DailyDOOH

DoohClick has announced the addition of five new team members.

Jonas Glad, CEO and Co-Founder of DoohClick told us “Each of these team members brings a proven track record of success and aligns perfectly with our mission and values. We are thrilled to welcome them aboard and look forward to the fresh perspectives and expertise they will contribute as we continue to push boundaries and deliver exceptional results for our customers.”

The new team members are: –

• Tim Edmonds, Chief Operating Officer (COO). Tim joined DoohClick at the beginning of September, bringing extensive experience in management consulting and SaaS business leadership. As COO, Tim will oversee core business functions including operations, finance, legal, and reporting. His expertise will be crucial in optimising business efficiency and driving company growth.
• Linus Samuelsson, System Technical Support
• Kristoffer Hellewell, Quality Assurance
• Thom Fingalsson, Customer Success Agent. With extensive experience in the OOH industry, Linus, Kristoffer, and Thom will play vital roles in advancing the quality of DoohClick’s platform. Their combined technical expertise will ensure robust tech development and continued delivery of unrivaled customer service.
• Juliet Davidson, Marketing Consultant. Juliet, with a wealth of OOH industry experience, will spearhead DoohClick’s marketing initiatives, driving brand visibility and business growth.

We are told that these strategic hires reflect the company’s ongoing commitment to growth, innovation, and delivering world-class solutions for OOH businesses.

Azerion (EURONEXT: AZRN) has announced a strategic integration of its DSP HAWK with MyAdbooker, a leading Supply-Side Platform (SSP) specialising in Digital Out-of-Home advertising.

This collaboration provides HAWK DSP clients with exclusive access to high-impact DOOH inventory across France, Belgium, and the Netherlands, offering a powerful new dimension to their programmatic media strategies.

The integration is a landmark development for HAWK DSP, further expanding its reach in the DOOH space by leveraging MyAdbooker’s unique and exclusive inventory in these key European markets. With this partnership, advertisers using HAWK DSP can now tap into even more premium DOOH opportunities in some of Europe’s most dynamic regions, enhancing their ability to execute targeted and effective omnichannel campaigns.

Read the rest of this entry »

AUO Display Plus (ADP), a subsidiary of AUO Corporation (AUO) and a global leader in industrial and commercial displays has acquired Avocor, a leading innovator in collaboration and communication solutions.

The announcement says that this strategic acquisition is set to accelerate Avocor’s growth by integrating AUO Display Plus’ extensive expertise in display technology and global resources.

Since 2022, AUO Display Plus has been a significant investor in Avocor, fostering a partnership that has enabled Avocor to expand its product offerings, including DvLED displays, digital signage, and commercial displays so the acquisition seems to represent a natural progression of this successful collaboration, with AUO and ADP fully committed to investing in Avocor’s future.

“We are excited to embark on this journey with Avocor,” said Frank Ko, CEO and President of AUO. “This strategic move will further strengthen our presence in the solution business while also amplifying the cross-business synergies within the AUO group. Together, we are poised to set new benchmarks in the display industry, leveraging our combined expertise to deliver unparalleled value to our customers and partners.”

The release said that the acquisition will significantly strengthen both AUO Display Plus and Avocor’s capabilities in several key areas:

Read the rest of this entry »

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has announce that following a competitive tender, its Swedish company JCDecaux Sweden AB has been awarded both the Stockholm bus shelter and the largest central subway stations advertising contracts by the Greater Stockholm Public Transport Authority (SL) for seven years with the possibility to extend for up to six months.

Jean-Francois Decaux, Co-CEO of JCDecaux, said “Stockholm is a world class city and JCDecaux is proud to have been awarded both the bus shelter advertising contract and the largest central subway stations advertising contract. We would like to thank SL for their confidence in JCDecaux’s commercial and operational expertise as we mobilise to deliver a significant digitisation plan. We look forward to working with SL to deliver innovative creative and digital solutions including full data-driven programmatic opportunities, promoting a world class advertising network for a world class city.”

The bus shelter advertising contract covers both digital and analogue advertising on over 1,500 bus shelters throughout Stockholm County with a majority in Stockholm City.

Read the rest of this entry »

After six weeks, 116 medals including 36 gold, and countless stories of triumph and performance, the Paris Olympic and Paralympics Games have become part of Australian sporting and out of home history.

Leading digital outdoor media company QMS’ ground-breaking Paris 2024 Digital Screen Network reached more than 11.5 million Australians*, marking a new age in the capabilities of digital out of home to deliver dynamic content with immediacy, accuracy and scale.

Australian Olympic Committee CEO, Matt Carroll, said “From a high performance perspective these were a record-breaking Games – Australia’s most successful away Team ever. Most importantly, Australians were also connected with our athletes beyond the medal tally and their incredible stories. Our thanks to QMS for the exceptional role they played in cementing that enduring connection.”

The in-games period on the network ran from the start of the first Olympic Games week on 27 July and culminated with the Closing Ceremony of the Paralympic Games on 9 September. The network spanned premium national digital large format billboards, the City of Sydney street furniture network, The Convenience Network and Gold Coast street furniture assets to deliver an Australian-first, 100% DOOH Olympic and Paralympic Games experience.

The QMS Paris 2024 Digital Screen Network partnered with some of Australia’s leading brands, including Allianz, Toyota Australia, Woolworths, Stan, Patties Food Group and Bupa.

Allianz Chief General Manager, Consumer, Shez Ford, said “The Paris 2024 Digital Screen Network helped deliver big reach and impact that drove positive brand sentiment. With the digital capabilities that QMS’ network offered, we were able to place our brand next to the latest news, medal moments, medal tally updates as well as remind Australians of what to watch to ensure they didn’t miss the big moments across the Paris 2024 Olympic and Paralympic Games.”

