Vertiseit has entered into an agreement with the shareholders of Visual Art to acquire all outstanding shares in Visual Art.
The purchase price amounts to SEK 469 million, corresponding to a company valuation of SEK 457 million on a debt- and cash-free basis, and will be comprised of cash payment, issue of new B-shares in the Company and warrants, entitling the sellers to subscribe for up to one million B-shares in Vertiseit.
Alan High has joined Bluefin as their new Operations Manager.
We are told that Alan is the perfect addition as they ramp up their Core Screens inventory and tackle large-scale orders.
Adrian J Cotterill, Editor-in-Chief
Scott Felenstein has joined OUTFRONT Media (NYSE:OUT) as the Senior Vice President of Brand Partnerships, bringing over 30 years of extensive experience in advertising, digital media, and sales management.
He joins OUTFRONT Media from National CineMedia (NCM), where he most recently held the role of President – Sales, Marketing & Partnerships. We are told that in his new role as Senior Vice President of Brand Partnerships, he will take over leadership of the company’s brand partnership strategy, based in OUTFRONT’s New York office. He will spearhead the company’s efforts to expand brand collaborations, drive growth across digital out of home platforms, and strengthen relationships with top-tier clients and agencies.
Claudia Valderrama has joined billups as Global Chief Operating Officer.
Claudia formerly the Global Chief Financial Officer at Wieden+Kennedy, brings to billups an extensive operational expertise and deep understanding of the rapidly developing global advertising landscape. As COO, she will oversee worldwide operational strategy including accounting, finance, IT, and people operations with a critical focus on delivering increased value to billups clients across the globe. Valderrama will be based in Portland, Oregon.
Anders Henricson will shortly join Grassfish as their new CEO. He starts November 4, 2024.
We are told that Anders brings extensive experience in successfully integrating physical and digital customer interactions from brands such as IKEA, Vagabond, and the Nilson Group.
Adrian J Cotterill, Editor-in-Chief
New Tradition, a Blackstone Portfolio Company, has acquired the billboard assets of RSA Media, LLC. in the Boston market.
The acquisition adds 28 premium static and digital billboard faces in New England.
We are told that these new assets provide unrivaled coverage throughout downtown Boston, with key locations on the Mass Pike (I-90), South Boston (I-93), North End, and Logan Airport/Sumner Tunnel, as well as Walpole/Foxboro (near Gillette Stadium).
Adrian J Cotterill, Editor-in-Chief
Displayce, a leading European platform for programmatic buying in digital out-of-home communication, has unveiled ‘Airport Live Triggering’ in partnership with JCDecaux.
This new feature, exclusive to the Displayce DSP, enables self-service, real-time activation of DOOH campaigns across multiple airports within the JCDecaux inventory simultaneously, leveraging data such as flight boarding and landing gates.
We believe that Displayce is the first to have combined and modeled the exact location of JCDecaux’s screens within international airports with data from Cirium, a leading partner offering a global and standardized database covering 100,000 flights daily, representing 97% of worldwide flights. This modeling allows activating DOOH screens along the traveler’s path within the terminal based on flight origin or destination. This innovation, developed in collaboration with JCDecaux and its data entity, enables agencies and brands to self-activate the appropriate digital screens via the Displayce DSP based on passengers’ itineraries, ensuring campaign reach and repetition to the right audience at the right time. Engagement with their target audience is thus enhanced, taking campaign contextualization to the next level.
Adrian J Cotterill, Editor-in-Chief
Another event that is the epitome of what Out of Home New York is all about takes place on the afternoon of Thursday, October 17, 2024.
The 4A’s and OAAA are teaming up for a groundbreaking event uniting agencies, advertisers, and media owners to explore the transformative power of OOH advertising and are asking atteneded to ‘Explore Why OOH is the Medium of the Moment That Makes a Mark’.
