DailyDOOH

Save the date as the AdClub of Toronto are holding their OOH Day 2024 on Monday November 4, at The Carlu, Toronto, 444 Yonge St, #7, Toronto, ON, M5B2H4 from 10:30AM to 5:00PM.

The Ad Club OOH Day 2024 also features their Annual ‘SHOWDOWN’, a Canadian competition of Out Of Home campaigns returns.

Join them as they celebrate those who work behind the scenes to bring great campaigns to life. Planners and Marketers understand that great OOH is the merger of great creative and strategic placement, OOH Day celebrates them.

Agencies, vendors and clients will enter their best campaigns to compete for awards across multiple categories and of course the coveted SHOWDOWN Grand Prize!

The categories of competitive entries will be judged in advance by a panel of industry leaders. Top entries in each of the categories will be presented, and the winner of each will be announced on stage. Once each category winner is determined, the Grand Prize winner of THE SHOWDOWN is crowned!

Event Schedule:
. 10:30AM – Registration Opens
. 11:30AM – Seating
. 12:00 – Lunch Served
. 3:00PM – Post Event Cocktails
. 5:00PM – Doors Close

All submissions are due to Bellamy Lacay (OOHSubmissions@adclub.ca) no later than Tuesday October 1 2024.

Submissions may include campaigns that were executed from September 2023 – September 2024.

More information can be found here.

INRIX, Inc., a global leader in transportation data and analytics, has unveiled a new cloud-based analytics tool to manage curbspace more effectively and efficiently.

INRIX IQ Curb Analytics digitizes and visualizes the curbside to help cities maximize accessibility, availability, revenue, and safety for people driving, walking, and riding on micromobility devices. The City of Portland’s Bureau of Transportation (PBOT) and the San Francisco Municipal Transportation Agency (SFMTA) will be the first public agencies in the world to use Curb Analytics as part of their federally funded SMART grant projects implementing a Zero Emissions Delivery Zone (Portland) and the first publicly available citywide digital curb regulation and asset inventory (San Francisco).

Most land managed by cities is comprised of the public right of way, and one of its most undervalued resources is the curb. Post-COVID consumer trends have only increased the competing uses for the curb, from food delivery to ride hail to e-commerce to the burgeoning applications of micromobility corrals.

“Whether curbs are being used for parking, deliveries, ride hail, outdoor dining, bike lanes, bus lanes, or countless other utilizations, they’ve become one of the most valuable real estate assets managed by cities,” said Ahmed Darrat, Chief Product Officer at INRIX. “Curbs are complex entities that require meticulous planning to maximize their use. Curb Analytics leverages INRIX’s robust datasets across traffic, incident, parking, and safety to provide a comprehensive digital view of curb usage in cities across the U.S. and Europe.”

INRIX IQ Curb Analytics provides:

• Visibility into Curb Space – Curb Analytics presents a visualization of curbside and off-street parking inventory in over 125 cities globally, fully digitized out-of-the-box. With unsurpassed demand and availability data covering real-time and historical applications, Curb Analytics helps city staff allocate curb space to best serve local communities, businesses, and public resources.
• Enhance Urban Mobility – Curb Analytics empowers city staff to take a data-driven approach to parking and curbside management by ensuring policies best meet availability goals to reduce localized congestion. Curbs API can communicate both real-time and predicted availability to guide drivers to areas with the best chance of finding a parking or loading space.
• Public-Private Ecosystem – The underlining datasets are already being consumed by numerous fleet operators such as ride hail, freight delivery, and food delivery companies. Since the data is collected and processed in near-real time, Curb Analytics is an out-of-the-box tool that doesn’t require additional maintenance cost for agency staff or consultants.

“Curb Analytics will help us jump start our Digital Curb Program, and we’re excited to make the curb inventory data available to the public,” said Viktoriya Wise, SFMTA Streets Division Director. “The Digital Curb Program is helping us modernize how we manage one of our most scarce and valuable resources, curbside parking and loading spaces. With better digital tools, drivers will be able to find the closest available spaces.  We hope the result will be less circling, less congestion, safer streets for people who walk and ride bikes, and better access to local businesses.”

