DailyDOOH

The Ultimate Display, the moniker for the newest LED mega-spectacular at American Dream mall in East Rutherford, NJ, was recently unveiled.

Part of a multi-year scope of digital display enhancements by SNA Displays, the mammoth EMPIRE Exterior LED display boasts more than 180 degrees of visibility and multiple sightlines from one of the busiest interchanges in North America including the New Jersey Turnpike, Route 3, and Route 120.

The Ultimate Display’s tapered design wraps the exterior façade of American Dream’s Nickelodeon Universe® theme park in a half circle that extends 556 feet, or nearly two football fields in length. At 45 feet tall at its tallest edge, it features a 12-millimeter pixel pitch and processes approximately 10.8 million pixels.

The large-scale digital upgrade is part of a collaboration between American Dream, SNA Displays and Infuse Digital, which works with commercial real estate companies to modernize and monetize their facilities with state-of-the-art digital displays by securing transactional advertising sales and long-term sponsorship investments.

“We’re incredibly excited about the opportunities The Ultimate Display will bring to American Dream and the spectacular canvas this display provides for brands,” said Brian Williamson, director at Infuse Digital, which manages the digital network at American Dream. “Our partners at American Dream and SNA Displays delivered a top-quality product in a very challenging environment. The Ultimate Display is an amazing addition to our extensive inventory inside and out at American Dream.”

Located near numerous high-profile venues and major roadways, The Ultimate Display at American Dream is one of the most visible and recognizable LED spectaculars in the world. The digital signage network is supported by a robust content management system and 24/7 asset monitoring from the managed services team at SNA Displays.

“With nearly 40,000 square feet of interior and exterior LED/LCD signage, providing great experiences, wayfinding, messaging, and revenue-generating advertising opportunities, American Dream offers one of the most dramatic takeover moments the digital signage industry has produced in this kind of venue,” continued Williamson. “Add to that a new LED mega-spectacular, one of the largest in the U.S., and the digital display network at American Dream is among the most complex and wide-reaching of any retail site in the northern hemisphere.”

Just minutes from Manhattan, American Dream offers numerous attractions, including more than 250 retail stores and restaurants, an ice-skating rink, mini golf, SEA LIFE® Aquarium, the first indoor ski slope in the U.S., the DreamWorks Water Park, the LEGOLAND® Discovery Center, and a Nickelodeon Universe® theme park—all on a campus that is over three million square feet.

AMA Electric Sign Company provided LED installation services.

At #Infocomm24 OpenEyeGlobal have teamed up with their partner BrightSign (Booth W2101) to craft a series of captivating visual and interactive experiences that showcase the incredible power of their platform.

OpenEyeGlobal have also designed a stunning array of animations for our friends at BlueFin (Booth W1377) and SONY (Booth W2201).

In fact it may be impossible to miss OpenEyeGlobal in Las Vegas as they’re kicking the week off with the first Annual Snap Install & Valasea Golf Tournament, where they’re both playing and sponsoring.

On Thursday their CEO Bryan Meszaros will host a #DigitalSignage Meet Up which is a great chance to network with industry colleagues and get a sense of the exciting happenings within the industry (booth W2847) followed by one of the hottest ticket items at #InfoComm24, namely their SOLD OUT Buzz & Bullseyes event.

We are told that if you spot Chris Fox, Ed Flores or Bryan Meszaros around, you should not hesitate to say hello as they ‘might’ have some limited OEG gear to give away!

Solange Velazquez has joined Solomon Partners as a Managing Director in the Technology Group. She is based in Chicago and will report to Craig Muir, Head of Software, Data & Analytics.

Solange brings significant experience from her previous position as Managing Director in the Technology Investment Banking group at William Blair & Company, where she spent 12 years advising clients on M&A transactions.

She is focused on the transportation technology subsector, and most recently led her prior firm’s coverage effort, resulting in deep market expertise and strong relationships with key investors and clients.

She was selected as one of the ‘2023 Most Influential Women in Mid-Market M&A’ by Mergers & Acquisitions magazine.

Craig Muir told us “We are fortunate to have another seasoned banker of Solange’s caliber joining our fast-growing team of industry experts. Solange’s extensive experience and proven track record in technology investment banking will be invaluable as we continue to grow and strengthen our Technology group and expand into new sub-sectors.”

Solange holds an MBA with concentrations in Finance, Accounting, and International Business from the University of Chicago Booth School of Business. She earned a Bachelor of Science degree in Business Administration with a concentration in Finance and a second major in Economics from the University of North Carolina at Chapel Hill.

Jan Vimal has joined 75Media as Head of Programmatic. In the newly created role, Jan will grow and scale the programmatic department at the Leeds based outdoor media owner.

Jan brings with her over a decade spent working in the advertising sector, predominately in programmatic and adtech. Most recently Jan worked for six years within the advertising consultancy she founded, Progmatic Motion, helping advertising businesses to drive and scale business through sales, Ad Ops and tech.

Previous roles include positions in sales, account management, Ad Ops and tech for companies including AOL (now Yahoo), Adyoulike which was acquired by Open web and Mapp (now Audioplus).

