DailyDOOH

UK roadside media owner, 75Media continues to expand with four new hires to its National tewam.

Joining as National and International Account Directors, the new starters will be responsible for driving growth for clients, creating long-lasting partnerships and providing creative solutions for high-impact outdoor campaigns. 75Media, which has its headquarters in Leeds, recently became number two in the market for large format roadside billboards, and now has almost 1,200 advertising sites across the UK.

The three new National Account Directors are Lucy Bendall, Carla Zonfrillo and Lydia Collins:-

• Lucy brings with her two decades of experience, including running her own network-marketing business. She most recently spent five years at Clear Channel, where she was part of the Bright Sparks talent programme.
• Carla Zonfrillo has 20 years’ experience across radio and out-of-home, spending the last few years working at Global Media, with both public and private sector clients.
• Lydia Collins has 16 years’ media sales expertise with 12 years spent in the out-of-home industry, working at Exterion Media (now Global), Clear Channel, Worldcom OOH and Alight Media.

In addition, Holly Watson takes on the role of International Account Director, working with clients based outside of the country who want to advertise to a UK market. She brings with her experience working at News UK in traditional and digital ad sales, before joining the world of out-of-home teams at Alight Media, Kinetic and Rappor.

Chris Ball, Business Director of the National Team, told us “It’s an absolute pleasure to welcome Lucy, Holly, Carla and Lydia to the team. As we continue to forge ahead with our plans for growth, the wealth of experience they all bring with them is ideal. They’re already proving themselves to be valuable assets to the national team, bringing on board brands such as Holy Moly, For Goodness Shakes, Typhoo Tea and Shein.”

OA Collective, Australia’s fastest growing out-of-home advertising business has appointed Patrick Healey as NSW Sales Director to lead the team’s sales efforts, and Sharon Riley as Agency Sales Manager, further strengthening its growing NSW Sales team.

Grant Kirkby, Co-founder of OA Collective told us “NSW is a critical growth market for OA Collective as we continue to champion independence in the out-of-home sector by uniting independent OOH owners into our collective of premium assets.“The vast majority of out-of-home media assets in Australia are independently owned. By offering the independent owners with an alternate and more profitable model, many have embraced our approach and jumped on board, allowing us to offer a highly scalable solution for national advertisers, across multiple formats. As a result, we are experiencing rapid growth, and we’re thrilled to have Patrick and Sharon join the NSW sales team, to support our independent OOH owners, and help deliver outstanding campaigns for our clients”.

OA Collective’s innovative model empowers independent OOH owners by offering them a fairer, more profitable, and more transparent model not previously available to them. By consolidating many of them under one roof, OA Collective can now offer the market a scalable advertising solution for national advertisers.

• Patrick joins OA Collective with over 10 years of experience as a sales leader in the media and advertising industry. His previous roles at The Media Shop, QMS, and Adshel have equipped him with a critical appreciation for the need for simplicity and agility in delivering market-leading campaigns to OOH screens across key markets.
• Sharon comes from Moove Media Australia and brings a wealth of experience in connecting brands to consumers through various outdoor media options. She is particularly excited about OA Collective’s growing portfolio of sites and network, which she believes will enable the creation of meaningful connections.

OA Collective has recently joined the Outdoor Media Association and announced its partnership with Habitat Channel, Australia’s first digital screen advertising network for residential towers. These collaborations marks a significant step in building its presence and establishing new and unique position in the Australian OOH landscape.

Billboard Planet’s Mike Donaldson has joined Outdoorlink as the Managing Director of its newest division, Outdoorlink International.

Mike has over 20 years of experience across 10 countries and an extensive background in out-of-home advertising with companies such as Colite Outdoor, JCDecaux, Top Media Group, and most recently with BillboardPlanet.

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Frank Padikkala, CTS-D, CEH, CHFI has joined Zoom as Senior Technical Sales Architect.

Sean Cheyney has joined Vistar Media as the company’s Head of Retail Media. In this newly created global role, he will lead Vistar’s retail media strategy, integrating the company’s industry-leading OOH solutions into the retail media ecosystem to enhance value for retailers, agency partners and brands.

Vistar wants to bridge the gap between digital retail media and the physical world. With most commerce happening in-store, DOOH offers a prime opportunity for retailers to engage customers and for brands to connect with consumers at every stage—whether they’re inside, around, or on their way to a store. We are told that Sean Cheyney’s new role will be pivotal in amplifying Vistar’s position in the retail ecosystem and driving its 2025 strategy, which focuses on global expansion and establishing Vistar as the top DOOH partner for retail media networks worldwide.

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Former Motionworks exec and GEOPATH CEO Kym Frank has joined Fox Corporation as SVP, Research and Data, Ad Sales.

Under the FOX banner, they produce and distribute content through some of the world’s leading and most valued brands, including: FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group.

