DailyDOOH

Cyber Essentials is a UK government-backed, industry-supported scheme that helps businesses protect themselves against cyber threats. Cyber Essentials certification is the first level of cybersecurity compliance.   

To achieve this certification, Clevertouch had to prove its adherence to security and privacy in all data technology business practices. 

 This includes the ability to protect data and systems from unauthorized access, use, or destruction through the implementation of secure company protocols. 

 To achieve Cyber Essentials certification, Clevertouch met the five security requirements:  

1. Boundary Firewalls and Network Segmentation: demonstrate the Clevertouch network is configured correctly with firewalls and network segmentation to prevent unauthorized access 
2. Access Control: Deploy controls that ensure that only authorised personnel can access the company’s systems, data, and networks. 
3. Network Protection: Maintain measures to prevent unauthorised access to its network, including regular software and system patching and updates. 
4. Secure Configuration: ensure systems and software are configured securely, including regular updates and patching. 
5. User Education: provide regular training and awareness programs for its employees to ensure they understand the importance of cybersecurity and how to maintain good security practices. 

Clevertouch partners and customers can be confident that the company and the team are committed to cybersecurity best practices and maintain the highest standards of data security and privacy. 

 “As an award-winning global manufacturer, we understand the need to ensure our partners have trust in us to keep data secure from cyber threats”, said Shaun Marklew, EVP and Managing Director EMEA, adding, “With this Cyber Essentials certification, we can demonstrate a solid foundation for protecting the company’s data”. 

 The Clevertouch commitment to Cyber Essentials certification and the protocols deployed to achieve it ensure attacks are met with barriers and preventions that will strengthen data cybersecurity. 

Q2 Interim report April – June 2024 for ZetaDisplay AB (publ) is now available here.

Report summary:

April – June 2024
• SaaS revenue increased by 24.5% to SEK 66.9 (53.7) million
• Excluding the impact of acquisitions, the increase in SaaS revenue was 6.5%
• Net sales increased by 28.7% to SEK 163.3 (126.9) million
• Gross margin decreased to 55.5% (61.4%)
• Adjusted EBITDA was SEK 27.9 (15.3) million

The CEO comment was…

Read the rest of this entry »

Former Logitech exec Adam Castillo has joined Bose Professional as vice president of global marketing.

With extensive experience of leading marketing teams at companies ranging from startup size to large, global technology companies such as Logitech, Avid, and Blue Microphones he bringw more than 20 years of experience to the role.

John Maier, CEO, Bose Professional, told us “We are thrilled to welcome Adam to the Bose Professional team. His deep experience in global marketing and extensive expertise in the pro-audio industry will be invaluable as we continue to grow our business and expand our reach. We consider ourselves fortunate to be able to benefit from his experience and are excited to have him as part of Bose Professional.”

Tickets for the Experience United Social Club’s next event, ‘Pixels & Pints’ which will be held Tuesday October 15 during Out of Home New York (October 14-18, 2024) are NOW AVAILABLE here.

It will be a laid-back evening at Talea Beer, New York’s first and only women-owned craft brewery, at their Bryant Park Taproom that’s as cool as it is unique.

Imagine stepping into a space where modern design meets the warm, welcoming vibe of a neighborhood hangout—a place where creativity flows as freely as the craft brews. This is your chance to kick back, enjoy some excellent brews (and wine), and have relaxed, meaningful conversations with others in the Digital Signage and Out-of-Home industries.

As usual, it’s all about good vibes, great company, and celebrating our industry in a chill, inspiring atmosphere. After a bustling fall day in the city, whether you’re catching up with industry colleagues or sparking new connections, this is the ideal place to unwind, sip, and soak in the energy of the season.

Heads up—tickets for Experience United Social Club events are always sold out, so be quick.

Talea Beer
Bryant Park Taproom
22 W 40th St, New York NY
Tuesday October 15 18:00 – 21:00

#ff @openeyeglobal @XUSocialClub and Sponsors @REACHMediaNet @Nanolumens @Snap_Install @SignageOS @SNAdisplays @LegrandAV @BluefinLcd @DSFederation

A new survey from intelligent automation company, ABBYY, finds that fear of missing out (FOMO) plays a big factor in #AI investment, with 63% of global IT leaders reporting they are worried that their company will be left behind if they don’t use it.

With fears of being left behind so prevalent, it is no surprise that IT decision makers from the US, UK, France, Germany, Singapore, and Australia reported that average investment in AI reached USD 879,000 in the last year despite a third (33%) of business leaders having concerns about implementation costs. Almost all (96%) respondents in the ABBYY State of Intelligent Automation: AI Trust Barometer said they also plan to increase investment in AI in the next year, although Gartner predicts that by 2025, growth in 90% of enterprise deployments of GenAI will slow as costs exceed value.

Over half (55%) of business leaders admitted that another key driver for use of AI was pressure from customers.