Curb Analytics is the first INRIX product to integrate with newly acquired Ride Report, which helps cities launch, manage, and evaluate shared scooter, bike, and car programs. Incorporating more than 400 data feeds across three continents, Ride Report’s software tools allow users to manage policies and compliance, analyze historical travel patterns, track, and invoice operators for fees, and more. With the addition of bicycles, ebikes, e-scooters, carshare, and micromobility freight data, INRIX now offers a comprehensive set of mobility insights to help agencies like PBOT make and execute policy decisions to better manage the public right-of-way.

INRIX Curb Analytics is immediately available in more than 125 cities worldwide to analyze the impact of new curb-focused infrastructure projects stemming from SMART Grants. To request a trial of INRIX Curb Analytics, visit inrix.com/products/curb-analytics.

Outsmart, the trade body for the UK Out of Home advertising industry reports OOH revenues for the second quarter of 2024 total GBP 355m, an increase of 17% compared to the same period last year. Digital OOH revenue grew 21% and Classic OOH grew 11%. Digital’s share of revenue in Q2 increased from 64% to 66% year-on-year.

Justin Cochrane, Chair of Outsmart comments, “The momentum across the first half shows 2024 is going to be a great year for Out of Home as brands increasingly utilise its broadcast reach and creative dynamism to captivate huge audiences”

The figures, collated by PwC, show 17% growth across the first half of this year compared with H1 in 2023. Total revenues in H1 2024 are £646m, with 21% growth in Digital and 9% in Classic year-on-year.

Andy Lobo, Director at PwC comments, “Following its recovery back to pre-pandemic levels last year, the OOH sector continues to post strong growth figures driven by digital, with H1 2024 17% up on last year, and up 9% on H1 2019”.

To download a detailed breakdown of OOH revenue figures click here.

LA based KEVANI, Inc. has announced a partnership with VIOOH, a leading premium global digital out-of-home supply-side platform.

“We are excited to partner with VIOOH, providing our agency partners with an additional platform to seamlessly integrate their latest campaigns on our world-class assets,” said Kevin Bartanian, CEO of KEVANI. “This collaboration enhances our ability to create meaningful and memorable connections between audiences and brands, while expanding our global reach.”

We are told that this collaboration will allow advertisers to leverage VIOOH’s programmatic platform and KEVANI’s premium inventory to create high-impact programmatic DOOH campaigns on iconic media destinations in Los Angeles. The new offering will empower partners to deliver contextual messaging to strategically targeted audiences and elevate advertising campaigns via data-driven insights.

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Back in May 2024 we wrote ‘Loop Media In Trouble, Reshuffles Board, Lays Off Staff’ but sadly it gets worse for the LA based Loop Media (NYSE American: LPTV) company., as after announcing disastrous 2024 fiscal third quarter earnings, to add insult to injury it has now been delisted from the Exchange NYSE American LLC.

Loop’s financial and operating results for its 2024 fiscal third quarter ended June 30, 2024 did NOT make good reading…

• Revenue in Q3 was $4.4 million, compared to $5.7 million.
• Net loss was $(5.5) million or $(0.07) per share, compared to a loss of $(7.9) million or $(0.14).
• Adjusted EBITDA (a non-GAAP financial measure defined below) was $(2.2) million, compared to $(3.7) million.
• Gross profit was $0.9 million, compared to $1.8 million.
• Gross margin was 20.9%, compared to 31.8%.

As of June 30, 2024, the Loop Media claims to have ‘approximately’ 51,000 screens across its Partner Platforms, compared to approximately 37,000 as of June 30, 2023.

Justis Kao, CEO was quoted as saying “Since my recent appointment as CEO, I have focused my attention on those areas of the business where we can look to increase revenues, leverage the Company’s fixed and variable expenses and improve profitability. As we have already undertaken significant cost-cutting measures, we will continue to streamline our operations and create further cost efficiencies for the remainder of this fiscal year and into the next. We are also continuing to work toward the expansion of our subscription offerings to our out-of-home business clients, including the introduction of a two-tier music video service offering, which will include a “primary tier” consisting of fewer than ten music video channels provided under a free ad-based service, and a “premium tier” of Loop’s full library of curated music video channels provided under a subscription service. We have also recently announced a non-music subscription offering that includes a number of live channels ranging from live sports events (including The NFL Redzone and The NFL Network) to news and lifestyle offerings which we believe will continue to support the growth opportunities of our business while further enhancing the customer experience for our business venue partners.”

