DailyDOOH

Jose George and Olivia Morley have joined Madison and as senior analysts.

Since launching early in 2023, Madison and Wall has established itself as an important provider of advisory and consulting services, built upon a foundation of proprietary data and research related to the global advertising industry. There is clear opportunity ahead to operate at greater scale, and with these two critical additions, Madison and Wall will be expanding its capacity to service clients.

• With global advertising industry experience as a media buyer, researcher, sales executive and marketer across digital and traditional channels, Jose joins from WPP’s GroupM. There, he was a Trading Manager in Canada and before that a National Director in India. Previously he worked for India-based Zee Entertainment and TVS Motor Company. Jose is based in the Greater Toronto Area of Canada.
• Olivia joins from ADWEEK where she has been a senior reporter focused on in-depth trends related to how agencies are evolving and adapting. She previously worked at Forrester, where she contributed to reports on advertising and agencies and at the content agency Skyword, where she was an editorial strategist dedicated to Samsung’s Business Insights publication. Olivia is based in the Salt Lake City area of Utah in the United States.

Jose and Olivia will each initially focus their efforts further developing, producing and expanding Madison and Wall’s proprietary data and research, such as our quarterly forecasts related to the USD 400 billion US advertising industry and the USD 200 billion global agency industry. Our hundreds of original annual research notes are poised to become even more valuable to corporate subscribers given the depth of insights that Jose and Olivia will bring, and the quality of our advisory services will be enhanced further as well.

Built upon a foundation of proprietary data and research, Madison and Wall is a strategic advisory and consulting firm focused on corporate and financial clients focused on technology, media and other industries who depend on advertising. M&W is led by Brian Wieser, CFA, a former investment banker, securities analyst and an executive in the advertising agency and ad tech sectors.

Will Bentley has joined Posterscope as Innovation Director.

He joins from DOOH.com where he was Creative Lead and brings 10 years of creative, visual content via animation/special effects, real-time game engines and production experience to the agency.

We are told that his extensive hands-on creative skillset will add firepower to Posterscope’s innovation team, as will his wide range of digital and physical installation processes for out-of-the-box thinking to create new, innovating concepts and ideologies. Will’s prior experience as a lecturer will also enhance the team’s storytelling capabilities when presenting both in-house and to client facing audiences.

Reporting to Katy Hindley, Group Innovation Director at Posterscope, Will will be an integral part of the company’s in-house creative community, helping to drive creative and innovative thinking across the agency’s portfolio of household-name global and UK clients, as well as supporting on new business and building direct client relationships.

Katy told us “With his first class thinking and creative experience in out of home, we are delighted to welcome Will into the agency. At Posterscope, we are heavily focussed on driving our innovation agenda forward to ensure we continue to deliver groundbreaking and effective OOH campaigns for our clients. Will will be instrumental in helping our clients to unlock out of home’s full creative potential.”

The appointment is effective immediately.

Leading digital outdoor media company QMS has appointed Amelia Allan as Group Business Director, South Australia.

Amelia will be responsible for leading the newly established South Australian sales function, further enhancing QMS’ commitment to a customer-centric sales approach in all major markets.

She joins QMS from Wavemaker Adelaide, where she was Marketplace Associate Director for almost two years. Before Wavemaker, she spent just under a decade in various sales roles at Southern Cross Austereo.

The appointment of Ms Allan signals an expansion of QMS’ presence in the South Australian market as the company’s relationship with sales representation company Medianest, concludes this month.

Late last year, QMS announced the addition of four new digital large format sites on key arterials in Adelaide that now sees its South Australian network deliver advertisers more than 24 million impressions a week.

Amelia will commence in her role at QMS on 29 July 2024.

Wavemaker UK, Global and DOOH.com have collaborated on a show-popping #3DOOH ad campaign for the launch of a new Touch of Fruit Sparkling range from the experts at Volvic – just in time for summer.

For the next seven weeks, commuters and passers-by at Kings Cross and Waterloo London Underground stations will be treated to the unmissable sight of Touch of Fruit Sparkling 3D cans popping out from digital screens. This all-round sensory, immersive experience includes digital outdoor ads situated in close proximity to stockists, encouraging consumers to discover the new sparkling fruity flavoured drinks at their earliest convenience.