Garnier is making waves as the first brand to leverage oOh!media’s dual screens enabled with 3D full-motion for its latest campaign, transforming the Martin Place Retail precinct into the Great Barrier Reef.

Conceptualised and created by oOh!’s in-house creative team, POLY, the #3DOOH campaign brings the beauty and fragility of the reef’s coral ecosystem to life.

The coral starts in a bleached state and gradually transforms into vibrant colours, symbolising how Garnier’s partnership with the Great Barrier Reef Foundation and the beauty brand’s ‘Plant a Coral’ campaign is helping to restore one of Australia’s natural wonders.

Josh Gurgiel, head of POLY, told us “This is an exciting milestone for both Out of Home and the way 3D creative can be used across two screens to tell a brand story. Through collaboration with Garnier and media agency Wavemaker, our team’s creative expertise ensured a best-in-class execution by crafting 3D OOH visuals that effectively leverage depth, motion and synchronisation. We know from Analytic Partners data that the quality of creative executions delivers 41% of OOH ROI*, and I’m incredibly proud of what we’ve achieved together.”

The two large-format screens work in harmony to create a seamless experience of a turtle swimming between each, highlighting the interconnectedness of marine life and the urgent need for coral conservation.

Alexander Bachem, Garnier Australia and New Zealand marketing dDirector, said: “As soon as we heard about the dual 3D screens at Martin Place, we knew we wanted to be the first. Our partnership with the Great Barrier Reef Foundation is deeply linked to our commitment to greener beauty for all, with products that offer maximum efficacy and reduced impact on the planet. By working with POLY and Wavemaker, we’ve been able to creatively bring the Great Barrier Reef to life in the heart of Australia’s most populous CBD. It’s an impactful way for us to engage Australians on our mission to support the Great Barrier Reef Foundation to disperse up to 700,000 corals during this year’s spawning season – simply by purchasing any of our products at Coles from now until 5 November, 2024.”

The #3DOOH campaign extends across Sydney Metro stations and Melbourne’s CBD rail network, including Flinders Street, Parliament, and Melbourne Central. Additionally, the campaign is running at key locations across oOh!’s digital street network.

Source:
*Analytic Partners, Australia norms, 2005-2024. Results benchmarked to TV + 100%

Music made a big apprearance not once but twice last week during #OOHNYC with Vertical Impression releasing a 10-track mixtape entitled ‘Out of Home and Into My Heart’ aimed at extolling the unique virtues of the oldest advertising medium in the world BEFORE the DPAA Video Everywhere Summit and now we have this DOOH OOH Video Everywhere ANTHEM produced and created by Terry Kawaja, Luma Bank which was ‘taped’ at the summit.

Of course, it’s pretty much a tradition these days that Barry Frey and his intrepid team at the DPAA continually help inform, educate and entertain the industry with new initiatives such as this.

As with their Broadway Shows on the global Summit Stage over the past few years this is another first.

Midwich Group MIDW (LON) are holding their famed Tech Xpo, over two days at Ascot Racecourse this week, today Wednesday 23rd October and tomorrow Thursday 24th October at Ascot Racecourse.

Attendees will be able to discover the latest groundbreaking technologies, partake in interactive demonstrations and connect with industry leaders and tech enthusiasts from around the country. You will also be able to get to know them, the award-winning Midwich team, a little better as all their companies come together in one location, providing an unrivalled experience.

So, don’t just sit back and watch as possibilities become realities and the future takes shape. Be a part of the action.

The AVIXA Women’s Council are also holding their Autumn Networking Drinks 4-5pm on the Wednesday which is generously sponsored by Midwich.

Registration can be found here.

Midwich Group has unveiled its new brand identity marking a new chapter in its growth, while reinforcing its dedication to excellence and innovation.

Built around its ‘waveform’ logo and vibrant colour palette, the new brand identity aligns with the Group’s values while providing a clearer definition of its role as a global network of businesses providing local expertise.

The continuous ‘waveform’ represents the idea of ongoing progress, collaboration, and connectivity, leading to the foresight the Group’s global network uses to deliver experiences that go beyond expectations. It also takes inspiration from the Group’s promise of ‘taking technology further’.

The brand evolution will see Midwich Ltd (including Holdan, Invision, PSCo, Pulse Cinemas, and Square One), Midwich APAC, Midwich Portugal, and NMK adopt the ‘waveform’ logo and colour palette, providing familiarity for customers and vendor partners around the world as the Group sets the stage for future growth.

NMK unveiled its new look at GITEX Global, the world’s largest Tech and AI event, on 14th-18th October at Dubai World Trade Centre. Midwich Ltd will unveil at its flagship event, Tech Xpo, on 23rd-24th October 2024 at Ascot Racecourse. Midwich Portugal and Midwich APAC will follow.