DailyDOOH

To strengthen its positioning and maintain its trajectory of growth and innovation, Quebecor Out-of-Home has announced a new strategic collaboration by partnering with Place Exchange, the leading Supply-side platform (SSP) specializing in programmatic out-of-home media in the United States, based on supply side partners and international growth.

“We’re thrilled to have Quebecor Out-of-Home as part of our Canadian publisher mix. As a leader within the Quebec market, Quebecor Out-of-Home’s premium inventory expands Place Exchange’s coverage of the Canadian DOOH market to offer digital marketers access to the most desirable screens across the country.” said Nick Bennett, SVP of Partnerships at Place Exchange. “We’re excited to expand this partnership to help grow the Canadian programmatic DOOH market.”

With the addition of Place Exchange to its partners, Quebecor Out-of-Home, at the cutting edge of industry trends, enhances its already established offering with Broadsign Reach, Vistar, and Hivestack, to provide advertisers with even more opportunities to reach their target audiences on Quebecor’s premium digital Out-of-Home (DOOH) screens, using the same omnichannel Demand-side platforms (DSPs) as for online, mobile, CTV, and other media.

“It is crucial for Quebecor Out-of-Home to remain at the forefront of trends and technologies, in order to meet the evolving needs of advertisers and optimize the impact of their advertising campaigns” stated Michel Drouin, General Manager, Business Development at Quebecor Out-of-Home. “By investing in new technologies and staying attuned to market changes, Quebecor Out-of-Home ensures optimal visibility for its clients, thus consolidating its reputation as a visionary leader in the out-of-home industry.“

The out-of-home advertising market in Canada is booming, with forecasted growth of nearly 7% according to Statista, and DOOH is leading the way. Quebecor Out-of-Home solidifies its leadership position in the industry by partnering with Place Exchange; the leading SSP in programmatic out-of-home media in the United States, based on supply side partners and international growth. Place Exchange revolutionized programmatic DOOH by opening up inventory not just to buyers using single-channel DSPs focused only on DOOH, but to omnichannel DSPs that holistically activate campaigns across all major media channels, leveraging advanced targeting, analytics, and measurement capabilities enabled by Place Exchange’s patented and proprietary technology.

Quebecor Out-of-Home, a division of Quebecor, is a cornerstone of impactful out-of-home advertising, boasting the widest range of urban furniture in Quebec, with a network of over 14,000 advertising faces in the Montreal CMA, Quebec CMA, and Sherbrooke markets. With an ever-evolving offering, strategic partnerships in programmatic advertising, unlimited media creativity, great flexibility, convergence strength, and the use of cutting-edge technology, Quebecor Out-of-Home stands out for its strong connection with advertisers and consumers. QuebecorPlace Exchange is a 2023 Deloitte Technology Fast 500™ company and a 2024 AdExchanger Programmatic Power Player. Out-of-Home invests in the development of new markets and innovative products and is committed to a sustainable footprint.

Place Exchange is a 2023 Deloitte Technology Fast 500™ company and a 2024 AdExchanger Programmatic Power Player.

Garnier Thailand, Wavemaker and Aircards have used Generative artificial intelligence (GenAI) to create an interactive DOOH experience showcasing Pride supporters in all their unique glory.

Garnier, the no. 1 skincare brand in Thailand, and its agency Wavemaker enlisted UK-based creative tech partner, Aircards, to create an innovative DOOH Pride experience that lets people celebrate their uniqueness with help from generative AI.

Taking place during the Bangkok Pride Festival on Saturday June 1, 2024, the experience – which straddled 3,790 square metres of prime billboard – encouraged LGBTQ people and allies to upload their selfies in return for a digital Garnier makeover that celebrates each person’s uniqueness.

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GroupM, WPP’s media investment group, has announced a strategic partnership with Incremental, a leading provider of neutral retail media solutions. The partnership furthers GroupM’s integrated commerce media offering by incorporating Incremental’s retail media forecasting, planning, and measurement capabilities into Open Media Studio — the end-to-end media delivery platform built by Choreograph and available to GroupM teams as part of WPP Open,    

The strategic alignment between the two companies will provide GroupM clients with access to new and exclusive AI-driven planning, optimization, and analytics intelligence for retail media. Integrated into Open Media Studio these new capabilities allow GroupM’s client teams to holistically plan and manage retail media alongside other digital media for maximum incremental sales impact.    