Surprisingly, the survey revealed another fear for IT leaders implementing AI was misuse by their own staff (35%). This came ahead of concerns about costs (33%), AI hallucinations and lack of expertise (both 32%), and even compliance risk (29%).

Respondents reported an overwhelmingly high level of trust in AI tools (84%). The most trustworthy according to decision makers were small language models (SLMs) or purpose-built AI (90%). More than half (54%) said they were already using purpose-built AI tools, such as intelligent document processing (IDP).

Maxime Vermeir, Senior Director of AI Strategy at ABBYY told us “It’s no surprise to me that organizations have more trust in small language models due to the tendency of LLMs to hallucinate and provide inaccurate and possibly harmful outcomes. We’re seeing more business leaders moving to SLMs to better address their specific business needs, enabling more trustworthy results.”

When asked about trust and ethical use of AI, an overwhelming majority (91%) respondents are confident their company is following all government regulations. Yet only 56% say they have their own trustworthy AI policies, while 43% are seeking guidance from a consultant or non-profit. Half (50%) said they would feel more confident knowing their company had a responsible AI policy, while having software tools that can detect and monitor AI compliance was also cited as a confidence booster (48%).

On a regional basis, levels of trust were highest among US respondents, with 87% saying they trust AI, Singapore came next at 86% followed by the UK and Australia, both 85%, then Germany at 83%. Lagging was France, with just 77% of respondents indicating they trust AI.

The ABBYY State of Intelligent Automation Report gauged the level of trust and adoption of AI technologies across 1,200 IT decision makers in the UK, US, France, Germany, Australia and Singapore. The study was carried out June 3-12, 2024. Download the full report for additional details here.

The Global AdAi conference takes place September 24 in Toronto and is produced and curated by the Canadian Out-of-Home Marketing and Measurement Bureau in collaboration with DailyDOOH.

The conference is hosted by COMMB’s Director of Marketing Lara Menzies and chaired by COMMB’s Head of Data Science Farrokh Mansouri. At COMMB, Farrokh works on novel approaches to incorporate new data, analytics, and technologies for OOH measurements and marketing. He comes from a highly multidisciplinary background with experience applying data science, machine learning, and artificial intelligence in the fields of transit, medicine, climate science, and finance. Farrokh has previously built and managed technical teams in various startups and large companies and holds a BASc, MHSc and PhD in Engineering from the University of Toronto. He has authored over 20 research papers published in prestigious scientific journals.

Registration can be found here.

The AdAi: OOH Toronto Conference TITLE SPONSOR is Cineplex Media. The event is produced by the Canadian Out-of-home Marketing and Measurement Bureau (COMMB) in association with the DailyDOOH.

Sponsors include: –

@AdQuick @BentleySystems

@Broadsign

@DAACanada DOCMA

Fabric Folk @EnvironicsA

@leger360 Locala

@quividi @profectio

@SinglestoreDB Squareknot Analytics

@spotzicom @MediaResources

@COMMBCA @DailyDOOH

To mark its official entry into the Australian market, eco-laundry brand Earthwise has partnered with JCDecaux to leverage its sustainable Out-of-Home advertising solutions. The collaboration centred on using JCDecaux’s fleet of low-emission buses in Sydney and Melbourne, complemented by Digital Large Format and Rail.

Gemma ap Geraint, Brand Manager, Earthwise, said “Earthwise laundry liquids have been proudly certified by GECA, Good Environmental Choice Australia. The GECA ecolabel on our products means they’re a better choice for people and the planet. Our new “Eco Made Logical” campaign highlights our commitment to sustainability and our journey to help promote a cleaner world. We chose JCDecaux as one of our media partners because of their commitment to integrating sustainable solutions into their advertising platforms.”

Earthwise’s new laundry range has recently launched in all major supermarkets and is cruelty-free, vegan, greywater and septic safe, and dermatologically tested. The bottles are made from 75 percent recycled Australian plastic.

Kristin Hunt, Group Director – Client & Communications, Wavemaker, commented: “Consumers today are more conscious than ever about the impact their choices have on the environment. At Wavemaker, we’re committed to helping brands like Earthwise communicate their sustainable values through responsible investment. JCDecaux’s low-emission buses were an ideal choice to reflect Earthwise’s eco-conscious ethos and to reach busy Australians making everyday decisions.”

Earthwise has grown significantly from its humble beginnings in a garden shed in Waikato, New Zealand, and is now ready to make a positive impact on the Australian market.

John Harris, General Manager, Sales, JCDecaux, told us “By choosing JCDecaux’s low-emission bus network, Earthwise and Wavemaker are contributing to a broader movement toward responsible advertising. Businesses that prioritise sustainable media investments are helping to establish a new benchmark for environmentally conscious advertising.”

Earthwise’s campaign launched in July and will continue through to November.

Launched in August 2023 and unique to JCDecaux TRANSIT, brands can access Portrait Side packs that offer advertising on fully electric bus fleets in Sydney and Melbourne.