As well as laying off tons of staff in May it says that further cost cutting measures now include (their words): –

1. Discussions with certain third-party content providers and other licensors with a view to (i) restructuring existing or new license agreements and (ii) eliminating certain fixed fee content licenses, in each case to more closely align payments to content licensors with revenue associated with such content;
2. The development and promotion of lower cost channels to reduce or eliminate third-party content license fees, where possible;
3. A continued review of existing third-party vendor products and services with a view to eliminating approximately USD 750,000 in ongoing yearly costs and expenses beginning in the first quarter of fiscal year 2025.

Loop now trades as LPTV on the OTC Pink Current, on the Over The Counter Markets system.

You can read their 2024 Fiscal Third Quarter Financial Results in full here but all in all, I personally don’t think that Loop Media will likely be with us for much longer.

Registration for the OAAA’s 2024 Safety Seminar is now open. Presented in partnership with Formetco, the event will take place on October 1-2, 2024, in Duluth, Georgia, at Formetco’s Corporate Facility.

OAAA’s 2024 Safety Seminar will provide attendees with crucial insights into the latest safety protocols, industry standards, and compliance requirements. The seminar will feature keynote speakers, panel discussions, and interactive sessions with leading experts in the field. Attendees will have the opportunity to network with peers, share best practices, and gain valuable knowledge to enhance safety measures within their organizations and the OOH industry.

Jeff Stawowy and Marilyn M. Velez, M.P.H. from the US Department of Labor – Occupational Safety and Health Administration (OSHA) will add their expertise which will be invaluable in discussing current safety practices and compliance standards.

While additional speakers and programming will be added in the coming weeks, the current list of speakers includes:

• Ted Bratsos, Owner/President, All Steel Structures, Inc.
• Robert Chesonis, VP – Environmental, Health & Safety ,OUTFRONT Media
• Ken Guy, VP of Operations and Real Estate, Link Media Outdoor
• Dwayne Mace, Regional Digital Technician/Trainer, Lamar Advertising
• Andy McDonald, SVP, Government Affairs, OAAA
• Jon Odom, President, Productivity Fabricators, Inc.
• Dan Rossi, VP, Operations & Safety, Clear Channel Outdoor
• Jim Staab, Director, Motor Carrier Programs, Leader Professional Services, Inc.
• Jeff Stawowy, Area Director, US Department of Labor – OSHA
• Marilyn M. Velez, M.P.H., Compliance Assistance Specialist, Atlanta West Area Office, US Department of Labor – OSHA
• Chuck Wigger, VP Safety / Risk Management, Lamar Advertising

Sign up now at Registration Link. Spots are filling up fast, so don’t miss out!

The State of California has announced a first-of-its-kind #AI education initiative with NVIDIA. The public-private collaboration supports the state’s goals in workforce training and economic development by giving universities, community colleges and adult education programs in California the resources to gain skills in generative AI.

“AI will continue to become more advanced and more prominent in all sectors, and California has the responsibility to support and prepare our students and faculties,” said Amy Tong, secretary of the California Government Operations Agency. “As a world leader in AI computing, NVIDIA is a natural partner to prepare the future of California’s workforce. It’s always good to equip our professors and teachers because, as mentors to our youth, they are in the best position to help shape students’ career paths”.

Through this initiative, California educators can gain certification through the NVIDIA Deep Learning Institute University Ambassador Program, which connects instructors with high-quality teaching kits, workshop content and NVIDIA GPU-accelerated workstations in the cloud.

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Cedara, a carbon intelligence platform, has introduced a new tool designed to measure carbon emissions in out-of-home advertising. This tool is claimed to be the first to measure both traditional and digital OOH advertising according to the latest standards from the Global Alliance for Responsible Media (GARM) and Ad Net Zero, offering enhanced transparency in the industry.

The new product addresses the increasing demand for comprehensive emissions reporting within the advertising sector. Cedara’s OOH measurement tool extends its platform’s capabilities to additional media channels, enabling detailed tracking and reduction of carbon emissions from marketing activities. It provides media owners, vendors, brands, and agencies with a streamlined way to monitor emissions at the product level.

