DailyDOOH

StreetMetrics and Carvertise have announced an expanded global partnership, allowing Carvertise to leverage StreetMetric’s impression tracking technology and methodology to provide near real-time impression tracking on all wrapped rideshare vehicles, across all active advertising campaigns.

“By embedding StreetMetrics’ technology into our entire fleet, we’re not just adding a new tool to our toolkit; we’re challenging the notion of how real-time and reality-based impression tracking should be in the OOH industry,” said Mac Macleod, CEO of Carvertise. “This is about giving our clients near real-time, actionable insights that help them optimize their campaigns in ways that weren’t possible before. It’s no longer enough to simply execute.”

We are told that this is significant (one assumes for the wrapped vehicle sector), because it now empowers OOH advertisers with an unparalleled level of precision and granularity they could only previously expect to find in digital advertising.

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Back in May 2023 JCDecaux SE (Euronext Paris: DEC) announced that it had entered into agreements with Clear Channel Outdoor Holdings, Inc. to acquire its businesses in Italy and Spain.

However earlier this week Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) announced that a subsidiary of JCDecaux SE has terminated the previously announced agreement to acquire the Spanish business after deciding to withdraw its regulatory filing with the Spanish National Markets and Competition Commission (‘CNMC’) in light of the commitments required by the CNMC.

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Clear Channel LaunchPAD says that it is making significant strides with the expansion of its Business Development function across Europe.

A newly expanded Business Development Team will focus on cultivating deeper relationships with key partners and clients, helping them leverage programmatic solutions that are now integral to today’s data-driven marketing environment. Charmaine Tavassoly, a former Google alum, will lead efforts in Europe as Programmatic Business Development Lead, while Zoe Risbridger-Smith will oversee business development as Programmatic Business Development Manager in the UK. Their expertise in digital and programmatic strategies will play a critical role in building long-term partnerships with key industry players.

Charmaine Tavassoly, Programmatic Business Development Lead at Clear Channel Europe, said “Our goal is to establish more strategic, long-term relationships with AdTech and agency partners, driving greater customer engagement with Clear Channel’s programmatic offering. This approach will also support our teams across Europe as we identify and manage programmatic commercial opportunities.”

With its continued emphasis on programmatic integration, Clear Channel’s LaunchPAD has established itself as a vital component in growing the prOOH industry, driving innovation and empowering brands to execute more impactful campaigns across Europe.

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In a spectacular fusion of creativity and technology, the LEGO Group this past weekend unveiled an awe-inspiring projection at Battersea Power Station as part of its ‘Play is Your Superpower’ campaign.

The iconic London landmark has been transformed into a ‘Factory of Creativity’, with an animated artwork bringing the building’s facade to life. The display is the result of a creative partnership between the LEGO Group and the visual wizards at HelloCharlie, who have worked together to create a colourful spectacle that celebrates the power of imagination, and how a child could see a creative factory running.

Kuran Sharma, Head of Marketing at the LEGO Group told us “Children are a constant source of inspiration with their boundless creativity and vivid imagination. We are delighted to showcase how the Superpower of Play has the potential to unlock creativity in all of us by taking over such an iconic and popular London landmark. As the evenings draw in and the city prepares for the festive season, our installation is a timely reminder of the joy and wonder that play can bring into our everyday lives.”

The projection is an optical feast that illustrates the transformative power of play, taking over the full height of Battersea Power Station’s 50m-high chimneys and the building’s river facing facade. The ‘Minifigure™ Factory’ animation is the centrepiece of the artwork, featuring a giant ‘LEGO Vortex’ that whirls around the chimneys, with LEGO Minifigure heads, bodies, and accessories coming together in a symphony of colour and movement. Robotic arms work in harmony to assemble the iconic Minifigures, which are then propelled through a fantastical system of conveyor belts and pipes, highlighting the intricate and playful nature of the LEGO universe.

Sam Cotton, Head of Asset Management at Battersea Power Station Development Company, said “It was fantastic to see the Power Station’s facade come to life today with the LEGO® ‘Factory of Creativity’ projection and to watch the joy it brought to our visitors. We are always looking for innovative ways to create unique experiences and the Power Station offers the perfect canvas for us to bring new artwork to the capital, whilst also raising awareness of the great mix of brands such as LEGO® that call the riverside neighbourhood home.”

The narrative of the projection is one of endless possibilities, where the mundane becomes magical through the power of play. When we see the world through the untethered and imaginative perspective of kids, it transforms into a place brimming with creativity, joy and connection. As Minifigures are assembled, they are momentarily held on a spring-loaded platform before being catapulted up the chimneys and into the world, symbolising the journey of a simple idea into a tangible creation.

