DailyDOOH

Market Media is the Retail Media Network of The Warehouse Group and have just announced that all campaign activity on Freestanding Instore DOOH panels and Instore TV Walls can now be Seedooh Verified.

Alex Lawson, Head of Strategy & Media for Market Media said “Advertising and media is a game of trust. We want to operate at the highest level of that with our brand partners be they endemic or non-endemic brands, via direct relationships or agencies. Having the respected and trusted third party verification from the Seedooh platform for our digital out of home assets gives our advertisers the confidence that they are getting what they’re paying for and can rest easy on that.”

With over 3,300 advertising capable screens the network is one of New Zealand’s largest digital out of home providers.

Tom Richter, Founder and CEO of Seedooh told us “Our Advertiser and Agency Partners depend on Seedooh’s best in class verification and campaign support services to ensure seamless monitoring of campaign delivery. Any issues that arise are promptly identified and resolved. This proactive approach not only enhances display time but also maximizes the value of media investments. We are thrilled to witness growing investments in retail DOOH and other formats, and we are excited to welcome Market Media to our verified network in New Zealand.”

Market Media’s instore screen network is active in all The Warehouse and Noel Leeming stores across Aotearoa, enjoying over 5.5M visits from Kiwi shoppers each month, a high value audience for endemic and non-endemic brands alike.

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has announced its 2024 half-year results.

Commenting on the 2024 half-year results, Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said:

“Our H1 2024 group revenue grew by +14.0%, +13.4% on an organic basis, to reach €1,807.6 million, including +15.4% in Q2 2024 on an organic basis, above our expectations, thanks to a strong performance of digital revenue and a strong trading momentum in all activities.

As far as Q3 is concerned, we now expect an organic revenue growth rate around +10% driven by continued strong digital revenue growth across all business segments and including the positive impact of the Paris Olympic Games in France.
We are confident that Out of Home (OOH) will continue to grow its market share in a fragmented media landscape with Digital Out of Home (DOOH) being the fastest growing media segment. JCDecaux as the industry leader and the most digitised global OOH Media company is well positioned to benefit from this digital transformation.”

Adjusted revenue for the six months ending June 30th, 2024 increased by 14.0% to €1,807.6 million from €1,585.0 million in the same period last year. On an organic basis (i.e. excluding the negative impact of -€7.3 million from foreign exchange variations and the positive impact of €18.2 million from changes in perimeter), adjusted revenue increased by 13.4%. Adjusted advertising revenue, excluding revenue related to sale, rental and maintenance of street furniture and advertising displays, increased by 13.5% on an organic basis in the first half of 2024.

In the second quarter, adjusted revenue increased by 16.5% to €1,006.1 million. On an organic basis, adjusted revenue increased by 15.4% compared to Q2 2023.

Adjusted advertising revenue, excluding revenue related to sale, rental and maintenance of street furniture and advertising displays, increased by 14.6% on an organic basis in Q2 2024.

Videlio has announced a new majority shareholder, namely Trévise Participations.

“We are investing in the company over the long term, as we believe in its excellence and strong growth potential. Videlio is a unique French company with an international dimension, a leader in its industry and we are looking forward to this new partnership”, said Lionel Yvant, President of Trévise Participations’ governance body. Trévise Participations is an investment vehicle managed by a family office.

Foucauld Triebel, Principal at Hivest Capital Partners said “Hivest Capital Partners successfully took Videlio private in 2021. We are very proud of the company’s progress since then, the integration of FUNA (acquired by the group in 2021) in particular, and its opening to international markets. We trust the company still has strong potential for growth, which is why wanted to remain onboard for the next years.”

Videlio’s teams, led by their President Xavier Renaud, are all staying on and he was quoted as saying “I am delighted to welcome Trévise Participations among our shareholders. In continuity with the deployment of our strategy, this new promising collaboration will accelerate the growth of our group and help it become a major player in Europe and worldwide, across all fields of expertise and all markets”.

Videlio is an international provider of audiovisual integration services and solutions.

Hivest Capital Partners is an independent European private equity firm approved by the French Autorité des Marchés Financiers. Hivest Capital Partners invests in SMEs or mid-cap companies (with a turnover between €50m and €500m) in the context of buyout or capital expansion projects. It’s aim is to help companies reach their full potential by implementing ambitious growth strategies and improving operational performance. Hivest Capital Partners is supported by top-tier institutional investors and entrepreneurs, with funds under management totalling c.€700m.

