DailyDOOH

DPAA, the global trade marketing association driving the growth and digitization of out-of-home media, has plenty planned for its ‘Retail Media Month’ and their next webinar is ‘Maximizing In-Store Digital Touchpoints‘ taking place on November 20, 7amPT / 10am ET/ 15:00 GMT.

It will be a discussion on the brick-and-mortar retail opportunity for brands, hosted by recognized retail media expert Andrew Lipsman (previously with eMarketer and comScore) and speakers include Amy Vollet, Head of Omnichannel Planning & Activation, Omnicom Commerce Group, Harvey Ma from Sam’s Club MAP and Ethan Chernofsky, Sr. VP Marketing, Placer.ai. Access to the webinar can be found here.

Other events and resources for the month include:

• November 20, 15:30 pm London, in-person. DPAA’s first UK Town Hall being held at IPG with guest speakers Julia Sparrow, Head of Consumer Experience, Mondelez; Chris Marjoram, Managing Director, UK & EMEA, Rapport WW and Mathilda Bobeica, Digital & Media Manager, Flora Food Group who will explore the impact of in-store digital media. Also on stage will be several members of the DPAA Brand Board including; Kathy Connolly-Livings, Media Manager for McDonald’s and Sam Taylor, Marketing Director, Direct Line. For an invitation, please contact tim.waldron@dpaaglobal.com.
• New Digital Resource Center: DPAA launches comprehensive online hub for in-store retail media networks here. Features include implementation guides, case studies, measurement frameworks, and partnership opportunities.

“In-store Retail Media Networks represent huge opportunities for brands and agencies across the globe and is the next frontier of Digital Out of Home, via the placement of dynamic digital screens exactly where purchase decisions happen,” said Barry Frey, President & CEO of DPAA. “With 84% of purchases still occurring in physical stores, the opportunity for brands and retailers to influence shoppers at the moment of truth is unprecedented. This comprehensive program will guide stakeholders through network development while examining proven strategies for maximizing in-store digital media impact.”

In addition to the events, DPAA is distributing informative articles from Andrew Lipsman focusing on in-store retail networks, highlighting the unique advantages of reaching consumers at the point of purchase, and addressing implementation strategies for retailers. They’ll also release videos from the DPAA Video Everywhere Summit showcasing successful in-store retail media campaigns.

Due to the transformative potential of in-store retail media for DOOH growth, all webinars in November will be open to non-members as well.

Skyrise, the advertising technology platform, has collaborated with Cedara, the Carbon Intelligence Platform, to offer media decarbonisation to advertisers. The sustainable media offering works across all formats allowing omnichannel measurement of client advertising campaigns. 

The fully integrated Cedara solution benefits Skyrise advertising’s clients in a number of ways:

• Transparent omnichannel campaign measurement of emissions for all sustainable media campaigns, leveraging the new global industry-standard Ad Net Zero Global Media Sustainability Framework
• Lower media campaign emissions through data-driven curation of high-quality, low-emissions inventory, combined with reduction tactics informed by granular carbon analytics
• Audience-first and carbon-efficient DOOH inventory selection, based on data evidence of the time and location the target audience will see screens
• Access to over 100 high-quality, verified carbon removal projects to compensate emissions from media investments  

Through Cedara, Skyrise allows clients to access transparent carbon emissions data which informs how they can create a path to net zero media. By combining this measurement with Skyrise’s effective audience design platform, advertisers can set their reduction targets and strategies while optimising campaign performance.

Eric Shih, Chief Operating Officer at Cedara said “In an increasingly data-driven world, it’s crucial advertisers have access to reliable information to make informed decisions. Skyrise is a natural fit for Cedara, as their clients want and expect data to advance their marketing output. We’re excited our new partnership will help advertisers benefit from sustainability data to help them buy smarter and waste less.”

Skyrise designs bespoke audiences for individual campaigns, using geo-temporal time and location data from mobile network operators and other realtime sources.  

Gareth Owen, delivery director at Skyrise told us“The drive for effective media solutions that help advertisers reduce emissions is obvious. It is better for brands, better for people, and better for the planet. It was important for us that this offering was omnichannel. Media is everywhere. Measurement should be too. Skyrise has been innovating with Cedara on a number of data based projects in beta for a while and we’re delighted to now roll these out to all our clients, no matter where campaigns are running around the world”.  

Through the collaboration, Skyrise highlights its dedication to curating with effective inventory while reducing carbon emissions. In 2023, it set out on a journey to become net zero by 2030 and will work closely with Cedara on measuring and reducing corporate emissions. All staff are offered carbon literacy training and over 60% are certified carbon literate. As both Skyrise and Cedara are members of Ad Net Zero, this partnership further showcases their commitment to the industry becoming more sustainable. 

