DailyDOOH

Sharp NEC Display Solutions Europe introduces two new Sharp-branded laser projectors. The Sharp X141Q and Sharp X171Q professional installation projectors offer 4K+ shifting technology, improved DLP contrast, and a great blending performance with improved fill factor as well as perfect border black level. As such, they are perfectly suited for use in higher education and corporate scenarios as well as museums and immersive rooms.

The two new RB Laser projectors bring the sharpest detail and most life-like colours to any meeting or university room: crisp 4K+ resolution achieves perfect image clarity for easy viewing of very detailed content and the laser light source delivers an excellent colour performance with vivid reds. The models are equipped with new high-efficiency pixel (HEP) DLP for improved DLP contrast, better compatibility with WUXGA infrastructure, and a great blending performance with improved fill factor as well as perfect border black level.

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JOLT, Australia’s sustainable digital out-of-home media and EV charging network, this week announced the launch of Spark Intelligence, which is described as an industry-first data platform designed to revolutionise the way out-of-home media is planned, traded and reported on.

The new platform harnesses advanced audience analytics fused with JOLT’s first-party data to enable an impressions-based approach, empowering advertisers with unprecedented precision and flexibility for campaigns across JOLT’s network.

The introduction of JOLT’s impression-based planning and trading tool gives advertisers access to the same precision and flexibility they leverage in digital channels, allowing them to connect with audiences with greater accuracy, driving increased efficiency. JOLT’s Spark Intelligence platform is at the forefront of this transformation, providing the tools necessary to optimise ad placements, maximise reach, and deliver superior ROI.

Spark Intelligence is modelled from 18 million users and thousands of audience segments, blended with JOLT’s first-party data and geo-spatial planning data, and industry measurement tools. It allows advertisers to harness smart analytics, optimise their campaigns in real-time, and offers attribution and measurement across the JOLT’s omnichannel network.

“We’re excited to unveil a solution that fundamentally changes how out-of-home media is planned and traded,” said Doug McNamee, CEO of JOLT. “This platform combines real-time audience data, analytics and attribution to ensure that every impression is impactful. JOLT is committed to leading the charge, delivering innovative solutions that empower advertisers to connect with audiences in more meaningful ways.
Spark Intelligence places audiences at the core to deliver effective and measurable campaigns. The new initiative fuses JOLT’s first-party data to connect our EV charging audience with brand campaigns. The platform provides an ecosystem that allows advertisers to meet our growing and high value audiences where they are.”

Spark Intelligence is the first expression of JOLT’s new brand positioning, ‘Spark Change’ which reflects JOLT’s journey as a future-facing public utility that transforms the EV charging market and the way brands harness DOOH.

Among its innovations, JOLT says that it is the only out-of-home company that has access to rich first-party data. JOLT continues to grow its multi-channel advertising offering, recently adding video and rich media ads to its suite of mobile advertising products.

JOLT recently announced plans to roll out 130 additional new digital advertising screens across Sydney, significantly expanding its reach in high-traffic areas. It follows major agreements to roll out thousands of EV chargers across Canada, and the growth of JOLT’s UK and New Zealand networks.

This growth follows JOLT’s increasing scale across Australia and New Zealand, delivering more than 250 million MOVE-verified monthly impressions across its network.

Veridooh has announced a partnership with Place Exchange, a leading global Programmatic OOH Supply-Side-Platform (SSP) which will see Veridooh’s SmartCreative verification technology available to all programmatic OOH buyers leveraging Place Exchange’s SSP globally.

Veridooh co-founder Mo Moubayed said “Brands and Media Agencies are demanding true independent verification as standard on their programmatic out of home campaigns, just as they would expect from every other channel they invest in. It’s clear that Place Exchange shares our vision for a more automated, trusted and effective channel: in order to meaningfully grow OOH, we need to be able to give advertisers the confidence that their campaigns are delivering as planned”.

Veridooh enables brands, media owners and agencies to independently track and verify the delivery of programmatic DOOH campaigns in close to real time. Unlike other verification services, Veridooh uses independently-collected campaign data through its patented SmartCreative technology to verify against campaign impression goals and targeting conditions.

