DailyDOOH

The Australian Out of Home industry has announced an increase of 6.7 per cent on net media revenue for Q2 2024, reporting $305.4 million, up from $286.2 million* for the same quarter in 2023.

OMA CEO Elizabeth McIntyre told us “The ongoing growth of the Out-of-Home (OOH) industry at 6.7 per cent net revenue in Q2 2024 underscores its robust and agile nature, driving towards the projected annual compound growth rate. Our industry campaign for ANZAC day engaged 10.1 million Australians across 9,000 screens with a donated media value of $4.6 million, highlighting the effectiveness of OOH. Marketing via the Out-of-Home channel continues to demonstrate significant effectiveness in reaching and engaging audiences. This visibility ensures that messages are seen by a broad and diverse audience, enhancing brand awareness and recall”.

Digital OOH (DOOH) revenue accounts for 74.4 per cent of total net media revenue year-to-date, an increase over the recorded 71.9 per cent* for the same period last year.

American Rounds say they are redefining convenience in ammunition purchasing with the rollout of their new automated ammo dispensers which are accessible 24/7 – “ensuring that you can buy ammunition on your own schedule, free from the constraints of store hours and long lines”.

Early rollouts include grocery stores in Alabama, Texas and Oklahoma. The maufacturer makes much of the built-in AI technology, card scanning capability and facial recognition software that works together to verify the buyer’s age and that the person using the machine matches the identification scanned.

American Rounds CEO Grant Magers said the idea for the vending machines was to provide a safe way to sell ammunition. “The machines themselves weigh up to 2000 pounds and are well secured from theft. As a company, our team are supporters of law-abiding responsible gun ownership. We believe in the Second Amendment and that providing a safe and secure method to sell ammunition is needed in the market. It maintains the integrity of the second amendment and reduces the opportunity for error in retail sales environments.”

Since setting up their first machine in Pell City, American Rounds has expanded to eight locations: the original in Alabama, four at Super C Marts in Oklahoma, and two at Lowes Markets in Canyon Lake, Texas.

Bruce Jones has joined Wildstone as new General Counsel to help drive international growth

Bruce joins Wildstone with over 30 years’ experience as a lawyer in private practice, having specialised in corporate and commercial work in London, Bangkok and Singapore. Since 2021, he has combined private practice with work as a consultant through Linklaters LLP, performing several in-house assignments, including one as interim general counsel.

Having graduated from the University of Nottingham with a degree in law, he holds qualifications as both a solicitor and a barrister (non-practising).

At Wildstone he will have responsibility for overseeing Wildstone’s legal function both in the UK and internationally.

CTI, the largest privately held AV integration and events provider in the U.S., has acquired Digital Technology Solutions of San Antonio, TX, adding the team’s superior client relationships and twenty-three years of integration excellence to the CTI roster. CTI serves customers nationwide, with locations spread from Minnesota to Texas, New Jersey to California, and worldwide as a member of the PSNI Global Alliance.

John Laughlin, CEO of CTI said “Digital Technology Solutions has built a tremendous reputation in the twenty years they’ve fulfilled the AV integration needs of businesses, government, schools, and Houses of Worship in and around San Antonio. Their service-first approach and focus on doing the right thing make them a perfect match for the culture here at CTI. I look forward to bringing CTI’s resources to the team in San Antonio and growing the practice well into the future”.

CTI is the largest privately held AV integration and events provider in the United States, provides audiovisual, IT, and UCC solutions, including engineering, design, installation and integration, maintenance, and service. Headquartered in St. Louis, Missouri, CTI serves customers in the US from 35 locations nationwide and worldwide through the PSNI Global Alliance.

CTI has served clients in the corporate, education, higher-ed, healthcare, house of worship, government, sports, and broadcast markets since 1988. From a single room to the largest Fortune 100 companies, the team at CTI has the experience and expertise you need for a successful event or integration.

Ashleah Harding has joined OA Collective in the newly established role of Agency Sales Director (Southern States).

With an impressive career spanning leadership roles at Woolworth’s Cartology, Nine Entertainment Group and Fairfax Media, Ashleah brings a wealth of experience and a vast network of contacts within the FMCG and retail sectors to OA Collective. Her achievements include winning the prestigious B&T Women in Media Award in 2023 and being named in the Top 10 Shortlist in 2022.

“Ashleah’s appointment signifies a pivotal moment for OA Collective as we continue to drive rapid growth in our business and expand our OOH network, particularly across the critical southern region,” says Grant Kirkby, Co-founder of OA Collective. “Her role is focused on delivering excellence through market-leading OOH media campaigns across our newly established network of premium independent out-of-home assets across Australia and New Zealand.”

OA Collective has created a transformative model that empowers independent OOH owners by consolidating them under one roof. This innovative approach simplifies the process for advertisers, providing easy access to premium assets through a single point of contact and contract. In addition, it supports Australian-owned small businesses, ensuring that advertising investments remain within the local economy.

OA Collective is a leading force in out-of-home advertising, dedicated to revolutionizing the industry through collective empowerment and innovation. With a commitment to ethical & sustainable business practices and community engagement, OA Collective connects advertisers with premium OOH assets across Australia and New Zealand.

The UK’s leading Out-of-Home media agency Posterscope has been appointed by the independent media, tech and creative agency Anything is Possible (AIP) as its strategic OOH partner, following a competitive pitch.

Sam Fenton-Elstone, CEO and Co-founder at Anything is Possible told us “The out of home medium is changing dramatically, so having the right partner for capability and flexibility is the only way to do right by our clients. The Posterscope team were super impressive, with compelling offerings across transparency, tech, innovation and creativity. Most importantly, they share our belief that Anything is Possible.”

