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In what we are told is a bold move to redefine the future of robotics and advertising, Kiwibot, a leader in autonomous robotic solutions, and Nickelytics, a cutting-edge adtech firm specializing in mobile and outdoor advertising, have announced a strategic deal.

This alliance aims to dominate the evolving landscape of mobile advertising, creating unprecedented value for brands and more opportunities for consumer engagement.

It’s a USD 25 million acquisition which combines Kiwibot’s advanced autonomous robots with Nickelytics’ proprietary ad tracking and attribution platform, giving rise to a revolutionary business model that fuses functionality with data-driven advertising and enhanced consumer interaction. A fleet of autonomous delivery robots will now double as smart advertising robots, turning routine deliveries into engaging brand experiences with measurable return on ad spend. This innovative approach not only revolutionizes how consumers interact with advertisements but also offers brands unparalleled opportunities to reach targeted audiences in a highly impactful way.

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Esprit Digital is one of 252 UK organisations spread over three categories, to be recognised with a prestigious King’s Award for Enterprise.

Esprit Digital has once again been recognised for its excellence in International Trade.

Peter Livesey, CEO, remarked, “Esprit Digital is honoured to receive this award. We have tailored our offerings across various markets through hard work, flexibility, and responsiveness. We have built a reputation for reliability and delivering on commitments, securing significant international orders. Last year, we undertook major projects in the Middle East and the USA,” added James Wilder, Sales Director. “Our work included new retail stores at ‘The Orchard’ in Hamad Airport and an entrance display for Raffles Hotel Doha in Qatar. These projects transformed spaces and brought our clients recognition and financial benefits. While industry awards are valuable, this King’s Award, following our 2016 Queen’s Award, is particularly special.”

Founded in 2002, Esprit Digital designs, fabricates, and supports premium digital display solutions. The company uses LCD and LED technology and has expanded its services to include integration and remote support.

Mesmerize, an MJH Life Sciences brand, and a leader in patient education at the point of care, has announced a new partnership with K-VA-T Food Stores, Inc., the parent company for Food City.

With 157 retail locations, Food City operates full-service grocery stores and pharmacies in Kentucky, Virginia, Tennessee, Georgia, and Alabama. The partnership includes the installation of Mesmerize’s digital displays in Food City Pharmacy locations.

“Food City has been a trusted brand and market leader for more than a century. From patient consulting to vaccine immunizations, prescription refills, and our Wellness Club which provides patients with direct access to our Registered Dietitians, Food City provides a full range of top-quality products and services,” says Mickey Blazer, Food City executive vice president of pharmacy and fuel operations. “Installing Mesmerize digital displays in our pharmacy locations will enable us to communicate more effectively with our pharmacy customers and provide a valuable messaging platform to share service and pharmacy messaging to help create better health outcomes for our valued customers.”

Mesmerize’s digital displays are being prominently placed in the waiting and pick-up/drop-off areas of each Food City Pharmacy, presenting a valuable opportunity for patient education and sponsor messaging. Displays will feature best-in-class editorial and educational content including information on general health and wellness, symptoms, adherence, Food is Medicine, disease states, treatment options, and more. Food City will have access to Mesmerize’s full-service digital signage studio and will be working with Mesmerize to create custom messaging educating customers about products and services at the pharmacy.

Ian Stone, Senior Vice President of Business Development at Mesmerize said “As a progressive retailer, Food City is ahead of the curve with their clinical services and programs that they offer to their pharmacy customers. We look forward to enhancing their stores with targeted custom content and patient education about services such as immunizations, to enhance the patient experience and drive sales.”

Mesmerize specializes in patient education at the point of care. Mesmerize provides targeted educational materials including digital and static wallboards, literature distribution, and branded medical essentials to patients and caregivers in waiting rooms, exam rooms, and other high traffic areas of doctors’ offices, community-based organizations, AIDS service organizations, and independent and chain pharmacies.

AV technology pioneer Peerless-AV has announced the launch of three new redesigned SmartMount Articulating Wall Mounts.

A group of professional women engage in a video call in a bright office, dressed in smart attire, with a digital screen displaying remote colleagues.

The new models, SA752PU (43” to 65”+ displays), SA761PU (43” to 75”+ displays), and SA771PU (50” to 90”+ displays), are revolutionising display mounting with enhanced versatility, durability, simplified installation, and the ability to accommodate larger displays.

Key improvements of the redesigned SmartMount Articulating Wall Mounts include a high-quality steel construction for exceptional strength for long-term use, and longer arms offering a wider viewing range for displays over 65”. The robust cast aluminium arms ensure mounts can support heavier displays with smooth articulation thanks to the high-quality brass brushings. This combination of materials ensures these wall mounts are easily manoeuvred without compromising stability and security.

The redesigned models also feature enhanced flexibility with upgraded adapter brackets and more versatile VESA placement. With three attachment options on the adaptor bracket to accommodate upper, centre, and lower VESA patterns, it is easier to replace displays within the existing mount. The refined Hook and Hang feature with a larger landing area makes attaching heavier displays easier. Complete with a durable powder-coated finish, the redesigned mounts are resistant to scratching and chipping, ensuring a sleek finish even with frequent adjustments.

