DailyDOOH

JCDecaux has officially opened submissions for the second annual Programmatic Campaign of the Year Award (see last year here). This award, the first of its kind in Australia, is designed to celebrate brands that are at the forefront of strategic, creative, and innovative programmatic digital Out-of-Home campaigns.

“This award aims to drive the industry’s adoption of programmatic Out-of-Home forward by recognising campaigns that leverage its flexibility, targeting, and data capabilities”, said Brad Palmer, National Programmatic Director at JCDecaux. “It’s an exciting opportunity to spotlight Australian brands and agencies that recognise the benefits. As programmatic Out-of-Home continues to evolve, we expect this award to highlight campaigns that will set a benchmark for the industry.”

Submissions are open to Media Agencies, Trading Desks, Direct Advertisers, or DSPs that managed and executed a programmatic Out-of-Home campaign with JCDecaux between 1st January and 31st December 2024*.

According to VIOOH’s State of the Nation 2024 report, Australia’s digital Out-of-Home market is increasingly adopting programmatic buying, with nearly 27 percent of campaigns using it over the past year. This trend is set to grow, with projections indicating that 35 percent of Australian campaigns will leverage programmatic in the next 18 months.

The rapid rise of Digital Out-of-Home in Australia, currently accounting for 74.4 percent of total Out-of-Home revenue, signals a promising future for programmatic adoption.

Last year’s winning campaign, LION and UM’s Guinness Brewery of Meteorology, demonstrated how programmatic digital Out-of-Home can blend creativity and technology to achieve measurable success. The campaign delivered winning results for increased sales and brand association including a three-point growth in salience and 17 percent increase in brand power. Additionally, the campaign led to a 13 percent increase in consumption year-on-year, and an 18 percent boost in revenue during key winter months.

Returning to the judging panel, Gai Le Roy, CEO of IAB Australia, reflected on last year’s winning entry: “The Guinness Brewery of Meteorology campaign set a high bar, showcasing how programmatic digital Out-of-Home can seamlessly blend creativity with real-time data to deliver compelling results. It was exciting to see how brands are starting to use the flexibility and precision that programmatic digital Out-of-Home offers, to create campaigns that not only resonate but also drive performance. This year I’m looking for campaigns that continue to push the boundaries of what’s possible with programmatic Out-of-Home. It’s not just about the technology, it’s how brands use it to create meaningful, memorable connections with their audiences. I’m eager to see how entrants this year will innovate in areas like dynamic targeting, real-time responsiveness, and cross-channel integration.”

The 2024 award will be judged by a panel of leading experts from the Out-of-Home and digital industries including:

Essie Wake, Chief Marketing Officer, JCDecaux Australia & New Zealand

Gai Le Roy, CEO, IAB Australia

Sylvain Le Borgne, Group Chief Data Officer, JCDecaux France

Ben Oliver, Head of Media, Splash

Andrew Tindall, Global Creative & Media Partnership Director, System1

Entries are now open (click here) with the winner to be announced in March 2025.

Emphasizing how technology touches all facets of our lives, CTA has announced that Mr. Yuki Kusumi, Group CEO, Panasonic Holdings Corporation, will take the keynote stage at #CES2025.

No stranger to CES, Panasonic Group has participated in the show since the first CES in 1967.

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that its majority-owned subsidiary JCDecaux Top Media SA has acquired from its founders 70% of IMC, a leading OOH company in Central America and the number one outdoor advertising company in Costa Rica.

As part of the transaction, the remaining IMC’s shareholders contributed their 30% shares in IMC in exchange for a 9% stake in a newly-formed joint-venture regrouping all JCDecaux activities in Central America which include six countries (Guatemala, Panama, Costa Rica, El Salvador, Honduras and Nicaragua). This new joint-venture will be owned by JCDecaux SE (51%), Publigrafik, Top Partners and former IMC’s shareholders.

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OUTFRONT Media (NYSE: OUT) has partnered with MaleRoom Founder and CEO Mindie Kaplan and Imerman Angels to launch a bold new early detection campaign for Breast Cancer Awareness Month.

The Million Mammogram Challenge is a new movement kicking off on October 1, 2024, that aims to change the narrative for young women around shame, celebrating their femininity and early detection. The campaign will encourage women to schedule and share their mammogram dates at millionmammogramchallenge.com.

Mindie Kaplan told us “The Million Mammogram Challenge will save lives and change narratives. I’m incredibly grateful to OUTFRONT for daring to do something different together!”

The creative, designed by OUTFRONT Studios, the company’s internal creative agency features a stunning photo of Mindie Kaplan with the headline ‘Cancer Isn’t the Star of My Story’ that will be shown on OUTFRONT digital signage across the country, from billboards in major metropolitan areas – including one of the largest billboards in Times Square – to New York City’s MTA transit system. The transit ads will be equipped with QR codes that link to the above website.