Posterscope will work with AIP to ensure it delivers best in class efficiency, creativity and innovation in OOH planning and buying across the agency’s diverse portfolio of UK and international clients.

Tim Sapsford, CEO of Posterscope UK, added: “We’re very proud of the relationships we build with our independent agency partners, and this appointment is recognition that our approach to these partnerships works. We are very much aligned in our approach with AIP, that a blend of creative, media and technology delivers the best outcomes for clients and we are looking forward to creating exceptional OOH campaigns together.”

Anything is Possible’s recent expansion, which includes their first acquisition and new offices in Manchester and Cape Town, is reflected in their selection of Posterscope. The ability to move rapidly and at scale in response to evolving client needs was seen as an important capability to support AIP’s growth trajectory. The agency works with a wide range of clients on digital, offline, organic and performance media, including Tate, V&A, the Natural History Museum, the British Library and the National Gallery.

Vengo has announced an exclusive media partnership with C-StoreTV, a large, national network of 8,500 screens located in 7-Eleven stores. 7-Eleven is the number one most-trafficked convenience store chain in the US and the audited network reaches around five Billion visits per year.

“C-StoreTV activates brands at a huge scale in a top-tier national retail environment.” said Brian Shimmerlik, CEO at Vengo, “The network tucks right into Vengo’s portfolio of 60,000+ screens, of which 35,000 are in retail, grocery, and c-store locations.”

Convenience stores boast an average dwell time of over five minutes, and an average spend per trip of $10.37. Around 25% of the U.S. population live within one mile of a 7-Eleven store and shoppers who enter a local C-store generally visit 2-4x per week.

Formerly known as ATM.tv, C-StoreTV is available programmatically on all major SSP platforms.

Pikasso Italia has been awarded the exclusive Digital Out-of-Home advertising concession for the Bariblu shopping centre.

Bariblu, located in Triggiano, is one of the three main malls in the province of Bari. The mall opened in 2007, and was inaugurated in December 2023 as a brand-new Food Village, designed by the architecture firm Design International, which covers an area of 1,500 m² and houses nine restaurants and a games room. The new food area complements the already existing Food Court, allowing Bariblu to offer visitors the largest culinary choice in the Apulia region with 15 restaurants including Roadhouse Grill, La Piadineria (the first ever in the city of Bari), McDonald’s, and local delicacies such as the famous Sandrino ice-cream parlour and Broz Burger.

Antonio Vincenti, CEO of Pikasso, told us “We are delighted to announce the advertising concession of the beautiful Bariblu mall in the dynamic city of Bari. I would like to thank the property owner of the mall as well as Svicom, the asset management company, for their trust. Our long-term commitment is to develop Bariblu’s DOOH platform and position it as essential for every Mall Media campaign in Puglia.”

Bariblu with its 35,000 GLA and around 100 stores has one of the most complete retail mixes in Puglia with anchor tenants such as: JD Sports, Deichmann, Cisalfa, Mediaworld, Zara, Pepco, Calliope, Candida, Alcott.

The DOOH advertising platform distributed within Bariblu will consist of a Starled screen on the walkway overlooking the central atrium and a Channel network consisting of eight 75” LCD Totems. The DOOH Takeover will consist of all nine screens.
Pikasso Italia will complement this with two powerful branding opportunities through glass vinyl: the Yellow Tower and the Central Travelator.

Bariblu’s DOOH platform will be equipped with all the latest DOOH advertising technology, including precise audience measurement provided by Admobilize software for the Starled and by Quividi software for the totems of the Channel network.

You can book your branding campaigns starting today and on the DOOH screens from September 4, 2024.

Britain’s best-selling tea brand, Yorkshire Tea, is bringing its renowned ‘properness’ to Australia with a series of dynamic activations, including an engaging pop-up event at Curly Lewis Brewery in Bondi and integrated OOH, social and sampling campaigns starting this month.

Known and celebrated for its high-quality tea, bold flavours and tongue in cheek character, Yorkshire Tea kicked off the campaign with Australia’s first-ever pop-up Tea-total Brewery event. In line with Dry July, beer taps were switched off and kettles were switched on, offering customers a chance to swap their typical beer brew for a ‘proper brew’.

The event was free to the public, with limited sittings available by advance booking. Visitors enjoyed a full selection of Yorkshire Tea brews, perfectly paired with classic Aussie foods like Party Pies, Fairy Bread, Lamingtons, and snags. The event also featured traditional pub games, including Yorkshire Tea’s very own Brew Pong, as well as engaging activities like Tea Trivia and testing colours against the Yorkshire Tea Brew-bot. Attendees received complimentary Yorkshire Tea to take home, ensuring the experience extended beyond the event.

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At the start of this summer, passengers aboard Fire Island Ferries and Fire Island Water Taxis saw vibrant new displays on their journey. As part of the Ferries’ and Water Taxi’s new advertising program, the campaigns are not just bringing PSAs up close to passengers– but they are also offsetting ridership costs and maintenance fees for the vessels.

One of the first campaigns running on the vessels is promoting Northwell Health’s South Shore University Hospital, recognized by the U.S. News as one of the best Regional Hospitals.

Most recently, Bumble launched an exciting campaign with a focus on a younger demographic during the 4th of July weekend.

“As we embark on this new advertising program in the Fire Island community, passengers can look forward to campaigns from local partners and national clients,” said Helen Roldan, Director of Communications and Public Affairs for Ballyhoo Media, the advertising arm for the local program. “This program is meant to not only help promote businesses and organizations, but also to keep ridership costs at bay and support additional maintenance for the local vessels.”

Ballyhoo Media is renowned for their expertise in creating impactful outdoor advertising campaigns in both the passenger vessel industry and out-of-home advertising industry.