DailyDOOH

In less than two weeks time Tombras’ Chief Technology Officer Juan Tubert will keynote this year’s AdAi Conference where he will present a quite amazing OOH campaign that he helped his agency put together for Google and Moving and Storage Company PODS, which makes great use of #AI for Dynamic Creative Optimization.

If you are already in Artificial Intelligence (AI) wishing to learn more about the advertising and out of home (OOH) industries or in the advertising and OOH sector and wish to better understand AI and Machine Learning then our annual AdAI Conference on Tuesday September 24, 2024 in Toronto is a must-attend.

Individual tickets cost CAD 299 (COMMB members should contact the association for a discount code).

The AdAi conference is produced and curated by the Canadian Out-of-Home Marketing and Measurement Bureau in collaboration with DailyDOOH and is being held at the same venue as last year, namely the Globe and Mail Centre in Toronto.

Background to Juan’s presentation entitled ‘The Impossibly Smart Billboard using Google’s Gemini‘ can be found here in editorial we wrote back in July.

Registration can be found here.

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Praevar, a Canadian manufacturer of intelligent outdoor displays and kiosks, has announced a partnership with BrightSign.

The collaboration will put BrightSign’s technology inside outdoor and semi-outdoor digital signage and digital out-of-home displays and we are told that this solution is a direct response to customer demand for a flexible, turnkey option to support smaller businesses and venues.

Since 2016, Praevar (many industry veterans will recognise and remember fellow industry stalwarts Praevar’s CEO Ralph Idems and CTO Chris Bolton) has designed and manufactured ultra-reliable indoor and outdoor displays for many of the world’s top OOH media companies.

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DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media is holding a special webinar event tomorrow, Wednesday September 11 at 1pm ET on the results of its 2024 Omnichannel Decision Makers Study.

The session will focus on DOOH opportunities for performance marketers. The study was conducted by Advertiser Perceptions, the leader in providing research-based strategic market intelligence to the complex and dynamic media, advertising, and adtech industries, and sponsored by DPAA member Kochava (the leading real-time data solutions company for omnichannel attribution and measurement).

Speakers at the event will include Grant Simmons, VP Kochava Foundry and Sarah Bolton, EVP Business Intelligence, Advertiser Perceptions.

The session will take a look at opportunities in DOOH for performance marketers, trends driving the adoption of the medium, as well as insights into DOOH budgets, integration in omnichannel plans, advancements in measurement and targeting, and more.

“This key report for the DOOH industry helps inform sales and marketing strategies for member companies,” said Barry Frey, President & CEO of DPAA. “We are pleased Advertiser Perceptions and study sponsor Kochava will share results at this session.”

They will be taking questions, so come prepared. This special event is open to non-members and you can register here.

#ff @AdPerceptions @DPAAGlobal @KochavaOfficial

Ripley Entertainment has engaged VUIX AI for the launch of their AI Interactive Penguin Exhibit at Ripley’s Aquarium of Myrtle Beach, in South Carolina.

This innovative AI kiosk experience brings a new level of interaction and education to visitors at Ripley’s Penguin Playhouse, offering immersive, multilingual engagement with the aquarium’s beloved penguins.

VUIX AI is a cutting-edge collaboration between Immersive Arts and Smart Matter AI and is an award-winning software and hardware solution that enhances guest experiences at attractions, hospitality venues, and cultural properties worldwide.

At Ripley’s Aquarium, the VUIX AI kiosk allows guests to ask any question about the penguins and receive instant, accurate responses from a custom Ripley’s Animal Care Team member avatar, providing a dynamic and personalized experience for every visitor.

In just over two months since its installation, the VUIX AI kiosk at Ripley’s Aquarium has successfully answered over 10,000 penguin-related questions from guests, with a portion of these interactions conducted in languages other than English. The VUIX AI kiosk supports over 20 languages, ensuring accessibility and inclusivity for all visitors. The success of the audience engagement technology is a testament to storytelling with a unique and inclusive guest experience.

Beyond providing informational support, the powerful AI technology behind VUIX AI can also be integrated with point-of-sale, wayfinding, reservation, and management systems, offering operators a comprehensive tool to enhance guest services and streamline operations.

We are told that Ripley Entertainment and VUIX AI are excited about the potential to expand the interactive AI technology across other Ripley’s locations, to create new guest experiences.

Josh Cohen, Founder of VUIX AI and Immersive Arts told us “We are thrilled with the innovative collaboration and the impact that VUIX AI has had on guest engagement. With over ten thousand questions being answered in a two-month period, we know we’ve created a successful turn-key AI system for Ripley’s and other attraction operators. Our technology extends beyond experiential guest engagement, as it can be utilized to automate daily operational tasks and drive revenue, via integration with a property’s wayfinding, point-of-sale, reservation, or management systems.”

VUIX AI (pronounced View AI) is a groundbreaking visitor user interface experience distinctly designed for operators of attractions, destinations, cultural and hospitality properties. Developed by artificial intelligence professionals and attractions industry experts, VUIX automates daily operational conversations and drives guest engagement via an experiential digital avatar. At the 2023 Blooloop Innovation Awards, VUIX won first place in the guest journey category as voted on by a panel of international operators.

JCDecaux is now the official Out-of-Home partner for Eden Park, New Zealand’s national stadium and home of the New Zealand Rugby team. This partnership is a first for Eden Park and is aimed at promoting its diverse range of events.

