DailyDOOH

The rise of cryptocurrency and its ever-changing value sees Australian owned cryptocurrency exchange experts, BTC Markets, turn exclusively to QMS to help launch and drive awareness of their crypto trading platform.

Looking to showcase their trading leadership, superior technology and innovation, BTC Markets have implemented a first of its kind DOOH campaign, by broadcasting live cryptocurrency prices for Bitcoin and Ethereum amongst others, dynamically across QMS’ digital billboard network throughout the Eastern Seaboard.

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JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced that its subsidiary JCDecaux Belgium has been awarded, following a competitive tender, the advertising bus shelters contract for the city of Antwerp, capital of Antwerp Province, Belgium’s biggest province with 1.9 million inhabitants.

Jean-Charles Decaux, Co-Chief Executive Officer of JCDecaux, said “We are delighted to have won this new contract with the city of Antwerp, which has chosen to place its trust in our expertise, confirming the success of JCDecaux’s strategy that is based on innovation, design, quality and sustainable development. For over 55 years, JCDecaux’s business model has enabled the design, installation, operation and maintenance of urban public services that are open to all, that respect the environment and that create economic value for local areas. At the forefront of the digital transformation of Out-of-Home, Antwerp has integrated this new digital medium into the city, where it provides an effective means of communication between the municipality and its residents as well as between brands and consumers. As the number one outdoor advertising company in Belgium and worldwide, we actively strive to deploy the most innovative technologies and the most creative formats to serve the ecological, societal and economic transition of cities towards a more sustainable model.”

The 10-year contract previously held by a competitor covers all nine districts in Antwerp, with its 540,000 inhabitants. Belgium’s second-largest city, Antwerp is also Europe’s second-largest port, the world’s second-largest petrochemical hub, the world’s leading diamond trader and a fashion capital. It also has major assets in tourism and a booming high-tech sector.

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DPAA, the global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital, has announced its plans for an in-person and fully live Video Everywhere Summit on October 12 at Chelsea Piers on the Hudson River in New York City.

The DPAA Video Everywhere Summit is well known for delivering top brand CMOs, agency CEOs, business, thought leaders and as always, surprise entertainment and news segments. The day will once again enable ad leaders and the global OOH Industry to connect, kindle and re-kindle relationships, inspire, delight, educate and inform all those in attendance.

As OOH Advertising is on track to deliver double-digit increases this year, the imperative role of Digital Out of Home in today’s omnichannel media world will be a consistent theme.

Barry Frey, President and CEO of DPAA told us “Regions are opening up and it’s time for us to all reconnect in-person. After careful consideration and talking with members, brand and agency leadership we decided to hold this year’s Summit in-person as our community needs to reconnect in person. As such we’ve created a special members only SUPER PASS to add more value.”

For a limited time, DPAA members can purchase a super pass that includes access to the DPAA Video Everywhere Summit (October 12), the DailyDOOH Investor Conference (October 13), and the Global LED Summit (October 14). The DPAA Member Super Pass offers DPAA members a significant discount on these three events – a $3,000 value for $750.

DPAA Members can purchase their DPAA Member Super Pass here.

The DPAA Video Everywhere Summit on October 12 is just one of many events being held during New York Digital Signage Week.

Now in its 10th year the week will be the usual heady mix of FREE and PAID for events – conferences, showcases, cocktails, open house, breakfast debates, tours other ad-hoc activities and even a Black Tie Awards Show!

Adapt Media, an agile place-based OOH provider, and Gateway Newstands, Toronto’s pre-eminent news retailer have announced a media sales partnership to offer eye-grabbing access to Toronto’s commuter via Gateway’s gorgeous digital screens in the TTC’s busiest subway stations and throughout Canada’s largest underground PATH network.

Jamie Thompson, Adapt’s CEO said “Now that pandemic restrictions are being lifted and Torontonians are returning to work downtown, Gateway’s 37 premium digital screens at key transit points throughout Canada’s largest urban centre are a fantastic way to catch the attention of commuters beginning and ending their days. We couldn’t be more pleased to partner with Gateway Newstands, the exclusive newsstand retailer in one of North America’s busiest transit systems.”

Adapt Media is a trusted Canadian OOH provider and is focused on providing advertising space at premium airport lounges, DriveTest Ontario centres, and at thousands of Circle K and independent convenience stores and gas stations across Canada. Adapt Media’s sister company Chameleon Digital Media is a full-service digital agency with expertise in mobile location data. Now in its 23rd year in business, Adapt Media has grown to include street-level and in-store advertising in over 1,000 cities and towns across the nation and is well-known for building new custom ad networks at clients’ requests.

Adapt Media, an agile place-based OOH provider, and Avida, a leading full-service provider of turnkey solutions for retailers, have announced their partnership with Rabba Fine Foods.