“These mounts are much anticipated and really exemplify our commitment to continuous innovation and enhancement of our core products in anticipation of evolving market trends,” said Nick Belcore, Executive Vice President at Peerless-AV. “The redesign of this popular SmartMount Articulating Wall Mount series reflects the evolving LCD display support requirements of customers across a wide range of sectors including hospitality, education, corporate and government. We will continue to future-proof our existing systems to ensure installers have the best integration experience.”

The SmartMount Articulating Wall Mount series offers several innovative features for hassle-free installation and versatile use, such as the I-shaped adapter to ensure displays are centred and Locking Tilt technology to easily find perfect viewing angle simple.

Each model allows for 90-degree pivoting to find the perfect display position and easy 5-degree post-installation levelling. Offering an increased swivel for large displays, the SA752PU model extends displays up to 765mm (30.1”) or retracts 76mm (3.0”) from walls, while the SA761PU and SA771PU models extend displays up to 774mm (30.5”) or retracts 76mm (3.0”) from the wall with a newly improved ±8.0” (203mm) horizontal adjustment range to help centre displays on a wall even if your stud spacing is not centred.

The In-Wall box accessories (IB14X9-W, IB14X14-W) and open-access design make accessing power or AV devices easier than ever with flexible placement options. Cable management has also been upgraded with snap-in-place covers and the versatile wall plate supports 406mm (16”) and 508mm (20”) stud spacing and extension to 609mm (24”) spacing with the ACC-SAWPE accessory. Snap-on covers hide the wall plates and hardware to guarantee a sleek and professional finish.

Clear Channel Outdoor (NYSE: CCO), one of the world’s largest Out-of-Home media providers, this week announced that it has teamed up with Circana, a leading advisor on the complexity of consumer behavior, to deliver comprehensive lift measurement for OOH via Clear Channel Outdoor’s RADAR® suite of solutions. Through this new partnership, consumer packaged goods (CPG) advertisers can effectively reach their audiences, in the right places and at the right times, and understand the impact of their OOH campaign in achieving their desired business outcomes, including household sales and incremental new purchases of CPG products.

CPG brands have always demanded a variety of highly sophisticated measurement insights from their marketing partners, something that the OOH industry has struggled to deliver – until now. With the new Circana partnership, CCO has developed data-driven advertising solutions that open the door for CPG marketers to fully tap into the OOH medium and unlock capabilities and insights historically unavailable in the category.

The combination of Clear Channel Outdoor’s RADAR platform with Circana’s Media solutions now gives CPG advertisers the ability to effectively deliver their messaging via OOH, reaching targeted audience segments while measuring the impact of their OOH campaign on key business objectives, including brand awareness, purchase intent, product purchases and more. Further, these enhanced capabilities allow OOH to be an integrated part of a strategic media mix for CPGs.

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Sharp NEC Display Solutions Europe announces the launch of the first LCD laser installation projector under the Sharp brand. The new model offers very high brightness with a compact, silent and energy efficient design. Ideal application scenarios include corporate auditoriums, universities, museums and immersive projection mapping.

With almost DC-P3 colour space, the Sharp A201U offers the widest LCD projector colour space in the industry and is the only LCD projector in the market to use an RB laser light source. It produces vivid reds, delivers excellent colour performance and projects images that are remarkably lifelike at 20KLm brightness and WUXGA resolution. The A201U features the latest IP5X-rated sealed optical engine which protects against even the finest dust particles. Brilliant colour brightness is maintained for long-lasting imaging performance with no filter cleaning. Users benefit from multiple lens options from the Sharp/NEC portfolio and compatibility with legacy lenses from the PA Series.

The Sharp A201U also has incredible visualisation capabilities: impressive free tilt and portrait installation capability, unique geometric adjustment, picture in picture, tiling and camera-based blending. Simplified installation is ensured via an HDBaseT-out interface that enables daisy-chaining of multiple projectors via cost-efficient network cables to a single source. The model also supports ProAssist which makes the projector setup and corrections of system settings easy. Picture adjustment, lens adjustment, geometric correction, blending adjustment, colour uniformity, white balance of several projectors, and automatic camera-based adjustment of two projectors – all these adjustments and more can be easily managed with the help of ProAssist.

“We are very proud of releasing this new installation projector that is unique in the market and designed for efficiency – the small footprint defies the high brightness delivery at low energy consumption”, says Gerd Kaiser, Senior Product Line Manager Large Venue Projectors at Sharp/NEC. “As with all our new product launches, this Sharp branded model is deeply rooted in NEC’s legacy of quality, sustainability and projection expertise. As such, with the wide colour space, high brightness and resolution, and the sealed, filterless optical engine, the A201U is ideal for everyone who needs a new solution for museum projection, immersive projection mapping, corporate or university auditorium use.”

The Sharp A201U installation projector will become available in December 2024.

Airtame, a global leader in wireless screen sharing, digital signage, and video conferencing solutions, has announced the launch of Virtual Airtame.

This new software platform brings Airtame’s powerful features to third-party Windows and Android-powered displays, enabling organizations to enhance their meeting rooms, classrooms, and common spaces without additional hardware.

