DailyDOOH

onemedia has reinforced its product offering, announcing new distribution agreements for Uniguest’s Tripleplay platform and with Bluefin.

Comprising of IPTV, digital signage, and video streaming software and technology, Tripleplay is a flexible IT-first platform optimized for sports, venue, enterprise, banking, government, and many other environments.

Part of the Uniguest product portfolio, the Tripleplay agreement completes a full IPTV offering from onemedia. The Bracknell-based business has represented Onelan for twenty years and, more recently, announced distribution agreements with Uniguest for its MediaStar and eStream solutions.

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Primeview have announced a motorized roll-up LED display called ReVolve.

Primeview’s game-changing LED roll-up display combines state-of-the-art engineering with a sleek, space-saving design to deliver stunning visuals in any environment. With ultra-light, ruggedized GOB materials and pixel pitches as fine as 0.7mm, ReVolve provides unparalleled image quality with vivid colors and premium contrast. Its motorized mechanism offers seamless concealment and effortless operation, whether mounted in-ceiling or on walls.

It’s perfect for boardrooms, classrooms, showrooms, lounges and auditoriums, ReVolve is engineered for flexibility and high performance. Built with Primeview’s industrial 24/7 reliability and fitting a range of creative applications, it’s a breakthrough solution for clients looking to add artful function and functional art to their display experiences.

Join COMMB for a general overview webinar where they’ll introduce COMMB’s web-based planning and Inventory Management tool, ROADMAP.

Learn how to navigate the platform, utilize the mapping tool, and explore the COMMB Data Report.

Webinars will take place Wednesdays 12:30 – 1:30 PM EST on the following dates:

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Midwich Group plc, used #ISE2024 last year to launch Midwich Ignite, the Group’s new corporate venture capital arm, which they said will invest in, and support, entrepreneurs to propel innovation within the industry.

News then some 12 months later that Midwich Ignite has invested in Vizgard, a dual-use #AI SME which uses edge-based software to provide time critical, AI-enabled insight and camera automation in defence and public safety spaces.

The funding, raised as part of an oversubscribed seed funding round led by Sure Valley Ventures, will see Vizgard’s aspirations to bridge gaps in camera-based defence and public safety systems through a distributed visual AI platform, FortifAI.

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DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, published this recap of their highly successful Curated Member Experiences at #CES2025. We publish it in full below…

The multi-day Experience included interactive, private audience fireside chats with leading brands and agencies, Out of Home industry members opening dinner, VIP floor tour that focuses on technologies impacting DOOH, the now popular semi-annual DOOH Cocktail Event and various networking opportunities.

CES is the largest gathering of brands, media, tech, and innovation in the world. The event drew over 140,000 attendees and over 4,500 exhibitors. DPAA makes CES more productive and easier to navigate for members.

The experience kicked off with a spectacular dinner at Spago, overlooking the iconic Bellagio fountains. Sponsored by VIOOH, the dinner featured valuable insights from special guests Quan Media Group and Gemini Crypto. Gemini emphasized their extreme growth of business, and their commitment to DOOH given their appreciation for high-impact ad placements and creative-first approaches.

The next day the venue shifted to the Waldorf Astoria for a session with United Airlines representatives who underscored the importance of agency partnerships in storytelling and engagement optimization. The following days were packed with exclusive brand and agency sessions, beginning with the Global Media Director at Lenovo, who discussed the company’s recent FIFA partnership.

ESPN’s VP of Media Strategy & Planning talked about the role of DOOH in the holistic media mix and the role it plays in driving Marketing results. The sessions continued with the Chief Marketing and Customer Officer at RITE AID and Executive Leader of Thrifty Ice Cream, who shared fascinating statistics about organic marketing and celebrity endorsements.

MGM Resorts International’s VP of Advertising & Social Strategy, provided insights into full-funnel marketing strategies, while Valvoline Inc.’s VP of Marketing, discussed customer journey optimization and data-driven approaches to reaching car owners, working alongside NOVUS Media LLC.

A highlight of the experience was the DPAA Global DOOH Cocktail Party, sponsored by Serve Robotics, which brought together industry leaders for an evening of networking and future-focused discussions. The following day featured an impressive lineup of speakers, including Omnicom Commerce’s CEO and EVP who emphasized the importance of creating seamless consumer experiences through omni channel planning.

Wyndham Hotels & Resorts’ VP of Media & Brand Marketing joined CEO of Havas New York, to discuss their partnership and brand activation strategies. The Las Vegas Aces’ VP of Brand Marketing shared insights about innovative advertising approaches leading into the team’s recent WNBA championships.

