DailyDOOH

Ocado Retail, the UK’s fastest growing grocer, has marked a new chapter in its retail media journey with the launch of Ocado Ads, building on its long history in the space. 

Ocado’s online-first operating model will allow Ocado Ads to drive measurable growth for its brand partners, while delivering relevant advertising and a personalised experience for customers, allowing them to find the brands they want and discover new products. 

This next step in Ocado’s retail media journey comes as ad spend for the retail media industry is expected to pass GBP 3.2 billion in the UK this year, and is set to almost double by 2027. 

Ocado Ads comprises the following elements:

• Full Funnel Retail Media: Onsite and Offsite, Social Media and Connected TV advertising
• Ocado Ads Manager: All the tools and features required for managing effective retail media campaigns, powered in partnership with Zitcha
• Ocado Insights & Measurement: Robust insights, analytics, and measurement powered by Beet, Ocado’s self-serve insights platform, with a metrics roadmap aligned to IAB standards for industry-leading accuracy.
• Ocado Audiences: Advertisers can target the UK’s fastest-growing grocer’s audiences with new ways to build audiences, and use for targeting offsite 
• Ocado Innovation: Advertisers can leverage the Ocado NPD Lab for the fastest NPD in the UK and use A/B testing to optimise creative performance 

Jack Johnson, Head of Ocado Ads at Ocado Retail told us “Ocado Ads is raising the bar for Retail Media. We encourage all our suppliers to grow with us and so we’ve created Ocado Ads with a view to providing another growth engine for brands. Ocado has been an innovative and disruptive force in the industry since its creation and we believe this will boost our approach to retail media. Ocado Ads has a flexible operating model that challenges the one-size-fits-all approach of traditional retail media networks. Whether you’re an advertiser or an agency, you can ‘have it your way’: fully self-serve, completely managed, or anywhere in between.”

Ocado Ads says that it offers more than current retail media solutions available to brands and agencies, aiming to be the home of test and learn for grocery advertising across digital retail media in the UK. The launch includes propositions that help advertisers to tap into new ways to test and learn their NPD, and target with new offsite audience extensions. 

Troy Townsend, Zitcha CEO, said: “It’s exciting to partner with the world’s largest online grocery retailer and help integrate the entire business around its Retail Media Network. For us that means building out cross-functional capability and offering full visibility on the planning and delivery of Retail Media for the whole business.  Ocado is spearheading the use of our joint business planning tools and will be the first in EMEA to access Zitcha’s single customer-view platform, where it can manage its network to scale and deliver against its bottom line. By seamlessly integrating, Zitcha can expand current capabilities and unlock new ones. The Ocado partnership illustrates how our platform can empower an existing Retail Media Network to drive growth and maximise performance.”

Ocado Retail has extensive first-party customer data, enabling brands to target customers at scale based on purchase history and reach a verified audience for advertisers.

VMO has announced the launch of its retail media network, VMO Shop, with plans to deliver more than 50 shopping centres across New Zealand.

VMO has secured the rights to 20 prominent centres across Auckland, Christchurch, Wellington and regional locations including Invercargill, Queenstown, Hawkes Bay, and Taupō.

Paul Butler, Managing Director of VMO told us “A major focus in developing our VMO Shop network in New Zealand was establishing new opportunities for brands to connect with audiences in key regions and we’ve achieved that. We’re committed to creating solutions that make a difference to our clients, and with this new retail network in New Zealand, advertisers can now strategically position their brand along the path-to-purchase, reaching their target demographics where it matters most.”

The business has plans to deliver more than 50 shopping centres in New Zealand, featuring highly impactful formats designed for maximum cut-through.

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DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media has announced topics and speakers for its next Breakfast with Ad Leaders series event which takes place in London this Tuersday September 17, 8:30am to 10:30am.

The session will take a look at the growing role of retail and in-store media as well as how omnichannel media decision-makers view out-of-home and its growing role in their plans. Confirmed speakers for the event include: Omar Oakes, Editor, The Media Leader; Kathryn Flood, Commercial Director, Westfield Rise; Helen James, CEO, Forsman & Bodenfors; and Matthew Dearden, Chief Executive & Co-Founder Alight Media.

“DPAA’s Breakfast with Ad Leaders has developed into an anticipated meeting point for members in the UK,” said Barry Frey, President & CEO of DPAA. “We provide a forum where liked-minded executives get together to help grow their businesses, the industry, and their personal and professional advancement.”

This is a members-only event. To request your pass or receive more information contact Tim.Waldron@dpaaglobal.com, DPAA’s EMEA Executive Director.

#ff @TheMediaLeader @URW_UK @ForsBodenfors @AlightMediaUK @DPAAGlobal

Teams led by Solomon Partners, The Out of Home Advertising Association of America, DPAA Global, and Cycle for Survival, the official rare cancer fundraising program of Memorial Sloan Kettering Cancer Center (MSK), are participating in Roadblock Cancer.

This charitable non-profit advertising initiative is a highlight of this October’s Out of Home New York.

