DailyDOOH

A new report from Outsmart, the trade body for the UK Out of Home advertising industry, finds that OOH is the most sustainable advertising platform for brands when compared to other major media. The findings, produced by KPMG, are outlined in ‘Low Carbon, Low Power: An analysis of OOH energy consumption and CO2 emissions’, published […]

Outsmart, the trade body for the Out of Home advertising industry has announced that OOH revenue for 2023 saw growth of +9.8% year-on-year with total revenues of GBP 1.3bn, equivalent to 99.6% of the pre-covid market. The figures, collated by PwC, show that Q4 contributed £396 million towards the annual total, up +14.9% from Q4 […]

Outsmart, the trade body for the UK Out of Home advertising industry reports OOH advertising revenue for the third quarter of 2023 totalling GBP 346m, an increase of +12.9% compared to the same period last year. The figures, collated by PwC, reveal that Digital OOH revenue grew +15.6% and Classic OOH grew +8.1%. Digital’s share […]

At our AdTECH: OOH – Europe Conference on Thursday December 7 Clemence Chemel | Publishers Account Manager | Displayce will delve into the intricacies of Programmatic Digital Out-of-Home (pDOOH) advertising, aiming to debunk challenges and illuminate the path forward in 2024. The rest of the agenda goes like this: – 09.30 REGISTRATION 10:00 Welcome Chair […]

A new report from PwC, commissioned by Outsmart, finds the UK Out of Home sector contributed GBP 411m to support public services, infrastructure, communities and employees in 2021 – representing 46% of its advertising revenue. Over the last 14 years, OOH media owners have invested GBP 1.1bn into installing and maintaining public infrastructure including bus […]

Outsmart, the trade body for the Out-of-Home advertising industry in he UK has announced that overall OOH revenue for 2022 saw growth of +31% year-on-year with total revenues of GBP 1.2bn. Justin Cochrane, Chair of Outsmart told us “2022 was a positive year for Out-of-Home, and we now look forward to getting back to strong […]

Outsmart, the trade body for the UK Out of Home industry tells us that it is building a new data system to centralise all advertising playout information into one single point for buyers to access. At present we believe there is a ‘peer-to-peer’ approach, but Playout will fully standardise and improve the communication of this […]

Building on its role as the official source of out-of-home audiences in the UK since 2013, Route recently unveiled out-of-home data for Q4 2022. Denise Turner, Chief Executive at Route, told us “This release opens up out-of-home audience measurement in Great Britain as never before. I’m delighted that the significant investment from the industry has […]

Outsmart, the trade body for the UK Out of Home advertising industry reports that OOH advertising revenue for the third quarter of 2022 was GBP 306m, an increase of +13% compared to the same period last year. Justin Cochrane, Chair of Outsmart, told us “Despite wider economic challenges, Out of Home continues to offer the […]

The OAAA (Out of Home Advertising Association of America) and Outsmart (Out of Home Advertising Association of United Kingdom) have collaborated with IAB Tech Lab, the global digital advertising technical standard-setting body, to publish a comprehensive document and technical resources to support standardized Real Time Bidding in DOOH. The two OOH trade organizations brought together […]