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Global, the Media & Entertainment Group, has won the advertising contract for Network Rail’s roadside outdoor estate, a vast portfolio including advertising sites in high-profile city locations, following a competitive pitch.

Hamish Kiernan, Commercial Director at Network Rail Property, said “We’re pleased to continue our relationship with Global for a further seven years. We’re looking forward to seeing the ambitious investment plans come to fruition, creating some of the most premium and iconic digital screens across the country. Any advertising revenue generated across our portfolio is invested back into the railway, which means this partnership will not only deliver engaging content to millions but will also benefit our customers through rail reinvestment.”

Network Rail’s estate is the biggest roadside contract in the UK, with Global awarded exclusive rights to manage the advertising for over 1,400 sites, ranging from hugely popular classic formats through to digital billboards across cities including London, Manchester, Birmingham, Edinburgh and Leeds, with a further investment for more than 100 new state-of-the-art digital screens on premium sites in city centres, set to be rolled out over the coming months.

Chris Forrester, Director of Commercial for Outdoor at Global, told us “We’re delighted to have won the contract and look forward to working with Network Rail for another seven years. We have exciting investment plans, including creating incredible new digital screens across the country, which will join the fantastic portfolio of sites like the brand new Landmark at London Bridge and the striking Westway Tower near Paddington. Global is home to the most premium outdoor advertising estate in the UK and we’re proud to be UK’s biggest and brightest media partner operating across Outdoor, Audio and Digital.”

All digital roadside screens on the Network Rail estate are available to advertisers via DAX, Global’s digital ad exchange, a pioneering platform in programmatic outdoor advertising.

Global is one of the largest outdoor media owners in UK with over 250,000 sites. Its extensive portfolio reaches 95% of the UK population and includes 12 major airports, the London Underground, large and small format roadside posters, and 98% of the UK’s bus fleet.

Leading digital outdoor media company QMS has announces it is partnering with SXSW Sydney 2024, the week-long ‘festival of festivals’, for the second year running.

This year, QMS is the presenting partner of SXSW Sydney’s Advertising and Marketing track. Geared towards agencies and organisations that want to strengthen connections with their communities and clients, this programming features effective approaches to brand strategy as well as novel methods of engaging audiences through traditional, digital and experiential marketing practices.

QMS Chief Marketing Officer, Tennille Burt, told us “We are delighted to be back at SXSW Sydney. This partnership represents a unique opportunity to engage with creative minds from around the globe, explore the future of advertising and marketing, and contribute to the dynamic conversations and inspiring new ideas that will influence the future of our industry. In the coming weeks, SXSW Sydney’s own marketing campaign will take over our digital out of home network – including the City of Sydney – building even further awareness of the festival and its boundary-pushing program. This year’s SXSW Sydney will be bigger and bolder than ever, and we can’t wait to see you there.”

Following a successful first year outside of Austin, Texas, last year’s inaugural SXSW Sydney event saw a long list of renowned names descend on Sydney, the global centre point for creativity in the Asia-Pacific, for a seven-day celebration of technology, innovation, music, screen and games.

SXSW Sydney Managing Director, Colin Daniels, said: “We are thrilled to welcome back QMS in 2024 as the presenting partner of the Advertising and Marketing conference track. Renowned for pioneering the digital era of Australia’s out of home industry, QMS is the ideal partner to help us bring cutting-edge ideas and thought-provoking conversations to the SXSW Sydney Conference”.

This year will see SXSW Sydney back in Darling Harbour from 14 to 20 October with over 100,000 people expected to visit the precinct as it hosts over 1,000 events and experiences.

75Media, has acquired 595 new classic 48-sheet roadside billboards, ratcheting its total estate from 580 to 1,175 and cementing its position as the number two market leader for large format roadside billboard sites in the UK.

This strategic acquisition not only strengthens 75Media’s growing market dominance, but also reinforces its commitment to classic paper billboards as a powerful out-of-home medium, trusted by millions of consumers.

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If you are already in Artificial Intelligence (AI) wishing to learn more about the advertising and out of home (OOH) industries or in the advertising and OOH sector and wish to better understand AI and Machine Learning then you will want to attend our annual AdAI Conference on Tuesday September 24, 2024.

