DailyDOOH

The Out of Home Advertising Association of America (OAAA) in collaboration with its Digital Billboard Committee has recently amended its Digital Billboard Security Guidelines to include a section entitled ‘Human Approval of Content for Digital Displays‘.

The Digital Billboard Security Guidelines remain the best practices to prevent hacking of digital billboards, but OAAA felt they were an appropriate treatise in which to emphasize the need for human review of digital content prior to posting. Such human review should be performed by as many people and departments within an out of home (OOH) company as possible, from sales and graphic design to IT and operations and all points in between.

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Clear Channel has joined forces with The Prince’s Trust, a UK national charity supporting young people, to launch a new Out of Home campaign, celebrating the 20th anniversary of their partnership.

The artworks were creatively conceived and executed by The&Partnership as part of the wider ‘Class of Covid’ campaign that the charity first launched back in October 2022 and has been highly commended at the Outdoor Media Awards earlier this year. ‘Class of Covid’ has become the cornerstone of The Prince’s Trust in explaining why young people need our support right now.

Richard Bon, Managing Director at Clear Channel UK, told us “The Prince’s Trust has been Clear Channel’s longest standing charity partner and I’m so proud of what we have achieved over the past 20 years. Having been involved in the partnership since the very beginning, this is a very special milestone for me personally and the whole business. Using Out of Home as platform for good, our support has gone beyond donating media space at scale, with many of our colleagues getting involved hands-on over the years as well. The latest Out of Home campaign is just one of the many ways that we will continue to play our part in supporting the charity’s vital work with young people”.

To mark the 20th anniversary, the new creatives highlight the contextual relevance of the partnership as the campaign will be running across Clear Channel’s digital Out of Home sites, including bus shelters and roadside billboards, until the end of this year.

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Earlier this year Amazon Web Services (AWS) announced a commitment of USD 230 million to accelerate the creation of generative AI applications by startups around the world as well as the second-annual AWS Generative AI Accelerator.

Back in early July they also announced ‘AWS GenAI Lofts’, a global tour of pop-up collaborative spaces and immersive experiences for startups and developers that will take residence in innovation and AI hubs around the globe.

These are similar to the AWS Startup Lofts that began as far back as 2014 and the AWS GenAI Lofts provide a one-stop destination for in-person engagement for startups and developers to learn how to use and implement generative AI technology, get up to speed on the latest trends, and connect with a wider community of technology and business experts.

Attendees will get hands-on AI products and services from AWS Partners and AWS, including Amazon Bedrock and Amazon Q. Developers will have the opportunity to gain greater understanding of advanced techniques, such as building agentic workflows and tuning foundation models, and dig deeper into generative AI use cases and demos. Visitors can experience exclusive sessions led by industry luminaries, make connections with generative AI investors and leaders, and get their questions answered in-person by generative AI experts.

Pop-ups open (for up to 12 weeks), including:

AWS GenAI Loft | Bengaluru: July 29, 2024
AWS GenAI Loft | San Francisco: August 21, 2024
AWS GenAI Loft | São Paulo: September 2, 2024
AWS GenAI Loft | London: September 30, 2024
AWS GenAI Loft | Paris: October 8, 2024

At the opening of the San Francisco hub,AWS Vice President of Developer Experience Adam Seligman was quoted as saying “Generative AI is kind of a like a new thing for all of us, so we’re all trying to figure out not just chat but how to build really valuable, useful applications. We’re actually in six cities around the world, but I think this is the flagship if you look at the energy here”.

To find out more details on programming, and register click here.

ARHT are hitting the road with DataVisual Marketing across Canada.

This is your chance to see ARHT CAPSULE in action!

Vancouver – September 16

Calgary -September 18

Edmonton – September 20

Saskatoon – September 23

Regina – September 25

Winnipeg – September 27

Toronto – October 28

Ottawa – October 30

Montreal – November 1

Halifax – November 4

Quebec – November 6

Registration can be found here.

oOh!media, continues to deliver innovative advertising solutions in Adelaide with the launch of a new landmark double-sided large format digital billboard at one of the city’s busiest commuting corridors.

Part of oOh!’s Signature Series – the most premium and sought-after digital and classic locations in Australia – the new digital site at Gepps Cross is positioned at a critical intersection in Northern Adelaide, providing a high dwell environment with maximum visibility for brand fame.