While retail media remains the fastest growing segment of digital, forecast to add 17.5% in 2024, according to GroupM’s This Year Next Year 2024 Midyear Advertising Forecast, measurement has remained fragmented, with retail media networks operating on disparate attribution methodologies. Through this partnership, GroupM clients can now compare, plan and optimize the effectiveness of their campaigns across both retail and non-retail media networks. 

“Planning and measuring retail media comes with more complexity than other digital channels,” said Samantha Bukowski, Global Head of Commerce at GroupM. “By bringing Incremental’s best-in-class retail media capabilities into Open Media Studio, our clients can maximize their retail investments with consistent measurement methodologies, rooted in true incrementality. Our partnership allows advertisers to plan holistically with the required specificity for retail, while also considering their total investments across channels.”   

The combination of these capabilities is designed to provide GroupM clients with unique commerce media capabilities in the U.S. market with additional global markets to be added in the future. The new co-engineered retail media solutions benefit clients in the following ways: 

• AI-Driven Retail Media Planning: Advertisers will be able to plan and allocate budget holistically, based on predicted incremental retail sales and circumventing non-standardized retail attribution. They can plan and forecast media performance across different retail networks, while placing retail alongside non-retail media for a fully integrated approach. 

• Retail Media Optimization: Integrating real-time sales data directly from advertisers’ seats with retail media networks into Open Media Studio’s suite of capabilities to enable AI-powered optimization of in-flight campaigns to drive incremental sales, not just media attributed return on ad spend. 

• Retail Media Analytics: Putting Incremental and Choreograph’s neutral retail media measurement capabilities directly into Open Media Studio’s reporting and measurement suite. Advertisers will gain access to daily incrementality data, providing valuable signals on where and how to optimize their retail media investments. 

“GroupM is pioneering the future of integrated commerce by bringing together retail media intelligence, data, and technology to break down channel silos,” said David Pollet, CEO of Incremental. “Our partnership challenges the industry to move beyond last-touch metrics toward a standardized measure of multi-channel effectiveness.” 

The new integrated retail media capabilities follow the recent recognition of WPP as a leader in commerce services as well as GroupM’s recent announcement of a global partnership with Shalion to integrate its advanced retail media, digital shelf analytics, and unified market intelligence into Open Media Studio. The partnerships with Shalion and now Incremental fuel GroupM’s integrated commerce capabilities placing retail data and technology at the heart of the full marketing proposition.   

Incremental helps brands and agencies drive incremental growth from their retail media investments through neutral and transparent measurement. Their approach is designed to be PII-free and compatible with the types of data available from the walled gardens, enabling it to be deployed seamlessly within a brand’s ecosystem of retail and media partners. Their methodology makes use of several well-established techniques to provide both a high degree of predictive accuracy and business utility. The resulting model generates insights granular enough to drive daily campaign optimization decisions while robust enough to be prescriptive in sales forecasting and media planning.   

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, has engaged with a record number of members, brands, and agencies during Cannes Lions in just the first couple of days.

• Monday evening saw some nearly 100 DPAA members, brands, agencies and VIPs attend the Annual DPAA Kickoff Dinner at Fred l’Ecailler, known as the best seafood in Southern France.
• Tuesday was filled with learning, insights and additional networking as some 40+ members attended private sessions with GroupM, UM, Talon, Lenovo, Assembly, Pernod Ricard, Forsman & Bodenfors (fmr. CPB London), and Mastercard.
• Tuesday night DPAA hosted a cocktail happy hour with Madhive with over 100 members and Cannes attendees at the Majestic Hotel.
• Wednesday’s fireside chats include senior executives from Busch Gardens/Seaworld, BBC Studios, Starcom Worldwide, Paramount Streaming, a panel on sustainability with Omnicom, World Federation of Advertisers, and Mastercard. Wednesday concludes with a panel on attention metrics and results from a new test with panelists from Kruger Products, Wavemaker, Talon, and Vertical Impression.
• On Wednesday evening DPAA and IRCODE host a special event aboard Grace yacht, berthed directly behind the Palais. Thursday sees the DPAA group at a special lunch beachside at world famous Nammos. On an as available basis, these sessions and networking events are open to DPAA Cannes attendees, members, brands, and media agencies, for information and invitations, contact Zach.Sherman@dpaaglobal.com.

“We are once again heartened by the response to our curated DPAA Cannes experience,” said Barry Frey, President & CEO of DPAA. “Cannes Lions is the great opportunity to unite the Global OOH industry to work with brands and agencies on showcasing the value that we deliver to global brands and agencies”.