Paul Inman, managing director at 75Media, said: “Given how much we’ve grown since we launched at the start of the pandemic, to now be the sixth largest out-of-home network in the UK, we felt it was the right time to bring onboard a specialist in programmatic (prDOOH) to help develop what will undoubtedly be a very important sales channel for our business. Jan brings with her a wealth of knowledge and expertise: she’s already doing a great job of working collaboratively with clients and building relationships throughout the programmatic chain, to help us create a meaningful footprint in the prDOOH space.”

75Media now has over 540 digital and classic billboard sites spanning the country, making it the fastest-growing roadside network in the UK. The company recently launched BOB – Billboard Optioning & Booking system – proprietary software which features real-time information on the company’s full portfolio of sites.tor with a rapidly expanding network of large format roadside billboards across the UK. As well as working with some of the country’s biggest brands and agencies, 75Media is also committed to helping businesses of all sizes harness the power of out-of-home advertising.

signageOS, a prominent provider of digital signage infrastructure, has announced its full support for Google ChromeOS and ChromeOS Flex operating systems.

This expansion enhances signageOS’s already extensive compatibility, including over 50 hardware platforms and operating systems, and spans hundreds of different SoC displays and external players. By incorporating ChromeOS, signageOS offers businesses greater flexibility in managing their digital signage devices across a wider range of operating systems.

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If you are interested in #DigitalSignage and are attending #InfoComm24 then you might want to clear your schedule and mark your calendars next week for 11:30 Thursday June 13.

OpenEye Global CEO Bryan Meszaros will host a #DigitalSignage Meet Up.

This is a great chance to network with industry colleagues and get a sense of the exciting happenings within the industry.

It takes place in booth W2847.

CTI, the largest privately held AV integration and events provider in the U.S. has acquired Advanced Systems Integration (ASI) of Burnsville, Minnesota.

ASI holds an excellent reputation in Minneapolis and across Minnesota and will become CTI’s first office in the state.

John Laughlin, CEO of CTI said “Any AV company would be proud to have built the relationships that Advanced Systems Integration has built with the businesses, courtrooms, and local governments in Minneapolis and around Minnesota since its founding in 2011. The team shares the core values that drive CTI. They’re the right people to expand CTI’s footprint in the region, and I look forward to seeing what they can do with the resources CTI brings”.

CTI serves customers nationwide, with locations spread from Minnesota to Texas, New Jersey to California, and worldwide as a member of the PSNI Global Alliance.

Streetlevel Media has acquired the transit business of Media Transit, Inc. in several Virginia markets.

Media Transit was formed in 1999 by Tim and Sally Brazil. Tim began his career in 1981 and has spent 40+ years in the transit advertising business. Though they will stay on temporarily to facilitate a smooth transition, the divestiture will allow Tim & Sally to enjoy their planned retirement.

Media Transit’s Tim Brazil said “Sally and I are proud of what we’ve built and we are confident our transit partners and advertising clients will be in good hands with Streetlevel Media. This collaboration will open doors to fresh ideas, expanded networks, and shared expertise. We are genuinely excited about the possibilities that lie ahead. We would also like to thank Amber and Marty with Williamson & Associates for their expertise for putting this deal together”–

This transaction expands the market coverage of Streetlevel Media in Virginia. The company is currently in over 16 markets in South and North Carolina, and Virginia. James Dawson, Owner/Manager of Streetlevel Media told us “Marty and Amber were an absolute pleasure to work with through our acquisition. They approached us with an opportunity to expand our footprint via the acquisition of a competitor of ours. This was a new situation for the seller and us. I was extremely impressed by Williamson & Associates. Their consistent communication, professionalism, and knowledge made this a win win for everybody.”

For Williamson & Associates who handled the transaction, this marks their first transaction in the OOH transit sector

Branded Cities, North America’s premier Out-of-Home and iconic media company, announced tghis week an exclusive agreement with Jamison Properties to represent and sell advertising campaigns on a digital spectacular located at Opus, a luxury high-rise residential and commercial complex on Wilshire Boulevard.

At over 1,600 square feet, the large-format 28’ x 58’ digital spectacular, which will be marketed as ‘The Wilshire East’ will be a key presence day and night in this densely populated part of Los Angeles this July.

Sited at the intersection of Wilshire Boulevard and South Ardmore Avenue, The Wilshire East sits along a main corridor that links Beverly Hills in the west to Downtown Los Angeles in the east.

The Wilshire East will be paired with its sister screen, The Wilshire West, located six blocks west, providing brands the ability to dominate this premium stretch of Wilshire Boulevard.

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Wildstone, the leading owner of outdoor media infrastructure in the UK and Europe, has acquired the Berlin Videowall, one of Germany’s most iconic OOH advertising sites.

Integrated into the former 5-star Swissôtel, on a prominent corner of Berlin’s famous Kurfürstendamm, the 104m2 digital billboard has anamorphic 3D capabilities and runs 24/7, reaching over 181,000 viewers daily.

Stefan Bergler, Regional Director DACH at Wildstone, told us “Acquiring the Berlin Videowall, the crown jewel of Berlin’s outdoor advertising scene, represents a pivotal milestone for Wildstone. We are proud to add this iconic OOH location to our portfolio. This deal is about much more than just capital: we enable LIMES to focus on their core competency of media sales, creating a mutually beneficial partnership.”

The ‘Berlin Videowall’ is not only the largest digital advertising installation in the center of Berlin but also one of the largest LED screens in Germany that is approved for third-party advertising in public spaces.

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