DailyDOOH

Moove Media Pte Ltd., ComfortDelGro’s outdoor advertising arm, is trialing taxi top advertising in Singapore for a six-month period.

The Land Transport Authority (LTA) has approved for 50 vehicles to be on the road during the trial, it said in a statement.

Moove Media’s new taxi top smart digital billboards will be able to display different creatives based on the vehicle’s location, time of day and prevailing weather conditions, allowing advertisers the ability to tailor ads and target audiences with precision.

“We are proud to be pioneering the future of outdoor advertising in Singapore with the introduction of the first taxi top smart digital billboards. Our dynamic cab billboards offer unmatched access and visibility, offering brands a unique opportunity to reach their target audience in one of the world’s most densely populated cities. By leveraging geo-targeting capabilities, advertisers can significantly enhance their campaign return on investment,” said Jeffrey Kwek, CEO of Moove Media.

In Singapore, in order to avoid distracting drivers on the road, all advert transitions will only happen when the taxi is stationary.

Amazon is the first client.

The 7th edition of the AD ART SHOW took place during #OOHNYC on the evening of Thursday October 17 with an exclusive reception by Outfront Media.

Attendees from both the art and advertising worlds gathered to celebrate the winning artists, engage in a thought-provoking artist panel discussion moderated by AdAge’s Senior Creativity Reporter, Sabrina Sanchez, and connect with the artists themselves.

AD ART SHOW honors the art created by the world’s most creative minds in advertising, following in the footsteps of legendary artists like Andy Warhol, who also began their careers in advertising. All 100 selected artists were carefully vetted by MvVO ART’s curatorial team of art professionals, with the winning artists chosen by a jury of esteemed contemporary art collectors.

Danae Nunez, Mocosa, Associate Creative Director at Grey, took top honors for her powerful mixed-media collages and paintings exploring Latino identity and cultural stereotypes. She was awarded the AD ART SHOW Specialty Clio Award at the reception. Her work, along with that of Edom Tilahum (Art Director at Ogilvy) and Arturo Macouzet (Creative Director at Grey), was prominently displayed on OUTFRONT Media’s iconic Times Square billboards that same evening.

Works by the top ten artists shown below will also receive nationwide exposure on OUTFRONT’s billboards across the U.S.

• Arvie McKenzie (Art Director at Wieden & Kennedy)
• Edwin Weitz (Chairman/Chief Creative Officer at Bailey Lauerman)
• Jasper Udink ten Cate (Creative Director at Creative Chef Studio)
• Leo Macias (Founder & Global Creative Leader at NOAD)
• Michael Diedrich (Executive Content Producer at Ogilvy)
• Nathalie De Zan (Freelance Photographer & AD ART SHOW Signature Artist)
• Sherina Florence (Independent Executive Creative Director, Venture Culturalist & Conscious Futurist- also known under the artist name, Future Me)

All 100 AD ART SHOW artists’ work is available for sale through the MvVO ART e-gallery on Artsy, the leading art marketplace for collectors. To explore and purchase these works, click here, where the full list of artists and their signature pieces are featured.

Two additional awards were also presented:

1. The AD ART SHOW Rising Artist Award went to Arvie McKenzie from Wieden & Kennedy, recognizing her potential as a standout.
2. Ogilvy was honored with the AD ART SHOW Champion of Art Award for their support of the artists within their organization.

In her closing remarks, Maria van Vlodrop, founder of MvVO ART/AD ART SHOW and recognized as a top cultural shaper (Adweek Creative 100), said “MvVO ART is proud to have created the AD ART SHOW platform to showcase contemporary artists from the advertising industry. While our partners OUTFRONT Media and the Clio Awards help us extend our reach—OUTFRONT by showcasing the top artists on billboards across the nation and Clio by honoring the most outstanding work—the heart of this show is our commitment to discovering and promoting new contemporary talent. We invite all art lovers to explore and purchase these incredible works through our MvVO ART e-gallery on Artsy.”

MvVO ART/AD ART SHOW showcases talented artists from the advertising industry. Launched at Sotheby’s in 2018, the show introduces these artists to collectors, curators, and critics. A jury of top collectors selects the winners, and MvVO ART continues to support artists through an Artsy gallery and social media promotion.

The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has said that it will launch its first-ever comprehensive Reach and Frequency (R/F) planning tool in January 2025.

They say that this tool marks a significant advancement in OOH advertising, offering the industry a new standard for precision in planning and analytics.

Lara Menzies, Director of Marketing at COMMB told us “Giving advertisers the detailed insights they need to plan accurate, targeted campaigns, only enhances the effectiveness of OOH advertising. It helps drive better outcomes and strengthens marketing strategies across Canada”.

The R/F planning tool will be available on ROADMAP, the industry’s platform for inventory management and OOH planning. Designed to integrate seamlessly, this tool provides granular analysis down to individual Outdoor assets. Utilizing factual data, moving away from general estimates or extrapolations at market-level.

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Leading digital outdoor media company QMS has released the results from its global-first research on the role human attention plays in out of home environments.

