DailyDOOH

Vistar Media have put together what they describe as ‘The Ultimate Guide to Digital Out of Home‘.

In what is often perceived as today’s digital-first world, it’s easy to forget the power of ‘physical’ advertising but we all know that OOH advertising is experiencing a renaissance, driven by advancements in technology and a growing consumer desire for real-world experiences.

Vistar Media’s marketer’s guide to out-of-home will equip you with the fundamentals of DOOH advertising:-

• Different formats of DOOH advertising (digital billboards, transit ads, street furniture, etc.)
• The benefits of DOOH: Reach, frequency, brand awareness and more
• How DOOH complements your digital marketing strategy

You can get their guide here.

If you have been luckily enough to be invited to one of the DPAA exclusive, invite only dinners on the first evening of #OOHNYC then you would have been sharing bread (and wine) with the likes of Jeff’s half brother, namely Mark Bezos, space tourist, a volunteer fire fighter, and former advertising executive; well known election pollster Frank Luntz; one of the BBC News’ chief presenters Sumi Somaskanda, BBC presenter Katty Kay and host of Fox Business’ The Claman Countdown Liz Claman.

This year once again they have a stellar line up with special guests, CNN’s powerhouse and The View’s dynamo Alyssa Farah Griffin and American political strategist for the Democratic Party, currently serving as co-host of The Five on Fox News, Jessica Tarlov.

Sadly it is invite only but if you know the right people then you know the right people.

The UK’s fastest growing shot brand brought its Endless Pink Summer campaign to an end with the inaugural Tequila Rose Pink Gala.

Hosted by Loose Women star GK Barry with a special guest set by DJ Joel Corry, the experiential gala in Manchester last week on September 19 was attended by over 250 guests, ranging from content creators across social platforms to competition winners and celebrity press.

Sophie McLeay, Tequila Rose Brand Manager, told us “What better way to bring our pink summer campaign to a close than by throwing our first-ever Tequila Rose Pink Gala with a night of fun, glamour, and, of course, THE UK’S FAVOURITE PINK DRINK.”

This through the line initiative was brought to life via agency partners, Democracy (PR, influencer and social), Bountiful Cow (media) and Quantum (events and activations).

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The Out of Home Advertising Association of America (OAAA) has announced the launch of its latest awareness campaign aimed at increasing consideration for Programmatic Out of Home advertising. The campaign, centered around AdExchanger’s Programmatic I/O event at the Marriott Marquis Times Square from September 22-25, seeks to showcase the unmatched flexibility, scalability, and targeting capabilities of programmatic OOH to a key audience of digital media buyers.

The campaign was conceived and developed by OAAA’s Programmatic Working Group, an extension of the Automation & Programmatic Committee. The group collaborated to identify the key benefits of activating OOH programmatically, define the campaign parameters, and shape the overall messaging and creative concept.

The campaign strategy targets attendees within a three-block radius of the event venue, delivering engaging messaging across nearby digital OOH inventory. The creative style incorporates dynamic typography and bold colors to highlight the key benefits of programmatic OOH, including access to premium inventory, advanced targeting capabilities, omnichannel integration, and performance measurement.

“We’re thrilled to bring programmatic OOH to the forefront of the conversation at one of the digital industry’s most significant events,” said Anna Bager, President & CEO of OAAA. “Our campaign is designed to educate digital buyers who may not fully understand the value of programmatic OOH. With unmatched targeting capabilities, scalability, and performance measurement, programmatic OOH offers a unique opportunity for brands to engage their audiences in innovative ways.”

Key elements of the campaign include:

• Creative Approach: Playful, vibrant designs to attract attention and communicate the benefits of programmatic OOH in an engaging manner.

• Messaging: Focusing on the scalability, flexibility, and performance measurement capabilities of programmatic OOH.
• Call to Action: Encouraging attendees and digital buyers to explore more at FlexYourOOH.com and discover how programmatic OOH fits into their media strategies.

