DailyDOOH

Out of Home Media Association Aotearoa (OOHMAA) announced this week that its members’ 2022 revenue was up 10% year-on-year (YOY), with the total revenue rising to $131m.

Natasha O’Connor, OOHMAA General Manager, told us “COVID restrictions and closed boards in H1 proved challenging and resulted in slower-than-predicted growth of 3.2% in H1. However, with all COVID restrictions lifted and internal borders opened, advertisers’ confidence to spend returned, driving significant growth for Out of Home of 18.1% YOY in H2. We know that 2023 is going to be a challenging year due to high inflation, Russia’s invasion of Ukraine, and the continued effects of COVID—especially in China impacting the supply chain; however, how challenging the year will be, differs hugely depending on what economist you listen to,”.

Contribution from Digital Out of Home (DOOH) revenue share remained stable for the second year running, accounting for 67% of 2022’s total revenue at $88.8m. Programmatic Digital Out of Home (pDOOH) also steadily increased its share in 2022. OOHMAA began recording pDOOH revenue in Q2 2022 when it accounted for 2.6% of DOOH revenue. By Q3, that share had almost doubled, rising to 4.3% and stabilising at 4.1% in Q4, demonstrating the potential the sector sees in this channel.

Read the rest of this entry »

It looks like Place Exchange is continuing its expansion into Europe’s largest markets including France, Germany, Italy, Netherlands and the United Kingdom.

We see partnerships with leading European publishers such as ACMS, Alight Media, Atmosphere TV, Blue Billboard, City Outdoor, Clear Channel Europe, Executive Channel Network, Global, London Lites, Mass Media, Pixology Outdoor, RevTV, Smart Outdoor, TuMedio, and Zoom Media.

Marketers can now programmatically activate across a variety of premium DOOH formats such as roadside large format displays, retail kiosks, street furniture, office buildings, gyms, and more.

We understand that there will be more (formal) updates on their European partnerships in the coming months.

The Advertising Club of Toronto would like to introduce its newest elected leaders; Amanda Newell takes the helm as President and is ably partnered by Caitlin Neve as Vice-President, becoming the first all-women leadership in over a decade.

• Amanda (Chief Revenue Officer, Adapt Media) has spent a career diving into each advertising medium with a never-slaked love of our industry’s constant metamorphosis. Her favourite role with the Ad Club prior to her Presidency was as its Director of Giving. It was in this role that she was able to truly see the Ad Club’s efforts at work as she became the recipient of touching letters from students who’d been lifted by the Ad Club’s scholarships, and proudly facilitated the Ad Club’s ever-increasing donations to NABS.
• Caitlin Neve (Partner Manager, Pinterest) was a founding member of the Ad Club’s newest committee, launching the immensely successful Student Day, and serving as Chair and Board member for the past two years. She is passionate about community building and mentoring our industry’s next generation, and is especially honoured to note that many student attendees have made career-starting connections as a direct result of her work with the Ad Club.

We are told that Amanda and Caitlin look forward to working with a brilliantly impassioned group of volunteer Board members to re-launch the Ad Club’s full complement of 2023 events.

The Ad Club proudly serves as the connection point for those entering the advertising and marketing industry with Student Day and Ad Club funded college and university scholarships, and the reconnection point to our increasingly distant working world, bringing its members back together through social events like their Summer Party, and educational salons like Digital Day.

The Ad Club’s next in-person event is Ski Day on February 24.

Grocery TV has acquired Mediaworks Advertising Solutions, a digital out-of-home network with sanitizer dispensers located in supermarkets across the U.S.— including Schnucks, Cub, and Lunds & Byerlys.

Mediaworks’ sanitizer stations, which include a wipe dispensing base with a 32” digital display on top, will become part of Grocery TV’s Entrance product line. They add a valuable touchpoint for brands to reach shoppers with dynamic video advertising, while helping retailers modernize the look of their stores and generate incremental revenue.

As part of the acquisition, Brian Swanson, president at Mediaworks, joins Grocery TV in a new role to oversee the transition of Mediaworks’ business to Grocery TV and focus on expanding its retailer network.

Read the rest of this entry »

Liverpool, Manchester and London based media owner OPEN Media have joined the global community of over 6,000 companies committed to the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.

