DailyDOOH

PATTISON Outdoor Advertising, Canada’s leading provider of transit advertising, has entered into an exclusive advertising partnership with the Niagara Transit Commission (Niagara Transit).

This agreement allows PATTISON to manage and sell advertising space on transit vehicles and shelters across Niagara Region, covering communities including Niagara Falls, St. Catharines, Welland, Fort Erie, Port Colborne, Thorold, Grimsby, Pelham, and Wainfleet.

Niagara Transit was established in 2022 to unify public transit services across Niagara Region, improving efficiency and connectivity for residents and visitors.

This collaboration with PATTISON Outdoor represents a significant step in providing businesses with a seamless, region-wide advertising platform while supporting the long-term sustainability of public transit.

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Last week Barbie partnered with Heart, the UK’s biggest commercial radio brand, to celebrate the power of women supporting women in the lead up to Saturday’s International Women’s Day.

Heart listeners nominated female role models that inspired them for a chance to have their message shared on air and on digital billboards, and the chance to win an epic prize.

The week-long activation marked Barbie’s debut in a radio campaign, featuring presenter live reads, co-branded content, trails, sponsorships, and social media.

Friday morning on Heart Breakfast saw host Amanda Holden and mid-morning presenter Pandora Christie press a big pink Barbie button live on air, lighting up digital billboards with shout-outs and friendship messages right across the UK, including in major cities, London, Manchester, and Glasgow.

The hashtag #BarbieLimitlessFriendship invited listeners at home to keep the momentum going too, encouraging them to snap selfies with the special women in their lives to commemorate the power of friendship this International Women’s Day!

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Daktronics chairman, president and CEO Reece Kurtenbach stepped down from all three positions at the company this week

Reece, whose father, Al, co-founded Daktronics in 1968, has been CEO since 2013.In a statement Reece said “Since its founding over 50 years ago, Daktronics has grown into a world leader in video communications displays and control systems. I am incredibly proud of what we have been able to achieve together and deeply humbled by the remarkable hard work, commitment and loyalty of our team members that has enabled us to get to this point. I am confident that Daktronics has a strong foundation in place, supported by the increasing momentum from the company’s transformation, to continue its global growth. This is the right moment for me to step back as CEO and to turn the business over to the next generation of leadership. I believe Daktronics is well-positioned to expand its market leadership position and create significant long-term value for our customers, shareholders and all stakeholders.”

Andrew Siegel, a lead independent director, will become chairman of the board and Executive vice president Brad Wiemann has been appointed interim CEO while a national executive search is carried out. Brad has been with the company since 1993 and has served in a variety of roles across manufacturing, engineering, product development and other functions. In his current role, he oversees the company’s commercial, high schools, and parks and recreation business units.

Board member Howard Atkins, former chief financial officer of Wells Fargo, has been appointed acting CFO and chief transformation officer. Sheila Anderson, who was CFO, is focusing on her additional role as chief data and analytics officer.

Zicha, a unified retail media platform founded in Australia, has announced the appointment of Jim Kane as Vice President of Sales – Global.

Jim renowned for his extensive experience in retail media sales, will be steering Zitcha’s global sales strategy. Prior to joining Zitcha, he has contributed significantly to the field of shopper marketing, retail media, and adtech. During his time at WPP’s Triad Retail Media, he led sales for Walmart’s Sam’s Club division, being instrumental during its integration post-Walmart acquisition. He has also played a critical role in establishing the first retail media network within the sporting goods sector at DICK’S Sporting Goods and has consulted C-suite executives on achieving retail growth strategies.

Jim will focus on fostering relationships with key retailers, brands, and advertising partners and will refine Zitcha’s go-to-market strategy aiming to augment sales performance through data analytics and market intelligence.

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Jonathan Glanz has joined MG Concepts as Executive Vice President.

MG Concepts, develops and builds turnkey store environments including custom store fixtures, custom interior millwork and in store digital experiences.

Ian Collins has joined adtrackmedia as their new National Account Executive.

With over a decade of experience in media sales, Ian has a proven track record of delivering impactful place-based advertising solutions and has cultivated strong relationships within the Digital Out-of-Home (DOOH) divisions of media planning and buying agencies in the Toronto market. In his new role, Ian will leverage his extensive industry expertise to provide strategic account leadership and drive revenue growth for adtrackmedia’s innovative digital in-tunnel advertising solution.

