DailyDOOH

Starting this week, more than 100 digital billboards across Arizona will display critical local heat relief resources, thanks to a partnership between Maricopa County, Clear Channel Outdoor, the Maricopa Association of Governments and the City of Phoenix.

Billboards owned by Clear Channel Outdoor will promote 211 Arizona to direct at-risk community members to one of 230+ local heat relief sites that can help them stay cool during Arizona’s dangerous late spring and summer time heat.

“Working with our partners, we’ve expanded hours at life-saving cooling centers across the region.  Now, we need as many people as possible to know about this resource,” said Maricopa County Board of Supervisors Chairman Jack Sellers, District 1.  “Clear Channel Outdoor understood the importance of this messaging—how it could save lives—and generously offered to share heat relief resources on their digital billboards at no cost.”

The Maricopa County Department of Public Health (MCDPH) confirmed a record-breaking 645 heat-associated deaths in 2023, a significant increase from the previous year.  The digital billboards will help combat this trend by promoting the free, 24-hour 211 information service that can assist people experiencing heat emergencies.  MCDPH has funded expanded capacity at the bilingual call center to help connect residents to cooling and respite centers, utility assistance, and A/C repair and replacement during the 2024 heat season.

“Every one of us in Maricopa County, and the surrounding area, is affected by this extreme heat,” said Diane Veres, regional vice president, Clear Channel Outdoor Southwest & Midwest. “And every one of us wants to prevent a summer like 2023. We know thousands of Maricopa County residents and visitors see our billboards daily and it is our hope that those who are in need will respond to these messages by calling 211 for assistance.”

MCDPH research found the biggest barriers to using cooling centers in 2023 were:

• Not knowing they exist
• Lack of transportation to cooling centers
• Not knowing where cooling centers are located

To address this, Maricopa County partnered with City of Phoenix on branded street signs outside all cooling centers, some of which are now open on weekends, too.

“Providing extended hour and overnight respite opportunities is just one of the many ways the City of Phoenix is stepping up to protect our residents during these extreme heat days and months,” says Phoenix Mayor Kate Gallego. “We are proud to partner with MAG, Clear Channel Outdoor, and Maricopa County to ensure more people—including our most vulnerable—know how to get the help they need to stay safe.”

This new digital billboard campaign with Clear Channel Outdoor will expand awareness further, alerting residents and visitors all over Maricopa County to real-time temperatures and the resources available.

For information on heat illnesses and prevention, visit Maricopa.gov/heat.

For real-time heat data, visit the new MCDPH dashboard.

The Advertising Association has launcheed the Value of Trust report from UK advertising industry think tank, Credos, which reveals that for the first time in a decade, advertising is no longer the UK’s least trusted industry, overtaking the government and media.

New analysis for the report by effectiveness guru Peter Field shows trust has leapt from seventh to second place as a driver of brand effectiveness and financial performance. It also reveals brands who moved away from building longer term trust and towards short-term marketing tactics to defend sales during Covid-19 suffered from falls in profit margins and business effectiveness lasting longer than the economic downturn.

Dan Wilks, Director of Credos said “If people want to truly understand the value of trust in advertising to them, it is best described as results, regulation, and recruitment, or the ‘3R’s of Trust’. Firstly, when it comes to results, trust in brands and trust in advertising media increases profits and overall effectiveness. Secondly, our research shows politicians and policymakers are more likely to impose regulation on an industry deemed untrustworthy. Finally, trust in our industry, its values, and ways of working, is key to attracting and retaining the best talent.”

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Clear Channel’s latest research report, From Cookies to Cohorts in Context, underscores the significant impact of programmatic digital Out of Home (DOOH) advertising on marketers, especially as privacy regulations, cookie deprecation, and ID signal loss complicate customer targeting and campaign measurement.

In this evolving environment, programmatic DOOH emerges as a powerful solution, offering a cookieless, data-driven approach to advertising that enhances targeting and campaign effectiveness while preserving consumer trust.

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Hiperwall, Inc., a leader in software-defined, IP-based video wall and signage control solutions, has announced the release of Hiperwall Version 9.0, a significant milestone in the evolution of its AV-over-IP video wall technology. With a focus on delivering unparalleled performance, flexibility, and ease of use, Hiperwall 9.0 introduces several innovative features designed to meet the diverse and mission-critical needs of command-and-control room customers.

