DailyDOOH

Tamas Vass has joined Allen & Heath as sales director EMEA.

He will report to sales director Markus Sinsel and be based in central Europe and support Allen & Heath’s EMEA distribution partners to develop sales across multiple market verticals.

Tamas has spent much of his long-spanning career in the video and broadcast sectors and has skills in business development, experience in managing large and complex sales projects and a proven track record in EMEA sales growth.

Robert Phillips has joined Peerless-AV as product manager for the EMEA business. His role, we are told is to develop key product lines while also supporting the custom dvLED teams in EMEA and the US.

Before joining Peerless-AV, he held various product and team management positions, most recently at PSCo, part of the Midwich Group, acting as the sales lead on large video processing opportunities.

The Board of the Australian Outdoor Media Association has announced that Elizabeth McIntyre has been appointed Chief Executive Officer of the association and MOVE, commencing April 3, 2023.

We are told that the announcement follows an extensive and thorough executive search to replace outgoing CEO Charmaine Moldrich who has held the position for 13 years.

Elizabeth has spent the past 12 years as Group CEO for Think Brick Australia, Concrete Masonry Association of Australia and the Australian Roofing Tile Association, collectively. As an industry leader, she has delivered over a decade of growth to the three boards who support that particular $900M industry.

Previous positions include Executive Director, Marketing and Sales for the Australian Turf Club, Marketing Director for Walt Disney Television International, and Marketing Manager Motorsport for Ford Motor Company.

OMA Chairman Charles Parry-Okeden told us “Elizabeth’s experience using data to drive decisions, and her application of technology to improve experiences, made her a clear stand-out for this role. Having led an industry body for more than a decade, she is uniquely positioned to step in and lead our team and industry, taking up the reins and continuing to drive growth. The OMA Board is looking forward to working with Elizabeth and we welcome her to the industry. Our industry would not be where it is today if not for the passionate and aspirational leadership of Charmaine. In the coming months we’ll be celebrating her achievements and wishing her well on her next venture”.

Outgoing CEO Charmaine Moldrich will depart the business in early April after a short handover period, to take six months off before considering her next move.

JCDecaux SE (Euronext Paris: DEC) has announced that its subsidiary JCDecaux India, 100% owned by JCDecaux, has won an exclusive 12-year contract to advertise inside and outside Bengaluru’s Kempegowda International Airport (KIAB / BLR Airport).

JCDecaux has operated the advertising space in Terminal 1 of BLR Airport since it opened in 2008, pioneering the first-ever use of digital screens in an Indian airport. This new contract extends JCDecaux’s footprint to the newly opened Terminal 2. Market studies project BLR Airport’s to reach 80 million passengers per year within the decade (vs. 33.7 million in 2019 and 10 million in 2008), cementing its position as a global airport hub.

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We understand that Place Exchange is now integrated with adPlanet by Coinstar for some time now but we noticed that it has now been made official. On social media they’ve just ‘announced’…

Place Exchange offers advertisers programmatic access to adPlanet by Coinstar, one of the largest retail and grocery-based digital media networks in the US, with locations across 117+ DMAs.

Coinstar introduced adPlanet, a digital advertising platform that sits on top of Coinstar kiosks in grocery stores back in November 2020.

Coinstar, LLC is based in Bellevue, Wash., and owns and operates the largest fully automated, multi-national network of self-service coin-counting kiosks. With more than 22,000 kiosk locations, Coinstar provides convenient and reliable coin-counting services at mass merchants, grocery and drug stores, and financial institutions. Consumer solutions include coin-to-cash, coin-to-eGift card, and charity donation options.

Aspex Eyewear Group is looking to Vistar Media to bolster its North American presence via a multi-touch marketing campaign. The new venture aims to drive brand awareness for Aspex’ TurboFlex technology.

Félix Sidès, Vice President, Aspex Eyewear Group said “We are proud to partner with Vistar Media to execute our DOOH campaign right off the heels of our partnership with the 65th GRAMMY Awards and the GRAMMY Gift Lounge. The proximity targeting and robust measurement capabilities of DOOH will allow us to effectively connect with our audience across North America, evaluate the impact of campaign performance and take our broader marketing strategy to the next level”.

Leveraging Vistar Media’s proximity targeting capabilities, Aspex Eyewear will launch ads in key retailers, in all major cities in Canada and throughout the U.S. and will seamlessly place media buys across North America, in both English and French creative.

The campaign will feature a mix of static and video creative content including billboards, urban panels, colleges/universities, bars, movie theaters, office buildings, malls, taxi/rideshare tv and more. Engaging, high-impact messaging will reach the target audience at several touchpoints throughout their daily routine, driving them to close-proximity retailers where the product is sold.

Scott Mitchell, Managing Director, Canada, Vistar Media told us “Rolling out a strategic campaign across North America is always fun for our team, even more so when we are working with a brand, like TurboFlex, that shares our passion for fusing rich creative and innovative technology”.

Aspex Eyewear has chosen programmatic DOOH to further diversify its media mix to support TurboFlex social media campaigns and TV spots. This is the brand’s first time integrating the unique capabilities of DOOH into its omnichannel marketing strategy – a tactic that has been proven successful for many ambitious, Canadian brands. Aspex will conduct a brand study to evaluate DOOH performance following its 13-week flight.