Sydney’s low-emission bus network provides coverage from the Eastern Suburbs through to inner-city suburbs and the west. In Melbourne the network covers east to west including costal and inner-suburban areas.

Leading digital outdoor media company QMS has announced health and care company Bupa is the latest partner to join its Paris 2024 Digital Screen Network for the 2024 Paralympic Games.

As the Official Healthcare Partner of Paralympics Australia, Bupa is committed to helping all Australians live longer, healthier, happier lives and making a better world. Their latest campaign, Healthcaring Beyond the Games, is underpinned by a cultural truth that every four years during the Games, the world celebrates all abilities. Aussie Paralympic athletes inspire everyone to think and act more inclusively. But when the Games finish and the spotlight turns off, many people and most brands switch off from the reality of navigating life with a disability.

Bupa Director of Brand, Penny Ryan, said: “Bupa’s Paralympic partnership is just one element of our goal to make healthcare more inclusive and accessible for every Australian.b For many years, we have been working on making Bupa a disability confident workplace and finding practical ways to expand our access and inclusion policies and practices for our people, residents and our customers. This includes accessible digital health services like Blua, developing our first Access and Inclusion Plan, and funding inclusive grassroots sports programs, so more Australians can get their start in sport.”

Partnering with QMS, Bupa will use the Paris 2024 Digital Screen Network to showcase its campaign across the company’s best digital large format, City of Sydney, Gold Coast street furniture and The Convenience Network assets.

Read the rest of this entry »

In the US motor vehicle crashes are a leading cause of death for children under 14. With the school year ahead, it’s crucial to remind parents to ensure their children are safe and protected in the right car seat for their age and size. OAAA is encouraging its members to share the Child Car Safety PSA, to keep children safe in the car.

You can help spread this message by downloading and sharing these creative assets, harnessing the influence of OOH to grab attention and direct your audiences to learn more. Complete the form below to access the creative and support this initiative.

And you can let the Ad Council know how you participated in the digital OOH roadblock by sending your completed self-reporting form to SelfReporting@AdCouncil.org.

Please share your Child Car Safety OOH photos on social using the hashtag #TheRightSeat.

Vibenomics, a Mood Media Company and leading in-store digital advertising provider, is joining forces with Pathformance, a data-driven measurement solutions provider for brands and marketers.

We are told that this collaboration presents a major benefit to brands looking to prove results from retail media investments, combining immersive in-store audio advertising with powerful analytics to create a revolutionary shopping experience. While Vibenomics works with its retail media network customers to provide individual measurement strategies, this new collaboration will support more seamless solutions and consolidated outcomes.

Read the rest of this entry »

As Australia gets ready to cheer on its athletes competing in the Paris 2024 Paralympic Games, leading digital outdoor media company QMS this week revealed that it has dynamically served a record of more than 40,000 pieces of content during the recent Olympic Games.

A demonstration of how a world-class digital out of home (DOOH) network can deliver unparalleled immediacy and impact, the Paris 2024 Digital Screen Network has showcased a record amount of content, in real time, to share the stories of strength, unity and triumph of our athletes and bring the excitement of the Games to every corner of Australia with Breaking News, Medal Moments, What to Watch and Medal Tally Updates. Dynamically served brand ads from Allianz, Woolworths and Patties Food Group also featured as part of the Olympics offering.

The QMS network launched in mid-April and will run until the Closing Ceremony of the Paralympic Games on 8 September. QMS is the official and exclusive Outdoor Media Partner of both the Australian Olympic and Paralympic Teams.

The Paris 2024 Digital Screen Network spans QMS digital large format billboards, the City of Sydney street furniture network, The Convenience Network, Canberra Airport and Gold Coast street furniture assets, rallying the nation to celebrate and support our athletes nationally.

QMS Chief Sales Officer, Tim Murphy, told us “Our partnership with the Australian Olympic Committee, has supercharged our ability to showcase the benefits of being a digital-first out of home [DOOH] network during the Paris 2024 Olympic Games. For example, our breaking news headlines were delivered so quickly that we were live across our billboards nationally with the Australian Women’s 4 x 100m Relay team gold medal to peak hour commuters before they had even left the pool deck in Paris! For QMS, the Paris 2024 Olympic Games have been the preeminent display of how brands can utilise DOOH’s immediacy and its geographical impact to deliver broadcast scale audience reach with relevant and contextualised creative content that can connect on community cultures like never before. This is a momentous step change for DOOH and the role it can play in major events and campaigns. By tapping into the immediacy and scale of digital, we have showcased how advanced our digital capabilities now are, and in doing so, delivered the gold standard for our partners”.

QMS’ Paris 2024 Digital Screen Network will continue delivering breaking news, what to watch, medal moments and medal tallies for the duration of the Paris 2024 Paralympic Games, which kick off on Thursday 29 August.