Mike Smith, CEO of OPEN Media told us 

“OPEN Media is incredibly proud to announce our B Corp certification to our community, clients and partners. We’ve worked really hard throughout this process and our commitment to our values has shone through. It’s been an incredible journey and education piece for myself and the team. This is just the start for us, and we look forward to continuously improving on our score and helping other new and potential B Corps on their journeys.”

They join the ranks with some notable brands such as The Guardian, innocent, Patagonia, The Body Shop & Graze.

Read the rest of this entry »

Bristol Airport has appointed regional airport advertising specialist Eye Airports to manage and sell its advertising assets.

Rachel Davies, managing director, Eye Airports, told us “We enjoy an excellent working relationship with Bristol Airport, so we are naturally delighted to secure a new five-year contract. As the terminal developments take shape, we are looking forward to delivering some exciting new initiatives using the latest digital technology, both inside and outside the terminal.”

The five-year contract, which follows a competitive tender, will see Eye Airports manage all advertising and promotional opportunities, working closely with the airport’s commercial team to deliver innovative campaigns to customers.

Read the rest of this entry »

Providence Equity Partners, a premier private equity firm specializing in growth-oriented investments in media, communications, education and technology, has acquired a multi-decade lease for nine marquee billboards at Two Times Square and 1600 Broadway from Universal Branding Group.

Lucy Dobrin, Managing Director at Providence told us “We are thrilled to acquire these assets, which are among the most premium digital billboard signs in one of the most highly trafficked locations on the planet – Times Square. Two Times Square is one of the longest-standing locations for signage in Times Square and there are many opportunities to amplify the advertising impact of these digital billboards going forward.”

Providence has simultaneously entered into a long-term operating agreement with OUTFRONT Media Inc. (NYSE: OUT) an existing Providence portfolio company and one of the largest out-of-home media companies in the U.S., under which OUTFRONT will operate the billboards on Providence’s behalf. Financial terms of the transaction were not disclosed.

Michael Dominguez, Senior Managing Director and Chief Investment Officer at Providence added “We’re delighted that Universal Branding Group chose to enter into this long-term agreement with us and we’re honored to have the opportunity to help steward these iconic assets. This transaction is a wonderful opportunity to expand our nearly three-year partnership with OUTFRONT through this new investment in Times Square. As one of the premier out-of-home media operators in the United States, OUTFRONT brings tremendous expertise to managing marquee signage such as this.”

Read the rest of this entry »

Join the ADVERTISING Club of New York this Thursday January 26 as their members’ favorite “Conversations With…” Series is back to kickstart 2023.

In person or online you can join Ad Club Board Chairman Rick Song SVP, Group Head of Digital Sales, Nielsen who will be in conversation with Sophie Kelly, SVP, Whiskeys Portfolio, Diageo.

The event takes place 12:00 – 13:00 ET at the AD Club Office, 21 West 38th Street, 12th floor, NYC.

Streaming is available.

Registration can be found here.

Ad Age and OUTFRONT Media have partnered to showcase creative excellence during Black History Month.

The project is designed to shine a light on key moments in the careers of inspiring and influential creators from across the industry. Through the partnership with OUTFRONT, Ad Age will also showcase some of the industry’s most creative talent on OUTFRONT’s digital out-of-home media across the U.S.

Jeanine Poggi, editor of Ad Age told us “We are thrilled to partner with OUTFRONT on this project and give the stage to incredibly talented creators across the industry. We hope this partnership will help amplify their voices and inspire other creatives”.

Each billboard will feature a photo of a Black creative executive making an impact on the industry. In transit and street-level locations, the campaign will also include a QR code that will direct commuters to learn more about the full Black Creative Excellence series on AdAge.com.

Nanolumens has joined the PSNI Global Alliance as a global preferred vendor partner.

Nanolumens’ Chief Revenue Officer, Kurt DeYoung told us “We appreciate the warm welcome into The Alliance. Nanolumens’ growth in the global market will be bolstered by this relationship with PSNI. We’re thrilled to become a global preferred partner as we connect and strengthen our position within targeted industry verticals, as well as architecturally embedded LED projects needing our flexible solutions”.

PSNI Global Alliance boasts a global membership of integrators or Certified Solution Providers (CSPs) and Vendors from across the AV/IT and UCC spectrum. PSNI’s Preferred Vendor Partners (PVP) – of which Nanolumens is now a part of – connects manufacturers with CSPs to jointly pursue market opportunities by enabling Vendors to design programs in sync with PSNI CSPs.

Read the rest of this entry »