Beyond Ordinary Events, Inc. (BOE)’s POSSIBLE, the premier marketing tentpole announced that it has been acquired by Hyve Group, one of the world’s leading organizers of next-generation events.

We are told that by joining forces, Hyve and POSSIBLE will combine resources to deliver a unique platform and experience that continues to bring marketers, business leaders and visionaries across the marketing, media, and technology industry together to be inspired, to drive progress and deliver solutions around their most challenging marketplace issues.

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In the charming, historic gold rush town of Groveland, California, Rivian has restored an abandoned gas station to create their first Charging Outpost, a unique, new kind of charging site designed for drivers to not just charge their EVs but to rest and refresh before hitting the road again.

During peak travel seasons, thousands of visitors pass through Groveland each day on their way to nearby adventures, most notably en route to Yosemite National Park 24 miles to the east. The Rivian Yosemite Charging Outpost will be open to the public offering a host of amenities from 7 a.m. to 7 p.m. daily, with 24-hour access to high-speed charging for Rivian owners.

Inside, visitors will find an inviting experience reminiscent of Rivian spaces across North America. There is a lounge area where guests can sit and relax while enjoying a book from an onsite library. Furniture is both comfortable and sustainable, made of upcycled, second-hand sleeping bags and puffer coats, and tables made of compressed sawdust.

The Charging Outpost also features Rivian merchandise and a ‘make your own’ trail mix available for purchase, as well as complimentary coffee and a water bottle refill station.

Outside, visitors will find five DC fast chargers and restrooms available 24 hours a day, as well as native plants and educational games that teach about sustainability.

Liz Guerrero, Senior Director of Environments at Rivian said “As much as we want to keep people moving on their journey, we also want to make sure they know that when they stop at one of our Charging Outposts, they’re in for a relaxing and recharging pit stop. We want people to feel really good about the experience and for it to add to their journey”.

In addition to the new Yosemite Charging Outpost near the west entrance of the national park, Rivian recently opened a Rivian Adventure Network charging site near the eastern entrance of Yosemite in Lee Vining, California. Rivian has also installed 58 Waypoints chargers across 11 sites at popular destinations within the Yosemite Valley, providing expanded access to Yosemite National Park and unlocking even more electric adventures to one of the largest and most undisturbed natural habitats in the Sierra Nevada.

“Rivian is investing in expanding access to charging to lead the EV industry towards better EV ownership experiences,” said Paul Frey, VP of Propulsion, Charging, and Adventure Products at Rivian. “Our new Yosemite Charging Outpost is the latest and most exciting example showing how we’re expanding our Rivian Adventure Network to serve areas most likely to be on your road trip bucket lists.”

Leading digital outdoor media company QMS has revealed an Australian first, with inaugural partner Nike taking over Australia’s newest 3D digital billboard.

To launch their summer campaign “Winning Isn’t For Everyone”, Nike celebrates beloved Australian Women’s Football team, the Matildas, with innovative full motion 3DOOH creative that was developed collaboratively with Amplify, Mindshare and QMS.

QMS Chief Sales Officer, Tim Murphy, told us “We couldn’t be more excited about this partnership with Nike on the launch of their new global campaign. Not only is Nike the first to use our brand new iconic Emporium screen, but they’re also the first to have an exclusive full motion 3DOOH takeover of a digital screen for five consecutive days anywhere in Australia. A legendary brand celebrating an iconic team on our state-of-the-art new site is a proud moment for QMS and all eyes will be on this campaign.”

Running from Wednesday 24 July, Nike launched their campaign with a 100% takeover of QMS’ brand new digital large format site at Emporium Melbourne for five consecutive days in the heart of one of Australia’s busiest retail precincts. The campaign can be seen here.

Mindshare Managing Partner, Peta Southcombe, said: “In pivotal cultural moments like this, the ask of our partners is to help us push boundaries to achieve amazing things for our clients. It’s been great to collaborate with QMS to bring this media-first to life for Nike and celebrate the Matildas.”

The campaign follows the recent news of the expansion of QMS’ premium national network, after successfully winning the competitive tender for the addition of two high profile Vicinity Centres sites at Emporium shopping centre in the heart of the Melbourne CBD.

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Primeview Global has announced a strategic partnership with Cadon Technical Sales, a premier sales and manufactures representative firm.

