DailyDOOH

Tomorrow in London Hivestack are holding a morning event where they invite you to join them in discussion with DOOH industry leaders as they look to the horizon of what is possible.

Their finalised agenda features an impressive lineup of industry experts from leading companies such as GroupM Nexus, London Lites, DAX, iMedia, Hawk and Coca-Cola.

8:45 AM – Breakfast / Coffee / Networking

9:15 AM – UK Programmatic DOOH Update: A Market Overview
Lee Cutter, VP, Sales – UK, Nordics & MENA, Hivestack by Perion

9:35 AM – Panel: Expanding Horizons in DOOH
William Brownsdon, Managing Director, EMEA, Hivestack by Perion
Mike English, Business Director (Programmatic Lead), London Lites
Mia Mulch, Programmatic & Data Director, DAX
Oliver Goodge, Head of Programmatic, iMedia

10:10 AM – Panel: Maximising Impact: Cross-Border DOOH and Omnichannel Strategies
Inés Armendáriz, International Sales Director, Hivestack by Perion
Alex Grieves, Commerical Director – Programmatic OOH, GroupM Nexus
Jonathan Everaere, International Business Director, Billups
Shanil Chande, Commercial & Partnerships Director, UK & International, Hawk

10:45 AM – Bridging the gap from Out-of-Home to In-The-Home with meaningful creative
Joe Daniels, International Sales Director, Undertone by Perion

11:00 AM – Fireside Chat: Looking Ahead: Emerging trends and opportunities in the advertising world
Kira LeBlanc, CMO, Hivestack by Perion
James Trott, Senior Director, Global Audience Planning & Addressable Media Operations, The Coca-Cola Company

11:20 AM – Takeaways & Closing
Lee Cutter, VP, Sales – UK, Nordics & MENA, Hivestack by Perion

DATE: October 2nd, 2024
TIME: 08:45AM – 11:30AM
LOCATION: Outernet – Now Building, Centre Point, London WC2H 8LH, United Kingdom

Last week LG Electronics (LG) held webOS Summit 2024 in Incheon, South Korea, where they shared its strategic vision and future initiatives for expanding the AI webOS ecosystem and growing its platform business.

Themed ‘Empowering webOS with AI‘ the second webOS Summit played host to around 300 attendees representing 140 partner companies, including content developers, producers and providers from 24 countries. The event also marked a major milestone: the tenth anniversary of the launch of webOS on LG smart TVs.

AI webOS plays a pivotal role in LG’s ambitious business transformation, shifting from a consumer electronics manufacturer to a Smart Life Solution Company. With a strategic investment of over KRW 1 trillion (USD 740 million), LG aims to significantly enhance the capabilities of its webOS platform and related businesses.

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Following a number of truly fantastic Grassfish Summits in Vienna, we note that they are moving it to Sweden for 2025.

The summit takes place from the 20th to the 22nd of May in Gothenburg. Next year’s venues guarantee an exciting experience, where they kick off the event on the 29th floor of the Gothia Towers with an evening get-together.

This is followed by one and a half days of inspiring sessions about various digital in-store experiences at the brand-new location ‘World of Volvo’.

Stay tuned for more updates.

Invenco by GVR, a worldwide retail and payment technology leader and GSTV, the national on-the-go video network engaging audiences in the forecourt to drive in-store sales for tens of thousands of fuel retailers, have announced a retail media product and service offering for mobility and convenience retailers called Engage Media Full-Service – fueled by GSTV.

“Retailers are rapidly becoming more aware of the impact of media within the c-store landscape as a tried-and-true method to drive consumer engagement and loyalty,” said Greyson Gsell, Product Marketing Manager, Invenco by GVR. “We’re excited to leverage the power and experience of GSTV to offer retail partners an easy solution to deploy custom, branded content across their estate and benefit from advertising revenue.”

Engage Media Full-Service will offer retailers the ability to easily deploy a unique, branded media experience that reinforces their values and messaging, provides a differentiated consumer experience, drives in-store sales and foot traffic, and builds customer loyalty. Engage Media Full-Service will leverage Invenco’s latest retail media technology to deliver a custom content experience with relevant advertising and premium programming along with simplified operational support powered by GSTV.

“With the rise of retail media, we’re excited to partner with Invenco by GVR to offer retailers an easy solution for those who want to leverage their forecourt media to drive sales and engage consumers, while remaining focused on the day-to-day operations of running their business,” said Dan Trotzer, EVP, Industry, GSTV. “With discounts and other promotional offers influencing 64% of shoppers to buy in the convenience store^[1], retail media plays an important role in driving c-store sales. Invenco is known for its innovative and reliable retail technology products, and we are excited to expand upon our long-standing partnership to bring this unique new offering to our retailers.”

Aimed at servicing large and mid-sized fuel retailers, the new Engage Media Full-Service solution will be available to retailers with the latest Invenco by GVR payment terminals. The new solution provides retailers with a more customized option from GSTV’s standard offering, designed to drive in-store sales.

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Leading digital outdoor media company QMS tells us that the results of its global-first research on the role human attention plays in out of home environments will be unveiled at SXSW Sydney 2024.

