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Registration is now open for #ISE2025 which takes place at the Fira de Barcelona Gran Vía from February 4-7, 2025.

The ISE team is promising the most dynamic and engaging show yet, with a host of new initiatives and features, an expanded and more easily accessible content programme, as well as the unveiling of Hall 8.1 accessed via the conveniently located North Access point.

Mike Blackman, Managing Director of Integrated Systems Events told us “ISE 2025 will be our most ambitious, inspiring and motivating edition to date. ISE is the global destination to get your connection restored with the industry – through virtually-impossible experiences, unrivalled networking opportunities, and state-of-the-art technology, as well as even more chances for career and personal development. With the show floor already 20 percent bigger, the addition of exciting new features, and our world-class content programme that digs deep into the most significant megatrends shaping our industry, ISE 2025 will be the place for people wanting to keep pace with and advance the industry of tomorrow”.

ISE 2024 saw more than 1,400 exhibitors and attracted 73,891 unique verified attendees from 162 countries. A total of 363 expert speakers shared their knowledge and insights and the hope is that the 2025 edition of ISE will break those record numbers again.

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Dubai based Hypermedia has launched ‘Pinned’, which they describe as a groundbreaking digital platform designed to streamline the booking of physical promotional spaces in leading malls across the UAE.

They say it is “set to reshape the landscape of retail media as it will allow brands and agencies to compare, book, and pay for media spaces online, bringing transparency and efficiency to every step of the process”.

Philip Matta, CEO of Hypermedia told us “In our mission to transform the out-of-home experience, we are also reimagining how advertisers access premium media spaces. Pinned digitizes the entire booking journey for our promo spaces, providing a seamless, transparent experience that connects retailers, suppliers, and customers. Brands will be able to easily browse, compare costs, book, and make payments, simplifying their media campaigns from start to finish.”

Hypermedia says that it aims to bridge the communication gap between brands and consumers, offering a comprehensive, user-friendly solution tailored to the evolving needs of the retail media market.

LDSK, the leading provider of intelligent media scheduling and optimisation solutions, has announced its collaboration with Stonegate Pub Company and Alight Media on the groundbreaking MiXR Media platform.

The Stonegate Pub Company is the largest pub company in the UK, operating around 4,800 managed, leased and tenanted pubs.

This partnership leverages LDSK’s cutting-edge technology to optimise content delivery and power data-driven advertising across Stonegate’s network of over 850 locations, transforming the guest experience and unlocking new revenue potential.

Stonegate’s network of 4,500 digital screens, powered by LDSK’s intelligent scheduling and optimisation engine, forms the backbone of MiXR Media. This platform leverages Stonegate’s first-party data and Alight Media’s expertise to deliver hyper-targeted campaigns, ensuring that the right message reaches the right audience at the right time. LDSK’s technology enables this data-driven approach by optimising content scheduling and automating campaign planning, resulting in increased engagement and a more relevant experience for Stonegate’s nearly 100 million annual guests.

Key Features of LDSK’s Solution:

• Dynamic & Intelligent Scheduling: LDSK’s platform dynamically creates the optimal screen schedule and intelligently adapts it whenever new campaigns, promotions, or content are added. This eliminates the complexities of manual scheduling, maximising the impact of Stonegate’s digital screens while ensuring the most effective delivery of content.
• Targeted Content Delivery: LDSK uses Stonegate’s first-party data and historical trends to predict audience demographics and optimise content delivery. This ensures the right message reaches the right audience at the right time.
• Simplified Local Promotions: My Brand Canvas allows pub managers to easily customise promotions and messaging using pre-designed templates, maintaining brand consistency while enabling localised content.
• Effortless Campaign Management: LDSK automates campaign scheduling and optimisation, seamlessly integrating new campaigns and freeing Stonegate from manual adjustments.

Results:

• Extensive Reach: MiXR Media, utilising Stonegate’s network of screens powered by LDSK, reaches nearly 100 million annual guests.
• New Revenue Potential: LDSK’s technology enables Stonegate to tap into advertising budgets by offering highly targeted advertising opportunities to local and national brands.
• Enhanced Customer Experience: Stonegate leverages LDSK’s technology to deliver targeted content and personalised ads, creating a more engaging and relevant experience for their guests.
• Increased Efficiency: LDSK streamlines operations with automated campaign planning and centralised control, allowing pub managers to focus on customer service.

“We are thrilled to see the transformative impact our platform has had on Stonegate Pub Company,” said Keni Bernardin, Chief Executive Officer at LDSK. “By harnessing the power of data-driven insights and intelligent automation, Stonegate has not only created a new revenue stream but also enhanced the customer experience across its vast network of pubs. This partnership with Alight Media exemplifies how LDSK’s technology can empower businesses to achieve their goals and stay ahead of the curve in today’s rapidly evolving digital landscape.”

LDSK’s intelligent scheduling platform empowers businesses with digital media networks to optimise content delivery and maximise the impact of their screens. By using data-driven insights and advanced algorithms, LDSK enables media owners across various industries, including hospitality, retail, and out-of-home advertising, to automate scheduling, target audiences effectively, and unlock new revenue potential.