ZetaDisplay, a leading European full-service partner in digital signage solutions and systems, has signed a multi-year agreement with Praktikertjänst, one of Swedens largest healtcare providers, for the development, establishment and operation of a complete new nationwide digital signage display network.

Mats Fogelberg, Director of Communications and Sustainability at Praktikertjänst said “After an extensive tender process, ZetaDisplay was selected after presenting the best overall solution for our needs. ZetaDisplay’s team convinced us with their professionalism, commitment and understanding of the business. We are now looking forward to working together over the next few years to build a modern national digital signage network to further strengthen our brands in relation to the public, towards all of our 3 million patients and over 8,000 employees spread across the country”.

The agreement includes new installations of digital signage solutions at up to 1000 clinics and will operate fully on ZetaDisplay’s proprietary software platform – Engage Suite. In addition, the agreement includes delivery of new screen hardware, service, operations and support for approximately 2500-3000 screens.

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Sadly ADA compliant signage is something that is often overlooked so it’s great to see that tomorrow, Thursday, November 14, the next SEGD Tools webinar focusses on this very important subject.

ADA compliant signage is signage that helps people with disabilities navigate public spaces and buildings. The Americans with Disabilities Act (ADA) is a federal law that prohibits discrimination against people with disabilities, and the ADA Standards for Accessible Design (SAD) outline the requirements for ADA compliant signs.

Tim Lloyd of Nova Polymers will present on the ADA and how it relates to Room Identification and Wayfinding Signage.

Some of the course objectives that will be covered include: What is the ADA? How do ADA codes relate to signage? Understanding the relationship between state and federal ADA regulations, with a brief overview of California’s accessibility codes.

The course will conclude with a discussion about photopolymer and its use in making accessible signage.

Learning Outcomes:

1. Provide SEGD membership the specifics to the ADA specifications for sign and installation compliancy
2. Provide SEGD membership a clear, uncomplicated webinar review of the ADA sign specifications in an easy-to-understand format covering the ADA history, sign specifications, braille requirements, and overall understanding of this important portion of the ADA act.
3. Provide SEGD membership with an easy-to-use Quick Reference Guide for ADA sign specifications. A tool they can keep handy for reference when working on appropriate sign compliance designs.

This webinar is registered with the American Institute of Architects (AIA) and is eligible for 1 Health Safety and Welfare Learning Unit. Please note that participants are eligible to receive the Continuing Education Unit (CEU) for only one of these presentations.

It takes place from 12:00-13:00 ET.

SEGD members can register for FREE and tickets for non-members cost USD 50 here.

7-Eleven, Inc. announced this week an expanded deployment of Gulp Radio programming to 5,000 stores across the U.S. by the end of 2024 and more than 12,000 stores by the end of 2025, which includes all 7-Eleven, Speedway and Stripes stores nationwide.

Gulp Radio is already in more than 4,000 stores, and offers an opportunity to influence the shopper at the point of purchase by deploying advertising and messaging via in-store audio. Once fully deployed at scale, Gulp Radio will be one of North America’s largest commercial radio networks enabling advertisers to reach the world’s largest convenience chain’s 13 million daily shoppers.

The Gulp Radio network’s expansion is the result of an extended partnership with audio retail media platform Qsic, which has allowed 7-Eleven to more quickly develop and bring audio messaging to market. Through Qsic’s AI-powered creative audio development, 7-Eleven more efficiently generates localized audio advertisements that reach target audiences during peak times – all backed by first-party data to measure the impact and determine revenue lift. On average, 7-Eleven® store locations with Gulp Radio network (or programming or broadcasting) capability have experienced between 5 – 9% overall sales lift.

“Audio is the easiest and most cost-effective way to influence consumer behavior within the convenience store environment. Qsic’s audio platform authentically connects with in-store customers to immediately drive measurable results for our brand partners,” said Mario Mijares, Vice President of Marketing, Insights, Loyalty and Monetization Platforms at 7-Eleven, Inc. “Qsic has already proven its value in our stores, we’re excited to extend our partnership with them throughout the U.S.”

Launched in October 2022, Gulp Media Network is America’s largest coast-to-coast immediate consumption Retail Media Network designed to leverage 7-Eleven’s customer purchase and behavioral data, which is 95 million loyalty members strong, or approximately one in four Americans.

“Gulp Radio network has already driven significant results for advertisers by optimizing in-store assets to influence shoppers at the point of purchase. In-store retail media presents a huge opportunity for brands to drive more conversions, and 7-Eleven and Gulp Radio are at the forefront,” said Matt Elsley, Co-Founder and Chief Executive Officer at Qsic.

*Data derived from the Interactive Advertising Bureau (IAB) Measurement, Addressability and Data Center’s “Digital Out of Home (DOOH) & In-Store Retail Media Playbook 2024”.

oOh!media is proud to announce the extension of its relationship with the Sydney Gay and Lesbian Mardi Gras, becoming a major media partner for the next two years.