“Taking into consideration the feedback we’ve received from customers, integrators, and channel partners, we made Hiperwall 9.0 an even more powerful tool for streamlining command and control room workflows and operations,” said Dr. Stephen Jenks, co-founder and CEO.

At the heart of Hiperwall 9.0 lies a suite of user experience enhancements aimed at revolutionizing command and control room operations. Among the key features is the introduction of Text Labels and Content Borders, allowing operators and administrators to add text labels to content items and utilize unique color borders for enhanced visual impact of shared objects.

• Labels: Users can now assign unique text labels to content items through HiperController, HiperOperator, or HiperInterface (Hiperwall’s XML- and HTTP-based control interface), providing a distinct identification method in content lists and improving search functionality. When displayed on the video wall, labels aid in content identification for viewers in the room, supporting multiple languages and character sets.
• Borders: The introduction of borders allows users to draw attention to specific content on the video wall. Users can choose the border color and thickness, providing a dynamic and attention-grabbing visual experience.

For customers with multiple video walls, text labels and content borders can be adjusted and customized to compensate for wall sizes, viewing distances, and customer preferences, ensuring the best viewing experience.

With Hiperwall 9.0, all video wall systems will now benefit from the enhanced video wall layout flexibility of HiperLayout. Historically an add-on option for higher-end systems, the inclusion of HiperLayout in all Version 9 systems makes it possible for customers to group displays into walls and allows centralized control and content sharing across multiple video walls managed by a single HiperController PC. This upgrade provides numerous other benefits, including the ability to define unique SmartSnap® grids for each video wall in the system, incorporate displays of different sizes and resolutions seamlessly, use arbitrary display names, and easily rotate displays at any angle for artistic layouts.

The latest version of HiperOperator, the main control application for in-room and remote video wall operators, builds upon the significant UI overhaul of Version 8.5 and introduces various new features to enhance ease of use. These features include drag-and-drop functionality for seamless content movement, extended SmartSnap® and SmartSwap® capabilities, and the addition of labels and borders. Users can easily assign labels and custom borders within HiperOperator, streamlining content organization in command-and-control room workflows.

HiperSource Sender also received a significant overhaul aimed at simplifying source management and offering users a comprehensive view of all created sources within the application window, including crucial information such as connection status, size, UUID, and name. The redesigned UI facilitates easy screen area capture through a drag-and-drop sizer window, streamlines the process of adding new sources by opening a dedicated configuration window, and enhances privacy by graying out Sender sources during sensitive activities. It also now offers expanded support for systems with displays of different resolutions and is particularly beneficial for systems utilizing 4K UHD displays in multi-display setups. Beyond the new UI and extended display support, HiperSource Sender now alerts users when configurations pose technical challenges, notifying users with a warning and offering suggestions on how to resolve it.

Exclusive to HiperCare customers, Hiperwall Version 9.0 introduces Settings Backup, a new feature that allows system administrators to save and restore their video wall settings easily. This ensures quick recovery following hardware replacements or upgrades and facilitates the migration of video wall systems to new sites. Additionally, it simplifies the setup of new Hiperwall video wall sites with settings that match previous installations. With Settings Backup, system administrators can efficiently manage and recover Hiperwall settings, ensuring seamless control and recovery of system components in critical situations.

Hiperwall version 9.0 control room video wall software can be purchased today through authorized dealers. Customers with an active HiperCare contract are eligible to upgrade their systems for free. Customers without HiperCare who want to upgrade to version 9.0 are encouraged to contact their authorized Hiperwall dealer or contact Hiperwall to learn more.

Midwich has signed a distribution deal with Hive, the manufacturer of scalable media servers that suit any size project.

This exclusive agreement allows Midwich and PSCo to offer Hive’s full range of products in the UK and Ireland and will be launched at their ‘Beyond the Pixel’ event on Thursday 20th June at Innovation House, Bracknell. Hive’s sales director, Nigel Sadler, business development manager, Sarah Cox, and co-founder/managing director, Mark Calvert, will be in-person at the event to deliver presentations and demonstrations of their product line to attendees.

The Beehive, Beebox, and Beeblade products create a flexible and scalable media control ecosystem to power complex and creative visuals in a variety of applications including immersive exhibitions, galleries and museums, live shows, theme parks, and high impact advertising.

Hive has been designed from the ground up on a Linux operating system, to provide rock solid reliable high-performance playback, intuitive ease of use, low power consumption meeting very high standards of sustainability throughout the product, company, and deployment process. This is central to the company’s ethos and is supported by their tagline, ‘ingenious by nature’.