The ground-breaking research has been two years in the making and has been conducted by audience measurement company, Amplified Intelligence. It has measured attention across QMS formats to help deliver greater accountability, audience understanding and, ultimately, better outcomes for clients.

The results will be presented in an exclusive presentation on Wednesday 16 October by QMS Chief Strategy Officer, Christian Zavecz, and Dr Karen Nelson-Field, CEO and Founder of Amplified Intelligence.

Christian told us “Attention has well and truly positioned itself at the forefront of modern media metrics. Our ongoing work with Amplified Intelligence is designed to help our clients prepare for the next era of OOH and is a significant step forward in understanding the various dimensions that need to be considered for OOH planning and buying. We hope the findings will challenge the industry to think beyond traditional metrics like reach and re-evaluate how the data can be used to drive greater campaign effectiveness. Our work with Amplified Intelligence is the latest example of QMS’ market-leading research and data initiatives. There is no question the future of advertising will lean on attention as a more sophisticated and accurate way of planning and evaluating client campaigns and we are excited to drive this innovation for the global OOH industry.”

The presentation will be followed by a media and marketing panel discussion including Suncorp Group Executive Manager, Media & Marketing, Greg Kearney, and OMD National Head of Communications Planning, Thad King. The panel will discuss the real-world implications and applications of the global-first OOH Attention study.

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The Associate of National Advertisers (ANA) has released a groundbreaking study, ‘Sustainability in Media Planning’ taking a deep dive into the carbon cost of digital marketing, the solution to measuring and reducing emissions, and how Fortune 100 brands have already achieved success with those solutions.

The ANA’s Media & Measurement Leadership Council partnered with Scope3 on the report to share practical studies and examples of how and where marketers can make sustainable advertising a reality through their influence in the ecosystem. The report is aligned with one of the core industry growth priorities of the Global CMO Growth Council – established by ANA and Cannes Lions to accelerate business growth and societal good.

Critically, the original data in the report supports the claim that sustainability and growth aren’t at odds. The findings highlight how limiting the waste in marketing programs can be beneficial both for business outcomes and sustainability.

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The OAAA (Out of Home Advertising Association of America), OMA (Outdoor Media Association of Australia) and Outsmart (Out of Home Trade Association in UK) have announced that they have collaborated with IAB Tech Lab, the global digital advertising technical standard-setting body, to publish a comprehensive document and technical resources to support standardized Programmatic Guaranteed Direct trading across Classic and Digital Out of Home media.

OpenDirect 2.1 is the updated programmatic trading standard that allows OOH buyers to plan, buy, activate and report directly from premium publishers. OOH screens and billboards can be discovered, planned, traded, activated and reported using a common data driven trading standard.

The features supported in OpenDirect include:

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AdOnMo has raised $25 million in a funding round led by Singapore-based venture capital firm Rigel Capital and Indonesia’s Sinar Mas. This new investment adds to the $15 million the Hyderabad-based company secured from Zomato in its Series B round back in January 2022, during which Zomato acquired approximately 19.8% of AdOnMo.

The statement said that AdOnMo plans to use the new funding to enhance its operations by expanding its footprint to 40 cities across India, up from the current 24. This growth strategy aims to strengthen its advertising solutions in the country, allowing more brands to leverage its services. Additionally, the startup aims to double its network of digital displays from 50,000 to 100,000.

AdOnMo was founded in 2017 by brothers Sravanth and Sandeep Bommireddi.

With the rapidly growing global electric vehicle (EV) market comes great demand for new charging infrastructure, including conductive charging, battery swapping, and wireless charging. Off-grid charging solutions can be implemented where grid expansion and accessibility can’t quite keep up with this growing demand in the medium term.

IDTechEx explores solutions and 10-year market forecasts in their latest report, ‘Off-Grid Charging For Electric Vehicles 2024-2034: Technologies, Benchmarking, Players and Forecasts‘.

Internal combustion engines are predicted to decline in growth, with battery electric vehicles, plug-in hybrid EVs, and fuel cell EVs estimated to overtake them. But as fuel is replaced with electricity, how will all the electricity be transported?

There is an enormous challenge of production and distribution with this increase in electricity demand. In 2019, IDTechEx reports that a 23,000 trillion watt-hour equivalent of oil was consumed by road transportation, meaning an equivalent amount of energy must be sourced and transported to meet the same requirements. While solar is a fast-growing energy source, and wind on and offshore can rapidly generate renewable energy, the resources needed for wide electricity distribution are not available, as current grid infrastructure is mostly built around centralized coal-fired power plants and is struggling to adapt to the needs of electric vehicles.

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Natalie Grundy has joined onemedia as its new marketing manager, bringing 12 years of industry marketing management experience to the role.

John Jeffreys, director of sales and marketing and co-owner, onemedia, told us “We are delighted to welcome Natalie to the team as we move towards our next phase of growth. Natalie is well known and a popular figure in the UK AV industry and we look forward to benefitting from her extensive experience in amplifying the onemedia brand along with our close vendor partner relationships.”

Natalie previously served in various marketing management roles at Midwich, Exertis, and Lexmark.

This appointment marks the latest in a flurry of hires for onemedia, following the appointment of Iain Campbell as managing director and Lee Baker as commercial director.