The combination of Rabba’s fresh foods, Avida’s in-store digital touchpoints and Adapt Media’s ability to target the very heart of communities across Ontario makes for a powerful retail marketing opportunity. The addition of Rabba’s 80 digital screens adds a premium hyper-localized layer to Adapt Media’s 3,000+ DOOH offerings across the country.

Jamie Thompson, Adapt Media’s CEO said “We’ve often heard from our advertisers that the ability to speak directly to consumers at the community level is paramount post-pandemic. For brands to engage with shoppers right at the point of purchase with a personally curated message has become an essential ask. To be affiliated with a venerable institution like Rabba, already a trusted member of each community that they live in, with screens that are the very pinnacle of technological perfection is all we would ask for from a partnership. We can’t wait to bring this DOOH fresh take to our clients!”

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Hivestack, the global ad tech leader in programmatic digital out of home advertising, has today announced a strategic global partnership with The Trade Desk, a global technology company that empowers buyers of digital advertising. The partnership will see The Trade Desk (via their platform Solimar) and Hivestack combine their world-leading technologies to launch multiple programmatic DOOH, and other cross channel media campaigns, on a global scale.

Andreas Soupliotis, CEO, Hivestack told us “I couldn’t be more thrilled to count The Trade Desk as a partner on our collective journey to shape the evolution of digital advertising/ We both share a goal of driving real world business outcomes, while also upholding the highest standards regarding consumer privacy, which makes this an ideal match.”

The partnership is set to launch in key global markets that are well-connected with strong digital supply inventory and have active demand clients. The first programmatic DOOH campaign between Hivestack and the Trade Desk has already kicked off in Canada.

JoAnna Foyle, SVP of Inventory Partnerships at The Trade Desk said “DOOH is an exciting, fast-growing channel that our clients in every region want to buy programmatically,” said “This partnership with Hivestack is evidence of the global potential we see for the DOOH channel and allows advertisers to leverage data, measurement and precision in their out-of-home advertising campaigns.”

As part of the continued global rollout of this partnership, the following markets will be next to take advantage of the unique programmatic inventory through the Hivestack SSP: Singapore and Hong Kong, USA, Japan, UK, Germany, France, Netherlands, Belgium, Spain, Italy, Mexico, Korea, Malaysia, Thailand, New Zealand and China.

The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific.

oOh!media has extended its Out of Home leadership in Sydney with the addition of a new high profile digital billboard in Gordon and an asset upgrade in Burwood.

The prominent Gordon billboard on Sydney’s Upper North Shore is located on a pedestrian bridge facing three lanes of traffic heading north on the Pacific Highway – a major transport arterial and one of Australia’s busiest roads traditionally used by over 41,500 vehicles a day.

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New York City’s Javits Center has re-opened after some major expansion and refurbishment.

Some of the highlights include an extra 1.2 million square feet of total event space, a 15,000-square-foot rooftop pavilion accommodating up to 1,500 guests (including an open-air terrace) as well as new sound systems, digital signage and message boards.

You can read more here.

Mera Hoardings has added digital screens at a large number of retail supermarkets across India.

Merahoardings.com describes itself as a programmatic advertising platform for out-of-home media. They make it easy to buy, sell and deliver outdoor advertising across India. Their marketplace specializes in Out-of-home (OOH) advertising connecting Supply-Side (SSP) and Demand-side (DSPs) platforms, with real-time databases that help clients discover excellent billboard locations, availability, and cost in just a few clicks.

Octopus Interactive, a US national network of interactive screens inside of Uber and Lyft vehicles, announced last week that the company has paid its network of Uber and Lyft drivers more than USS 5 million since screen distribution began in mid-2018.

Bradford Sayler, COO, and Co-Founder of Octopus Interactive said “Rideshare drivers form the foundation of our platform, providing passengers with entertainment, games, and other content on their ride. Many of our drivers use the supplementary income from Octopus as a meaningful component of their overall rideshare earnings, and we’re thrilled to have reached such an important milestone. Throughout recent months, we’ve seen a huge rebound in demand for rideshare, as people return to bars, restaurants, travel and entertainment. People are developing new habits and experiencing things with a new perspective following the pandemic, and there couldn’t be a better time for rideshare drivers and advertisers to partner with Octopus.”

In addition to direct payments, drivers that feature an Octopus device in their vehicle report a 15-30% average increase in tips. Octopus also has helped to foster a sense of community amongst drivers through digital gatherings, live meetups, periodic promotions, and informational webinars.

Advertising inventory shown on Octopus’ network of rideshare screens gives marketers access to highly desirable audiences in a unique, captive environment. With full premium video, programmatic capabilities, and engaging interactivity, rideshare advertising inventory remains among the most valuable digital advertising channels available.