For intimate member conversations, DPAA will be meeting with C-levels, senior marketing and media leads from:-

Mastercard
United Airlines
Lenovo
Paramount Streaming
Kruger Products
GroupM
Assembly
Carat
Omnicom Group
Forsman & Bodenfors (fmr CPB London)
Wavemaker
Starcom Worldwide
Talon
Busch Gardens, SeaWorld
World Federation of Advertisers

StreetMetrics, a leader in Out-of-Home media measurement and attribution, has announced a partnership with Adkom which we are told marks a significant advancement within the OOH advertising industry, bringing near real-time measurement and attribution capabilities to all campaigns purchased through Adkom’s platform.

Through this partnership, Adkom will integrate the StreetMetrics platform seamlessly into its proprietary system, enabling agencies and advertisers to access live reporting, real-time campaign performance data and outcome measurements. Key features of this integration include comprehensive insights into reach, frequency, and impressions (RFI) for all campaigns across more than 70,000 units nationwide. Moreover, it provides the flexibility to choose conversion studies tailored to each advertisers’ specific needs.

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Bigbelly Solar, LLC, a world leader in public space waste and recycling solutions for more than 20 years, marked the grand opening of its U.S. manufacturing facility last week.

“We’re excited to bring local, innovative employment opportunities to the Merrimack Valley,” said Jeff Satwicz, Bigbelly’s founder and VP of business development. “Mass. workers are engaged, productive and deliver a cost-competitive product to better our world. Our mission is to make public spaces better, more beautiful and welcoming through complete waste containment, which eliminates litter, pests and odor from overflow”.

The facility, which straddles the communities of Methuen and Lawrence, is the primary production location for Bigbelly-branded bins, from budget-friendly to solar-powered smart waste options.

Bigbelly provides a variety of waste solutions for more than 2,500 active customers in 60 countries. Bigbelly bins deliver complete waste containment, creating safe, clean and welcoming public spaces in communities, college campuses, entertainment districts, transit hubs and businesses.

There are approximately two dozen employees at the Methuen location, performing jobs that were previously conducted by a third party outside of the U.S.

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• In 2023, the digital signage market in North America, Europe, and the Asia Pacific regions increased to $2.14 billion versus $1.67 billion in 2022, a 28% growth rate.
• Projections indicate a soaring market value exceeding $14.3 billion by 2033, boasting a remarkable 27.9% CAGR.
• North America remains the largest market, with just over 40 percent of the market value, while Europe has the highest growth potential with a CAGR of 22.2%. ​​
• On-premises deployment demand for CMS continues to grow at a rate of 19.7% versus 23.3% for cloud-based CMS.
• Corporate remains the top-spending industry for digital signage software at $439 million, followed by retail ($360 million) and education ($200 million).

Cannes Lions, the world’s largest Festival celebrating creativity and innovation in advertising kicked off Monday. For over 70 years, this global gathering unites the entire advertising ecosystem to honor the best creative work of the year and to convene on important industry issues to propel advertising forward. OOH is a vital part of those conversations.

OAAA’s President & CEO, Anna Bager, and EVP & CMO, Julie Thompson, will be on the ground representing the entire OOH industry at Cannes Lions, promoting and elevating awareness for the medium and inserting OOH into every conversation. We are told that their presence, along with many OAAA member companies, underscores the growing importance and dynamic evolution of OOH within the broader advertising landscape. Cannes Lions is increasingly becoming a must-attend event for OOH leaders, and whether in person or from afar, OAAA is encouraging the OOH community to pay close attention to the news and trends coming out of Cannes.

OAAA’s program includes moderating multiple official Cannes Lions Future Gazers sessions, participation on insightful panels with industry leaders in partnership with MediaLink and The Female Quotient’s Equality Lounge, and hosting a Thursday Night VIP Dinner Club co-hosted by ADWEEK and MediaVillage.org. Additionally, for the first time, Julie Thompson will serve as a member of the 2024 Cannes Lions Outdoor Jury, marking a significant milestone for both OAAA and the U.S. OOH community.

In addition to OAAA’s schedule of events, Bager and Thompson will be participating in multiple media interviews and podcasts.

Learn more about OAAA’s featured events and activations here.

LG Business Solutions US has launched LG Business Cloud, a powerful web-application platform that puts the power of LG’s Software as a Service (SaaS) solutions under one roof. 

LG Business Cloud enables customers to establish a highly secure common point of access for their LG digital signage devices using a straightforward, one-time sign-up process..  User privilege, access control and single sign-on (SSO), license management,  site and location structure are all designed to be easy to use yet flexible for the largest deployment.