Last year the event in its first year attracted 240 attendees and this year judging by current ticket sales the GLOBAL event is going to be even bigger.

Here’s the agenda…

11:00: Registration OPEN

12:00 – 12:15: Welcome Address: Lara Menzies | Director of Marketing | COMMB

12:15 – 12:30: Introduction of AdAi: Farrokh Mansouri | Head of Data Science | COMMB

12:30 – 13:00: Keynote: The Impossibly Smart Billboard using Google’s Gemini
Juan Tubert | Chief Technology Officer | Tombras

13:00 – 13:30: AI in Out-of-Home Advertising: Public Receptiveness and the Future of Innovation | Lisa Covens | Senior Vice President, Public Affairs and Communications | Leger

13:30 – 14:15: [Tech Flash] Rapid showcase of AI solutions for the OOH industry
Presenters:

1. Making Out-of-Home Advertising Easy & Measurable | Arsalan Nasir | Head of Product | AdQuick
2. The Future of DOOH: Enhancing Campaign Impact through Real-Time, Data-Driven Scoring | Michael Colson | Chief Product Technology Officer | Locala
3. Introducing TargetFlow: your AI-powered planning tool for OOH campaigns | Remco Dolman | CEO | Spotzi

14:15 – 15:00: Networking Break: Exhibition Hall

15:00 – 15:30: Taking the Lead in AI in Out of Home | Vanessa Benfield | Senior Vice President Of Sales and Marketing Solutions | Cineplex Digital and Mitch Wade | SVP of Sales | Quividi in Conversation with Alessia Di Cecco | Account Director Digital Out of Home | Cineplex Digital Media

Abstract: Cineplex Media, in partnership with Quividi, is pioneering the use of AI-powered audience measurement in the Out-of-Home (OOH) advertising industry. Their digital mall screens leverage this technology to collect real-time data, offering advertisers precise insights into viewer engagement. By being an early adopter of AI, Cineplex Media sets a new industry standard, highlighting how real-time audience data can drive content strategy and enhance the effectiveness of advertising campaigns. This collaboration showcases the future of OOH advertising, where advanced technology plays a critical role in shaping campaign outcomes.

15:30- 16:00 [Tech Flash] Rapid showcase of AI solutions for the OOH industry

1. How OOH can drive revenue growth using AI
   Sam Rowe | CEO | Docma
2. Introducing Billbot: Your Go-To Companion for OOH Insights and Information
   Jennifer Copeland | Director of Communication | COMMB
3. Unlocking AI Insights: Real-Time OOH Intelligence with SingleStore
   Rohit Bhamidipati | Solution Engineer | SingleStore

16:00 – 16:30: Networking Break and Cocktails

16:30 – 17:00: The AI Advantage: Streamlining Operations for Media and Agencies | Tessa Ohlendorf | Founder | Fabric Folk and Liz Oke | Head of Client Strategy | Fabric Folk

Abstract: In an era of unprecedented financial pressures, AI emerges as a game-changer for advertising and media companies. This session reveals how strategically implementing AI in back-office operations can transform organizations into agile, efficient powerhouses. Through examples, discover how AI streamlines workflows, boosts productivity, and empowers staff while preserving creative excellence. Gain practical strategies to overcome current challenges and position your business for success in the AI-driven future.

17:00 – 17:30: Connecting the Dots: Today’s and Tomorrow’s Innovations in AI and OOH chaired by Farrokh Mansouri | Head of Data Science | COMMB

Panellists:
Ali Satchu | SVP | Branded Cities
Karla Congson | CEO | Agentiiv
Kari Clarke-Zemnickis | VP | Vector Institute

Abstract: Our expert panel will “Connect the Dots” between the day’s key insights and the emerging trends shaping the future of Out-of-Home (OOH) advertising. Join us as we reflect on the innovative solutions presented, discuss the potential impact of AI on the industry, and explore how today’s breakthroughs will pave the way for tomorrow’s advancements. This session will offer valuable perspectives and set the stage for the next steps in OOH innovation.

17:30 – Late Networking and Happy Hour

The event will take place at the same venue as last year, namely the Globe and Mail Centre in Toronto.