Paul Sigaloff, oOh!’s chief revenue and growth officer, said: “Our ongoing investment in Adelaide’s Out of Home advertising infrastructure underscores our commitment to providing brands with the most innovative and effective solutions available. The launch of the Gepps Cross digital billboard, along with our new builds at Mile End and Campbelltown, and the digitisation of our City of Adelaide Street furniture network, significantly enhances our ability to drive brand fame and deliver exceptional results for advertisers at scale across the South Australian capital.”

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Quebecor Media Inc., via its Quebecor Out-of-Home division, has reached an agreement in principle with Media Group Inc. to acquire NEO-OOH’s Canada-wide out-of-home advertising business.

When the deal closes, Quebecor Out-of-Home’s footprint will expand to more than 17,000 advertising faces across Canada. The transaction is subject to customary conditions and is expected to close in the coming weeks.

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BYD, in collaboration with independent media agency Yango and oOh!’s innovation and creative hub POLY, has unveiled a strategically placed Out of Home campaign designed to elevate brand awareness for their ATTO3 electric vehicle.

The new campaign, featuring artwork developed by POLY, showcases BYD’s new ATTO3 across oOh!’s classic Road and Street furniture sites. The bus shelter special builds and 2D executions have been strategically positioned in premium locations and in proximity to BYD showrooms to capture motorists’ attention and encourage them to experience and test drive the vehicle.

Kate Hornstein, head of marketing, BYD, said: “As a challenger brand, we’re always looking for innovative and effective ways to introduce our brand to the market. Out of Home (OOH) environments have significantly boosted our awareness metrics and will continue to play a vital role as we build our brand. Yango and POLY have been instrumental in bringing the ATTO3 campaign to life.”

Building on the success of previous BYD OOH campaigns earlier this year, BYD’s latest instalment includes special builds on oOh!’s bus shelters in Newtown and Brisbane’s CBD, designed to maximise visibility and impact. The campaign is further supported by large format 2D extensions to capture the aspiration of high dwell traffic in Melbourne’s Chadstone and Sydney’s Alexandria.

Richard Moore, production and content director, POLY, told us “The opportunity to work with a brand like BYD allows our team to provide best practice creative guidance in Out of Home, further demonstrating our expertise in achieving OOH success. We love how BYD is maximising the impact and creativity of classic formats through the use of special builds.”

BYD is planning to run a series of Out of Home ads aimed at showcasing other models in the range and to continue to build the awareness of BYD as an option for Australian motorists.

To advertise the latest AWS GenAI Loft pop up opening, Amazon has deployed a squadron of robots to roam Market Street in San Francisco.

They look similar to the robots tested by food delivery companies but instead of ferrying food, the robots are advertising the company’s new Generative AI pop up.

At the opening of the San Francisco hub, AWS Vice President of Developer Experience Adam Seligman was quoted as saying “Generative AI is kind of a like a new thing for all of us, so we’re all trying to figure out not just chat but how to build really valuable, useful applications. We’re actually in six cities around the world, but I think this is the flagship if you look at the energy here”.

Peter Goodman has joined CP Media as Chief Financial Officer for the UK’s fast-growing outdoor media company, CP Media.

In the last five years, the company has tripled in size through a mixture of organic growth and three significant acquisitions: Eye Airports, Adverta Bus Advertising, and most recently, Lamppost Banners, which had previously been a joint venture.

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Motionworks ‘may’ be the trusted population intelligence expert that empowers customers with privacy-compliant, actionable, insights in motion BUT it looks like they could be in real trouble going forward because if you are having to laying off REALLY good people then you know that you are likely in a world of hurt.

Earlier this year they quietly let go a number of people BUT these past few weeks they have let go a lot more, some say as many as a dozen, including their Global Chief Experience Officer (CxO) Kym Frank who joined them back in October 2021.

Remember that like Daenerys Stormborn of the House Targaryen, The First of Her Name, the Unburnt, Queen of Meereen, Queen of the Andals and the Rhoynar and the First Men, Khalisee of the Great Grass Sea, Breaker of Chains and Mother of Dragons Kym Frank has always had the dignity and strength to embrace her true self against all odds (and she may / may not have any pet Dragons, I don’t know that bit). Kym can be reached at Kym@Kymfrank.com