DailyDOOH

Charles Beauduin will retire as cBarco o-CEO and will become chairman of Barco, effective September 1 2024, with An Steegen being confirmed as (sole) CEO.

In 2021, An Steegen and Charles Beauduin assumed the role of co-CEOs at Barco. Under their leadership, the organisational structure was redesigned, with greater empowerment at business unit level for increased customer and market responsiveness.

In the Jue 25 board meeting, the board of directors accepted the resignation of Charles Beauduin as co-CEO and appointed he as new chairman of the board, taking over from Frank Donck.

Frank will continue to serve on the board of directors as an independent director. These changes will be effective September 1, 2024.

High speed 4G and 5G mobile coverage is now available to customers using the Elizabeth line as they travel across central London.

Following all Elizabeth line stations getting mobile coverage earlier this year, TfL and Boldyn Networks, TfL’s partner in delivering the connectivity, have now introduced coverage within the tunnels from the Royal Oak portal to the west of Paddington to Liverpool Street station, covering approximately five miles and meaning that they can now stay connected as they travel between stations. Further tunnelled sections of the Elizabeth line towards Whitechapel will be connected in the coming weeks, and the whole line will have mobile coverage by the end of summer.

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Every year during the #Wimbledon fortnight, a post we wrote over 15 years ago about ‘The Wimbledon Scoreboard‘ crops up again and again as one of the most popular daily reads because of all the search engine traffic it attracts.

For all of those interested in the Centre Court Scoreboard here is a quick rundown…

• In 2008 the original dot matrix scoreboards on Centre and Number One Courts were replaced by BARCO OLite 612 LED displays
• These displays are not only used as the scoreboard (simulating the original dot matrix display if you like) but as a mechanism to relay to the crowd the Hawk-Eye replays, player profiles and a variety of statistics.
• The BARCO OLite 612 LED display is suitable for both indoor and outdoor use, with a 12mm pixel pitch, 6,000NIT light output and 15 bit processing
• With an outdoor IP65 rating the OLite panels can be used in all weather conditions – err, usually useful given the English climate, Ed
• The displays were installed by Creative Technology, a company founded in London in 1986 and one of the leading suppliers of LED display technology to international sporting events
• In 2008, The Championships featured a total of 10 displays using BARCO technology (though that number will probably have increased by now)

LG Electronics has acquired an 80 percent stake in Athom, an industry-leading smart home platform company based in Enschede, Netherlands. The agreement includes plans to acquire the remaining 20 percent within the next three years. This strategic move aims to enhance LG’s connectivity within open smart home ecosystems. By integrating Athom’s capabilities with LG’s Affectionate Intelligence technology, LG aspires to lead the AI-driven home innovation era.

LG plans to integrate Athom’s extensive connectivity – which links thousands of appliances, sensors and lighting devices – with the generative AI-enabled LG ThinQ platform. This integration aims to create an AI home that delivers optimal space solutions by gaining a deeper understanding of the customer. In LG’s AI home, customers will engage with generative AI, which will manage appliances and IoT devices to create a personalized environment tailored to their preferences.

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ZetaDisplay has entered into a multi-year exclusive framework agreement with A-Train AB / Arlanda express for development, deployment and services.

We understand that the agreement includes switching to ZetaDisplay’s software platform for the entire screen network, upgrading of Arlanda express digital signage installations on board train sets and replacing all advertising screens at Arlanda express’s own train stations and platforms including Arlanda Station.

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oOh!media has released new research on the key drivers of Out of Home effectiveness, supported by data from global marketing measurement firm Analytic Partners. The study shows the growing impact of OOH advertising when used consistently and at scale to drive return on investment (ROI), highlighting the significant gains for brands investing in OOH as part of their media mix, particularly when combined with TV and digital.

As linear TV audiences continue to decline and the cost of performance media increases, advertisers are increasingly shifting their spend towards OOH for its growing mass audience reach and its role as a key driver of ROI performance. The research reveals that brands allocating proportionally more of their marketing budget to OOH achieve a +17% stronger ROI. When used in conjunction with TV and digital, OOH drives the strongest returns, delivering a 27% higher ROI compared to TV alone for the same investment.

The Analytic Partners research leverages the largest market mix modelling data set in Australia, based on 20 years of data from more than 500 econometric studies created for hundreds of brands with a combined advertising spend in excess of $34 billion.

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Advertima and PADS4 have partnered on a scalable and cutting-edge ad-serving solution for digital signage networks in retail environments. They say that this collaboration solves digital advertising’s existing constraints of real-time targeting, performance analytics, and accessibility.

Advertima’s visual-spatial sensors capture real-time anonymized audience data, transformed into specific pre-defined segments. This enables precise impression-based direct I/O and programmatic campaign delivery to target audiences, mirroring online capabilities. PADS4 and Advertima have developed a seamless integration that combines Advertima’s real-time audience data with PADS4’s real-time CMS ad-serving digital signage on a singular edge device.