12:00 – 1:00 PM: Lunch
1:00 – 3:00 PM: Programming
3:00 – 4:00 PM: Networking
In today’s cross-platform, multi-channel media landscape, out of home (OOH) plays an important strategic role in every integrated campaign and at this event industry leaders will examine creativity as a key performance indicator, sharing insights through panel discussions on innovative strategies for the industry’s most impactful OOH campaigns.
Location: Assembly
One World Trade Center | 285 Fulton St – 67th Floor
New York, NY 10007
Out of Home New York (formerly New York Digital Signage Week) takes place from October 14 to 18 and is the usual heady mix of FREE and PAID for events – conferences, showcases, cocktails, open house, breakfast debates, tours and other ad-hoc activities.
Reach out to us if you are interested in putting on your own event.
#ff @4As @YourOAAA
Bravo Media has collaborated with Artcrush, an international digital art gallery from Belgium which will bring vibrant digital arts to the DigitalAds network of MTR East Rail Line and Tuen Ma Line in Hong Kong.
Starting October 3, 2024 a series of international digital art pieces provided by Artcrush are showcased across 40 pairs of Digital Portrait Panels and 30 Digital Landscape Panels at 24 MTR stations on both lines. This initiative aims not only to inject the Digital Ads network with artistic elements but also to delight millions of passengers during their journeys.
Richard Pétignaud, Managing Director of Bravo Media, told us “It is a great pleasure to collaborate with Artcrush. This partnership represents a significant step for Bravo Media in further enhancing passenger engagement, transforming daily commute travel into an enjoyable journey. Ultimately, we want to inspire passengers’ daily lives by creating a more artistic environment.”
So, from this month onward, the MTR advertising Digital Ads network will feature stunning digital art by internationally renowned multidisciplinary artist – Reuben Wu, a National Geographic photographer and a leading figure in the digital art space, along with emerging Canadian photographer Cath Simard. With their extraordinary photographic skills combined with cutting-edge technology, their digital artworks promise to deliver an impressive visual experience. Following this, each month will feature new art pieces with different theme created by a variety of artists, so stay tuned for more announcement on Bravo Media’s social media platforms.
“This is the first time we are displaying digital art pieces created by our partnered artists in the MTR^ advertising network, who are some of the most talented individuals in the industry,” said Mathieu France, CEO of Artcrush. “This initiative not only promotes art but also fosters cultural exchange, allowing Hongkongers to connect with digital art and emerging artists from around the world”.
Founded back in November 2021, Bravo Media is a leading out-of-home media company in Hong Kong specializing in transit advertising. Currently, Bravo Media is the exclusive advertising agency operating Citybus’s bus body advertising and the exclusive advertising agency of MTR^ advertising managing media resources across MTR’s East Rail Line, Tuen Ma Line, Light Rail and MTR Bus. Built upon a team of media veterans, creative and industry professionals, Bravo Media is committed to providing innovative and effective out-of-home advertising solutions to advertisers fostering brands connect with their target audiences and achieve their business goals.
In August 2022, Artcrush Gallery initiated the display of Digital Art across urban landscapes, commencing in Brussels and swiftly expanding its reach. Collaborating with progressive out-of-home companies, Artcrush Gallery forged partnerships that redefined public space. Leveraging digital outdoor billboards through these alliances, the gallery transformed these spaces into vibrant showcases for Digital Arts and Artists, championing their work in the realm of public expression.
The Australian Outdoor Media Association (OMA) has announced two new members, Wildstone and Manboom, highlighting continued growth and commitment to unifying the Out of Home industry.
The addition of Wildstone and Manboom brings the total number of asset owner members to four, further representing the OMA’s ability to represent a diverse range of stakeholders.
CEO of the OMA, Elizabeth McIntyre told us “The Outdoor Media Association (OMA) is excited to welcome two new asset owner members, Wildstone and Manboom. This addition strengthens the OOH industry’s ability to innovate and grow, reinforcing our mission to support collaboration and diverse formats across the industry. We look forward to their contributions as we continue advancing outdoor advertising in Australia.”
OMA members have access to a range of benefits, including research and insights, collaborative industry campaigns, advocacy and representation to government, audience measurements and networking opportunities.
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