Xumo’s VP of Marketing interviewed by The CMO Sidekick highlighted the company’s focus on local market impact and measurement strategies. The sessions concluded with Delta Airlines’ Managing Director of Global Product Marketing who outlined the airline’s community-focused approach to consumer engagement in 2025.

The experience culminated in an exclusive CES expo floor tour led by the CEO at Optimal, providing attendees with firsthand exposure to the latest technological innovations.

DPAA President and CEO Barry Frey said “These member activities at CES allow for the unique, collegial interactivity that we have become known to curate as an organization. I am proud of the intimate and engaging discussions that allow all participants to partake in sharing important learnings to inspire business development”.

This curated experience exemplifies the critical role of such gatherings for DOOH professionals, facilitating direct access to industry leaders, fostering valuable relationships, and providing exclusive insights into emerging trends and strategies. As DOOH continues to evolve and integrate with broader marketing strategies, these focused, high-level interactions become increasingly valuable for industry advancement and innovation.

The success of the DPAA CES Curated Experience demonstrates the organization’s commitment to connecting DOOH professionals with key decision-makers and thought leaders, while highlighting the medium’s growing importance in modern advertising strategies. Such events prove essential for understanding market dynamics, building strategic partnerships, and staying ahead of industry trends.

Private equity firm Naxicap has acquired VuWall. You may remember that Naxicap acquired Guntermann & Drunck (G&D) back in 2020 and (then) Tritec Electronic in 2022 so is now basically adding VuWall to its portfolio.

As part of this new collaboration, Thorsten Lipp, CEO of G&D, will now also serve as the CEO of VuWall. Markus Müller-Heidelberg will remain Managing Director of Tritec Electronic and VuWall founder Paul Vander Plaetse will assume the role of Chief Marketing Officer for VuWall, G&D, and Tritec.

“This acquisition represents a significant milestone in our mission to bring together best-of-breed solutions in the control room industry,” said Joseph Pacher-Theinburg at Naxicap. “By leveraging the strengths of VuWall’s software development team and G&D and Tritec’s hardware expertise, we are unlocking new possibilities for innovation and market growth. ”

VuWall and G&D will showcase their latest innovations at #ISE2025 on stand 5J350.

The press release claims that the companies are set to transform the control room industry with complementary technologies that elevate command and control environments worldwide.

AQ Technology Partners acted as the exclusive financial advisor to VuWall in the transaction.

SheerLuxe, a UK premier luxury lifestyle brand, has announced a new partnership with C-Screens to bring SheerLuxe’s engaging, premium content to C-Screens’ high-traffic retail locations across the UK.

The collaboration will see SheerLuxe’s curated editorial and video content showcased on C-Screens’ large-format screens, offering an immersive and visually striking experience for shoppers in key retail destinations such as Lakeside and MetroCentre.

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CTI has acquired Delta AV.

Founded in 1996, Delta AV design, build, and support AV technology all over the US whilst calling Gresham, Oregon home.

In July 2024 CTI acquired Digital Technology Solutions, in June that same year they acquired Advanced Systems Integration and in February they acquired Vistacom, Inc..

Talon, the leading independent global Out of Home (OOH) agency has acquired Out of Home Masters, the largest independent OOH specialist in the Netherlands.

This strategic acquisition strengthens Talon’s leadership position in Europe and establishes a platform for further growth.

Founded in 2015 by Frank Hardenberg, former Managing Director of Wall Netherlands, CBS Outdoor, and Exterion Media, OOH Masters has grown to become a dominant force in the Dutch OOH market. With billings exceeding €26 million, the agency delivers innovative, data-driven campaigns for renowned brands and agencies such as Havas Media, Talpa Radio and TV, Hunkemöller, Coolblue, Enterprise, Swappie, Flink, Pathé and Tony Chocolonely.

Frank Hardenberg, Managing Director of OOH Masters, told us “Joining forces with Talon was an easy decision – as the best in the OOH market they provide many benefits to both our teams and our clients. Talon has an impressive operation globally and this partnership provides access to their advanced data and technology platforms so we can offer enhanced capability to our clients.”

Since its inception, OOH Masters has built a strong reputation in digital OOH and was recently recognised in Adformatie’s 2024 Media Report as the leader in innovation amongst local media agencies, and #2 media agency overall in the annual ranking. With its established presence across the Netherlands, Belgium, and Luxembourg, the Amsterdam-based agency now plays a key role in Talon’s strategic expansion.

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