DailyDOOH

We see the launch of Specsavers’ Euros activity, ‘Should’ve Translations’, which helps fans of all nations prepare for the tournament by translating its famous slogan ‘Should’ve gone to Specsavers’ into the languages of all the countries taking part.

The tongue-in-cheek ads ensure that supporters of every nation will be able to scream, cry or shout the phrase in their native tongue when the inevitable dodgy refereeing decisions take place.

Richard James, Creative Director, Specsavers Creative, comments: “When referees make dodgy decisions, English football fans are able to use our famous slogan to vent their frustration – whether shouting it at the TV or typing it on Twitter. But we think it’s only fair that the phrase should be available for everyone, not just England fans. So we’ve created a fun idea that will hopefully raise a few smiles during the football. We’re always looking for unexpected ways to use our famous tag line, and ‘Should’ve Translations’ does just that.”

‘Should’ve Translations’ kicked off on June 13th with full page national newspaper press ads. The cheeky executions show the flags of all 24 nations taking part in the Euros, with “Should’ve gone to Specsavers” translated into the language of each one. Alongside this, there were outdoor executions ahead of Scotland’s first game against Germany (14th June) and will be for England’s first game against Serbia (16th June) where the flags of the teams playing on those days will be side by side with the translations.

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InfoComm 2024 took place last week June 8-14 in Las Vegas, Nevada and delivered a wide-ranging show for pro AV professionals around the world – from An Evening at Sphere to a vast education program and more than 800 exhibitors.

“There are so many layers to InfoComm, which allows each participant to select a unique path. Professional development, technology demonstrations, networking, and experiential AV at sites around Las Vegas – it was all here in one place for a week,” said David Labuskes, CTS, CAE, RCDD, CEO of AVIXA. “InfoComm is a high-energy, busy week for thousands of people that sparks innovations, creates connections, and makes lasting memories.”

Total registrants for #InfoComm24 reached 36,967. The show welcomed 30,271 verified attendees from 125 countries. International attendance made up 23% of the total. In addition, of non-exhibitor attendees, 71% were from the pro AV channel and 29% were end users.

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Matt Ritter has joined GoVision as its new Senior Vice President of Business Development.

He will work alongside the company’s fixed-installation team and Brad Merriman, VP of Projects & Business Development, to co-lead and co-manage GoVision’s heritage fixed-installation client portfolio and establish growth strategy for the company’s fixed install and service businesses.

He will also join GoVision’s Executive Leadership Team.

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Jose George and Olivia Morley have joined Madison and as senior analysts.

Since launching early in 2023, Madison and Wall has established itself as an important provider of advisory and consulting services, built upon a foundation of proprietary data and research related to the global advertising industry. There is clear opportunity ahead to operate at greater scale, and with these two critical additions, Madison and Wall will be expanding its capacity to service clients.

• With global advertising industry experience as a media buyer, researcher, sales executive and marketer across digital and traditional channels, Jose joins from WPP’s GroupM. There, he was a Trading Manager in Canada and before that a National Director in India. Previously he worked for India-based Zee Entertainment and TVS Motor Company. Jose is based in the Greater Toronto Area of Canada.
• Olivia joins from ADWEEK where she has been a senior reporter focused on in-depth trends related to how agencies are evolving and adapting. She previously worked at Forrester, where she contributed to reports on advertising and agencies and at the content agency Skyword, where she was an editorial strategist dedicated to Samsung’s Business Insights publication. Olivia is based in the Salt Lake City area of Utah in the United States.

Jose and Olivia will each initially focus their efforts further developing, producing and expanding Madison and Wall’s proprietary data and research, such as our quarterly forecasts related to the USD 400 billion US advertising industry and the USD 200 billion global agency industry. Our hundreds of original annual research notes are poised to become even more valuable to corporate subscribers given the depth of insights that Jose and Olivia will bring, and the quality of our advisory services will be enhanced further as well.

Built upon a foundation of proprietary data and research, Madison and Wall is a strategic advisory and consulting firm focused on corporate and financial clients focused on technology, media and other industries who depend on advertising. M&W is led by Brian Wieser, CFA, a former investment banker, securities analyst and an executive in the advertising agency and ad tech sectors.

Will Bentley has joined Posterscope as Innovation Director.

He joins from DOOH.com where he was Creative Lead and brings 10 years of creative, visual content via animation/special effects, real-time game engines and production experience to the agency.

We are told that his extensive hands-on creative skillset will add firepower to Posterscope’s innovation team, as will his wide range of digital and physical installation processes for out-of-the-box thinking to create new, innovating concepts and ideologies. Will’s prior experience as a lecturer will also enhance the team’s storytelling capabilities when presenting both in-house and to client facing audiences.

Reporting to Katy Hindley, Group Innovation Director at Posterscope, Will will be an integral part of the company’s in-house creative community, helping to drive creative and innovative thinking across the agency’s portfolio of household-name global and UK clients, as well as supporting on new business and building direct client relationships.