Join OAAA and MAGNA’s Vincent Letang – EVP & Managing Partner Global Market Intelligence, and Michael Leszega, VP – Global Market Intelligence as they present their latest US advertising forecast.

The MAGNA analysis will offer OAAA members valuable insights on the current economy, ad market trends, key product industry verticals, and examine performance of OOH and other core media channels.

The ‘Ad Market Outlook: Year End 2024 + 2025 Forecast’ webinar takes place November 6, 2024 14:00 – 15:00 ET.

Registration can be found here.

Last week Waymo LLC, formerly known as the Google Self-Driving Car Project, closed an oversubscribed investment round of USD 5.6 billion, led by Alphabet.

There was also continued participation from Andreessen Horowitz, Fidelity, Perry Creek, Silver Lake, Tiger Global, and T. Rowe Price.

“Customers love Waymo. The company has built the safest product in the autonomous vehicle ecosystem as well as the best,” said Chase Coleman, Founder of Tiger Global. “Their proven experience fostering rider loyalty, securing key partnerships, and collaborating with automotive industry leaders demonstrates their ability to balance ambitious goals with responsible execution, positioning them as the enduring leader in the space.”

This year Waymo has expanded its Waymo One service areas in San Francisco, Los Angeles, and Phoenix, including providing curbside service at Sky Harbor International Airport. Through their expanded partnership with Uber in Austin and Atlanta, they’ll begin to serve riders in those cities in 2025 and to create an even more useful experience, they’ve begun fully autonomous freeway operations in Phoenix and San Francisco.

All in all they have been providing 100,000+ paid weekly trips – a tenfold increase from last year.

Once again the CEO of Delta Ed Bastian will keynote #CES2025 BUT this year he will be on stage at Sphere.

The plan is that this ‘next-generation entertainment medium that is redefining live experiences’ will be where Ed will take the audience on an immersive journey highlighting Delta’s vision for using technology to enrich human experiences. No suprise that this will mark the first CES keynote ever hosted at the venue.

This is Delta’s third CES appearance following the conference’s first keynote remarks by an airline back in 2020, as well as in 2023 when Delta announced fast, free onboard Wi-Fi across its fleet for SkyMiles Members.

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4yousee, founded back in 2006, the leading CMS provider in Brazil’s digital signage market, serving retailers, QSR operators, and gas stations has been acquired by Brazil’s largest DooH media owner, Eletromidia.

4yousee is LATAM’s largest digital signage CMS and analytics platform and has 40,000+ installed touchpoints. Eletromidia, previously 4yousee’s main customer, has now taken control of its primary supplier.

We understand that 4yousee will be integrated as a separate division within Eletromidia to achieve scale and reduce costs. Its management team, Joaquim Lopes and Wemerson Silva, will remain in place and continue to lead the digital signage CMS and analytics business as executives of Eletromidia.

Acuity Brands, Inc. (NYSE: AYI), a market-leading industrial technology company, has reached a definitive agreement to acquire QSC, LLC for a purchase price of USD 1.215 billion, or USD 1.1 billion net of approximately USD 100 million in present value of expected tax benefits.

The net purchase price represents approximately 14 times QSC’s estimated EBITDA for the last twelve months ending August 31, 2024. It is expected to be accretive to Acuity’s’ fiscal 2025 full-year adjusted diluted earnings per share.

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onemedia has recruited India Stone as accounts manager, Terry Lin as product manager, and Raisa Muraru in sales.

India joins as account manager, working closely with Smart Technologies following a distribution deal signed with onemedia. She is new to the AV industry, and is joined by Terry Lin as product manager.

Terry joins onemedia with more than 20 years of experience for the role, following a career that spanned roles at AVM, Anders & Kern, Midwich, and AED. He will help to manage onemedia’s vendor relationships and support sales, marketing, and finance teams to take onemedia’s brands to market.

Raisa joins onemedia’s sales, finance, and admin teams, a new-starter in the industry that joins with proven credentials via AAT level two qualifications.

Lee Baker, commercial director and co-owner, onemedia, told us “We warmly welcome India, Terry and Raisa to the team. The trio brings a fantastic mix of experience, enthusiasm and ambition into the business that fits with our objectives. With an exciting 2025 on the horizon, we will continue to invest and grow as we aim to deliver market-leading service and support for our customers and our customers’ customers.”

These appointments mark the latest in a flurry of hires for onemedia, following the appointment of Iain Campbell as managing director and Lee Baker as commercial director.