The expanded agreement reflects oOh!’s commitment to fostering an inclusive and supportive environment for the LGBTQIA+ community, both within its workforce and throughout the broader Australian community.

Chris Roberts, chief financial officer and executive sponsor of oOh!’s Pride Network, told us “As a creative, people-focused business, we thrive on diversity, and this partnership reinforces our resolve to create an environment where everyone can bring their full selves to work. By supporting the Mardi Gras, we’re reaffirming our company’s purpose to make public spaces better and be a meaningful ally that reflects the rich diversity of the communities we serve.”

For the past three years oOh! has worked with the Sydney Gay and Lesbian Mardi Gras and Sydney World Pride in 2023 as the official Out of Home media partner. Now, as a major media partner oOh!, will once again return to the Mardi Gras parade route in 2025 with a float packed with oOh! employees.

Gil Beckwith, CEO of the Sydney Gay and Lesbian Mardi Gras said “We’re thrilled to extend our partnership with oOh!media, a company that shares our commitment to visibility, inclusion, and equality. Their presence amplifies our message across the city and beyond, reminding everyone of the importance of LGBTQIA+ rights and the celebration of our community. oOh!’s support has a genuine impact, and we welcome its continued involvement at Mardi Gras.”

The Sydney Gay and Lesbian Mardi Gras, marking its 47th year in 2025, takes place from 14 February to 2 March. The ‘Free to Be’ theme will celebrate progress toward LGBTQIA+ equality while underscoring the ongoing global fight for true freedom and acceptance for all.

IBASE Technology Inc. (TPEx: 8050), a leader in digital signage and smart retail computing solutions, debuts the SI-212-N, a compact digital signage player built to deliver top performance in entry-level applications. Designed for vibrant 4K displays across retail, public spaces, and transportation hubs, the SI-212-N is powered by the latest Intel® Atom® x7000E Series, N-series, and Core™ i3-N305 processors (formerly Alder Lake-N), providing the perfect blend of efficiency and power for dynamic digital signage.

The SI-212-N stands out with its dual HDMI 2.0 outputs, each capable of driving independent 4K displays, creating immersive and synchronized visuals. The fanless design ensures quiet, dust-free operation, making it ideal for 24/7 deployment. With built-in CEC (Consumer Electronics Control) and hardware EDID emulation functions, the device allows seamless display management through software settings, making it easier to set up and optimize for different display requirements.

Versatility is a core strength of the SI-212-N. It features up to 32GB DDR5-5600 memory for fast data processing, and an M.2 E-key (2230) slot to enable Wi-Fi and Bluetooth connectivity. The M.2 M-key (2280) slot supports NVMe SSDs for high-speed data access, enhancing the playback quality of resource-heavy signage content. For secure and stable operations, the device integrates TPM 2.0 and a watchdog timer. Additionally, the Out-of-Band (OOB) management function via the I210IT LAN port facilitates remote troubleshooting, enhancing operational reliability. It also supports Peripheral Device Power Control (PDPC), optimizing power efficiency for connected peripherals.

Measuring just 217mm x 123mm x 22.5mm, the SI-212-N is both robust and space-saving, operating effectively in harsh environments. Compatible with Windows 11 IoT and Linux Ubuntu 64-bit, this compact powerhouse meets diverse application needs in various indoor environments. Its durable aluminum chassis ensures long-lasting performance, making it a solid choice for the digital signage market.

SI-212-N FEATURES:

• iSMART intelligent energy-saving technology – enables power on/off scheduling and power resume functions
• Intel® Atom® x7000E Series / N-series / Core™ i3-N305 processors
• 1x DDR5-5600 SO-DIMM, dual channel, Max. 32GB
• 2x HDMI 2.0 with independent audio output
• Built-in CEC and hardware EDID emulation functions with software setting mode
• Supports PDPC (Peripheral Device Power Control) function
• Supports OOB function via I210IT LAN port (optional)
• 1x M.2 E-Key (2230) for WiFi, Bluetooth options
• 1x M.2 M-Key (2280) for storage
• TPM 2.0 and watchdog timer
• Industrial-grade robust and compact fanless design

IBASE Technology specializes in the design and manufacture of robust industrial PC products, delivering high-quality products and excellent service since its establishment in 2000. They carry out manufacturing and quality control at their own facilities in Taiwan that are ISO 9001, ISO 13485, and ISO 14001 certified. IBASE supply a comprehensive range of digital signage media player products designed for single and multiple large displays that are ideal for a variety of applications and venues such as restaurants, retail stores, banks, airports and shopping malls to convey dynamic information and targeted promotions. We offer the highest quality entry, mid-range to extreme performance FHD/4K/8K digital signage players to enhance the customer experience.