Andrew Glancy, adtrackmedia Global Head of Sales, notes: “Ian is a really strong addition to our media sales division. He understands that providing efficient and effective client services, by fully understanding client needs and objectives, and offering only true best-fit solutions, is the key to successfully generating consistent adsales revenue. We know he will ultimately be a high performer and take great care of our Canadian clients alongside Michael Van Zon.”

Ian will join adtrackmedia’s existing Toronto-based advertising sales team, further expanding their ability to service the needs of their clients as they continue to scale their Canadian operations.

Hot on the heels of UK, Leeds based 75Media securing a seven-figure investment to help further cement its position as a tech-driven leader in the out-of-home market, comes an announcement that it has expanded its UK portfolio with the acquisition of Mass Media’s large-format digital roadside estate.

75Media has acquired the majority of Mass Media’s large-format digital roadside billboard portfolio and will integrate 49 new sites, with a reach of 19 million people a fortnight, further strengthening its position as one of the UK’s leading outdoor media operators

Paul Inman, CEO and Founder of 75Media, told us “This acquisition is a significant step forward for 75Media. It not only enhances our digital portfolio but also sends a clear message to the industry – we are expanding, we are investing, and we are committed to delivering high-quality roadside advertising opportunities. Mass Media has built an impressive estate of large-format digital sites, and we’re pleased to be bringing them into our network. With the addition of a large proportion of its future pipeline of D48s and LFDs, we’re accelerating our growth and giving advertisers even more ways to engage with real audiences in prime locations.”

We understand that thirty one sites have already been integrated into 75Media’s digital portfolio, meaning the company can deliver greater audience numbers to brands in a range of locations, including Wimbledon, Bristol, Southampton, Derby and Nottingham.

Mass Lambresa, CEO of Mass Media, said “Now is the right time for this transition. We’ve had great success with our large-format digital portfolio, and 75Media is well-placed to take these sites forward. As we move on to new projects in the OOH industry, focusing on emerging technologies and development, we’re confident that this move benefits both parties and ensures a strong future for these high-quality locations.”

In addition to these 31 existing sites, 75Media will also operate a large proportion of Mass Media’s agreed future pipeline of D48 and large-format digital (LFD) sites, taking the total number to 49. This strategic move will significantly expand 75Media’s footprint, enhancing its reach and providing advertisers with even more opportunities to connect with key audiences.

Clear Channel Outdoor Americas, (NYSE: CCO), has appointed Eric Hamme as president of its Chicago market, the third-largest media market in the U.S. In this role, he will oversee all aspects of the market’s operations, including sales, marketing, real estate, public affairs, operations and finance.

Eric is a seasoned advertising and sales leader with more than 19 years’ experience in developing customer-centric strategies that drive revenue at the local, regional and national levels. Over his seven-year tenure at Clear Channel Outdoor Americas, he has leveraged the intersection of technology, data and out-of-home (OOH) media to help advertisers and business partners achieve measurable impact across the company’s robust network of roadside, transit and airport media displays.

As market president, Eric will build long-term relationships with clients, landlords and municipal stakeholders while leading business development initiatives that enhance value for Clear Channel Outdoor Americas’s customers and the broader Chicago community.

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Doohly has joined the Out of Home Media Association Aotearoa (OOHMAA).

Already a key player in the New Zealand digital out-of-home industry, Doohly partners with some of the country’s most innovative media owners. Joining OOHMAA reflects Doohly’s commitment to further strengthening its ties within the New Zealand market and supporting the industry’s continued growth.

Doohly CEO & Co-Founder Sean Law told us “With a strong presence in New Zealand, partnering with OOHMAA is a natural step for us. We’re committed to working closely with the industry, ensuring media owners have the tools they need to maximise the value of their digital inventory while driving innovation and efficiency. Our platform’s real-time content scheduling capabilities set us apart, offering media owners instant control over their network instead of relying on slow, polling-based updates. We look forward to deepening our engagement with the New Zealand DOOH community through our partnership with OOHMAA. As the market evolves, we remain focused on delivering the best possible solutions to our clients, helping them unlock new revenue opportunities and streamline operations.”

Doohly’s platform is designed to give media owners greater control and flexibility over their digital signage networks. Unlike legacy systems that rely on delayed content updates.

The Out of Home Media Association Aotearoa (OOHMAA) represents New Zealand’s major out-of-home media owners, driving industry-wide collaboration, measurement standards, and best practices.

Former Barco, Absen, ScreenBeam and PPDS exec Alison Maxson has joined Panasonic Connect North America as Senior Marketing Specialist – Visual Systems.