Lloyd Platt, business manager at Midwich, told ua “We’re thrilled to welcome Hive’s full product offering to our portfolio. We pride ourselves on the service we provide our partners and for Hive to choose us as their distribution partner in the UK&I is immensely exciting. We look forward to working together and talking to our customers about their product offering at our upcoming ‘Beyond the Pixel’ event hosted at Innovation House on Thursday 20th June.”

Hive was founded by Dave Green, Trey Harrison and Mark Calvert, who have together delivered video systems for global projects including the BBC Earth Experience, Frameless London, Luna Park Theme Park, Bees at World Museum, London 2012 Olympics, Tokyo Olympics, Dubai World Expo, Eric Prydz’s HOLO, Coldplay World Tours, and the National Museum of Qatar.

For more than 20 years, GoVision has operated at the cutting edge of LED technology, pioneering the most advanced mobile and fixed LED video displays in the live-event industry.

The company recently retrofitted its entire mobile LED fleet with brand-new high-resolution 3.9mm screens, delivering state-of-the-art clarity, color, pixel quality and brightness to its customers from coast to coast.

Now, GoVision is introducing new 1.9mm fine-pitch indoor panels, which offer a level of video-display flexibility that has never before been possible. The extremely high-res panels, acquired from Recience, feature beveled corners to create seamless edges and true flex curving screens. They are also ideal for constructing LED floors. The new technology – called glue on board – reinforces GoVision’s unique advantages in the competition for higher-resolution indoor events.

“The new indoor panels are absolutely fantastic, and we’ve only begun to scratch the surface on the many creative ways we can deploy them at major events,” said Kevin Faciane, GoVision’s CEO & Partner. “We’ve already used them at several high-profile sporting events, including the Men’s Final Four as entry runouts and as a press backdrop at the PGA Championship. We can’t wait to show our long-time customers – and future customers – all the ways we can dramatically enhance their events with this new technology!”

GoVision is a premier provider of large-scale LED video displays renowned for its unique ability to provide ‘Experience Unrivaled’ in live sporting, music and corporate events – both through its rental of large-scale LED video displays and fixed installations.

Cognitiv, the leading provider of deep learning #AI for marketers, has announced an exclusive partnership with Adform, the most powerful and safe media buying platform built for game changers, to exclusively provide ContextGPT™, Cognitiv’s GPT AI-based contextual targeting across the major European languages.

This is the first time that GPT AI based contextual targeting is available to digital advertisers in Europe. PubMatic is the chosen SSP providing inventory access in the deal through their ‘Connect’ solution.

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media mea, in collaboration with Phase Integration and ChannelSay has announced the launch of an integrated suite of services designed to elevate business performance and drive growth.

Phase Integration brings expertise in advanced networking and cabling, ensuring a robust and reliable infrastructure for digital communication. Their state-of-the-art solutions lay the groundwork for seamless connectivity and operational efficiency.

ChannelSay specializes in automated TV content generation and digital signage, transforming televisions into dynamic advertising platforms. Their innovative approach creates eco-friendly, engaging advertisements that captivate audiences and enhance customer engagement.

media mea LLC offers a comprehensive array of advertising solutions, including:

• – Mobile Advertising: Delivering targeted, interactive ads on mobile platforms to reach audiences wherever they are.
• – DOOH Advertising: Implementing comprehensive outdoor advertising campaigns for maximum visibility and impact.
• – Analytics and Insights: Providing detailed metrics to optimize advertising strategies and measure effectiveness.

Together, these companies provide:

1. – Advanced Infrastructure Design: Ensuring your business has a solid foundation for all digital operations.
2. – Automated TV Content Generation: Revolutionizing how businesses use televisions for advertising and information dissemination.
3. – Innovative Advertising Solutions: Crafting unique and effective campaigns that drive customer engagement and business growth.

Their unified team ensures seamless integration of these services, delivering maximum impact and revolutionizing how businesses communicate and expand.

LG Electronics (LG) recently signed a memorandum of understanding (MOU) and a definitive agreement for commercial electric vehicle (EV) charging in the United States with ChargePoint, a leading provider of networked charging solutions for EVs.

“There is incredible synergy between our two companies, and we fully anticipate that this partnership will help LG to become a global leader in the EV charging business,” said Suh Heung-kyu, vice president and head of the Electric Vehicle Charging business division of LG Business Solutions Company. “LG will continue to pursue strategic collaborations to advance innovation and further strengthen its status as a total EV charging solutions provider.”