OAAA’s Automation & Programmatic Committee Co-Chairs, Leslie Lee, SVP of Marketing at Vistar; Andy Sriubas, Chief Commercial Officer at OUTFRONT; and Ari Buchalter, CEO at PlaceExchange, added, “We’re excited to launch this initiative designed to highlight the unique advantages of programmatic OOH to digital strategists, buyers, tech and media decision-makers who may not yet fully realize its potential. By running this campaign around Times Square during AdExchanger’s Programmatic I/O event, we aim to meet audiences where they are, alongside other digital channels, quickly and effectively across all OOH format types. With messages that speak to the entire advertising, media, and technology industry, we hope to broaden understanding and adoption of programmatic OOH benefits, showcase its value in the modern media landscape, and have some fun with the art & copy.”

It appears that in the UK the festive season starts early on Spotify with streamers, so we are told, turning up the festive tracks as early as September.

“We’re thrilled to launch Spotify Advertising’s first-ever OOH campaign in the UK to educate marketers around how the festive season starts early on the platform,” said Ed Couchman, Head of Sales for Northern Europe Sales at Spotify. “With our ‘Q4 Is Calling’ campaign, we’re showcasing the insights and trends that Spotify can provide through a fun and interactive experience that speaks to the creativity and positive space we can offer advertisers and the success that media campaigns on Spotify provides. By bringing to life the festive season and spotlighting how Spotify adds more to your mix, we hope advertisers take away the need to get started on their festive campaigns to effectively reach their audiences now while they’re in this festive mindset and shopping for the season.”

It’s obviously not just the music that starts early, research shows that UK consumers are planning, and even buying their gifts as early as October, with one in four Spotify users starting their festive shopping during this month.

Knowing consumers (and marketers!) are ready to press play on festive fun this year, Spotify Advertising has launched its first OOH experiential campaign, ‘Q4 Is Calling’, in London.

Spotify Advertising is basically transforming some of London’s iconic red phone booths into miniature winter wonderlands to showcase why advertisers should be starting their festive campaigns on Spotify now. The playful and immersive activation brings the magic of Spotify to red London phone booths outside agency and marketing spaces, including Dentsu,v The Drum Live! and Publicis throughout this week.

How the experience works:

• Marketers entering the green-painted, snow-covered, and decorated booths will be greeted by a ringing phone.
• Pressing any key triggers different insights and advice around the effectiveness of a festive media strategy on Spotify, as well as fun surprise and delight experiences like a personal dance party where a disco ball descends into the booth.
• Each visitor will also be given some sweet treats on their way out.

Through the voice of Spotify’s AI DJ, Xavier “X” Jernigan, visitors will hear insights such as how Spotify commands twice the attention of social media channels, and how brands can capture the eyes and ears of audiences by leveraging a multi-format campaign on Spotify.

Additionally, as Spotify has become an essential daily companion, Spotify data shows how this festive mindset is also essential for brands, with two in three listeners streaming podcasts while doing their Christmas shopping.

e23, a leading Travel Retail Marketing company, and Quividi, the pioneer and leader in AI and Computer-Vision based platforms for real-time audience measurement and shopper engagement for Digital Out-of-home and In-Store Retail Media, have entered into a strategic partnership.

We are told that this collaboration aims to enhance audience and shopper engagement measurement within duty-free operator environments.

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LG Electronics (LG) and Rakuten TV, one of Europe’s leading streaming platforms, have announced the launch of LG Movies & TV, a new video-on-demand (VOD) service now available on LG TVs across the UK, Germany, Spain and Italy. The new app-based VOD service enables rental, purchase and viewing of movies – enriching the home entertainment experience with a broad range of content from the latest blockbusters to beloved classics. Easily accessible through an LG TV without the need for a subscription, ‘LG Movies & TV’ caters to a wide variety of tastes, tailored to viewers across European countries.