“LG has long been a leader in providing intuitive, scalable software and platform solutions to help integrators and their customers remotely monitor and manage digital signage networks as well as distribute and customize content,” said LG Business Solutions USA Senior Vice President Michael Kosla. “Now, the launch of the LG Business Cloud puts all the tools they need to manage these services in one place, with clear value propositions and a consolidated platform experience.” 

Kosla added that the company’s focus on software and services, which supports LG’s global transformation into a Smart Life Solutions company beyond a hardware manufacturer, provides significant benefits to commercial display customers. The LG Business Cloud is a multi-service SaaS cloud platform that provides integrators and business owners simple access to the powerful capabilities of LG ConnectedCare, LG Pro:Centric Cloud, LG Pro:Centric Stay and LG SuperSign Cloud. By eliminating the need to install and manage on-site servers and software running on the servers, each service helps businesses further reduce up-front costs and long-term maintenance requirements 

LG SuperSign Cloud

LG SuperSign Cloud is a powerful content management system (CMS) designed to boost a retailer’s digital signage campaigns by providing “anywhere, anytime” control of content, remote control of individual displays or the entire network of displays to set on/off scheduling and make real-time changes to content. The software enables easy uploading and distribution of content as well as expert-level editing tools, including music selection 

SuperSign Cloud users can also enhance their content creation using third-party design templates, digital art, and even live on-screen presentation of social media feeds. For example, the specialized DSmenu service allows users to easily create digital menu boards, while PosterMyWall helps users design eye-catching promotional materials — each offering incredible value to retail and food establishments that require frequent updates. The ArtPlayer service grants access to an array of digital art, while Screenfeed enables companies to simply and cleanly display Instagram feeds through digital signage. Wantreez Music provides expertly curated playlists that harmonize with on-screen content to elevate ambiance in a variety of settings.

LG Pro:Centric Stay

With the new LG Pro:Centric Stay platform, LG offers short-term rental property managers and owners a powerful cloud-based TV content distribution and management solution, using powerful tools to create personalized guest experiences for on-premise TVs. The platform makes these powerful capabilities available to virtually any size short-term rental hosts to multinational ”staycation” businesses. It’s easy to create welcome pages, local guides and custom content through Pro:Centric’s familiar drag-and-drop interface that includes widgets such as weather, maps, flight information and more.

LG ConnectedCare

LG ConnectedCare is a network manager’s best friend, offering extremely powerful tools to ensure consistent operation of the entire network of displays regardless of  deployment size or variety of displays. This is an active monitoring service that automatically sends alert emails to preset recipients for more than 20 common operations errors, and enables remote adjustments to resolve issues and fine tune device settings. 

The main selling point is the ability to eliminate or greatly reduce screen down time, which can directly affect a property’s revenue and customer satisfaction. Furthermore, the ability to manage multiple devices at once reduces labor time and boosts efficiency when enacting changes or updates.

“Each of these cloud-based services provides high-value functions, efficiency gains and up-front cost savings to help businesses maximize guest experiences, revenues and communication opportunities,” Kosla said. “With the new consolidated user experience unveiled at InfoComm, the LG Business Cloud can be a game-changer for commercial integrators and their customers.” 

We see the launch of Specsavers’ Euros activity, ‘Should’ve Translations’, which helps fans of all nations prepare for the tournament by translating its famous slogan ‘Should’ve gone to Specsavers’ into the languages of all the countries taking part.

The tongue-in-cheek ads ensure that supporters of every nation will be able to scream, cry or shout the phrase in their native tongue when the inevitable dodgy refereeing decisions take place.

Richard James, Creative Director, Specsavers Creative, comments: “When referees make dodgy decisions, English football fans are able to use our famous slogan to vent their frustration – whether shouting it at the TV or typing it on Twitter. But we think it’s only fair that the phrase should be available for everyone, not just England fans. So we’ve created a fun idea that will hopefully raise a few smiles during the football. We’re always looking for unexpected ways to use our famous tag line, and ‘Should’ve Translations’ does just that.”

‘Should’ve Translations’ kicked off on June 13th with full page national newspaper press ads. The cheeky executions show the flags of all 24 nations taking part in the Euros, with “Should’ve gone to Specsavers” translated into the language of each one. Alongside this, there were outdoor executions ahead of Scotland’s first game against Germany (14th June) and will be for England’s first game against Serbia (16th June) where the flags of the teams playing on those days will be side by side with the translations.

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