QMS dynamically served an extraordinary 81,478 pieces of content creative during the Olympic and Paralympic Games, a feat never seen before in the local OOH industry.

Read the rest of this entry »

oOh!media says that it will bring the excitement of next year’s Australian Open (Sunday January 12 2025 – Sunday January 26 2025) to more people than ever before and in innovative new ways, creating landmark moments for tennis fans and brands alike.

oOh! is offering advertisers deeper brand integration opportunities by blending their creative with Australian Open visuals and live tournament updates, launching fresh creative templates for brands to seamlessly integrate their messages with Australian Open content.

With full placement exclusivity, providing genuine utility to tennis fans while showcasing commercial messages in brand-safe environments, oOh! will keep fans up-to-date with pre-game fixtures, live score updates and final match scores, as well as highlighting the best action from the tournament.

Read the rest of this entry »

Vistar Media have put together what they describe as ‘The Ultimate Guide to Digital Out of Home‘.

In what is often perceived as today’s digital-first world, it’s easy to forget the power of ‘physical’ advertising but we all know that OOH advertising is experiencing a renaissance, driven by advancements in technology and a growing consumer desire for real-world experiences.

Vistar Media’s marketer’s guide to out-of-home will equip you with the fundamentals of DOOH advertising:-

• Different formats of DOOH advertising (digital billboards, transit ads, street furniture, etc.)
• The benefits of DOOH: Reach, frequency, brand awareness and more
• How DOOH complements your digital marketing strategy

You can get their guide here.

If you have been luckily enough to be invited to one of the DPAA exclusive, invite only dinners on the first evening of #OOHNYC then you would have been sharing bread (and wine) with the likes of Jeff’s half brother, namely Mark Bezos, space tourist, a volunteer fire fighter, and former advertising executive; well known election pollster Frank Luntz; one of the BBC News’ chief presenters Sumi Somaskanda, BBC presenter Katty Kay and host of Fox Business’ The Claman Countdown Liz Claman.

This year once again they have a stellar line up with special guests, CNN’s powerhouse and The View’s dynamo Alyssa Farah Griffin and American political strategist for the Democratic Party, currently serving as co-host of The Five on Fox News, Jessica Tarlov.

Sadly it is invite only but if you know the right people then you know the right people.

The UK’s fastest growing shot brand brought its Endless Pink Summer campaign to an end with the inaugural Tequila Rose Pink Gala.

Hosted by Loose Women star GK Barry with a special guest set by DJ Joel Corry, the experiential gala in Manchester last week on September 19 was attended by over 250 guests, ranging from content creators across social platforms to competition winners and celebrity press.

Sophie McLeay, Tequila Rose Brand Manager, told us “What better way to bring our pink summer campaign to a close than by throwing our first-ever Tequila Rose Pink Gala with a night of fun, glamour, and, of course, THE UK’S FAVOURITE PINK DRINK.”

This through the line initiative was brought to life via agency partners, Democracy (PR, influencer and social), Bountiful Cow (media) and Quantum (events and activations).

Read the rest of this entry »

The Out of Home Advertising Association of America (OAAA) has announced the launch of its latest awareness campaign aimed at increasing consideration for Programmatic Out of Home advertising. The campaign, centered around AdExchanger’s Programmatic I/O event at the Marriott Marquis Times Square from September 22-25, seeks to showcase the unmatched flexibility, scalability, and targeting capabilities of programmatic OOH to a key audience of digital media buyers.

The campaign was conceived and developed by OAAA’s Programmatic Working Group, an extension of the Automation & Programmatic Committee. The group collaborated to identify the key benefits of activating OOH programmatically, define the campaign parameters, and shape the overall messaging and creative concept.

The campaign strategy targets attendees within a three-block radius of the event venue, delivering engaging messaging across nearby digital OOH inventory. The creative style incorporates dynamic typography and bold colors to highlight the key benefits of programmatic OOH, including access to premium inventory, advanced targeting capabilities, omnichannel integration, and performance measurement.

“We’re thrilled to bring programmatic OOH to the forefront of the conversation at one of the digital industry’s most significant events,” said Anna Bager, President & CEO of OAAA. “Our campaign is designed to educate digital buyers who may not fully understand the value of programmatic OOH. With unmatched targeting capabilities, scalability, and performance measurement, programmatic OOH offers a unique opportunity for brands to engage their audiences in innovative ways.”

Key elements of the campaign include:

• Creative Approach: Playful, vibrant designs to attract attention and communicate the benefits of programmatic OOH in an engaging manner.

• Messaging: Focusing on the scalability, flexibility, and performance measurement capabilities of programmatic OOH.
• Call to Action: Encouraging attendees and digital buyers to explore more at FlexYourOOH.com and discover how programmatic OOH fits into their media strategies.

OAAA’s Automation & Programmatic Committee Co-Chairs, Leslie Lee, SVP of Marketing at Vistar; Andy Sriubas, Chief Commercial Officer at OUTFRONT; and Ari Buchalter, CEO at PlaceExchange, added, “We’re excited to launch this initiative designed to highlight the unique advantages of programmatic OOH to digital strategists, buyers, tech and media decision-makers who may not yet fully realize its potential. By running this campaign around Times Square during AdExchanger’s Programmatic I/O event, we aim to meet audiences where they are, alongside other digital channels, quickly and effectively across all OOH format types. With messages that speak to the entire advertising, media, and technology industry, we hope to broaden understanding and adoption of programmatic OOH benefits, showcase its value in the modern media landscape, and have some fun with the art & copy.”