Jules Smith, Head of Paid and Earned Media, Danone UKI said “As a brand we love to be at the forefront of creativity and push the boundaries when it comes to creative advertising. With the help of Wavemaker UK, DOOH.com, Global and the Touch of Fruit brand will really stand out from the crowd, making a splash with this stunning new creative – just in time for summer. This eye-catching, showstopping campaign truly breaks expectations by embodying the playful, surprising, and exciting nature of Touch of Fruit Sparkling drinks, in a distinctive Volvic way.”

The eye-catching campaign marks the first time a #3DOOH campaign has been programmatically-bought and activated and it has been made possible thanks to the pioneering offering from Global via its Digital Ad Exchange (DAX).

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Global sell-side ad technology company, PubMatic, has partnered with Deep Learning Advertising Platform, Cognitiv to deliver a market-first contextual targeting solution using GPT 4, which we are told goes beyond legacy keyword targeting.

GPT 4 understands sentiment and is able to capture nuance unlike previous Large Language Models (LLMs), unlocking highly relevant content and enabling brands to buy on more specialty publishers with confidence.

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DOmedia, a leading out-of-home (OOH) platform that currently sees USD 10B of traditional OOH planning facilitated globally through its software platform, has announced the addition of a fully-transparent programmatic Demand-Side Platform (DSP) to their suite of advanced technology.

“Ultimately, we believe that the vast majority of OOH spend should reach the street,” Mike Cooper, CEO of DOmedia, said. “Our DSP will be fully integrated into our traditional platform, allowing unified planning, buying, measurement, and attribution. More importantly, it will allow the same transparency across all facets of OOH.”

Although the DOmedia platform has access to the majority, if not all, of Supply-Side Platforms (SSPs), it will have a preference for those who embrace complete transparency, and will declare those who don’t through regular audit reports. The intention is to jointly deliver agencies and publishers a report that shows exactly what buyers spend and what media owners receive in any given period.

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Leading digital outdoor media company QMS continues the expansion of its national premium network, successfully winning the competitive tender to manage select external digital large format billboards for leading retail property group Vicinity Centres in Victoria and Tasmania, effective immediately.

QMS Chief Operating Officer, Sara Lappage told us “We are delighted to be working with Vicinity Centres to develop and manage these premium digital assets and provide a platform for continued innovation and creativity for our clients. Vicinity Centres include some of Australia’s most coveted retail sites and are a perfect complement to our market-leading national digital large format portfolio and our world-class, City of Sydney digital street furniture network.”

The appointment covers two premium shopping centre locations in Melbourne’s eastern suburbs – Box Hill Central and The Glen – as well as Eastlands shopping centre in Hobart’s Rosny Park, which will be home to QMS’ first digital billboard in Tasmania.

Vicinity Centres’ Head of Media, Brooke McMonigle, said: “We are pleased to be working with QMS to grow our premium digital asset capability and continue connecting brands with customers at our centres.”

QMS’ new partnership with Vicinity Centres follows its recent digital expansion in New South Wales where it has been awarded the prestigious Transport for NSW contract as well as the Australian Turf Club, The Hills Shire Council and the Australian Rail Track Corporation billboard contracts.

signageOS has just launched a Universal Remote Desktop feature.

We are told that this advanced capability, developed in-house, integrates seamlessly with the signageOS CloudControl platform and existing ecosystem, offering a superior device management experience for the digital signage industry.

Lukas Danek, Chief Product Officer of signageOS told us “At signageOS, we are thrilled to introduce the Universal Remote Desktop feature, a groundbreaking addition to our CloudControl platform. Developed entirely in-house, this innovation empowers users to troubleshoot and configure a single device and then seamlessly deploy these changes to thousands of devices programmatically. We are setting a new standard for efficiency and scalability in a single digital signage management product. This feature underscores our dedication to delivering cutting-edge solutions that enhance operational efficiency and drive significant cost savings for our users”.

The Universal Remote Desktop solution by signageOS demonstrates our commitment to creating innovative solutions that meet our users’ needs and ensure their satisfaction. This new functionality allows users to open remote desktop sessions on a diverse range of operating systems, including Windows, Linux, Android, BrightSign, and Tizen, with more platforms on the horizon.