Amplified Intelligence CEO and Founder, Dr Karen Nelson-Field, topld us “The research confirms that OOH is far more than a fleeting glance – it captures real, measurable attention that translates into meaningful brand impact. This OOH data will serve as a powerful extension of our attention measurement framework, demonstrating how attention-based insights can complement traditional metrics to reveal the true impact of ads across multiple channels. In an era where capturing and holding attention is increasingly difficult, this data is key to driving stronger, more effective brand outcomes.”

The research therefore debunks the myth that OOH is a glance-only medium and showcases how brands can leverage the attention flywheel to maximise their OOH investment.

The landmark research by QMS and audience measurement company Amplified Intelligence revealed OOH ads scored an average 12 seconds of total attention.

Importantly, 90% of the QMS sites tested by Amplified Intelligence secured more than 2.5 seconds of active attention, which is the global threshold for something to be committed to long-term memory. In addition, the research found that OOH was 5.9 times more likely to deliver above the attention memory threshold than other digital channels.

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For almost a decade, the DPAA Summit has easily been the largest one-day Global Media and Marketing Event and this week’s DPAA #VideoEverywhere Summit did not buck that trend and was once again, incredibly well attended.

Attendance figures for previous years have always been high (certainly between eight and nine hundred for each summit over the last two years) BUT (not that it is that important) has never quite broken the one thousand barrier.

Unoffically however we understand that this year’s event was very close, attracting 972 attendees.

Telestream and Starin have announced a distribution partnership to deliver Telestream’s cutting-edge workflow automation and media processing solutions across the United States.

Starin will distribute Telestream’s complete line of media processing, production, and distribution solutions for cloud, hybrid, and on-premises operations through its nationwide network of system integrators and value-added resellers.

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Teams led by Solomon Partners, The Out of Home Advertising Association of America, DPAA Global, and Cycle for Survival, the official rare cancer fundraising program of Memorial Sloan Kettering Cancer Center (MSK), have been participating in Roadblock Cancer.

This charitable non-profit advertising initiative was a highlight of this October’s Out of Home New York and on Tuesday evening at 19:15 the billboards in Times Square featured adverts supporting the Memorial Sloan Kettering Cancer Center, one of the world’s leading comprehensive cancer centers.

Roadblock Cancer is part of a collaborative effort to support MSK’s Cycle for Survival, the fundraising program dedicated to beating rare cancers. Out of Home companies are contributing (more) media space to help advertise the events, which will take place nationwide January through March of 2025.

#ff @Cycle4Survival @YourOAAA @SolomonPtners @DPAAGlobal @mboidman

Superstar Music Artist and Youtuber KSI’s new single ‘Thick Of It’ has seemingly exploded across the internet since it’s release. It debuted at Number 14 on the UK’s Official Charts, hit the Top 50 on Spotify in the US and we are told, is set to debut on the Hot 100 chart as well

UK based Breaking Ads Agency worked with Atlantic Records on a campaign to book OOH Media on some of the biggest Digital Screens in Europe which included Clear Channel UK’s 72M long Cromination in London, JCDeaux UK’s Old Street Roundabout Screens, Elonex’s Victoria Warehouse Screen in Manchester and their Starlights Billboards in Birmingham.

In addition, the convoy of 20+ DigiVans across Birmingham and London which was also used in the campaign may well be the biggest convoy of DigiVans ever done.

Despite a massive round of layoffs at Tesla back in April which removed at least 500 employees from the Supercharger team, Tesla has announced that its Tesla Supercharger network has resumed its expansion.

Globally, Tesla opened 2,800 new Supercharger stalls during the three-month period ending September 30, an increase of 23% from the year earlier.

According to the website Supercharge.info, which relies on user contributions to track the opening of new stalls, there were 2,677 Supercharger stations in North America at the end of September, 125 more than at the end of the third quarter.

In September, General Motors electric vehicles made by Chevrolet, GMC and Cadillac joined the growing list of vehicles to have adopted Tesla’s North American Charging Standard (NACS). The network of cuurse already allows access via adapters, to EVs made by Ford, Rivian, Honda and Volvo. The likes of Nissan, Hyundai, Toyota, BMW, Volkswagen, Volvo and Jaguar have also signed agreements to start allowing access in 2025.

London based company Hello Lamp Post encourages people to look at their city with fresh eyes and they have an interesting webinar coming up on Wednesday October 30, 2024.

The webinar is designed for professionals in airports, property management and the public sector, and aims to highlight innovative use cases of AI, showcasing how they are enhancing audience engagement and interactivity in a range of environments.

Key Takeaways:

• Awareness of global AI use cases in public spaces
• Practical insights into the benefits of AI for data gathering and real-time engagement
• Future trends in AI for improving public environments

You’ll hear from industry experts and learn about real-world AI applications. Gain valuable insights into how these organisations are leveraging AI to create dynamic, interactive experiences, and discover how AI-powered solutions can be applied to improve public engagement in your sector.

Registration can be found here.