With both software applications integrated into the same hardware, PADS4 customers have unparalleled access to a cost-effective real-time solution that accelerates audience targeting, optimizes ad plays, and surpasses current AI-based audience measurement tools.

“We’re excited to partner with Advertima and provide our customers with an extremely advanced and streamlined way to target and serve the right ad to the right audience at the right time,” said Emmanuel Bonnargent, PADS4 Chief Commercial Officer. “Having one integrated hardware system helps our retail customers optimize their capex while improving campaign performance for their advertisers and driving better business results.”

Theo Schilter, Advertima’s Chief Product and Technology Officer, added: “Achieving this level of in-store media innovation alongside PADS4 is a major milestone that’s unmatched in retail environments.”

This collaboration empowers retailers to:

• Address real-time in-store shopper segments with targeted campaigns as they move in front of digital screens, including programmatic and I/O bookings
• Improve energy consumption and resource management with a streamlined system that reduces hardware setups, space allocation, and operational costs
• Access comprehensive performance analytics and actionable insights, helping maximize inventory and revenue opportunities

The Advertima and PADS4 partnership creates one integrated system that replaces the separate CMS hardware, offering a scalable, audience-based digital signage solution.

AV Integrators now have access to a seamless and reliable solution that can handle their complex needs, including:

If you want to find out more click here.

Northamber PLC has acquired the Irish Value-Add Cyber Security Distributor Renaissance Contingency Services Ltd.

This acquisition follows the recent purchase in April 2024 of Tempura Communications Ltd, underscoring Northamber’s commitment to strengthening its presence in the UK and Europe on its core technology pillars of AV, UC&C, Cyber Security & Infrastructure Solutions through organic growth and strategic acquisitions.

Global Media and Entertainment have just introduced their latest premium outdoor offering, The Landmark @ London Bridge.

Joining the iconic local landscape that includes the Shard, Borough Market, and Southwark Cathedral, the 100m2 digital screen is unmissable to the thousands of Londoners, commuters, and tourists who travel to or through the area every day on foot and wheels.

Chris Forrester, Director of Commercial for Outdoor at Global told us “It’s official, Global is lighting up SE1’s busiest destination with an iconic new digital screen – The Landmark @ London Bridge. With 50 million passengers using London Bridge Station each year and 21.5 million people visiting Borough Market, this is an incredible opportunity for brands to be right in the heart of one of the coolest areas of the capital.”

The Landmark @ London Bridge puts brands in the beating heart of a travel and tourism hotspot, allowing them to be big, be bright and be a part of it.

Ryff, who describe themselves as pioneers of in-scene advertising and virtual product placement has partnered with influential UK media ower Elonex to launch what they call ‘In-Scene Out-of-Home’, also described as a groundbreaking advertising model that enables Elonex to take Ryff’s inventory of in-scene billboards to market alongside its DOOH advertising sites.

We are told that this powerful combination will allows advertisers to:

• Target specific audiences – place in-scene billboards into the TV shows and movies their ideal demographic is watching.
• Increase visibility – scale DOOH campaigns into a wide range of video content, securing higher viewership.
• Move fast – change ads or messaging in near real-time, with brand integrations completed in minutes across both DOOH and In-Scene placements.

Steve Cox, CEO of Ryff told us “Giving advertisers the ability to seamlessly extend digital out-of-home campaigns into the world of in-scene advertising is truly unparalleled. With Elonex’s expansive billboard network, and Ryff’s broad content inventory, we are set to ubiquitously deliver brand stories and high-impact campaigns to audiences across every screen, whether they’re on the move, on their mobile devices, or at home.”

A combined media buy across both digital out of home and in-scene properties allows brands to achieve valuable repetition, contextual relevance, and deeper, more meaningful engagements with their target audience.

Nick Smith, CEO of Elonex, added: “Ryff gives Elonex clients an exceptionally simple way to reach large audiences across multiple platforms – including digital out of home, linear or social channels. This partnership dramatically expands our inventory, enabling us to broaden our offering to clients, while helping them to extend their campaigns across physical and virtual screens.”

Ryff’s Scene Intelligence technology enables the discovery of complementary in-scene billboard placement opportunities that align with geographic, demographic, and messaging targets, among other factors. Campaigns created through this partnership are backed by robust data and performance analytics, ensuring effective, trackable, and measurable outcomes that optimize ad spending.

The innovative approach to advertising is being introduced in the UK and is poised for expansion into the US and other markets.

Ryff is based in Los Angeles. Its proprietary GPU-based visual computing, AI, and ML platform, Spheera™, can ingest, analyze, and deliver brand and product integrations, at scale, into sport, film, TV, and social media. Targeting a $190 billion digital video advertising and brand safety and compliance markets, its mission is to transform the way brands engage with audiences through authentic, context-aware product placement.