Aspex Eyewear is an industry leader in quality eyewear manufacturing and distribution. Its worldwide patented TurboFlex technology combines fashion and innovation, with the world’s first 360° hinge.

Outsmart, the trade body for the UK Out of Home industry tells us that it is building a new data system to centralise all advertising playout information into one single point for buyers to access.

At present we believe there is a ‘peer-to-peer’ approach, but Playout will fully standardise and improve the communication of this data thus delivering greater accountability, efficiency and transparency across the Out-of-Home industry.

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Is your brand getting all it can out of its campaigns?  How about maximizing real-world campaigns with online buzz.

Social out of home is a new media sector in which brands leverage the digital amplification and engagement that happens when the right creative meets the right location. An example of sOOH is OUTFRONT PRIME and its of portfolio of 250+ coveted locations, hand-picked for their ability to amplify physical impact socially, while keeping brands real and relevant.

Benefitting from this one-two punch are brands like House of Athlete, E.L.F. Cosmetics, HBO Max, (Red), Adidas, Airbnb, Amazon, Chanel, Gucci, Hulu, and Uber Eats to name a few.

OUTFRONT PRIME assets are proven to deliver social traction and enhanced consumer engagement and thus serve as a social media primer, making it easy for brand enthusiasts to share the love. In fact, according to 2022 Comscore research, compared to every other medium, out of home can drive 7x the social posts, 5x more website visits, 6x more social searches, and most importantly, 5.3x more online purchases.

Connecting IRL to URL, these locations inspire not just influencers, but consumers to take out their cell phones and capture a photo or video of a brand campaign, and then share their passions in real-time across their social networks.

A couple of examples:

• Calvin Klein, via its 4-week OUTFRONT PRIME campaign featuring Jari Jones, garnered 3.1 million OOH impressions along with 46.4 million potential people reached on Instagram. Dollar Shave Club achieved 19.9 million OOH impressions while generating a recall average of 65% (Nuvi 2020, 2021).
• In the week leading up to the Gossip Girl Season 2 premiere, HBO Max made their own NYC subway announcements with Gossip Girl‘s iconic narrator, Kristen Bell. The surprise and delight moment came when instead of hearing an announcement of the next train approaching, commuters heard Kristen Bell announcing the approaching intrigue coming in Season 2 of Gossip Girl. These announcements were heard on subway platforms across the city, including Grand Central and 86th Street Station. To directly connect the experience to social, HBO Max had influencers like telsha, marjon, jaegurly, spicy.mayo/yaminah, harryveryhill, and davis visit the iconic stations and share out the experience to their following.
• E.L.F. Cosmetics – e.l.f. Cosmetics is always looking for like-minded disruptors to shape culture and connect communities through positivity, inclusivity, and accessibility. e.l.f. teamed up with OUTFRONT PRIME to uplift and empower women and underrepresented alt non-binary creators with a focus on e.l.f.’s Twitch channel, e.l.f. YOU. Together e.l.f. and OUTFRONT created a moment to celebrate e.l.f. YOU creators on a big screen across from Madison Square Garden.

OUTFRONT PRIME has also proven effective for brands seeking to engage with GenZ and Millennials as 1-in-3 consumers from these demos have looked for a brand on social media after seeing an OOH ad (Harris Poll 2021). Recall of OOH campaigns gets a 67% lift among GenZ and Millennials (Harris Poll 2022).

Max Siegelman is Head of Cultural Relevance at OUTFRONT Media (NYSE:OUT). You can learn more about social out of home from him here.

Kinetic’s ‘The Year Ahead: 2023‘ won’t involve Alistair MacCallum as we hear that he was unceremoniously booted out of the company last Friday from his position as Chief Executive Officer (UK) for Kinetic Worldwide.

Eagle eyed readers will remember that only back in December 2022, Keith “Kappy” Kaplan was let go as the Global CEO at Kinetic. Both CEOs seemed to have produced amazing results for the company over the last few years.

Kinetic’s last publicly available accounts in the UK for the Full Year 2021, a trading period remember which was ‘hampered’ by the lingering impact of covid lockdown restrictions, still show that they managed to turn a pre-tax profit of GBP 13,024m on Revenue (they don’t present Billings so revenue is fees and other income-rebates etc) of GBP 24,650m.

Even after paying corporation tax of a mere GBP 17,000 (or 0.0013%) their post tax profit was £13,007m or if you like, just over one million pounds per month!!

This is a 52.7% profit margin. Whatever way you look at it, WPP’s in-house poster placing function has bounced back from Covid19, is in good health and highly lucrative compared to the relative performance of their peers over the same period.

We are told that owning and managing digital display advertising networks just got a lot simpler thanks to the system-on-chip (SoC) technology collaboration between LG Business Solutions USA and Broadsign.

Owners of LG webOS™-enabled digital signage displays can now use ‘Broadsign for SoC’ to activate intelligent OOH advertising and content management capabilities across their screens, introducing new revenue opportunities.

According to Chris Feldman, Senior Business Development Manager at LG Business Solutions USA, the new solution allows owners of LG webOS-enabled commercial displays to maximize the value of their technology budgets. It simplifies installation and enables fully automated ad playlist generation, proof-of-play reporting and dynamic campaign delivery across displays in multiple locations without an external media player. LG webOS display owners can also pair Broadsign for SoC with Broadsign’s OOH supply-side-platform (SSP) to access Broadsign’s global network of programmatic media buyers.

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