Nick Sautner, Eden Park CEO said “We are delighted to be collaborating with JCDecaux to better connect with audiences who enjoy attending live events. Our partnership strengthens our commitment to ensuring Eden Park is a world-class stadium, delivering a diverse calendar of sporting, entertainment, cultural and community events that support Auckland’s social and economic vibrancy.”

Eden Park has over a million people through its doors every year and offers an unmatched atmosphere for sports and entertainment fans. The collaboration reflects the synergy between two leading organisations dedicated to excellence and a commitment to making Auckland a great place to live, work, and play.

Phil Eastwood, General Manager of JCDecaux New Zealand, told us “We are delighted to be the official Out-of-Home partner for Eden Park, New Zealand’s most iconic stadium. This partnership aligns perfectly with our mission to elevate urban spaces and engage communities. Together, we will amplify the visibility of Eden Park’s world-class events, bringing them closer to fans and enhancing the event experience.”

The partnership will see Eden Park leverage JCDecaux’s extensive network to promote its vibrant calendar of events, including international and domestic sports matches, community initiatives, cultural events, and more.

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has been awarded the iconic London bus shelter advertising contract by Transport for London (TfL) for an eight year period, with the option of a two year extension. The contract will commence on April 1, 2025.

This is the second-largest bus shelter advertising contract in the world and covers advertising on all TfL’s more than 4,700 advertising bus shelters across all 33 London boroughs including the City of London, Royal Borough of Kensington and Chelsea, and City of Westminster. JCDecaux has held the previous contract since 2016. The contract currently includes 612 x 86” digital screens and 9,400 non-digital poster sites on bus shelters.

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Transport for London (TfL) has selected Global, the Media & Entertainment group, as its media partner for its rail advertising contract, one of the largest in the world, following a highly competitive tendering process that started back in October 2023. The eight-year contract will bring Global’s relationship with TfL to a remarkable 40-year tenure, one of the longest-running partnerships in outdoor advertising.

TfL has the largest out-of-home advertising network in the UK, used by millions of customers every day. The rail advertising contract covers 272 London Underground stations, more than 120,000 Tube car panels, 83 London Overground stations, 45 DLR stations, 39 tram stops, Victoria Coach Station and 40 Elizabeth line stations.

We are told that the partnership will bring to life a number of exciting new initiatives, including a transformational expansion of TfL’s rail estate, bringing digital advertising opportunities to every zone on the network as well as groundbreaking digital experiences, creating spectacular, immersive advertising opportunities that work in harmony with the architecture of the Underground.

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oOh!media, Australia’s #1 Out of Home company, has unveiled a major new innovation at Melbourne Airport, launching a first-of-its-kind full-motion immersive digital walkway.

Measuring the same length as an Airbus A350, this state-of-the-art floor to ceiling installation stretches 66 metres in length and is 2.25 metres high. It will welcome and engage 100% of international passengers arriving at Melbourne’s Tullamarine Airport, Australia’s largest 24-hour international gateway.

Redefining airport advertising in the Southern Hemisphere, the digital immersive wall commands the final touchpoint before Duty-Free, offering brands an unparalleled opportunity to engage global audiences with a powerful creative platform.

Positioned to capture the attention of visitors attending Melbourne’s world-class events like the Australian Open and F1 Grand Prix, this standout Out of Home experience guarantees a lasting impression as they step into the city.

Paul Sigaloff, chief revenue and growth officer at oOh!media, told us “The sheer size of the digital immersive experience at Melbourne Airport, makes this the perfect canvas for brands to create a positive first impression with international visitors and Aussies returning home. This is yet another exciting leap forward for oOh!’s Melbourne network, offering brands a unique opportunity to connect with audiences at scale. We’ve already seen a strong demand from brands eager to make an unmissable impact including Commonwealth Bank, Vodafone, and more.”

The launch of the immersive wall is the latest oOh! innovation at Melbourne’s Tullamarine Airport. In November last year oOh! launched the ‘Queen Victoria’, one of the largest airport billboards in the Southern Hemisphere, greeting travellers heading to and departing from the airport on the busy Tullamarine Freeway reaching 100% of premium airport audiences.

As the leader in Out of Home aviation, oOh! boasts an extensive Airport national network, encompassing all domestic Qantas Club, Business, and Chairmans Lounges, along with Qantas Inflight entertainment and onboard Wi-Fi.

To celebrate oOh!Media’s new brand positioning, oOh! will launch a major new brand campaign highlighting how Australia’s #1 Out of Home company plays a key role in making Australia and the world’s biggest brands famous.

Demonstrating oOh!’s unparalleled reach, scale and creative innovation, the ‘Behind every great brand. Literally.’, by creative agency, The Hallway, will run prominently across oOh! assets and in trade media.

Neil Ackland, oOh!media chief content, marketing and creative officer, told us “oOh! drives brand fame with the ability to deliver unmissable, unblockable, unskippable, unstoppable campaigns at scale. With continual audience declines across traditional channels; the rise of multi-screen media consumption; and further fragmentation into digital and social channels – it’s no surprise that Out of Home is increasing its importance for brands to reach and hold the attention of audiences. This brand campaign showcases the critical role oOh! plays behind the success for some of today’s greatest brands.”

You can view the brand campaign video here.

To celebrate the launch of their new NITRO running range PUMA created a unique Out o Home campaign using a treadmill linked to the iconic JCDecaux Young and Jackson billboard in Melbourne, Australia.

This ‘Treadmillboard’ saw creative featuring Aussie athlete Nedd Brockmann and his words to describe the NITRO range, taken over in real-time by passersby.

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