DailyDOOH

The OAAA (Out of Home Advertising Association of America), OMA (Outdoor Media Association of Australia) and Outsmart (Out of Home Trade Association in UK) have announced that they have collaborated with IAB Tech Lab, the global digital advertising technical standard-setting body, to publish a comprehensive document and technical resources to support standardized Programmatic Guaranteed Direct trading across Classic and Digital Out of Home media.

OpenDirect 2.1 is the updated programmatic trading standard that allows OOH buyers to plan, buy, activate and report directly from premium publishers. OOH screens and billboards can be discovered, planned, traded, activated and reported using a common data driven trading standard.

The features supported in OpenDirect include:

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AdOnMo has raised $25 million in a funding round led by Singapore-based venture capital firm Rigel Capital and Indonesia’s Sinar Mas. This new investment adds to the $15 million the Hyderabad-based company secured from Zomato in its Series B round back in January 2022, during which Zomato acquired approximately 19.8% of AdOnMo.

The statement said that AdOnMo plans to use the new funding to enhance its operations by expanding its footprint to 40 cities across India, up from the current 24. This growth strategy aims to strengthen its advertising solutions in the country, allowing more brands to leverage its services. Additionally, the startup aims to double its network of digital displays from 50,000 to 100,000.

AdOnMo was founded in 2017 by brothers Sravanth and Sandeep Bommireddi.

With the rapidly growing global electric vehicle (EV) market comes great demand for new charging infrastructure, including conductive charging, battery swapping, and wireless charging. Off-grid charging solutions can be implemented where grid expansion and accessibility can’t quite keep up with this growing demand in the medium term.

IDTechEx explores solutions and 10-year market forecasts in their latest report, ‘Off-Grid Charging For Electric Vehicles 2024-2034: Technologies, Benchmarking, Players and Forecasts‘.

Internal combustion engines are predicted to decline in growth, with battery electric vehicles, plug-in hybrid EVs, and fuel cell EVs estimated to overtake them. But as fuel is replaced with electricity, how will all the electricity be transported?

There is an enormous challenge of production and distribution with this increase in electricity demand. In 2019, IDTechEx reports that a 23,000 trillion watt-hour equivalent of oil was consumed by road transportation, meaning an equivalent amount of energy must be sourced and transported to meet the same requirements. While solar is a fast-growing energy source, and wind on and offshore can rapidly generate renewable energy, the resources needed for wide electricity distribution are not available, as current grid infrastructure is mostly built around centralized coal-fired power plants and is struggling to adapt to the needs of electric vehicles.

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Natalie Grundy has joined onemedia as its new marketing manager, bringing 12 years of industry marketing management experience to the role.

John Jeffreys, director of sales and marketing and co-owner, onemedia, told us “We are delighted to welcome Natalie to the team as we move towards our next phase of growth. Natalie is well known and a popular figure in the UK AV industry and we look forward to benefitting from her extensive experience in amplifying the onemedia brand along with our close vendor partner relationships.”

Natalie previously served in various marketing management roles at Midwich, Exertis, and Lexmark.

This appointment marks the latest in a flurry of hires for onemedia, following the appointment of Iain Campbell as managing director and Lee Baker as commercial director.

DoohClick has announced the addition of five new team members.

Jonas Glad, CEO and Co-Founder of DoohClick told us “Each of these team members brings a proven track record of success and aligns perfectly with our mission and values. We are thrilled to welcome them aboard and look forward to the fresh perspectives and expertise they will contribute as we continue to push boundaries and deliver exceptional results for our customers.”

The new team members are: –

• Tim Edmonds, Chief Operating Officer (COO). Tim joined DoohClick at the beginning of September, bringing extensive experience in management consulting and SaaS business leadership. As COO, Tim will oversee core business functions including operations, finance, legal, and reporting. His expertise will be crucial in optimising business efficiency and driving company growth.
• Linus Samuelsson, System Technical Support
• Kristoffer Hellewell, Quality Assurance
• Thom Fingalsson, Customer Success Agent. With extensive experience in the OOH industry, Linus, Kristoffer, and Thom will play vital roles in advancing the quality of DoohClick’s platform. Their combined technical expertise will ensure robust tech development and continued delivery of unrivaled customer service.
• Juliet Davidson, Marketing Consultant. Juliet, with a wealth of OOH industry experience, will spearhead DoohClick’s marketing initiatives, driving brand visibility and business growth.

We are told that these strategic hires reflect the company’s ongoing commitment to growth, innovation, and delivering world-class solutions for OOH businesses.

Azerion (EURONEXT: AZRN) has announced a strategic integration of its DSP HAWK with MyAdbooker, a leading Supply-Side Platform (SSP) specialising in Digital Out-of-Home advertising.

This collaboration provides HAWK DSP clients with exclusive access to high-impact DOOH inventory across France, Belgium, and the Netherlands, offering a powerful new dimension to their programmatic media strategies.