Katy told us “With his first class thinking and creative experience in out of home, we are delighted to welcome Will into the agency. At Posterscope, we are heavily focussed on driving our innovation agenda forward to ensure we continue to deliver groundbreaking and effective OOH campaigns for our clients. Will will be instrumental in helping our clients to unlock out of home’s full creative potential.”

The appointment is effective immediately.

Leading digital outdoor media company QMS has appointed Amelia Allan as Group Business Director, South Australia.

Amelia will be responsible for leading the newly established South Australian sales function, further enhancing QMS’ commitment to a customer-centric sales approach in all major markets.

She joins QMS from Wavemaker Adelaide, where she was Marketplace Associate Director for almost two years. Before Wavemaker, she spent just under a decade in various sales roles at Southern Cross Austereo.

The appointment of Ms Allan signals an expansion of QMS’ presence in the South Australian market as the company’s relationship with sales representation company Medianest, concludes this month.

Late last year, QMS announced the addition of four new digital large format sites on key arterials in Adelaide that now sees its South Australian network deliver advertisers more than 24 million impressions a week.

Amelia will commence in her role at QMS on 29 July 2024.

Wavemaker UK, Global and DOOH.com have collaborated on a show-popping #3DOOH ad campaign for the launch of a new Touch of Fruit Sparkling range from the experts at Volvic – just in time for summer.

For the next seven weeks, commuters and passers-by at Kings Cross and Waterloo London Underground stations will be treated to the unmissable sight of Touch of Fruit Sparkling 3D cans popping out from digital screens. This all-round sensory, immersive experience includes digital outdoor ads situated in close proximity to stockists, encouraging consumers to discover the new sparkling fruity flavoured drinks at their earliest convenience.

Jules Smith, Head of Paid and Earned Media, Danone UKI said “As a brand we love to be at the forefront of creativity and push the boundaries when it comes to creative advertising. With the help of Wavemaker UK, DOOH.com, Global and the Touch of Fruit brand will really stand out from the crowd, making a splash with this stunning new creative – just in time for summer. This eye-catching, showstopping campaign truly breaks expectations by embodying the playful, surprising, and exciting nature of Touch of Fruit Sparkling drinks, in a distinctive Volvic way.”

The eye-catching campaign marks the first time a #3DOOH campaign has been programmatically-bought and activated and it has been made possible thanks to the pioneering offering from Global via its Digital Ad Exchange (DAX).

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Global sell-side ad technology company, PubMatic, has partnered with Deep Learning Advertising Platform, Cognitiv to deliver a market-first contextual targeting solution using GPT 4, which we are told goes beyond legacy keyword targeting.

GPT 4 understands sentiment and is able to capture nuance unlike previous Large Language Models (LLMs), unlocking highly relevant content and enabling brands to buy on more specialty publishers with confidence.

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DOmedia, a leading out-of-home (OOH) platform that currently sees USD 10B of traditional OOH planning facilitated globally through its software platform, has announced the addition of a fully-transparent programmatic Demand-Side Platform (DSP) to their suite of advanced technology.

“Ultimately, we believe that the vast majority of OOH spend should reach the street,” Mike Cooper, CEO of DOmedia, said. “Our DSP will be fully integrated into our traditional platform, allowing unified planning, buying, measurement, and attribution. More importantly, it will allow the same transparency across all facets of OOH.”

Although the DOmedia platform has access to the majority, if not all, of Supply-Side Platforms (SSPs), it will have a preference for those who embrace complete transparency, and will declare those who don’t through regular audit reports. The intention is to jointly deliver agencies and publishers a report that shows exactly what buyers spend and what media owners receive in any given period.

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Leading digital outdoor media company QMS continues the expansion of its national premium network, successfully winning the competitive tender to manage select external digital large format billboards for leading retail property group Vicinity Centres in Victoria and Tasmania, effective immediately.

QMS Chief Operating Officer, Sara Lappage told us “We are delighted to be working with Vicinity Centres to develop and manage these premium digital assets and provide a platform for continued innovation and creativity for our clients. Vicinity Centres include some of Australia’s most coveted retail sites and are a perfect complement to our market-leading national digital large format portfolio and our world-class, City of Sydney digital street furniture network.”

The appointment covers two premium shopping centre locations in Melbourne’s eastern suburbs – Box Hill Central and The Glen – as well as Eastlands shopping centre in Hobart’s Rosny Park, which will be home to QMS’ first digital billboard in Tasmania.

Vicinity Centres’ Head of Media, Brooke McMonigle, said: “We are pleased to be working with QMS to grow our premium digital asset capability and continue connecting brands with customers at our centres.”

QMS’ new partnership with Vicinity Centres follows its recent digital expansion in New South Wales where it has been awarded the prestigious Transport for NSW contract as well as the Australian Turf Club, The Hills Shire Council and the Australian Rail Track Corporation billboard contracts.