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Nickelytics, the advertising arm of robotics leader Kiwibot, announced today that Eduardo Iniguez is joining the company as its new Chief Executive Officer.

The appointment comes months after Kiwibot acquired Nickelytics, setting the stage for a new era in out-of-home advertising that fuses autonomous delivery robots with cutting-edge digital advertising technology.

Judah Longgrear, former CEO of Nickelytics and Kiwibot, will continue to guide this unified vision as Head of North America for Kiwibot. “Eduardo’s proven operational financial leadership in mobility and aerospace, combined with his experience in scaling high-growth tech companies, makes him the ideal candidate to lead Nickelytics into the future. We are thrilled to have him at the helm as we continue to redefine the Mobility Out of Home Advertising landscape”.

Eduardo, who comes with over 15 years of strategic, operational and financial leadership experience across aerospace, defense, and innovative technology sectors, will spearhead Nickelytics’ mission to redefine the Mobility Out of Home Advertising. By transforming Kiwibot’s fleet of autonomous delivery robots into dynamic digital billboards, Nickelytics is poised to create an unparalleled platform for hyper-local, data-driven, and impactful advertising campaigns.

Before Nickelytics, he served as CEO and Board Member at Getaround, the world’s leading peer to peer connected carsharing platform. There, he successfully scaled operations and restructured its global operations, leading the company to profitable unit economics amid fierce competition. Before Getaround, Eduardo held leadership roles as CEO and CFO at HyreCar, where he led the company’s sale to Getaround. His experience also includes executive positions at AllClear Aerospace & Defense, Verus Aerospace, and Silvus Technologies, underlining his expertise in leading organizations through complex business landscapes.

ZetaDisplay, a provider of digital signage systems, has appointed Jørn Olsen as director of retail media and analytics.

With over two decades of expertise spanning marketing, analytics, and shopper engagement, Olsen brings experience of working with leading retail brands.

In this new role, Jørn will spearhead ZetaDisplay’s initiatives to transform physical retail environments into data-driven, dynamic spaces. This includes further enhancing the company’s proprietary analytics capabilities and ensuring that clients leverage digital signage to create more personalised, measurable, and engaging brand experiences.

Eric Kip has joined Wildstone as Managing Director for Europe. This new hire comes as Wildstone continues to expand its presence in European markets.

Eric is set to lead the group’s growth across the European continent and will contribute significantly to its digital infrastructure expansion plans.

He joins Wildstone with a wealth of experience and a proven track record in driving both growth and innovation. His extensive background includes senior roles at major advertisers, media agencies and media operators, where he has consistently delivered outstanding results.

In his new role, Eric will be responsible for spearheading Wildstone’s strategic initiatives across Europe, focusing on expanding the group’s footprint and accelerating the digitisation of Wildstone’s assets. His appointment comes at a pivotal time as Wildstone continues to strengthen its position as a leader in the OOH industry.

Damian Cox, CEO and Founder, Wildstone, said: “We are delighted to welcome Eric to Wildstone. His extensive experience and deep understanding of the industry make him the perfect fit to lead our European ambitions. As we continue to expand our digital footprint, Eric’s leadership will be instrumental in driving our success.”

Eric’s appointment is part of Wildstone’s broader strategy to enhance its digital offerings and expand its presence in key markets. The group has recently undertaken significant growth initiatives, including the acquisition of new assets in Spain and Germany, as well as the launch of digital infrastructure transformation projects across its existing markets.

Williams AV has announced the expansion of its international sales team with the addition of two seasoned AV professionals. Michael Carvosso joins as International Technical Sales Manager for Australia, New Zealand, and Southeast Asia, while Sanjay Kumar has been appointed International Technical Sales Manager for the MENA (Middle East and North Africa) South and East Asia regions.

“We experienced a record year of sales growth in our international markets,” said Per Persson, VP of International Sales and Business Development at Williams AV. “In 2024, we saw explosive growth in Europe, Australia, and the Middle East, highlighting the need to enhance our sales support for customers in these regions. Michael and Sanjay’s extensive experience in the pro AV industry will strengthen our ability to serve these key regions and further drive our expansion. We are thrilled to welcome Michael and Sanjay to our international sales team. They have a proven track record of fostering strong relationships, and their extensive industry experience and ability to bridge technical complexity with client needs will provide our customers with unparalleled support”.

• Michael Carvosso – Int’l Technical Sales Manager | Australia, New Zealand & Southeast Asia. Based in Australia, Carvosso brings more than 25 years of experience in the professional AV industry. His impressive career includes leadership roles at Bose Professional, Australia-based distributor Westan, Philips Electronics, and Avico Electronics. Carvosso’s extensive knowledge of the Australian and Southeast Asian markets makes him a valuable asset in driving regional growth and supporting customer success.
• Sanjay Kumar – Int’l Technical Sales Manager | MENA, South Asia, and East Asia. Based in the United Arab Emirates, Kumar brings over 25 years of expertise in sales and project management within the Middle East and North Africa regions. His career highlights include positions at VDA Telkonet, and Robert Bosch Middle East. Kumar’s deep understanding of the MENA and South and East Asian markets positions him to deliver exceptional technical and consultative support to clients.

