DailyDOOH

Since 2000, The Out of Home Advertising Association of America (OAAA) has celebrated innovative out of home campaigns through the annual OOH Media Plan Awards, highlighting the critical importance of media planning in creating impactful and successful OOH strategies.

The 2024 jury features eight distinguished leaders from advertising, media, marketing, and branding, all of whom recognize the power of strategic creativity, precise placement, and smart budgeting in delivering exceptional media plans.

2024 OOH Media Plan Award judges are:

• Mark Costa, Chief Digital Officer, JCDecaux
• Matt Hood, Director of Programmatic, Adams Outdoor Advertising
• Elliot Greenfield, VP, Head of Marketing & Communications – North America, Swarovski
• Tess Guttiéres, Senior Director, Brand Strategy, Bombas
• Drew Jackson, Founder & CEO, StreetMetrics
• John McClung, Group Director, AdQuick
• Mary Perrella, VP Media & Marketing, Vengo
• Katerina Sudit, Global Chief Media Officer, MRM Media

Winners will be announced at the Ad Club of New York’s Out-of-Home: NOW Event on December 4, 2024.

Questions? Email awards@oaaa.org.

Sam Dale, Senior Technology Analyst at IDTechEx and author of IDTechEx’s latest report ‘Haptics 2025-2035: Technologies, Markets, Players‘ will be presenting a free-to-attend webinar on the topic on Thursday 17 October 2024.

The ‘Good Vibrations: The Future of the Haptics Market’ webinar will include:-

• Overview of the major haptic actuator technology choices
• Exploration of haptics technology innovations and developments
• Highlighting expected stories in the haptics market for the next ten years
• Adoption roadmaps for haptics technology

IDTechEx will be holding exactly the same webinar three times in one day. Please click here to register for the session most convenient for you.

If you are unable to make the date, please register anyway to receive the links to the on-demand recording (available for a limited time) and webinar slides as soon as they are available.

OA Collective, one of Australia’s fastest growing out-of-home advertising businesses has partnered with Habitat Channel, Australia’s first residential tower digital screen advertising network.

Grant Kirkby, Co-Founder of OA Collective told us “We are thrilled to collaborate with Habitat Channel to complement our premium large-format billboard network offering across the country. This partnership enables us to offer brands a range of diverse formats, enhancing our network with a premium bespoke network of screens that target residents in the lobbies and foyers of residential towers across the country. This incredible bespoke network acts as a ‘halo to the home’, with it impacting people right as they enter and exit their homes. Many of life’s biggest decisions are made in the home, from travel, banking, investing, buying a car, buying insurance, to anything bought for the home like energy, entertainment, e-commerce – and it is in this environment that people have the mental space and time to research and discover new products and services which are critical steps in consumers path to purchase. The Habitat Channel digital screen network impacts its audience right as they enter this all-important decision-making space. This repeated exposure in high-traffic areas like lobbies and foyers boosts brand recall and awareness, as residents are more likely to notice and act upon ads during their idle downtime”.

This collaboration marks the introduction of Habitat Channel’s pioneering small-format digital network, further expanding OA Collective’s portfolio of premium advertising assets nationally.

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September is Hispanic Heritage Month, and to celebrate, Clear Channel Outdoor is turning the spotlight on the cultural, economic and socio-political contributions Hispanic Americans have made to advance their nation and the world.

The National Archives selected ‘Pioneers of Change: Shaping the Future Together’ as the 2024 theme for Hispanic Heritage Month. As Clear Channel Outdoor join this national celebration with a vibrant DOOH campaign, Clear Channel has put their own spin on this theme under a reimagined title ‘Shaping our future’.

Reflecting the depth and richness of Hispanic Heritage and culture, the campaign describes the many ways in which the Hispanic community is shaping our future through a myriad of economic, social and cultural touchstones that help to change the country and the world. The attached creative is being shared across Clear Channel Outdoor’s digital assets nationwide.

The capabilities of haptic feedback technologies have grown far beyond adding rumble to game controllers or silent notifications to cellphones. IDTechEx’s new report ‘Haptics 2025-2035: Technologies, Markets, Playerspredicts the market for haptics technologies to reach US$7.1B by 2035, representing a CAGR of 4.4% from 2024 to 2035.

This is expected to be chiefly driven by growing adoption of haptics in non-traditional markets, particularly vehicle interiors, as well as increasing spend on haptics per device across many segments as manufacturers look to improve the quality of haptic response as well as the number of actuation points.

Most haptic implementations fall under the banner of tactile feedback, which simulates surface texture, typically using vibrational motion. The activators that generate this are a key area of innovation – these shape experiences that include input confirmation and replacing physical buttons to enable immersive, tactile experiences in virtual reality. The most recent major shift in this area has been the rise of LRAs (Linear Resonant Actuators). These provide a ‘clickier’ and more configurable haptic response than ERM (Eccentric Rotating Mass) motors they are widely replacing, since they accelerate faster and decouple frequency from amplitude.