LG anticipates that the MOU will accelerate the growth of its EV charging business. The MOU is also expected to further expedite the growth of LG’s B2B operations and support the company’s transformation into a Smart Life Solutions company.

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IGPDecaux has won the Metro, buses and tramways contract in Rome (population: 2.8 million). IGPDecaux is a company that is 60% owned by JCDecaux SE and 40% by the du Chène de Vère family.

Following a competitive tender awarded by ATAC, the city’s public transport company, thanks to a Project Financing proposal, the 13-year contract covers the upgrade of the Rome Metro Line A through a major regeneration of the stations that will also include the enhancement of the metro’s advertising assets (Lines A, B-B1, as well as Line C that had no advertising previously). IGPDecaux will also continue to operate the advertising on Rome’s buses and tramways. The Rome Metro, buses and tramways carry nearly 2.6 million passengers per day, totalling 940 million each year.

Alberto Zorzan, General Director of ATAC, said: “The renovation of the metro A stations, which is an integral part of the tender that ATAC has awarded, has a high strategic value that is part of the profound modernisation of the Capital’s transport assets to which ATAC is dedicated. We are confident, moreover, that IGPDecaux, a company with considerable experience behind it, will be able to best interpret our needs by optimally performing the works that are the subject of its proposal. The transformation of the metro A stations will make them more welcoming and functional, being one of the qualifying points of the Jubilee plan. Our customers will be able to leverage benefits over a duration that goes beyond the Holy Year.”

This intervention is part of a detailed plan by the Municipality of Rome to enhance the urban environment and introduce innovative services ahead of the Jubilee year in 2025, when millions of pilgrims and tourists are expected to visit Rome and the Vatican City. This contract is based on a hybrid model where Capex will be financed by a public subsidy and through advertising.

IGPDecaux will handle the detailed design and requalification works at 4 stations on Line A (Spagna, Ottaviano, Cipro by 2024, and San Giovanni by 2026). For the remaining 23 stations on Line A, IGPDecaux will conduct technical and economic feasibility studies, with ATAC directly carrying out the works.

Additionally, IGPDecaux will oversee the artistic direction for all 27 stations, ensuring a cohesive design that will respect each station’s unique artistic and structural characteristics while maintaining a consistent stylistic identity. This approach aims to enhance both the functionality and aesthetic appeal of the metro environments for users.

The refurbishment will also address wall coverings, which may include cleaning, restoration, and the installation of new materials as needed. Flooring upgrades will feature state-of-the-art, non-slip materials designed for easy maintenance, balancing functionality and design quality.

The project also includes technological upgrades and a complete overhaul of the signage system, featuring a uniform design across the entire line. The modernisation of the layout, based on detailed passenger movement analysis, aims to optimise the selection and organisation of information for clear, effective, and accessible communication, while transforming Rome’s metro into a digital hub. In addition, special pathways will be created to assist visually impaired passengers.

In line with JCDecaux’s Climate strategy targeting Net Zero Carbon by 2050, Rome’s Metro contract aims to reduce carbon emissions through the use of renewable energy in the production phase (indirect emissions) and the power used by these newly installed virtuous products (lighting and digital).

Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said: “We are very proud to have been awarded this iconic contract in the Italian Capital, as we approach the Jubilee year in 2025. We would like to thank ATAC, one of the leading urban mobility operators in Italy and one of the largest Local Public Transport companies in Europe, for its confidence in IGPDecaux’s ability to successfully deliver Rome’s Metro contract. The project to upgrade an urban public space such as the metro aligns with our mission to sustainably improve the quality of life for all citizens through proximity and mobility. Our Group will bring its technical, aesthetic, service-oriented and environmental expertise to offer advertisers a powerful communication platform in Italy’s Capital City, including digital displays that will benefit local residents and tourists alike.”

This renovation aims to improve the quality of services offered as well as the travel experience of metro users, benefiting both passengers and advertisers with renovated environments and more innovative and impactful advertising installations. The new layout, which also covers the B-B1 and C lines in addition to the A line, includes the high-profile digitisation of advertising sites, including more than 60 cross-track digital screens, over 166 iVision digital screens with increased station coverage, and the installation of LED wall systems of various sizes to create immersive areas in the mezzanine/lobby level of Spagna and Cipro stations. More than 300 analog spaces in a variety of different formats complete the metro’s offering.