Individual tickets cost CAD 299 (COMMB members will be able to contact the association for a discount code).

The AdAi conference is produced and curated by the Canadian Out-of-Home Marketing and Measurement Bureau in collaboration with DailyDOOH.

The conference is hosted by COMMB’s Director of Marketing Lara Menzies and chaired by COMMB’s Head of Data Science Farrokh Mansouri. At COMMB, Farrokh works on novel approaches to incorporate new data, analytics, and technologies for OOH measurements and marketing. He comes from a highly multidisciplinary background with experience applying data science, machine learning, and artificial intelligence in the fields of transit, medicine, climate science, and finance. Farrokh has previously built and managed technical teams in various startups and large companies and holds a BASc, MHSc and PhD in Engineering from the University of Toronto. He has authored over 20 research papers published in prestigious scientific journals.

Registration can be found here.

The AdAi: OOH Toronto Conference TITLE SPONSOR is Cineplex Media. The event is produced by the Canadian Out-of-home Marketing and Measurement Bureau (COMMB) in association with the DailyDOOH.

Sponsors include: –

@AdQuick @BentleySystems

@Broadsign

@DAACanada DOCMA

Fabric Folk @EnvironicsA

@leger360 Locala

@quividi @profectio

@SinglestoreDB Squareknot Analytics

@spotzicom @MediaResources

@COMMBCA @DailyDOOH

Global, the Media & Entertainment group, has launched a star-studded ad campaign for Capital Breakfast with Jordan North, Chris Stark, and Siân Welby.

As part of the campaign, a brand-new TV ad will premiered this week on ITV1 and ITVX, All4, and Sky featuring some of the world’s biggest hit music artists including Sabrina Carpenter, Billie Eilish, Ed Sheeran and Stormzy. It has been created and produced in-house by Global and showcases the chat that happens every morning on Capital Breakfast, a conversation that everyone is invited to join!

The ad opens with Capital Breakfast host, Jordan North, revealing to the nation that when he was a child, he believed that all cats were female and all dogs were male. The Capital mic is then passed to A-list artists and listeners across the nation to ‘join the chat’, reacting to Jordan’s hilarious revelation and sharing the things they too believed as children.

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This week VIOOH launched a range of intelligent programmatic OOH planning enhancements within the VIOOH Trading Manager platform.

As OOH continues to grow and briefs become more specific, we are told that this new map-based planning capability will provide interactive campaign visualisations showing real-time availability, giving media owners the option to layer audience affinity and point of interest data to enrich targeting.

Powered by the VIOOH Intelligence Allocation Engine, this intuitive planning functionality applies the specialist inventory knowledge of media owners with audience data segments from their DMP or uploaded segments. It adds smart decisioning to optimise custom deals, satisfying ever more complex briefs from buyers and maximising portfolio occupancy and revenue for sellers.

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LED Experts Group, a division of CrimsonAV, has partnered with NovaStar to distribute their products throughout North America. The partnership serves to combine the knowledge and technical expertise of the LED Experts Group/CrimsonAV teams with the unmatched processing capabilities of the NovaStar product lines. The LED Experts Group/CrimsonAV will launch their partnership at the CEDIA Expo in Denver, CO on September 5-7th.

“We see the dvLED market growing rapidly, and with that growth comes confusion. “If you don’t know LED work with someone who does” is not only our tagline, but it aligns with our mission statement. LED Buyers can be assured that with our team they will get the prompt service and support they need when purchasing LED, but also the precision installation required of complex videowall projects,” said William Bear, VP of Sales and Marketing at CrimsonAV.

“We now have several dedicated NovaStar certified technicians on our team that are poised to assist with videowall projects in North America. This partnership takes our service, expertise, and knowledge and offers clients peace of mind and prompt service. Quality dvLED display and processing technology are what defines a great experience and what makes the content come alive on the screen, and we’re excited to be an integral part of the project by offering quality NovaStar products,” said Matthew Sulkowski, National Sale Director for LED Experts Group.

The CEDIA Expo will take place in Denver, CO September 5-7. Visit the LED Experts Group/CrimsonAV booth #1738.