“We are absolutely thrilled to partner in this important campaign and are confident that the power of our medium will ensure that the message reach millions both directly and through social channel amplification,” said Jodi Senese, Executive Vice President, Chief Marketing Officer at OUTFRONT Media.

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Once again Sony Professional Display Solutions is coming to New York during #OOHNYC, Tuesday October 15 and Wednesday October 16 with its AV Tech Expo.

At the coast to coast tour, which kicked off in Chicago back in September, attendees were able to experience hands-on demonstrations of Sony’s AV solutions, meet with Sony’s tech team and many of their hardware and software partners.

At future events you will, once again, be able to discover why Sony Professional Display Solutions will make sense for your business.

• Professional BRAVIA Displays featuring innovative display technologies, including the new Deep Black Non-Glare coating for superior image quality
• Astonishing Crystal LED video wall with immersive, high brightness images
• Cutting-edge 3D visual technology with Spatial Reality Display
• Built-in, AI-powered video analytics and advanced PTZ Auto Framing cameras
• And much more!

There is always good food, fun and prizes (cool Sony prizes will be given away during breakfast, lunch and happy hour). Each Tech Expo will be open from 9am – 6pm with lunch from 12pm – 2pm and Happy Hour 4pm – 6pm.

Chicago, IL – Tues., Sept. 17

New York, NY – Tues/Wed, Oct. 15 – 16

Atlanta, GA – Tues., Nov. 12

Dallas, TX – Tues., Dec. 3

Denver, CO – Tues., Jan. 28

San Diego, CA – Tues/Wed, Feb. 25 – 26

For more information, please contact your local Sony account manager or register here.

Flux Innovation has announced a new partnership with Trulience, an interactive avatar platform that’s redefining the way we interact with Artificial Intelligence.

As the latest addition to Flux’s expanding portfolio of cutting-edge collaborations, we are told that Trulience promises to humanise AI for businesses and industries worldwide.

Founded by Marek Zwiefka-Sibley, Trulience aims to make AI more relatable by giving it a face—and even a body. The platform’s avatars are designed to improve customer support experiences, enhance mental health care, and provide personalised education solutions, all through an affordable, scalable, browser-based platform.

Trulience is an interactive avatar platform that humanises AI interactions across industries like healthcare, education, and corporate services. Trulience offers businesses the ability to scale their digital support agents affordably and efficiently by rendering avatars directly in the browser, rather than in the cloud. The platform enables avatars to serve as engaging multilingual assistants, healthcare advisors, tutors, companions and even receptionists in corporate environments.

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Last month AV technology pioneer Peerless-AV embarked on an ambitious dvLED Roadshow across Europe in partnership with 7thSense, Absen, NovaStar and VISUALAB Media.

The dvLED Roadshow moved from country to country at full throttle this September, starting on 9th in Theale, UK, and reaching the end point in Ridderkerk, Netherlands on 27th and delivered a full day of AVIXA certified dvLED training to a mixed audience of proAV professionals, in Absen regional showrooms and Midwich Group locations across UK, Germany, France and Netherlands.

We are told that 100% of attendees said they would recommend the roadshow to others and the training was rated 5-stars overall for its unique combination of technical vendor presentations and practical step-by-step installation, from blank wall to finished dvLED video wall playing bespoke content. Hear direct from some of the attendees:

• “A very good insight into all aspects of dvLED. The presentations, presenters and handovers were slick and polished – very well put together and others could learn from your example,” said David Dempsey, Business Development Director, CSL Integration.
• “The Peerless-AV dvLED roadshow brought together all the elements of a successful LED wall installation, from mounting solutions, different LED technologies, to processing and content,” said Ben Packman, Pre-Sales Design Engineer at Kinly. “As this technology becomes mainstream, even for smaller meeting spaces, the roadshow provided a useful opportunity to gain both design knowledge and hands on product experience which will be invaluable when working on future projects.”
• “A really great day, and very helpful for increasing my knowledge. The install elements were well presented and thought out,” said Karen Churchill, Account Manager, Ultimate Visual Solutions.
• “I had the pleasure of attending the Peerless-AV roadshow in Munich, where new mounting systems for LED walls were presented. The training was extremely helpful, especially with regard to the safety and ease of installation of the systems. This saves a lot of time and minimises errors during installation. I was particularly impressed that the substructures can be used universally for almost all LED models – this saves the hassle of adapting or redesigning for each project. I would definitely recommend the training to my contacts who work in this field and I’m sure they would thank me for the tip,” says Dorin C. Kratzer, Project Manager Media Technology, sld mediatec GmbH.