IBASE is a Titanium member of the Intel® Partner Alliance that offers exclusive resources for #AI, cloud, high performance computing, and other solution areas to help plan, build, and deliver more customer value. As an Intel-recognized top-tier partner, IBASE works together with Intel and the ecosystem to deliver the most advanced products and solutions to our customers.

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced this week its revenue for the third quarter 2024.

Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, was quoted as saying “Our Q3 2024 Group revenue grew by +10.9%, +11.1% on an organic basis, above our expectations, to reach €948.2 million with a solid business momentum across all segments and geographies, mainly driven by continued strong digital revenue growth, while France benefited from the positive impact of the Paris Olympic and Paralympic Games. Digital Out Of Home revenue grew by +17.8%, +18.5% on an organic basis, to reach a new record high of 38.5% of Group revenue including an ongoing strong programmatic revenue growth. All business segments recorded strong organic revenue growth: Street Furniture grew by +8.8% with continued solid momentum, Transport grew by +15.5% reflecting the strong growth in both airports and public transport systems and Billboard grew by +7.9% driven by solid momentum across markets. France and UK delivered strong double-digit organic revenue growth with all other geographies growing high single-digit. Our business in China, while still well below pre-covid levels, grew double-digit with an increased digital penetration. As far as Q4 is concerned and bearing in mind our record Q4 last year, we expect a low single-digit organic revenue growth rate, including continued solid development of digital revenue and reflecting some macro uncertainties such as ongoing debates about government budgets in France and UK, while China is expected to be around flat due to low consumer demand. We are confident that Out of Home will continue to grow its market share in a fragmented media landscape with Digital Out of Home being the fastest growing media segment. JCDecaux as the industry leader and the most digitised global OOH Media company is well positioned to benefit from this digital transformation.”

Adjusted revenue for the third quarter 2024 increased by +10.9% to €948.2 million compared to €855.0 million in the third quarter of 2023.

Excluding the negative impact from foreign exchange variations and the positive impact of changes in perimeter, adjusted revenue increased by +11.1%.

Adjusted advertising revenue, excluding revenue related to sale, rental and maintenance of street furniture and advertising displays, increased by +10.4% on an organic basis in the third quarter of 2024.

STREET FURNITURE
Third quarter adjusted revenue increased by +8.4% to €468.5 million (+8.8% on an organic basis). France driven by the Paris Olympic and Paralympic Games, UK and Rest of the World grew double-digit. North America and Asia-Pacific recorded high single-digit growth.

Third quarter adjusted advertising revenue, excluding revenue related to sale, rental and maintenance of street furniture was up +7.3% on an organic basis.

TRANSPORT
Third quarter adjusted revenue increased by +14.8% to €346.9 million (+15.5% on an organic basis). France, UK, Rest of Europe and Asia-Pacific grew double-digit.

BILLBOARD
Third quarter adjusted revenue increased by +9.8% to €132.7 million (+7.9% on an organic basis). France and Rest of Europe grew double-digit. North America and Rest of the World recorded high-single digit growth.

This forthcoming (US) holiday season is a time for expressing thanks and appreciation and in celebration, Lamar Advertising is offering folks an opportunity to share a message of gratitude on a Lamar digital billboard FREE of charge as part of the ‘Lamar Gives Thanks’ campaign.

Now through November 10th, you can visit LamarGivesThanks.com to upload a photo and message that will be displayed on a Lamar billboard in the region you select. On November 18th, your message of gratitude will be rotated alongside other advertisements on Lamar digital billboards.

No photos with business logos, political, offensive, or negative messaging will be accepted. If you would like to thank your employees, it is suggested that you consider using a photo of the employees and not a business logo.

On Monday AVI Systems announced that it will acquire CCS Southeast, an audiovisual systems integrator that designs, installs and supports technology solutions throughout the Southeast United States. The acquisition includes locations in Jacksonville, Miami and Orlando, FL., as well as offices in Knoxville, Tenn., and Atlanta, Ga.

Jeff Stoebner, CEO of AVI Systems told us “CCS Southeast has built an incredible business serving customers for more than two decades. I’m impressed with their long-standing reputation assisting education and corporate enterprises. The addition of these five locations serves as a catalyst for our future growth in this region. And Florida is home to many federal government agencies, which AVI Systems can now more easily support with this added presence.”

CCS Southeast was established by John Doster, CEO, who grew the business into one of the largest AV integrators in the Southeast. He was instrumental in developing a customer base that includes the University of Tennessee, University of North Florida, University of Florida, Web.com, EA Sports, and many others. Doster will continue to lead the Jacksonville office as Area Vice President at AVI Systems.

The acquisition will close on December 2, 2024 and at that time all CCS Southeast employees will become employee-owners at AVI Systems.

Upon completion AVI will employ more than 1,200 professionals across 40 U.S. locations, with plans to open new facilities in other strategic markets, including Tampa.