Williams AV’s international presence has grown steadily over the past three years, supported by strategic partnerships and the addition of distribution partners worldwide. This momentum underscores the company’s commitment to providing cutting-edge assistive communication solutions and superior customer support across global markets.

Driven by sustained and significant growth, onemedia has moved to prestigious new offices at One Arlington Square, Bracknell.

The move follows the acquisition and subsequent merger with Red Solutions in 2021 and, more recently, the strengthening of the management team with the appointment of former Midwich directors Iain Campbell and Lee Baker.

Thanks to the continued support from reseller and vendor partners, onemedia has outgrown its former Reading workplace and found a more modern space that matches the company’s future ambitions.

The move represents continued investment in the business, which has been underpinned by the company’s substantial organic growth, with the new office being fitted out to the highest specification. The new office is a modern, open plan workspace designed to encourage collaboration between the rapidly expanding onemedia team.

A state of the art, solution-focused, demo facility and experience centre will also open later in the year, providing Systems Integrators and Audio Visual resellers with a fitting environment to demonstrate the very latest technologies to their customers.

Managing Director, Iain Campbell, told us “The move has been a long time coming for onemedia and a project that was initially identified during the first days of me joining the business early in 2024. The search began to find a property that was suitable for our needs – both now and for the future. Our organic growth has been such that I’m delighted to see this goal achieved within 12 months. Situated in the heart of the UK’s Tech Valley, Arlington Square offers premium facilities and great transport links and it was the obvious choice for us as a modern technical workspace distributor. We have invested heavily into this space with not only a great working environment for our staff and vendors, but we also have an incredibly high specification demonstration space, showcasing the latest technology from our partners, which we will be officially opening after ISE.”

The move follows a significant year for onemedia. The business has grown its technical and support staff by 30%, along with significant vendor partner additions.

Former Dentsu Americas CEO Michael Komasinski has joined Criteo as its new CEO and board member.

He’ll join the Paris-based company on February 15.

David Edgar has joined Amscreen as CTO.

David brings decades of international experience in display, semiconductor, smart hardware, and cloud product technologies.

Tom Ross has joined NoviSign as Global Sales Director.

Tom brings a wealth of experience in expanding international markets within the Digital Signage Industry, having previously played a pivotal role in the growth of companies such as NowSignage and Videri.

The Australian Out of Home industry has just announced a strong 8.07 per cent increase in net media revenue for 2024, reporting $1,301.8 million, up from an adjusted figure of $1,204.6 million* for 2023.

OMA CEO Elizabeth McIntyre said, “As we reflect on 2024 and look forward to 2025, Out of Home continues to prove its resilience and strength. With its unique combination of ubiquity, trust, and digital innovation, OOH has cemented itself as the medium of choice for advertisers seeking both immediate impact and long-term brand equity. In a challenging and rapidly evolving advertising landscape. OOH delivers a powerful, non-intrusive presence that remains a trusted partner for media buyers navigating shifting priorities and economic pressures. Looking ahead to 2025, the OOH sector remains primed for success, even in the face of challenges such as the election and rising cost-of-living pressures. MOVE2 will offer advertisers even greater precision in capturing seasonal and regional variations, enabling them to fine-tune their strategies for maximum effectiveness. Coupled with ongoing advancements in DOOH, this adaptability is driving innovation and growth across the industry. The ongoing investment and commitment from our members continues to empower advertisers with the advanced tools and insights they need to succeed, even in the face of economic uncertainty. With continued innovation and adaptability, OOH is primed to thrive in both flat and improving market conditions”.

• Quarter four 2024 saw an increase of 6.6 per cent on net media revenue year-on-year, totaling $393.8 million, up from $369.5 million* for the same period in 2023.
• Digital OOH (DOOH) revenue now accounts for 75.2 per cent of total net media revenue, reflecting an increase from 73.4 per cent* for the same period in 2023.

*Previously released revenue figures have been updated to reflect changes in the OMA membership.

VuWall, a technology leader in video wall control systems and unified visualization solutions, has announced it will showcase its latest video wall and KVM solutions and its newest partnerships at #ISE2025, stand 5C700.

VuWall will debut the latest G2 model of VuWall’s Application Server, featuring enhanced security, seamless content sharing, and robust control and visualization of virtual data across multiple networks. VuWall will also unveil the release of version 3.9 of TRx, which features KVM and security enhancements.

Fadhl Al-Bayaty, Vice President of Product Management at VuWall told us “VuWall’s commitment to robust video wall functionality and security will take center stage at ISE 2025. Our advanced IP KVM and security features offer protection for the most mission-critical and highly sensitive applications in control room environments”.

Their redesigned appliance server enhances support for critical services, including websites, dashboards such as Power BI, and Virtual Desktops like RDP. With stronger security measures, this cost-effective appliance is designed to support future innovations while ensuring secure access to virtual data for years to come.

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