ARHT Media Inc. (TSX-V:ART), (OTCQB:ARHTF) has announced that it has filed for bankruptcy under the Bankruptcy and Insolvency Act and for anyone who has worked with them, or tried to work with them you’ll probably understand how useless they often were and how little chance they ever had of scaling this technology and the use of the technology to make any serious money.

MNP Ltd. has been appointed as the Licensed Insolvency Trustee and sadly (we always feel for the employees however bad the management), the company has laid off its employees and contractors, and its operations ended last week.

The bankruptcy process will also impact the Company’s subsidiaries – ARHT Media USA, Inc. (a California company), Be There Networks Inc. (a California company), ARHT Media UK Limited (a UK company), ARHT Media Singapore Pte Ltd. (a Singapore company) and ARHT Asia Limited (a Hong-Kong company).

ARHT said it was unable to secure the additional financing required to fund the operations until such time as it achieves large scale rollouts of its holographic products. Subsequent to the filing of the assignment into bankruptcy, the Licensed Insolvency Trustee may request certain key employees to provide assistance with its administration. Contemporaneously with the filing the board of directors of ARHT has resigned.

For further information contact:
Sheldon Title
Senior Vice President
MNP Ltd
416 263 6945

Network Rail was ordered last Friday to turn off the digital screens at London Euston Train Station as part of a major review into overcrowding at the station.

UK Secretary of State for Transport Louise Haigh ordered Network Rail to declutter the station concourse and make changes to the way it handles train announcements after growing concern about the risk of dangerous incidents.

Network Rail and the Department for Transport were then forced to announce a five-point plan that “aims to improve the functioning of Euston station and deliver a better passenger experience”, pending longer-term design changes.

The statement issused admitted that the mainline station, which was built in the 1960s, “is in major need of overhaul and has led to some very uncomfortable and unpleasant conditions for passengers”.

Gary Walsh, Network Rail’s route director for West Coast South, said “Passengers haven’t received the experience they deserve at Euston recently and we need to do better. Our five-point plan will help improve things for passengers in the short term by creating more space, providing better passenger information, and working as an industry to improve the reliability of train services on the West Coast Main Line.”

Network Rail turned off its main departure board at Euston several years ago and replaced it with two ranks of ‘floating’ departure screens, in a bid to ease passenger flows. The main board was then replaced with giant advertising screens which (some say) only appears to have further antagonised already stressed passengers.

The old arrivals and departure board was located above the entrance to the platforms but passengers awaiting a train now have to check for information on two banks of V-shaped boards as they wait on the concourse (they were introduced after ‘computer modelling’ suggested they would ease people flow at the station.

The Network Rail five-point plan involves:

See also ‘The decision to swap information screens for overbearing adverts is the final straw for fed-up commuters‘.

Starin, a Midwich Group company, and value-add distributor of unified communications and pro AV products, announced last week a distribution relationship with Bose Professional, a leading provider of audio systems for the pro AV industry.

With Starin’s continued focus on integrated audio, this partnership expands Starin’s offering to include Bose Professional audio solutions, including the innovative EdgeMax, DesignMax, and ShowMatch loudspeakers to high-performance amplifiers, configurable processors, and the ControlSpace ecosystem. Bose Professional resellers will now have access to Starin’s sales and technical services expertise and support.

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A new study released by the Out of Home Advertising Association of America (OAAA) finds that slight reallocations of existing media budgets to Out of Home (OOH) advertising can lead to substantial gains in return on ad spend (ROAS) and key brand metrics.

“These findings reveal the powerful role OOH plays in the current media mix and demonstrate that OOH has been an under-invested media channel,” said Anna Bager, President and CEO of OAAA. “OOH performs well throughout the consumer funnel, and the analysis shows how brands can leverage that power by shifting just a few percentage points of their media allocation to OOH and generate impressive returns on their investment.”

Benchmarketing, a strategic marketing effectiveness consultancy and part of the Omnicom Media Group, employed advanced econometric modeling to assess the impact of incremental OOH budget increases on ROAS and key brand metrics in three sectors: Automotive, CPG Food, and Retail Grocery.

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Former VP Sales Lightbox OOH Video Network Caitlin Herron has joined SOMO as VP, Strategic Account Director.

Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) has announced the appointment of Tim Jones to its Board of Directors effective immediately.

Tim will serve as an independent director and will be a member of the Audit Committee and the Compensation Committee of the Board. With this appointment, the Board expands to eleven members, ten of whom are independent.

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Robert Hansen has joined NowSignage as North American Business Development Lead.

We are told that this appointment marks a significant step in their aggressive North American expansion strategy, following the recent addition of Sean Kozlowski as their North American Technical Sales Manager.

With over 20 years of experience in Sales, Channel, and Business Development within the SaaS technology sector, Robert brings a wealth of industry knowledge to NowSignage. He has a track record in launching and scaling channel and reseller relationships, coupled with extensive experience managing key accounts with franchises and large enterprise clients.