“We are excited to expand our strategic partnership with LG,” said Sidharth Jayant, Chief Product Officer at Rakuten TV. “This collaboration underscores Rakuten TV’s commitment to being at the forefront of premium entertainment, bringing the best of global cinema into the homes of our European viewers.”

Thanks to the partnership with Rakuten TV, LG TV users now have access to over 6,000 titles to enjoy in each of the four European market where the service is available. LG’s new VOD service app elevates the viewing experience into your home cinema with an array of content that is sure to engage and entertain viewers. Popular franchise prequel Furiosa: A Mad Max Saga and summer blockbuster The Fall Guy deliver thrilling and fast-paced action, while Dune: Part Two continues the epic Frank Herbert saga to captivate viewers with its compelling narrative and stunning visuals.

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DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the Omnichannel mix has announced that Back To The Future The Musical will perform at the Video Everywhere Summit on October 15 at Pier 60 in Chelsea Piers. For more information on the DPAA Global Summit and to get passes click here.

The multi-award-winning Back to the Future The Musical is a high-voltage comedy. The iconic story is adapted for the stage by the movie’s creators Bob Gale and Robert Zemeckis and is directed by Tony Award winner John Rando.

“The DPAA Video Everywhere Summit has a proud history of showcasing Broadway talent on our stage,” said Barry Frey, President & CEO of DPAA. “Broadway has always leveraged out of home so it’s only fitting they share the stage with brands and agencies that also trust the medium to deliver results.”

This year’s summit features global brands Colgate-Palmolive, GM, Mastercard, Danone, plus NBC News, GroupM, Omnicom, UM, Rapport, Wavemaker and others. The summit draws over 900 delegates from all over the world and includes fireside chats, presentations and networking in the extensive exhibit area with evening cocktails on the Hudson River.

The DPAA Global Summit is the largest one-day media/marketing event of its kind. It has garnered a reputation for having top brands talk to the Out of Home industry about the growing role of the medium in their omnichannel strategies. It typically draws 900+ business leaders including brands, agencies, media companies, ad tech, research, and press.

It takes place during #OOHNYC.

Join VIOOH in person at Frameless, Marble Arch, London as they discuss the key findings of their latest State of the Nation UK report, where they surveyed advertisers and agencies to gain insights into the current state of programmatic DOOH.

Thursday, 26 September
08:30 AM – 11:00 AM

Frameless, 6 Marble Arch, London W1H 7AP

Registration can be found here.

PureLink and Edbak have announced the expansion of their collaboration through the innovative “EXPERIENCE Lab” showroom in Zurich.

It’s designed to highlight the latest advancements in AV technologies and integrated mounting solutions, tailored to meet the demands of modern business and educational environments.

Edbak is a Polish family-owned company that manufactures standard products for the AV and digital signage industry under its own Edbak brand. As the market leader in Poland and a well-known brand in Europe, Edbak specialises in mounting systems for LED/LCD screens, video conferencing trolleys, kiosks, stands as well as wall, ceiling and table mounts for projectors, video walls and much more.

Michał Strzelec, Sales Director at Edbak, added, “This showroom is a reflection to the power of our partnership with PureLink. It allows integrators and distributors to fully get hands-on experience of the capabilities of our solutions in a practical scenario. Through this in-depth knowledge, we equip our customers in the DACH region to make the best business decisions and optimise their AV installations to meet the changing needs of modern workspaces and educational institutions.”

With 170 square meters, the showroom in Zurich offers an immersive environment where customers and business partners can directly experience the products from PureLink, Edbak as well as other brands and manufacturers. The space is divided into several dedicated zones, including a large conference room, a meeting room, and a co-working area, where visitors can explore and interact with the latest technologies. The EXPERIENCE Lab showcases solutions from top industry brands, including Edbak, Just Add Power, SurgeX, NETGEAR, LEDCon, humly, easescreen, Vestel and PureLink.

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