The integration is a landmark development for HAWK DSP, further expanding its reach in the DOOH space by leveraging MyAdbooker’s unique and exclusive inventory in these key European markets. With this partnership, advertisers using HAWK DSP can now tap into even more premium DOOH opportunities in some of Europe’s most dynamic regions, enhancing their ability to execute targeted and effective omnichannel campaigns.

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AUO Display Plus (ADP), a subsidiary of AUO Corporation (AUO) and a global leader in industrial and commercial displays has acquired Avocor, a leading innovator in collaboration and communication solutions.

The announcement says that this strategic acquisition is set to accelerate Avocor’s growth by integrating AUO Display Plus’ extensive expertise in display technology and global resources.

Since 2022, AUO Display Plus has been a significant investor in Avocor, fostering a partnership that has enabled Avocor to expand its product offerings, including DvLED displays, digital signage, and commercial displays so the acquisition seems to represent a natural progression of this successful collaboration, with AUO and ADP fully committed to investing in Avocor’s future.

“We are excited to embark on this journey with Avocor,” said Frank Ko, CEO and President of AUO. “This strategic move will further strengthen our presence in the solution business while also amplifying the cross-business synergies within the AUO group. Together, we are poised to set new benchmarks in the display industry, leveraging our combined expertise to deliver unparalleled value to our customers and partners.”

The release said that the acquisition will significantly strengthen both AUO Display Plus and Avocor’s capabilities in several key areas:

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JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has announce that following a competitive tender, its Swedish company JCDecaux Sweden AB has been awarded both the Stockholm bus shelter and the largest central subway stations advertising contracts by the Greater Stockholm Public Transport Authority (SL) for seven years with the possibility to extend for up to six months.

Jean-Francois Decaux, Co-CEO of JCDecaux, said “Stockholm is a world class city and JCDecaux is proud to have been awarded both the bus shelter advertising contract and the largest central subway stations advertising contract. We would like to thank SL for their confidence in JCDecaux’s commercial and operational expertise as we mobilise to deliver a significant digitisation plan. We look forward to working with SL to deliver innovative creative and digital solutions including full data-driven programmatic opportunities, promoting a world class advertising network for a world class city.”

The bus shelter advertising contract covers both digital and analogue advertising on over 1,500 bus shelters throughout Stockholm County with a majority in Stockholm City.

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After six weeks, 116 medals including 36 gold, and countless stories of triumph and performance, the Paris Olympic and Paralympics Games have become part of Australian sporting and out of home history.

Leading digital outdoor media company QMS’ ground-breaking Paris 2024 Digital Screen Network reached more than 11.5 million Australians*, marking a new age in the capabilities of digital out of home to deliver dynamic content with immediacy, accuracy and scale.

Australian Olympic Committee CEO, Matt Carroll, said “From a high performance perspective these were a record-breaking Games – Australia’s most successful away Team ever. Most importantly, Australians were also connected with our athletes beyond the medal tally and their incredible stories. Our thanks to QMS for the exceptional role they played in cementing that enduring connection.”

The in-games period on the network ran from the start of the first Olympic Games week on 27 July and culminated with the Closing Ceremony of the Paralympic Games on 9 September. The network spanned premium national digital large format billboards, the City of Sydney street furniture network, The Convenience Network and Gold Coast street furniture assets to deliver an Australian-first, 100% DOOH Olympic and Paralympic Games experience.

The QMS Paris 2024 Digital Screen Network partnered with some of Australia’s leading brands, including Allianz, Toyota Australia, Woolworths, Stan, Patties Food Group and Bupa.

Allianz Chief General Manager, Consumer, Shez Ford, said “The Paris 2024 Digital Screen Network helped deliver big reach and impact that drove positive brand sentiment. With the digital capabilities that QMS’ network offered, we were able to place our brand next to the latest news, medal moments, medal tally updates as well as remind Australians of what to watch to ensure they didn’t miss the big moments across the Paris 2024 Olympic and Paralympic Games.”

QMS dynamically served an extraordinary 81,478 pieces of content creative during the Olympic and Paralympic Games, a feat never seen before in the local OOH industry.

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oOh!media says that it will bring the excitement of next year’s Australian Open (Sunday January 12 2025 – Sunday January 26 2025) to more people than ever before and in innovative new ways, creating landmark moments for tennis fans and brands alike.

oOh! is offering advertisers deeper brand integration opportunities by blending their creative with Australian Open visuals and live tournament updates, launching fresh creative templates for brands to seamlessly integrate their messages with Australian Open content.

With full placement exclusivity, providing genuine utility to tennis fans while showcasing commercial messages in brand-safe environments, oOh! will keep fans up-to-date with pre-game fixtures, live score updates and final match scores, as well as highlighting the best action from the tournament.

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