With the feature, signageOS users gain remote control and configuration capabilities, vastly improving the management of diverse displays. Integrated seamlessly into their platform, it offers a programmatic approach to Remote Desktop, empowering users to script sessions and execute actions at scale via a REST API. Whether it’s setting up a new device or troubleshooting an existing one, Universal Remote Desktop provides an intuitive interface for real-time interaction without physical access. This reduces reliance on on-site technical support, resulting in significant time and cost savings.

Kramer, the leading company in audio-visual experiences, has acquired Ashton Bentley, a UK-based provider of collaboration spaces. This acquisition is a pivotal step in Kramer’s three-year strategy, elevating its capabilities and offerings in the Unified Communication and Collaboration (UCC) domain.

Ashton Bentley’s solutions enhance Kramer’s current offerings, providing the most integrated and seamless solution in the market. This strategic move will allow Kramer to deliver a comprehensive audio-visual experience, encompassing a coherent, end to end approach to hybrid conferencing From Audio Visual enabled meeting room furniture to display mounts, alongside high-quality Audio-Visual Technology products.

The acquisition of Ashton Bentley enables Kramer to offer complete meeting room solutions for enterprises in all markets. Providing fully integrated “out of the box” meeting room solutions, ensuring consistent, top-notch hybrid meeting spaces globally.

Ashton Bentley’s solutions are designed for simplicity, efficiency and scalability. Their intuitive installation process reduces the time and cost of setup from days to just a few hours. This ease of use is a testament to the deep integration knowledge and firsthand experience of Ashton Bentley’s leadership. The unique blend of diverse perspectives from their team, combined with a thorough understanding of the challenges faced by system integrators and the needs of global enterprises, has resulted in the most user-friendly and easy-to-install AV solutions available.

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Cannes Lions, the world’s largest Festival celebrating creativity and innovation in advertising, is rapidly approaching.

If you’re heading to Cannes next week, make sure you’ve signed up for the UK
Advertising Association’s events, centred around the Business of Creativity and featuring an incredible line up of talent across sports, advertising and entertainment. Highlights include:

• In Conversation with Mary Earps

  Hear from Mary Earps, goalkeeper for Manchester United and England and trailblazer, entrepreneur and advocate for the growth and recognition of women’s sport. In partnership with Relo Metrics.

  Note that due to popular demand, this event has moved to a larger venue*

• Happy Hour: Celebrating the Unstoppable Rise of Women’s Sport

  Meet Gemma Bonner, Defender, Liverpool FC and Carly Telford, Commercial Manager, Chelsea FC during a special Happy Hour event dedicated to celebrating the incredible rise of women’s sport.

• Championing Hope: The Refugee Olympic Team and the “1 in 100 Million” Initiative

  Join UK Advertising on the day the Olympic Torch lights up the Croisette to see how the IOC champions the Refugee Olympic Team for Paris 2024. Discover the “1 in 100 Million” initiative and an inspiring short film by Gravity Road, highlighting 36 athletes overcoming immense challenges. Special guest to be announced.

• A Glass of Marketing with Gio

  Join Giovanni Pupo, Head of Ecommerce, Europe at Lipton, where he uncorks big ideas, shares work and life hacks with special guests including

  Milka Privodanova, VP, Head of EMEA, Pinterest

• Beyond the Title: Understanding the Modern CMO

  What makes a CMO tick? Find out in this conversation with Rightmove CMO Matt Bushby and Cathay Pacific’s Head of Marketing & Lifestyle, Europe, Lisa Delaney

• The Taylor Swift Effect

  Fandoms are a powerful economic force that can significantly impact sales and business performance Join us as we delve into “Fandom – Taylor’s Version,” where we’ll explore the impressive off-field impact of the Swift Effect.

• Female Leaders Meet Up

  Join UK Advertising as we celebrate the resilience, innovation, and leadership prowess of women from around the world who are shaping the future of advertising. With McCann London, Chelsea FC and Mail Metro Media.

• Harnessing Creativity to Build Deeper Connections with Audiences

  Join expert speakers from Pinterest, Publicis London, Mail Metro Media and MullenLowe to learn how creativity enables us to influence action and connect with audiences in more innovative ways than ever before.

• From Followers to Founders

  Join us as we explore the powerful role of e-commerce-enabled platforms and learn how they are democratising entrepreneurship and reshaping the global business landscape. Featuring Casper Lee, CVO and Co-Founder, Influencer and Vanessa Craft, Global Head of Partnerships, TikTok

You can check out all their events here. Spaces are limited so book now to avoid disappointment.