We are told that this collaboration aims to expand Primeview’s reach in the display market and provide customers with cutting-edge visual technologies and unparalleled service.

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Donna Tauro has joined JOLT as its new Group Sales Manager. Donna will be responsible for managing sales across JOLT’s New South Wales and Queensland client base, using her decades of experience to successfully engage with brand partners, connecting them with urban roadside and EV driving audiences. She will be based in JOLT’s Sydney office, reporting to JOLT Sales Director (NSW and QLD), Hannah Pritchard.

Donna is an accomplished sales leader, with more than 17 years’ experience in media sales and management, leading teams across strategy, customer solutions and product. Tauro joins JOLT from Dentsu, where she was an Investment Director. Prior to this, she spent more than a decade at oOh! in several senior leadership roles, including Group Sales Leader, managing a NSW agency remit, and National Channel Integration Director, executing go-to-market strategy and initiatives across a broad product offering. She has also had stints at oOh!’s Eye Corp and Adshel.

JOLT Sales Director (NSW & QLD), Hannah Pritchard told us “JOLT is thrilled to announce Donna’s arrival to our Sydney sales team. Having previously worked with Donna, I’ve witnessed firsthand her remarkable strategic vision and deep industry expertise. Her contributions will be invaluable as we continue to innovate and disrupt the out-of-home landscape with JOLT’s unique and fast-scaling proposition in the market. Donna brings a wealth of diverse knowledge to JOLT, which will elevate our service offerings and drive a more customer-fixated approach across NSW. I’m truly delighted to welcome her on board.”

Donna’s appointment comes as JOLT continues to expand both its network and advertising partners globally. It recently announced plans to roll-out 130 additional new digital advertising screens across Sydney, courtesy of funding from the NSW Government, significantly expanding its reach across metro Sydney in high-traffic areas. It follows major agreements with TELUS for the roll out of 5,000 EV chargers across Canada, and the growth of JOLT’s UK and New Zealand EV network.

JOLT has also continued to grow its multi-channel advertising offering, recently adding video and rich media ads to its suite of mobile advertising products, to further capture attention and drive engagement among JOLT’s high-value audiences.

Tauro’s appointment is effective immediately.

CoolerX, which recently rebranded from the name Cooler Screens, has launched a self-service platform that enables retailers “to plan, execute, and optimize their in-store retail media campaigns in-house,” it says.

The self-service platform, built on CoolerX’s proprietary #AI technology and powered by real-time data and interaction signals, offers retailers control and flexibility over their in-store media and merchandising strategies.

We are told that the platform’s advanced AI capabilities enable retailers to improve conversion rates, increase campaign performance and optimize desired outcomes all while delivering a unified, enhanced digital consumer experience across the entire store.

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AVI-SPL, the leading global provider of digital enablement solutions, has announced that its federal practice team was selected as a subcontractor by General Dynamics Information Technology (GDIT) to support its USD 922 million U.S. Central Command (USCENTCOM) Information Technology Services (CITS) modernization contract. AVI-SPL will deliver audio-visual, digital signage, and collaboration technology, and provide AV engineering expertise in support of ongoing operations and live events.

GDIT was awarded the USCENTCOM contract in February 2024 by the General Services Administration (GSA). The contract has a one-year base period and five option years.

As part of the Department of Defense (DoD), CENTCOM protects and promotes American interests in vital portions of the world, including the Middle East, central Asia, south Asia, and the surrounding waterways. CENTCOM was formed in 1983 with US-based headquarters at MacDill Air Force Base in Tampa, FL.

For its role in the GDIT contract, AVI-SPL will provide audio visual technology support in various spaces across the CENTCOM headquarters campus, including command and control spaces, meeting rooms, training rooms and special use spaces. These offerings will be extended across the CENTCOM Area Of Responsibility (AOR) when called upon.

“AVI-SPL’s federal practice is proud to support CENTCOM missions to help keep the United States and our coalition partners safe and effective through our secure technology and on-site managed service offerings. It’s our privilege to support the US federal government across the globe, especially here in Florida,” said Mike Garvey, AVI-SPL Senior Vice President of Federal Sales and Operations.

AVI-SPL’s dedicated federal practice launched in 2004 and has worked with all branches of the DoD as well as a majority of federal civilian agencies and 4th estate organizations.