national digital portfolio, including prime shopping centre locations such as Festival Place, East Kilbride, Thistles, Princes Quay, Eastgate, Market Place Bolton and Liberty Romford.

The collection of contracts doubles Limited Space’s digital screen network and provides an additional £17m in media value. The Orbit network now totals 130 screens across 26 UK malls, collectively reaching an audience of over 36 million UK adults every month.

The installations are fuelled by recent company investment from DVC Capital, secured by Co-founders and Entrepreneurs Matt Gordon and Samantha Sida, which will be deployed over the next two years, seeing an immediate transformation of the business. This includes contract wins; new installations and upgrades to Limited Space’s digital network; audience & behavioural analytics; delivery and reporting platforms; personnel and research.

Matt Gordon, Co-Founder & Director at Limited Space, told us “We have a huge appetite for growth and innovation in our space that has spanned across the past 22 years. This growth is a significant step for us in not only increasing the reach of our digital network but continuing our focus on delivering the best quality and most effective advertising formats in the space. Our projected build programme will expand through to December 2025 as we continue to invest into the evolution of our environment.”

Market leaders in retail and lifestyle destination media, with such high-profile clients as NETFLIX, Disney, Coca-Cola, Ford and Samsung, Limited Space currently owns and operates high impact advertising space within over 70 of the UK’s most prominent shopping centres, exposing brands to a potential annual audience of over 1.7 billion people.

Digital Signage sales and channel veteran Dave Petricig sadly passed away on July 11, 2024.

A Chicago lifer, he worked for many a company in the digital signage sector, most recently as Director of Channel sales for Creative Realities, Inc.

Raised and schooled in Oak Park, Illinois and a Graduate of ISU, his parents Michael and June Petricig ask you to remember him as fun, loyal, and wonderful.

Oklahoma-based supermarket chain Homeland Stores is joing forces with Quad/Graphics Inc. (NYSE: QUAD), a global marketing experience company for the ongoing roll-out of an in-store retail media network.

Quad’s In-Store Connect will be at 15 Homeland banner stores this year, by adding another regional grocer to its In-Store Connect roster, Quad is continuing to build a nationwide in-store retail media network.

“Our relationship with Homeland underscores Quad’s commitment to innovating impactful solutions that drive results for our clients,” said Kevin Bridgewater, Senior Vice President of Strategic Retail Initiatives for Quad. “In-Store Connect is a robust, strategic offering that’s opening new marketing and revenue opportunities for mid-market retailers and the brands on their shelves. We believe Quad is on the road to becoming the industry standard for in-store retail media networks.”

Quad says that it elevates the shopping experience by installing networked digital screens and kiosks at retailer locations such asa Homeland in order to deliver engaging messages and targeted promotions right at the store shelf

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This Wednesday 17th July 2024, the AVIXA Women’s Council is bringing everyone together for a live event supported by PPDS – Philips Professional Displays at the Flux Innovation Lounge, Greenwich Design District in London.

“For PPDS, sustainability in AV has always been top of mind and part of our key global strategy in the way we design, manufacture, distribute and EOL our Philips Professional Displays and solutions. But also, for me personally, sustainability is a social goal for people to co-exist on our planet for the long-term, and gender equality is an important part of this,” commented Siân Rees, Director Global Business Development Solutions and Partnerships at PPDS.

Exploring the topic of Sustainability in the AV market, a panel of experts will give a first-hand view on how to navigate the often confusing world of technical trade-offs and specifications that make choosing a sustainable solution so complex. They will provide an overview of key considerations, how to make comparisons, as well as how to best make decisions now that will support your installation sustainability years into the future.

“Supporting women in AV and DE&I is critical to create an environment for innovation and long-term success at any company. That’s why I’m delighted that the AVIXA Women’s Council UK is focusing on both together and taking a holistic approach. I started my career 25 years ago in very male dominated teams with little to no diversity and am now building teams of my own, educating them how to understand the power of fostering diversity and acceptance and how it improves not only the work environment but also productivity.”

Siân will be joined by Stella Pasalidou, Senior Energy and Sustainability Consultant and Team Manager at Carbonxgen Limited, and Jess James, Founding Director at JAW Sustainability. The panel will provide an open forum for discussion around how to make conscious decisions and take concerted action towards Sustainability and equality, key topics for manufacturers, integrators and the wider AV community. Experts will highlight some global organisations playing a part in this drive, such as SAVe – Sustainability in AV.

Date/Time: 3pm to 7pm, 17th July 2024.
Venue/Location: Flux Innovation Lounge, Soames Walk London SE10 0BN.
The event is free-to-attend and open to professionals across all aspects of the AV industry. After the panel, there will be refreshments with the opportunity to network with peers and make new connections.

To register click here.

The AVIXA Women’s Council UK welcomes anyone to become a member of the group. For more information and videos on past events click here.