In 2024, further shifts are underway, with the use of surface haptics in applications, including automotive displays, growing and more emerging activator technologies, including VCMs (voice coil motors) and piezoelectric haptics, growing their market shares. Innovation has also taken place in other classes of haptics. Kinesthetic (force) feedback has widened with the deployment of Adaptive Triggers in Sony’s gaming controllers since the launch of the PS5. Thermal haptics offers another emerging dimension of tactile experience in the earlier stages of adoption; Italian startup WeART has blazed the trail here, recently releasing its second generation of haptic gloves featuring thermal haptics alongside other classes of haptic feedback to provide a full haptic experience.

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JCDecaux UK, in partnership with Helpbnk and Westfield has launched an innovative competition to support the next generation of business owners.

Open to UK entrepreneurs aged 18-27, the competition invites Gen Z business leaders to harness the power of digital Out-of Home advertising to build brand fame on the public screen.

Running from September 17th to September 29th, the competition is part of JCDecaux UK’s GENgage programme, which champions young entrepreneurs by providing them with cutting-edge DOOH platforms. Two winners will be announced on October 10th 2024.

In a unique collaboration, CEO of HelpBnk and renowned social media creator Simon Squibb, famous for his viral series asking members of the public, “What’s your dream?”, will bring the competition to his Social Media audience, showcasing how the private screen of social and the public screen of Out-of-Home work together to help young entrepreneurs grow their business.

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Carvertise continues to expand its executive ranks naming marketing innovator John Karzak as Vice President of Marketing.

He brings to his new role more than 20 years of diversified marketing expertise in growing B2B and B2C business lines for Fortune 100 companies to VC/PE backed start-ups.

Prior to joining Carvertise, John was Founder and Managing Partner of Vexis Digital, a consulting firm specializing in translating client objectives into marketing strategies that drive sustainable growth, influence consumer spending, improve market position and increase revenue. Prior to that, he led marketing initiatives for companies in numerous verticals, including technology, banking/financial services, insurance, consumer products, and hospitality.

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Leading digital outdoor media company QMS today announced the appointment of Meaghan Scurr (nee Spencer) to the new role of Group Business Director, City of Sydney, effective immediately.

Reporting to QMS City of Sydney General Manager, Olivia Gotch, Meaghan will lead the sales team of specialist account managers and coordinators focused on servicing all NSW based agency and clients across its market-leading City of Sydney digital street furniture portfolio.

Olivia told us “I’m delighted to welcome Meaghan to the City of Sydney team. She is a real talent, with great people leadership skills, strong connections across the market, and a strong passion for digital out of home. Her appointment reflects the importance QMS places on our premium, digital City of Sydney network, which continues to be the benchmark for street furniture globally. We have ambitious plans for the continued growth of the QMS City of Sydney network in 2025 and it’s great to have Meaghan on board to assist us in driving this momentum in the key Sydney market”.

She joins QMS from oOh!media, where she was a Group Sales Leader for five years, winning the Outdoor Media Association’s National and NSW Rising Star awards in 2022. Before that role, she was a Trading Manager at OMD Sydney.

JOLT, Australia’s home-grown, sustainable digital out-of-home media and EV charging network, is continuing its impressive global expansion, announcing the launch of its innovative digital out-of-home and EV charger network in Toronto, Canada.

The first out-of-home screens have been unveiled in Toronto with plans to roll out a further 5,000 locations across Canada in partnership with TELUS. It is the fourth market for JOLT’s digital out-of-home and EV charger network, after New Zealand and the UK, following rapid growth in the Australian market.

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Mazda Australia is reinvigorating its iconic ‘Zoom Zoom’ brand proposition with a high impact Out of Home campaign at Sydney’s newly launched Martin Place Retail precinct. As the flagship activation of a broader national rollout, Mazda’s takeover leverages oOh!’s 10 digital screens, spanning both large and small formats, designed to capture attention in one of the city’s most highly sought after locations.

Alastair Doak, director marketing of Mazda Australia said: “Martin Place Retail introduces our refreshed ‘Zoom Zoom’ proposition on a big unmissable canvas. Situated at the heart of Sydney’s commuter journey, it’s high-dwell environment allows us to connect with a key audience with impact, aligning with our long-term brand strategy.”

Beyond Martin Place, Mazda’s campaign extends across oOh!’s multi-format network, utilising classic, digital and consecutive placement to amplify creative impact at scale across Street, Road, and Retail environments, ensuring a strong presence nationwide.

Chris Freel, group director sales, oOh! told us “As someone who has always been a fan of the original ‘Zoom Zoom’ concept, and as a proud Mazda driver, it’s exciting to see the campaign make such a strong return. Mazda’s takeover of Martin Place, combined with the scale of our network, is creating an unmissable presence. It’s a perfect example of how oOh! drives brand fame.”

OMD, Mazda’s media agency, played a key role in ensuring the campaign’s success by strategically placing the brand at touchpoints to maximise impact across multiple environments.

While the Martin Place Retail precinct serves as the flagship for the OOH campaign, Mazda’s multi-format strategy will create impact far beyond Sydney, sparking a national conversation that reminds Australians – ‘Zoom Zoom’ is back.