In today’s hybrid work environment, organizations face significant hurdles in deploying seamless screen sharing, video conferencing, and digital signage. Tight budgets, complex installations, and the need for a consistent user experience across diverse spaces are constant challenges. Virtual Airtame directly addresses these issues, offering a cost-effective, software-only solution that transforms existing Android and Windows-powered displays into fully functional collaboration and signage screens. By leveraging hardware that organizations already own, Virtual Airtame simplifies the upgrade process and lowers the barriers to adopting this easy-to-use collaboration technology.

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The Out of Home Advertising Association of America (OAAA) has announced that entries are now open for The 83rd Annual OBIE Awards, one of the industry’s most prestigious honors celebrating creative excellence in out of home (OOH) advertising. The OBIE Awards highlight the best OOH campaigns that capture attention, engage audiences, and push the boundaries of creativity.

OAAA also highlights the second year of The Student OBIE Awards, dedicated to recognizing the next generation of creative talent. This category is open to students enrolled in advertising, marketing, design, and related programs, giving them the opportunity to showcase their work in front of industry leaders and gain national recognition.

The OBIE Awards will be presented during the 2025 OOH Media Conference, taking place from May 5-7, 2025 in Boston, Massachusetts. This event brings together top leaders, marketers, and creatives from across the OOH industry, making it the perfect stage to celebrate the year’s most outstanding campaigns.

For more information on categories, eligibility, and submission guidelines, click here. The deadline to submit your entry is December 31, 2024 at 11:59 PM ET.

This week Women’s Wear Daily released a special issue of WWD’s Digital Daily announcing a high visibility month-long campaign to celebrate National Hispanic Heritage Month (NHHM).

In partnership with OUTFRONT the campaign brings to life the 2024 NHHM theme ‘Pioneers of Change: Shaping the Future Togethe’ showcasing the talent, creativity and unity that defines the Hispanic experience, and inspiring the next generation of Hispanic creatives. The 10 designers selected by WWD to be featured in the campaign represent true pioneers and innovators in the fashion community.

“This is a phenomenal opportunity for us to be able to promote the work of amazing designers who are incredibly influential in pushing the industry forward,” said Amanda Smith, Chief Executive Officer, Fairchild Media Group. “We are thrilled that the OUTFRONT team is committed to using the power of their outdoor media to amplify diverse and important voices who are paving the way for change and excited to showcase the impact of this group in shaping the Hispanic community’s creative future.”

“We are so honored to spotlight this group of Hispanic designers who are indelibly shaping fashion and making their communities proud along the way,” said Eugenia Richman, Editor-in-Chief, WWD. “They represent the richness of our cultures, the power of our talents, and the best of what Hispanic creatives are bringing to the United States and the world.”

“This collaboration with WWD during National Hispanic Heritage Month is about more than visibility — it’s about celebrating the stories, creativity and leadership of these trailblazers who are driving change in the fashion industry,” said Jodi Senese, Chief Marketing Officer, OUTFRONT Media. “We take pride in using our platform to elevate these impactful voices and inspiring future generations by showcasing the beauty and power of diversity.”

The 10 selected fashion designers and corresponding story features are as follows:

Sara Beltrán

Willy Chavarria

Maria Cornejo

Gabriela Hearst

Raul Lopez

Narciso Rodriguez

Alejandra Alonso Rojas

Mónica Sordo

Silvia Tcherassi

Elena Velez

For 100+ years WWD, a property of Fairchild Fashion Media, has been the daily media of record— and THE industry voice of authority—for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also keeping informed the consumer media that cover the market. Often referred to as “the fashion bible,” WWD provides a balance of timely, credible business news and key fashion trends to a dedicated readership of retailers, designers, manufacturers, marketers, financiers, Wall Street analysts, international moguls, media executives, ad agencies, socialites, and trend-makers. As an increasingly complex marketplace heightens the need for information and competitive intelligence, WWD delivers with frequency, integrity, independence, spirited coverage, and a long tradition that demands staffers get the story right and that they also get it first.

In an era of unprecedented financial pressures, #AI is emerging as a game-changer for advertising agencies and media companies alike.

At next week’s AdAi Conference Fabric Folk will reveal how strategically implementing AI in back-office operations can transform organizations into agile, efficient powerhouses.

Through examples, attendees will be able to discover how AI can streamline workflows, boost productivity, and empower staff while preserving creative excellence. At the conferenve you will be able to gain practical strategies to overcome current challenges and position your business for success in the AI-driven future.

The AI Advantage: Streamlining Operations for Media and Agencies
Tessa Ohlendorf | Founder | Fabric Folk and Liz Oke | Head of Client Strategy | Fabric Folk

AdAi Conference Sponsors include: –

@AdQuick @BentleySystems

@Broadsign

@DAACanada DOCMA

Fabric Folk @EnvironicsA

@leger360 Locala

@quividi @profectio

@SinglestoreDB Squareknot Analytics

@spotzicom @MediaResources

@COMMBCA @DailyDOOH

There are only a dozen of so tickets left and can be purchased here.