Roadblock Cancer Details:

• Purpose: Roadblock Cancer is part of a collaborative effort to support MSK’s Cycle for Survival, a fundraising program dedicated to beating rare cancers. Out of Home companies are contributing media space to help advertise the events, which will take place nationwide January through March of 2025.
• Impact: Roadblock Cancer will demonstrate the power of OOH media by featuring Cycle for Survival nationwide during Out of Home New York, which takes place October 14 – 18, 2024, and supporting vital cancer research.

Cycle for Survival Information:

• Engagement: Teams of families, friends, and colleagues will engage in stationary-cycling events across the country to raise money.
• Contribution: 100% of every dollar raised will directly support MSK’s pioneering research and development of new rare cancer treatments. To date, Cycle for Survival has raised over $376 million since its inception in 2007!

Your Participation:

• Sponsorship: If you are considering offering OOH media space and would like more information, please reach out to any of the contacts below. You can find additional resources on the OAAA PSA Hub.
• Join the Movement: In the past, Mark Boidman, Head of Global Media at Solomon Partners, has personally supported this cause by sponsoring a team to participate in Cycle for Survival. He would be honored to have you as a guest on his team for the 2025 Cycle for Survival season. To sign up, please email Mark.Boidman@solomonpartners.com . To date, he and his team have raised more than USD 125,000 to go toward finding cures for rare cancers!

Thank you all for your consideration and potential partnership.

#ff @Cycle4Survival @YourOAAA @SolomonPtners @DPAAGlobal @mboidman

The Out of Home Media Consultancy (OMC) this week announced a merger with Fiona FitzGibbon‘s Diversiffi Media. The merger brings together the strengths of both companies under the OMC name, further establishing their position as the leading authority in the global Out of Home media industry.

OMC itself has long been recognised as a driving force behind many of the industry’s most significant OOH media tenders, contracts, and agreements, as well as large-scale international media planning and development projects. With this merger, OMC will oversee approximately GBP 700 million in annual OOH contract value, continuing to deliver value to clients through various bespoke services.

Combined clients include both the private and public sectors, including local authorities/municipalities, transit operators, airports, private landlords, commercial properties, mall owners, and advisory roles for Olympic & Paralympic Games and other major sporting events.

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Vibenomics, a Mood Media Company, has appointed Brendan Carey as Group Director of Retail Media, EMEA, marking the company’s strategic expansion into the European focused (EMEA) markets.

This key hire leverages Mood Media’s extensive EMEA footprint, allowing Vibenomics to bring its innovative in-store media solutions to a broader international audience.

Brendan will use his extensive experience in the adtech and retail media sectors to spearhead Vibenomics’ EMEA expansion and lead its efforts to replicate its U.S. success across key EMEA markets.

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Former JCDecaux Exec David Hawkins has joined billups as Managing Director for the Middle East.

Former Trader at Clear Channel Outdoor Bea Carri has joined BambOOH.

Bea has spent the last three and a half years at Clear Channel, and has a fantastic reputation with those that have worked with her.

Bambooh are experts at delivering growth in Out-of-Home for independent, and independent thinking, media agencies and clients. They describe themselves as a new kind of Out-of-Home specialist, one that is independently owned, run and whose sole focus is working with companies like ours.

BambOOH’s founders have both worked in the sector for over 20 years and have spent the vast majority of that planning and buying Out-of-Home for independent media agencies.

This unparalleled knowledge and understanding of these client requirements, coupled with access to some of the best tools in the market mean we are uniquely positioned to deliver best-in-class planning, buying and implementation for any size, shape and type of OOH campaign.

Kim McLeod has joined Tractor Outdoor as its new programmatic digital out of home sales lead.

Mali Motsumi-Garrido, sales director at Tractor Outdoor told us “Tractor is focused on bringing more strategic expertise to grow and develop our digital competency. Thus, we are thrilled to have appointed Kim, who will play a pivotal role in driving programmatic sales while ensuring that we consistently deliver on our clients’ KPIs. Her appointment will advance our strategic vision of giving our clients an unparalleled programmatic offering as well as service excellence.”

Prior to joining Tractor, Kim spent almost seven years at 365 Digital as head of performance advertising, where she was responsible for leading a team and delivering successful campaigns on time, driving brand growth.

Kim will be responsible for overseeing the sales and execution of the media owner’s DOOH campaigns. She will work closely with Tractor’s sales, marketing, tech and product development teams to ensure seamless campaign delivery and a high standard of service, while making sure that business goals related to revenue, client retention and campaign performance are met.

Tyson Barr has joined Carmanah Signs, the Lottery and Gaming Division of STRATACACHE, as Vice President of Sales, USA.

Tyson joins Carmanah from IGT where, for the past ten years, he held the position of Account Development Manager and General Manager for IGT’s lottery operations in Colorado. With over 20 years of experience in the lottery industry, he has overseen many disciplines including sales, client development, training, and corporate account management.

Carmanah Signs offers products designed to engage players at retail, including digital sign Content Management Software, Media Players, Commercial Grade LCD Displays, All-in-One Interactive Tablets, and Wirelessly Updated Jackpot Signs.