Each day provided start-to-finish practical training, kicking off with Peerless-AV and the installation of a SEAMLESS Universal dvLED Mounting System for flat-to-wall configurations. The reusable, patent pending Universal Spacer was used to demonstrate how easy it is to precisely align the horizontal extrusion for either landscape or portrait cabinet configuration. The demonstration also showed how to achieve a perfectly flat seamless finish on uneven wall surfaces with the system’s mounting plates, quick-connect clamps and industry-leading X, Y, and Z axis adjustment.

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DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media has announced that Ring will be back to sponsor the Puppy Pen for the second year during the #OOHNYC DPAA Global Media Summit.

Ring allows you to check on your pets anytime, anywhere. From security devices to pet tags, Ring is there to help keep your furry friends safe – and you informed. Entering its fifth year at the summit, the pen will feature a group of puppies with live look-ins on the mainstage. Attendees will be able to visit the pen throughout the duration of the conference.

The DPAA conference offers education, interactive exhibits, live entertainment, and with the puppy pen, a way to network with event guests unique to the DPAA Summit. “Every conference should have puppies,” said Kerry Flynn, Axios, at last year’s Puppy Pen.

This year’s summit features global brands Colgate-Palmolive, GM, Mastercard, Danone, plus NBC News, GroupM, Omnicom, UM, Rapport, Wavemaker and others.

The summit draws over 900 delegates from all over the world and includes fireside chats, presentations and networking in the extensive exhibit area with evening cocktails on the Hudson River.

Since its founding in 2013, Ring has been creating new ways to connect its customers to the places, people and things important to them. First known for its iconic Video Doorbell, Ring now offers customizable solutions compatible with just about any home or business, from cameras and alarm systems to smart lighting and a wide range of accessories. Core to the experience is the Ring app, empowering customers to stay connected no matter where they are, because distance shouldn’t separate people from what they care about. Ring is an Amazon company.

oOh!media has launched Australia’s largest ever #3DOOH campaign, with ANZ Falcon taking flight in an unprecedented nationwide multi-format digital execution.

Running across more than 2,100 full motion digital oOh! screens in five environments – Retail, Rail, Fly, Office, and Study – it marks the first time any advertiser has delivered a mass reach, scalable 3D OOH campaign, anywhere in Australia.

Chris Freel, group sales director, oOh!, told us “We’re thrilled to see ANZ Falcon leverage our national network of 3D-enabled digital screens to make this campaign fly. ANZ’s innovative approach showcases the full creative potential of 3D digital OOH at scale, driving brand fame by engaging audiences across our network.”

Timed to coincide with Cyber Security Awareness Month, the campaign for ANZ’s fraud detection and prevention technology follows the ANZ Falcon activation on oOh!’s iconic 3D Anamorphic site ‘The Bourke’ in Melbourne early this year.

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LG Electronics (LG) announced the winners of its webOS TV platform hackathon, which took place at the LG webOS Summit last week. The event was geared toward AI-based solutions and gaming services, and sought ideas to enhance the gaming category on the Smart TV.

Developers from around the world applied for the opportunity to present their ideas for apps or services to be used on webOS-based LG Smart TVs in millions of homes, with the goal of diversifying and improving the gaming experience on the LG TVs powered by webOS.

1. Grand Prize Winner: The Quest of Sunflower by Couchplay. An epic adventure game based on an AI-generated story, featuring stunning graphics, immersive audio and responsive game play suitable for the whole family.
2. Second place: Signs of Magic by Lukas Klingsbo. Set in a magical world, this game follows the wizard Elowen as she battles invading creatures known as Astromentals. It integrates LG Magic Remote sensors to create an immersive experience that brings the action to life.
3. Third place: Thormdeil: Into the Unknown by TV Games. The first single-player RPG developed exclusively for a Smart TV platform, featuring seasonally AI-generated content. Players navigate dark dungeons, face survival challenges and uncover hidden truths.

“The amount of participation and entries we received this year is proof of the growing interest in the AI and gaming categories,” said Chris Jo, senior vice president of platform business at LG Home Entertainment Company. “We’re no longer simply watching television. The developer ecosystem’s role in improving the lives of millions of consumers in their homes is exponential, and LG plans to hold this event annually to foster webOS app developer ecosystem.”

Over three hundred entries were submitted from more than 50 countries. Finalists were invited to present their ideas onstage to a panel of LG executives and over 300 market-leading companies. The top three winners received a meaningful opportunity to engage with the LG team to develop their ideas and resources for business implementation on webOS. They will continue to work with the LG team to prepare the family-friendly gaming solutions for LG TVs by June 2025. Cash prizes were awarded to the top three winners of the hackathon, with the Grand Prize of USD 100,000 for first place, USD 80,000 for second place and USD 50,000 for third place.