Cedara’s platform is designed to manage data from multiple suppliers, offering users a clear understanding of their overall emissions. The tool simplifies compliance with industry standards, automating complex measurements to support the sustainability goals of all involved parties.

David Shaw, co-founder and CEO of Cedara, told us “The introduction of this OOH measurement tool sets a new standard for emissions transparency in advertising. Our solution allows media owners, vendors, and agencies to measure their OOH emissions accurately, using methodologies that meet industry standards. It provides full visibility across the OOH supply chain, offering valuable insights for making sustainable decisions.”

The OOH measurement tool provides detailed insights, including:

• Total OOH Emissions
• Emissions Intensity by Month
• Emissions by OOH Category
• Emissions by Media Vendor

Cedara’s latest tool is designed to help businesses tackle a growing concern: the environmental impact of out-of-home (OOH) advertising. With this new solution, companies can now easily track and measure the carbon emissions of their OOH campaigns. It’s a practical step toward greater transparency and sustainability, allowing businesses to take actionable steps toward reducing their environmental footprint.

oOh!media has announced the addition of 12 new shopping centres across Australia to its expanding retail media portfolio. The company also announced that it has acquired Blue Tongue Outdoor, further strengthening its presence with 23 more retail centres in Adelaide.

The 12 new oOh! retail centres, located across every Australian mainland state are prime destinations for essential shopping needs. They include Town Hall Square in Sydney’s CBD: A busy thoroughfare convenience centre connecting Town Hall train station to Kent Street; Kingston Village Square in Victoria, Market Central in Lutwyche, Queensland, situated in one of Brisbane’s emerging suburbs, and the Butler Central in WA.

In South Australia, oOh! has added 23 retail centres in Adelaide following its acquisition of Blue Tongue Outdoor. The deal extends oOh!’s long-term partnership with Blue Tongue Outdoor, and involves its owner, David Widdop, who will now work within oOh! to implement the commercial network strategy across South Australia.

Robbie Dery, chief commercial operating officer, oOh!, said: “Our investment in adding these retail centres reflects our commitment to providing agencies and advertisers with a powerful, scalable platform to influence consumer decisions at the point of purchase. This expansion ensures we can deliver impactful, real-time engagement where it matters most. Fully digitising our retail network and leveraging advanced digital capabilities and data partnerships strengthens our ability to secure key concession partnerships and drive exceptional results for our clients.”

oOh! continues to invest in its Retail network, accelerating the digitisation of its centres. In the past six months the company has installed over 200 new digital screens across the country and completed digital upgrades at more than 20 centres, including nine of the 12 newly acquired ones. Furthermore, oOh! has completed the installation of digital screens at more than 50 Drakes Supermarkets stores in South Australia and Queensland.

David Widdop of Blue Tongue Outdoor, told us “We’ve had an amazing partnership with oOh! since 2008, and I’m excited to continue working with the team. oOh!’s expertise in Out of Home is unrivalled, and I am eager to collaborate with them on managing the transition across 23 of our retail centres in South Australia.”

As a leader in Out of Home retail media, oOh! has digital assets across large, medium and small retail centres around Australia offering agencies and advertisers unparalleled access to shoppers along the path to purchase. Plus, oOh!’s exclusive out of home data agreement with Unpacked by Flybuys and partnership with Westpac DataX, that taps into weekly consumer behaviour across more than 12 million transacting customers across 800 buyer segments, means brands can plan and measure campaign effectiveness with more precision than ever before.

Specsavers Creative continues to bolster its inhouse team with senior hires and promotions as it scales to meet the global needs of the business.

Creative Director, Richard James is promoted to the new role of Global Creative Director. Richard has been with the business for 20 years; his inherent understanding of the Specsavers brand has influenced much of the creative work that has made the brand famous.

To support Richard in his global role, Specsavers has added two new creative leadership positions. Kate Allsop has joined from The&Partnership where she was Creative Director, and will be one of the group creative leads. Kate brings with her over 20 years of experience working with brands including Pets at Home, Nat West and British Gas.

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